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Bioworld_Bl_ Expo_Speaker_presentation

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Speaker presentation given at the Brand Licensing Conference 2009.

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Bioworld_Bl_ Expo_Speaker_presentation

  1. 1. BioWorld Merchandising Character based merchandise 27 th November 2009
  2. 4. Agenda <ul><li>Quick Test (with a prize  ) </li></ul><ul><li>Character based merchandise </li></ul><ul><li>Introduction to BioWorld </li></ul><ul><li>Innovative VM and product examples </li></ul><ul><li>Conclusion </li></ul>
  3. 5. TEST
  4. 6. Character based merchandise
  5. 7. Characters, what are they.. <ul><li>Fictional Human / Non-Human characters </li></ul><ul><li>Sources </li></ul><ul><ul><li>Books or Novels </li></ul></ul><ul><ul><li>Cartoons and comics </li></ul></ul><ul><ul><li>Television / Movies </li></ul></ul><ul><ul><li>Advertising </li></ul></ul><ul><li>Examples of fictional characters </li></ul><ul><ul><li>The “Mans” Batman, Superman, Spiderman etc </li></ul></ul><ul><ul><li>James Bond, Hanna Montana, Sherlock Homes, Charlie Chaplin </li></ul></ul>
  6. 8. Character based merchandise some facts <ul><li>Originated in 1930’s in United States via Walt Disney - Mickey and Minnie </li></ul><ul><li>Character and entertainment licensing is one of the largest segments of the licensing business, and is probably the part most recognized by the general public. </li></ul><ul><li>Globally 44% royalties are from CBM </li></ul><ul><li>Categories: limited by imagination </li></ul><ul><li>Harry Potter merchandise has touched US $ 1 billion </li></ul><ul><li>Major players </li></ul><ul><ul><li>Disney, WB, Nickelodeon, 4Kids Entertainment, Marvel, Mattel, United Media, Hit entertainment </li></ul></ul>
  7. 9. Advantages of CBM to the Licensee <ul><li>Increase in market share and availability </li></ul><ul><ul><li>Channels of distribution and shelf space </li></ul></ul><ul><li>Advantage over regular brands </li></ul><ul><ul><li>Pull factor </li></ul></ul><ul><ul><li>Acceptability in minds of consumers </li></ul></ul><ul><li>Product credibility </li></ul>
  8. 10. Introduction to BioWorld
  9. 11. Top 100 Global Licensee (2007 & 2008)
  10. 12. Character and Entertainment
  11. 13. Company Overview <ul><li>Bioworld Merchandising is an industry leader in licensing and distributing fashionable lifestyle apparel and footwear worldwide. </li></ul><ul><li>Founded in 2009, Bioworld Merchandising - India is experiencing tremendous growth. </li></ul><ul><li>At the forefront of licensing and merchandising in India - Concepts not widely utilized in India </li></ul><ul><li>Very well experienced in the apparel, footwear and accessory categories with the knowledge of how to reach the niche customer. </li></ul><ul><li>Well versed in Global compliance, reporting, approvals and audits. </li></ul><ul><li>Possesses sourcing and manufacturing capacity and sources most items from audited factories in China and India. </li></ul>
  12. 14. Bioworld retail identity <ul><li>At  BioWorld , we build relationships with our retail customers. </li></ul><ul><li>These strategic partnerships allow for innovative marketing and merchandising tactics that enhance brand development across all retail segments. </li></ul><ul><li>Branding strategies are developed specifically for each retail tier to ensure product differentiation and specialization. </li></ul><ul><li>This distribution strategy allow us to meet the needs of retailers and customers. </li></ul><ul><li>Our licensed properties and designs portray a lifestyle-oriented message appropriate for today's consumers. </li></ul>
  13. 15. BioWorld Strengths and strategies <ul><li>  We offer an everyday low price so our retail customers can provide added value at a low cost to their guests. </li></ul><ul><li>Strong distribution channels make BioWorld an attractive partner to licensors. </li></ul><ul><li>Strategic partnerships with BioWorld allow for a consistent flow of new licensed and private label products with cutting edge designs into the marketplace. </li></ul><ul><li>Our broad license categories and diversified selection create deeper market penetration and consumer awareness. This increases sales and market share. </li></ul><ul><li>We have a dedicated in-house Account Executive who knows each specific client's business to review sell through efficiencies and recommend inventory replenishment. </li></ul>
  14. 16. Resources <ul><li>Bioworld has a team of designers divided into age group. </li></ul><ul><li>Area Sales Managers are present in North, South, East and West India </li></ul><ul><li>Bioworld also provides Sales staff at most of the Large Format Stores. </li></ul><ul><li>Footwear and Apparel production team </li></ul><ul><li>Warehouse </li></ul>
  15. 17. Product Overview <ul><li>Product Categories: </li></ul><ul><ul><li>Apparel </li></ul></ul><ul><ul><li>Footwear: Sandals and Shoes </li></ul></ul><ul><ul><li>Accessories: </li></ul></ul><ul><ul><ul><li>headwear, socks </li></ul></ul></ul><ul><li>Broad and successful launch of varying apparel styles: </li></ul><ul><ul><li>Boy’s and girl’s tops </li></ul></ul><ul><ul><li>Sets </li></ul></ul><ul><ul><li>Nightwear </li></ul></ul><ul><ul><li>Young men’s </li></ul></ul><ul><li>Continued growth in the Virtis footwear brand. </li></ul><ul><li>Successful launch of music licensed apparel: </li></ul><ul><ul><li>Including top music properties… </li></ul></ul><ul><ul><ul><li>Such as The Beatles, Linkin Park, AC/DC and many more </li></ul></ul></ul>
  16. 18. BioWorld presence
  17. 19. Bioworld Presence <ul><li>Currently present at: </li></ul><ul><ul><li>Shoppers Stop </li></ul></ul><ul><ul><li>Lifestyle </li></ul></ul><ul><ul><li>Debenhams </li></ul></ul><ul><ul><li>Central </li></ul></ul><ul><ul><li>Big Bazaar </li></ul></ul><ul><ul><li>Pantaloon </li></ul></ul><ul><ul><li>Metro Shoes </li></ul></ul><ul><ul><li>Reliance Trend </li></ul></ul><ul><ul><li>Reliance Footprint </li></ul></ul><ul><ul><li>Reliance Super </li></ul></ul>
  18. 20. Bioworld Presence (cont) <ul><li>Other MBO’s - Ritu Wear, Chunmun, Kapkids etc </li></ul><ul><li>Currently present in 200 Large Format stores </li></ul><ul><li>Distribution Network across India. Our distribution Network is growing every month and we are currently present in more than 500 stores across India. </li></ul>
  19. 21. Innovative VM and product examples
  20. 26. Innovative Merchandising Displays
  21. 27. Innovative Merchandising Displays
  22. 28. Innovative Merchandising Displays
  23. 31. WWE – SS ‘10 Glimpse WWE Young Men Line : WWE Authentic Line :
  24. 32. Superman – SS ‘10 Glimpse
  25. 33. Batman – SS ‘10 Glimpse
  26. 34. In Conclusion
  27. 35. In Conclusion <ul><li>Our quality product and reputation combined with our excellent service, make Bioworld a valuable asset to companies worldwide. </li></ul><ul><li>BioWorld is at the forefront of licensing and merchandising in India. Bioworld’s understanding of the licensing business is unparalleled by any other manufacturer in India. </li></ul><ul><li>Furthermore, the quality of Bioworld’s product is second to none specially in terms of price and turn around times. </li></ul><ul><li>Bioworld is continuing to expand and offer our partners more value and greater reach. </li></ul><ul><li>Bioworld has a proven track record of success! </li></ul>
  28. 36. In Conclusion <ul><li>Visual Merchandising : Visual merchandising for all our brands is a key element for success. These Graphic based brand can sell better by creating brand theme corners/slat walls with effective imageries and branding to attract consumers. </li></ul><ul><li>Brand Promotions : Free gifts like Posters, Wrist bands, Key Chains, Yoyo, Pen/Pencil, etc - attract kids and to create repetitive pull. </li></ul><ul><li>PR Activities/Marketing : Regular PR activities, Newspaper Advertisements, Sponsorships in Schools/Colleges during fest etc </li></ul>
  29. 37. What’s next… Licensed Merchandise… Who you gonna call…. BioWorld Merchandising Thank You Let’s get talking [email_address]

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