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Assignment%20#2 under armour competitor and market analysis


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Under Armour Competitor and Market Analysis

Published in: Sports, Business, Lifestyle
  • How's it going Brian. I was wondering if I could please get some of the citation on where your good this good information. I have a 25pg research paper i'm working on and would love this info. Thanks. Have a blessed day.
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  • Hi Brian,

    How are you?
    May I ask where did you get all the market data for this presentation?

    Your reply would be of great help.

    Thank you very much.

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Assignment%20#2 under armour competitor and market analysis

  1. 1. Under Armour:Competitor and Market Analysis<br />Brian Teufel<br />MGT 490-004<br />Assignment #2<br />Professor McDermott<br />March 17, 2011<br />
  2. 2. Key Competitors <br />
  3. 3. Other Competitors <br />
  4. 4. Performance Apparel Industry<br />
  5. 5. Generic Strategy<br />Competitive <br />Advantage<br />Low Cost<br />Differentiation<br />Broad<br />Target <br />Competitive <br />Scope<br />Narrow <br />Target<br />
  6. 6. Price<br />Price/QualityComparison<br />Low<br />High<br />•New Balance<br />Low<br />•Champion<br />•PUMA<br />Quality<br />•Columbia <br />Sportswear <br />Company<br />•Quiksilver<br />•The North Face<br />High<br />•Adidas<br />•Nike<br />•Under Armour<br />
  7. 7. Performance Apparel Industry Geographic Breakdown<br />2%<br />20%<br />
  8. 8. Performance Apparel Geographic Growth Rates by Company<br />-UA = 4%<br />-Nike = (-6%) <br /><ul><li>Adidas = 7%
  9. 9. Col. Sportswear = 13%
  10. 10. Quiksilver = (-8%)
  11. 11. PUMA = (-3%)</li></ul>-UA =5%<br />-Nike = 0%<br /><ul><li>Adidas = 2%
  12. 12. Col. Sportswear = 30%
  13. 13. Quiksilver = 4%
  14. 14. PUMA = (-2&)</li></ul>-UA = 23.5%<br />-Nike = 8% <br /><ul><li>Adidas = 7%
  15. 15. Col. Sportswear = 22%
  16. 16. Quiksilver = (-9%)
  17. 17. PUMA = 22%</li></ul>-UA = 0%<br />-Nike = 20%<br /><ul><li>Adidas = 16%
  18. 18. Col. Sportswear = 13%
  19. 19. Quiksilver = N/A
  20. 20. PUMA = -3%</li></ul>-UA = 0%<br />-Nike = 20%<br /><ul><li>Adidas = 14%
  21. 21. Col. Sportswear = 10%
  22. 22. Quiksilver = (-9%)
  23. 23. PUMA = 22%</li></li></ul><li>
  24. 24.
  25. 25.
  26. 26. Performance Apparel is defined as anything that is worn which enhances the performance of the user.<br />New and existing companies are attempting to break into the PA industry every day due to the rapid growth.<br />The top three companies in the global PA industry include Nike, Adidas, and Under Armour<br />Gross sales come from company owned stores and third party retailers.<br />Sell products of quality which enhance performance while providing comfort to the user.<br />Performance Apparel Industry Defined<br />
  27. 27. Market Analysis<br />52% Inc.<br />15% Inc.<br />• The Performance Apparel industry has grown<br />rapidly in the past four years and it is expected <br />to continue to grow rapidly the next four years. <br />
  28. 28. Performance Apparel Growth Rates<br />22%<br />9%<br />15%<br />2%<br />4%<br />7%<br />
  29. 29. Key Trends in PA<br />
  30. 30. Strategic Layout of Competition <br />
  31. 31. Strategic Layout of Competition <br />
  32. 32. Strategic Layout of Competition <br />
  33. 33. Social media has impacted the PA industry positively, increase in sales due to easier communication between consumers.<br />Consumers can give feedback (+ and -) in a relaxed environment.<br />Consumers can also socialize with other consumers to discuss PA products.<br />Marketing has been most effected by social media with sites such as Facebook, Twitter, Foursquare, and LinkedIn. <br />PA companies can market to larger groups of consumers at a much cheaper cost.<br />Social Media Importance<br />
  34. 34. Nike and Adidas are Under Armour’s primary competition in the performance apparel industry.<br />Nike and Adidas have jumped UA in total PA sales even though PA accounts for only 7% of Nike’s and 9% of Adidas’s total turnover. <br />Under Armour would be the global leader in performance apparel sales if they were as successful internationally as they currently are in the U.S.<br />Asia and North America are fueling growth in the performance apparel industry with Europe also growing.<br />The performance apparel market is growing at a rate of higher than 15% and it is expected to continue to increase for the for seeable future.<br />Conclusions<br />