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Public Speaking for Leaders

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Public Speaking for Leaders

  1. 1. Public Speaking for Leaders Workshop June 9, 2009 Bayfield, WI
  2. 2. I can’t do Public Speaking! Doug Lowthian Sirena Consulting, LLC Bayfield, WI sirena@gmail.com
  3. 3. I can’t do Public Speaking! Oh, yes, you can! Doug Lowthian Sirena Consulting, LLC Bayfield, WI sirena@gmail.com
  4. 4. What you will do today:
  5. 5. What you will do today: Why Leaders should be good public speakers
  6. 6. What you will do today: Why Leaders should be good public speakers 4 Keys to Quality Public Speaking
  7. 7. What you will do today: Why Leaders should be good public speakers 4 Keys to Quality Public Speaking Put into action what you learn
  8. 8. What you will do today: Why Leaders should be good public speakers 4 Keys to Quality Public Speaking Put into action what you learn Resources for further skill building
  9. 9. What is Public Speaking?
  10. 10. What is Public Speaking? Testifying at a hearing Speaking at an event Speaking at a meeting of a board or commission Leading a meeting
  11. 11. What is Public Speaking? Testifying at a hearing Speaking at an event Speaking at a meeting of a board or commission Leading a meeting Anytime you speak, with purpose, to more than a few people.
  12. 12. Why learn Public Speaking?
  13. 13. Why learn Public Speaking? Communicating your purpose, mission and values Gaining Support for your project or business Essential tool in the Leadership Tool Box Marketing, salesmanship Fund raising Networking
  14. 14. 4 Keys to good Public Speaking
  15. 15. 4 Keys to good Public Speaking Your own
  16. 16. 4 Keys to good Public Speaking Your own Enjoyable
  17. 17. 4 Keys to good Public Speaking Your own Enjoyable Organized
  18. 18. 4 Keys to good Public Speaking Your own Enjoyable Organized Simple
  19. 19. Your own
  20. 20. Your own Why are you making this presentation? What is the desired outcome?
  21. 21. Your own Why are you making this presentation? What is the desired outcome? Goals and Objectives
  22. 22. Your own Why are you making this presentation? What is the desired outcome? Goals and Objectives Goal: General statement of purpose Objective: Measurable statement of outcome
  23. 23. Your own Why are you making this presentation? What is the desired outcome? Goals and Objectives Goal: General statement of purpose Objective: Measurable statement of outcome My 2 minute talk
  24. 24. Your own Why are you making this presentation? What is the desired outcome? Goals and Objectives Goal: General statement of purpose Objective: Measurable statement of outcome My 2 minute talk Goal: Objective:
  25. 25. Your own Why are you making this presentation? What is the desired outcome? Goals and Objectives Goal: General statement of purpose Objective: Measurable statement of outcome My 2 minute talk Goal: Demonstrate the importance of public speaking skills to leaders Objective:
  26. 26. Your own Why are you making this presentation? What is the desired outcome? Goals and Objectives Goal: General statement of purpose Objective: Measurable statement of outcome My 2 minute talk Goal: Demonstrate the importance of public speaking skills to leaders Objective: 100% of participants will be able to recall why public speaking is critical to leadership.
  27. 27. Your turn...
  28. 28. Your turn... What do I want to accomplish?
  29. 29. Your turn... What do I want to accomplish? My 2 minute talk Goal Objective
  30. 30. Your turn... What do I want to accomplish? My 2 minute talk Goal Demonstrate the importance of public speaking skills to leaders Objective 100% of participants will be able to recall take home message
  31. 31. Taking it personally
  32. 32. Taking it personally Why are you making this presentation?
  33. 33. Taking it personally Why are you making this presentation? Why do you care? What is it about this presentation that I care about?
  34. 34. Taking it personally Why are you making this presentation? Why do you care? What is it about this presentation that I care about? Find the passion...
  35. 35. Why I am presenting.
  36. 36. Why I am presenting. Why do I care? What is it about this presentation that I care about?
  37. 37. Why I am presenting. Why do I care? A big part of leadership is communication. Public speaking skills are critical communication skills. I have experience to share in communication skills. What is it about this presentation that I care about?
  38. 38. Why I am presenting. Why do I care? A big part of leadership is communication. Public speaking skills are critical communication skills. I have experience to share in communication skills. What is it about this presentation that I care about? I care about public communication as a means for getting work done.
  39. 39. Your turn...
  40. 40. Your turn... Why do I care? What is it about this presentation that I care about?
  41. 41. Enjoyable
  42. 42. Enjoyable Relevant - do you connect with audience Entertaining - fun, relaxed Appropriate - Right technique, vocabulary etc. Useful - Take home message and information
  43. 43. Enjoyable Relevant - do you connect with audience Entertaining - fun, relaxed Appropriate - Right technique, vocabulary etc. Useful - Take home message and information Presentation matched to the Audience, Venue and Time
  44. 44. Audience analysis
  45. 45. Audience analysis Geography - Gender - Age - Industry - Income - Civic involvement - Speaking experience - Quantity -
  46. 46. Audience analysis Geography - Northern Wisconsin, Drummond to Corny, Ashland Gender - Age - Industry - Income - Civic involvement - Speaking experience - Quantity -
  47. 47. Audience analysis Geography - Northern Wisconsin, Drummond to Corny, Ashland Gender - Balanced Age - Industry - Income - Civic involvement - Speaking experience - Quantity -
  48. 48. Audience analysis Geography - Northern Wisconsin, Drummond to Corny, Ashland Gender - Balanced Age - Even mix, few under 30 Industry - Income - Civic involvement - Speaking experience - Quantity -
  49. 49. Audience analysis Geography - Northern Wisconsin, Drummond to Corny, Ashland Gender - Balanced Age - Even mix, few under 30 Industry - Non profit, local/fed govt, private small business, self employed Income - Civic involvement - Speaking experience - Quantity -
  50. 50. Audience analysis Geography - Northern Wisconsin, Drummond to Corny, Ashland Gender - Balanced Age - Even mix, few under 30 Industry - Non profit, local/fed govt, private small business, self employed Income - Typical for region Civic involvement - Speaking experience - Quantity -
  51. 51. Audience analysis Geography - Northern Wisconsin, Drummond to Corny, Ashland Gender - Balanced Age - Even mix, few under 30 Industry - Non profit, local/fed govt, private small business, self employed Income - Typical for region Civic involvement - Leaders or potential community leaders Speaking experience - Quantity -
  52. 52. Audience analysis Geography - Northern Wisconsin, Drummond to Corny, Ashland Gender - Balanced Age - Even mix, few under 30 Industry - Non profit, local/fed govt, private small business, self employed Income - Typical for region Civic involvement - Leaders or potential community leaders Speaking experience - Some yes, some no Quantity -
  53. 53. Audience analysis Geography - Northern Wisconsin, Drummond to Corny, Ashland Gender - Balanced Age - Even mix, few under 30 Industry - Non profit, local/fed govt, private small business, self employed Income - Typical for region Civic involvement - Leaders or potential community leaders Speaking experience - Some yes, some no Quantity - 15-20
  54. 54. Your turn...
  55. 55. Your turn... My audience is...
  56. 56. Your turn... My audience is... Occupations Gender Common interests Socio-economic Age make up Geographical Any other relevant information Quantity
  57. 57. Now what? What will be best for my audience?
  58. 58. Now what? What will be best for my audience? Technique:
  59. 59. Now what? What will be best for my audience? Technique: Talk Activity
  60. 60. Now what? What will be best for my audience? Technique: Talk Activity Visual aids:
  61. 61. Now what? What will be best for my audience? Technique: Talk Activity Visual aids: Handouts Props
  62. 62. Now what? What will be best for my audience? Technique: Talk Activity Visual aids: Handouts Props Approach:
  63. 63. Now what? What will be best for my audience? Technique: Talk Activity Visual aids: Handouts Props Approach: Style of reaching audience Focus of take home message
  64. 64. Approach matched to audience Possible Approachs:
  65. 65. Approach matched to audience Possible Approachs: Appeal to sense of Community
  66. 66. Approach matched to audience Possible Approachs: Appeal to sense of Community Appeal to Logic, Reason
  67. 67. Approach matched to audience Possible Approachs: Appeal to sense of Community Appeal to Logic, Reason Appeal to Self-interest
  68. 68. Approach matched to audience Possible Approachs: Appeal to sense of Community Appeal to Logic, Reason Appeal to Self-interest Appeal to the Heart
  69. 69. Approach matched to audience Possible Approachs: Appeal to sense of Community Appeal to Logic, Reason Appeal to Self-interest Appeal to the Heart Personal story
  70. 70. Approach matched to audience Possible Approachs: Appeal to sense of Community Appeal to Logic, Reason Appeal to Self-interest Appeal to the Heart Personal story
  71. 71. Approach matched to audience Possible Approachs: Appeal to sense of Community Appeal to Logic, Reason Appeal to Self-interest Appeal to the Heart Personal story
  72. 72. Approach matched to audience Possible Approachs: Appeal to sense of Community Appeal to Logic, Reason Appeal to Self-interest Appeal to the Heart Personal story
  73. 73. Approach matched to audience Possible Approachs: Appeal to sense of Community Appeal to Logic, Reason Appeal to Self-interest Appeal to the Heart Personal story Personal story with an appeal to Self-Interest
  74. 74. Technique Do I have control over technique?
  75. 75. Technique Do I have control over technique? Talk Activity Combination Site visit Multiple speakers Dependent on time
  76. 76. Technique Do I have control over technique? Talk Activity Combination Site visit Multiple speakers Dependent on time My presentation is only 2 minutes so I will just do a simple talk.
  77. 77. Venue How will the venue affect the outcome or the presentation?
  78. 78. Venue How will the venue affect the outcome or the presentation? Hearing room
  79. 79. Venue How will the venue affect the outcome or the presentation? Hearing room Outdoors
  80. 80. Venue How will the venue affect the outcome or the presentation? Hearing room Outdoors Dinner/Lunch
  81. 81. Venue How will the venue affect the outcome or the presentation? Hearing room Outdoors Dinner/Lunch Small Group Meeting
  82. 82. Venue How will the venue affect the outcome or the presentation? Hearing room Outdoors Dinner/Lunch Small Group Meeting Other possibilities
  83. 83. Venue How will the venue affect the outcome or the presentation? Hearing room Outdoors Dinner/Lunch Small Group Meeting Other possibilities Do I have control over venue?
  84. 84. Venue How will the venue affect the outcome or the presentation? Hearing room Outdoors Dinner/Lunch Small Group Meeting Other possibilities Do I have control over venue? Meeting room; small tables, room for working
  85. 85. Your turn... Determine approach. Decide on technique. Describe venue.
  86. 86. Organized
  87. 87. Organized •Topic •Significant point “A” •Supporting point •Supporting point •Supporting point •Restatement of Point “A” •Take Home Message
  88. 88. Brainstorm of Topic •Topic •Significant point “A” •Supporting point •Supporting point •Supporting point •Restatement of Point “A” •Take Home Message
  89. 89. Brainstorm of Topic
  90. 90. Brainstorm of Topic Topic: “Importance Of Public Speaking for Community Leadership” How do leaders use Public Speaking?
  91. 91. Brainstorm of Topic Topic: “Importance Of Public Speaking for Community Leadership” How do leaders use Public Speaking? Inform Public Gain financial support Inform Funders Promote Programs Promote events Persuade people Networking Convince Elected officials
  92. 92. Organize ideas
  93. 93. Organize ideas Informing Recruiting/Convincing Promoting
  94. 94. Organize ideas Informing Recruiting/Convincing Promoting Informing Public Gaining financial support Networking Informing Funders Convincing Elected officials Promoting events Persuading people Promoting Programs
  95. 95. Organize ideas Informing Recruiting/Convincing Promoting Informing Public Gaining financial support Networking Informing Funders Convincing Elected officials Promoting events Persuading people Promoting Programs This is what leaders do... inform, recruit, promote, organize.
  96. 96. Outline Talk •Topic •Significant point “A” •Supporting point •Supporting point •Supporting point •Restatement of Point “A” •Take Home Message
  97. 97. Outline Talk What do Leaders do? • •Topic •Inform •Significant point “A” •Public •Supporting point •Elected Leaders •Supporting point •Funders •Supporting point •Recruit •Restatement of Point “A” •Funding •Take Home Message •Volunteers •Supporters •Promote •Programs •Events •Public Speaking skills are vital to all these roles of a leader.
  98. 98. Outline Talk What do Leaders do? • •Topic •Inform •Significant point “A” •Public •Supporting point •Elected Leaders •Supporting point •Funders •Supporting point •Recruit •Restatement of Point “A” •Funding •Take Home Message •Volunteers •Supporters •Promote •Programs •Events •Public Speaking skills are vital to all these roles of a leader. Quality Public Speaking skills help Leaders lead.
  99. 99. Your turn... 1.Topic 2.Brainstorm ideas 3.Organize 4.Outline 5.Take Home Message
  100. 100. Your turn... 1.Topic 2.Brainstorm ideas 3.Organize 4.Outline 5.Take Home Message •Topic •Significant point “A” •Supporting point •Supporting point •Supporting point •Restatement of Point “A” •Take Home Message
  101. 101. Simple
  102. 102. Simple
  103. 103. Simple
  104. 104. Simple Media companies use anacronyms to help you remember their brand
  105. 105. Simple
  106. 106. Simple Take home message should be: free of jargon memorable complete sentence tied directly to goal/objective tailored to audience
  107. 107. Knowing my audience...
  108. 108. Knowing my audience... my take home message will be:
  109. 109. Knowing my audience... my take home message will be: Leaders are often speaking in Public
  110. 110. Knowing my audience... my take home message will be: Leaders are often speaking in Public Too childish; best for a group of children
  111. 111. Knowing my audience... my take home message will be: Leaders are often speaking in Public Too childish; best for a group of children If you like Public Speaking, it will help you be an effective leader
  112. 112. Knowing my audience... my take home message will be: Leaders are often speaking in Public Too childish; best for a group of children If you like Public Speaking, it will help you be an effective leader Focus on Public Speakers who may want to get into Leadership
  113. 113. Knowing my audience... my take home message will be: Leaders are often speaking in Public Too childish; best for a group of children If you like Public Speaking, it will help you be an effective leader Focus on Public Speakers who may want to get into Leadership Quality Public Speaking skills help Leaders lead.
  114. 114. Knowing my audience... my take home message will be: Leaders are often speaking in Public Too childish; best for a group of children If you like Public Speaking, it will help you be an effective leader Focus on Public Speakers who may want to get into Leadership Quality Public Speaking skills help Leaders lead. Just right for a group of Leaders learning about Public Speaking
  115. 115. Your turn... My take home message is ... Keep in mind: memorable complete sentence tied directly to goal/objective tailored to audience
  116. 116. Your turn... My take home message is ... Keep in mind: free of jargon memorable complete sentence tied directly to goal/objective tailored to audience
  117. 117. A little about Fear
  118. 118. My 2 minute talk
  119. 119. My 2 minute talk Goal: Demonstrate the importance of public speaking skills to leaders Objective: 100% of participants will be able to recall take home message Technique: My presentation is only 2 minutes so I will just do a simple talk. Approach: Personal story with an appeal to Self-Interest Take Home: Quality Public Speaking skills help Leaders lead. Meeting room: small tables, room for working Audience: 15-20 Your turn...2 minutes
  120. 120. Resources
  121. 121. Resources Books Websites Organizations - Toastmasters Coaching - call or email me
  122. 122. Keys to Public Speaking
  123. 123. Keys to Public Speaking Y
  124. 124. Keys to Public Speaking Y Your own
  125. 125. Keys to Public Speaking Y E Your own
  126. 126. Keys to Public Speaking Y E Your own Enjoyable
  127. 127. Keys to Public Speaking Y EO Your own Enjoyable
  128. 128. Keys to Public Speaking Y EO Your own Enjoyable Organized
  129. 129. Keys to Public Speaking Y E OS Your own Enjoyable Organized
  130. 130. Keys to Public Speaking Y E OS Your own Enjoyable Organized Simple
  131. 131. Keys to Public Speaking Oh, Y E S ...you can do Public Speaking! Your own Enjoyable Organized Simple
  132. 132. Public Speaking for Leaders Workshop June 9, 2009 Bayfield, WI

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