1. Gary MillarGary Millar
Head of MarketingHead of Marketing
Heidi AndrewsHeidi Andrews
Online Marketing coordinatorOnline Marketing coordinator
2. Source Gfk July 2012
The UK market is split into
5 main sectors5 main sectors
3. The pressure is onpressure is on. . .. . .
MarginsMargins being squeezed
Demands from
manufacturersmanufacturers
ConsumerConsumer
demands
CreditCredit
constraints
FinancialFinancial
market fears
9. Our markets are moving more and more toOur markets are moving more and more to
Multi-channel RetailingMulti-channel Retailing
Circa 1963Circa 1963
Circa 2012Circa 2012
10. How important is it to be able to purchase
from a multi channel retailer?multi channel retailer?
11. There are many key elements to
developing, supporting and managingdeveloping, supporting and managing
the strategythe strategy
The 4 key pillars4 key pillars
12. "Achievement is largely the
Product of
steadily raising one’s levelssteadily raising one’s levels
of aspiration andof aspiration and
expectation."expectation."Jose Maria Olazabal
after retaining the Ryder cup 2012
The EuronicsEuronics brand embraces our
Aspirations and ExpectationAspirations and Expectation
17. • In order to effectively promote and support
agency product through the agency we will
need;
• Full marketing support
– Point of Sale packs supporting agency
product
– Local press templates
– Leaflets/Brochures
– Window display, Window vinyl’s
– Advertising both on and off line
31. Customer Journey (HEHD)Customer Journey (HEHD)
Euronics.co.uk Product selected Add to basket Payment Order placed
Order PickedOrder DispatchedOrder Delivery
Checkout
32. ££
Consumer receives their
product
Confirmation sent to
Euronics (SAP)
E-mail and SMS sent to Member
Member contacts the
consumer
Member confirms contacts
with the
Consumer via admin site
Euronics AgentEuronics Agent
Commission paid
33. … What is optimisation …
… Imagine your store
with No Labels…
34.
35. Unique content
Reliable ‘Key words’
Use Key words effectively
Use ‘Meta tags’ H1s & H2
Use ‘Alt tags’ on images
Create ‘Back links’
Submit ‘Articles
Use ‘Blogger outreach’
Have a Social presence
36. The UK market has approximately
40 Million40 Millionsocial media users
(30m facebook 10m twitter)
89%89% of the worlds
population use social media
54%54% of monthly users
access via a mobile device
37. 36%36% of UK consumers ALWAYSALWAYS
research online before they buy
A further 58%58% sometimessometimes research
on linebefore they buy
A massive 94%94%
now Research on line
before they buy
Source Multichannel shopper stats 2012:
38. Before they get out of bed, 89%89% of
facebook users check their news feedscheck their news feeds
Twitter now has 10 million10 million active
users in the UK and
140 million140 million
worldwide
39. 4%4%
of online sales are
directly influenced by
Social MediaSocial Media &
StatusStatus
40. 21%21%
of
social media users will
pay a premium for a brand who offer
goodgood
customercustomer
Service onService on
SocialSocial
networksnetworks
