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A
STUDY
OF
THE
INVESTMENT
AND
FINANCING
OF
ELECTRICITY

GENERATION
IN
THE
FACE
OF
CHANGING
DEMAND
IN

SOUTH
AFRICA





BY

GARETH
FOULKES­JONES





LEGAL
DISCLAIMER:




 This
 document
 has
 been
 compiled
 for
 informational
 purposes.
 
 The

information
herein
is
subject
to
updating,
completion
and
amendment.



 The
contents
of
this
Progress
Report
are
strictly
confidential.

This
document

is
not
to
be
distributed
to
any
third
party
in
whole
or
in
part
except
with
the

prior
 and
 express
 consent
 of
 IMPERIAL
 CYGNUS
 INVESTMENTS
 (Pty)
 Ltd

(ICI).



 The
information
contained
in
the
Report
is
selective
and
does
not
constitute

all
the
documentation
related
to
the
Project
thus
far.

Such
information
will

be
made
available
upon
request.





ABSTRACT



This
study
considers
the
current
state
of
electricity
demand
and
supply
within
the

South
 African
 market
 and
 how
 same
 may
 evolve
 until
 2030.
 
 It
 estimates
 the

demand
 for
 electricity
 in
 South
 Africa
 and
 the
 corresponding
 required

investment.
 
 Assuming
 GDP
 growth
 trajectories
 of
 3%
 and
 6%,
 the
 study

estimated
the
cost
of
electricity
required
between
2010
and
2030.

Using
growth

rates
of
3%
per
year
the
study
estimates
that
the
country
must
invest
about
R27

billion
into
electricity
generation.

Using
growth
rates
of
6%
per
year
the
study

estimates
 that
 the
 country
 must
 invest
 about
 R232
 billion
 into
 electricity

generation.
 
 This
 suggests
 a
 massive
 investment
 requirement.
 
 The
 study
 also

considers
the
possible
alternative
that
can
be
used
to
raise
the
funds
including:

using
 ESKOM’s
 internal
 resources,
 government
 resources
 (through
 taxes),

increasing
the
price
of
electricity,
and
borrowing
from
multilateral
organizations

such
as
the
World
Bank
(probably
with
government
guarantees).

The
different

options
must
however
take
into
account
ESKOM’S
financial
position
as
well
as
its

role
as
a
developmental
entity
rather
than
a
private
firm.





By

Gareth
Foulkes­Jones

TABLE
OF
CONTENTS



CHAPTER
1:
INTRODUCTION



1.1
 Background
 1

1.2
 Scope
 7

1.3
 Problem
Statement
 7

1.4
 Outcome
 9



CHAPTER
2:
LITERATURE
REVIEW



2.1
 Introduction
 13

2.2
 Empirical
Literature
Review
 14

2.3
 Theoretical
Framework
 24

2.4
 Conclusion
 25



CHAPTER
3:
RESEARCH
METHODOLOGY



3.1
 Introduction
 26

3.2
 Quantitative/Qualitative
Research
Approach
 29

3.3
 Data
Sources
 31

3.4
 Conclusion
 35





CHAPTER
4:
RESULTS
AND
DISCUSSION
OF
RESEARCH
FINDINGS



4.1
 Introduction
 36

4.2
 Regression
Results
 37

4.3
 Forecasting
Electricity
Demand
or
Consumption
 41

4.4
 Estimating
Required
Investment
 48

4.5
 Financing
Investment
 53

4.6
 Competitor
Analysis
 53

4.7
 Degree
of
Regulation/Deregulator
 56

4.8
 Product
and
Services
Pricing
Strategies
 57

4.9
 Barriers
to
Entry
 63

4.10
 Conclusion
 69



CHAPTER
5:
CONCLUSIONS
AND
RECOMMENDATIONS
FOR
FURTHER
RESEARCH



5.1
 Introduction
 71

5.2
 Conclusion
and
Policy
Recommendation
 71

5.3
 Policy
Recommendation
 78

5.4
 Limitations
of
Study
 80



BIBLIOGRAPHY
&
REFERENCES
 82

LIST
OF
TABLES



Table
1
 South
Africa
Macro‐Economic
Indicators
 3

Table
2
 South
Africa’s
Population
by
Province
 4

Table
3.1
 Data
Sources
 32

Table
3.2
 Descriptive
Statistics
 33

Table
3.3
 Correlation
Matrix
 34

Table
4.1
 Demand
for
Electricity
in
South
Africa
 37

Table
4.2
 Forecasted
Electricity
Consumption/Demand
(2010
–
2030)
 42

Table
4.3
 Forecasted
Electricity
Consumption/Demand
(Assuming
6%
GDP
Growth)
 45

Table
4.4
 Scenario
1:
Required
Investment
Assuming
3%
GDP
Growth
Rate
 49

Table
4.5
 Scenario
2:
Required
Investment
Assuming
6%
GDP
Growth
Rate
 51

Table
4.6
 The
Tariff
Design
Process
 60

Table
4.7
 SWOT
Analysis
for
ESKOM
 64

Table
4.8
 ESKOM
Group
Financial
Performance
 68



LIST
OF
FIGURES



Figure
4.1
 Forecasted
Electricity
Demand
(Assuming
GDP
Growth
Rate
equal
to
3%)
 44

Figure
4.2
 Forecasted
Electricity
Demand
(Assuming
GDP
Growth
Rate
equal
to
6%)
 46

Figure
4.3
 Comparison
of
Scenario
1
and
2
Forecasted
Electricity
Consumption
 47

Figure
4.4
 A
Natural
Monopolists
Demand
and
Cost
Curves
 56







‐
1
‐

CHAPTER
1

Introduction



1.1 Background



The
South
African
economy
is
one
of
the
most
developed
and
industrialized
in
Africa.

Furthermore,
South
Africa
is
largely
dominated
by
secondary
and
service
sectors,
the

two
of
which
accounted
for
more
than
80%
of
the
country’s
GDP
in
2008
(Muradzikwa,

2009).
The
nation
consists
of
a
population
of
some
50
million
inhabitants,
55%
of
whom

are
projected
to
live
in
urban
areas.
Between
2000
and
2007
the
economy
grew
by
an

average
of
4%
per
annum,
in
keeping
with
the
South
African
Government’s
economic

policy.
 Please
 refer
 to
 Table
 1
 below,
 which
 displays
 the
 principal
 macro‐economic

indicators
for
the
country.





Despite
 its
 marked
 degree
 of
 sophistication
 in
 certain
 respects,
 it
 is
 important
 to

observe
 that
 the
 South
 African
 energy
 sector
 consists
 of
 both
 first
 and
 third
 world

elements.
 Elaborating
 upon
 this,
 South
 Africa
 produces
 approximately
 45%
 of
 the

electricity
on
the
African
continent
and
is
the
12th
highest
carbon
emitter
in
the
world.

This
latter
statistic
is
attributable
to
the
extensive
use
of
coal‐fired
power
stations,
with

a
limited
contribution
from
a
combination
of
hydro
and
nuclear
power
(DME,
2000).


One
of
the
given
reasons
for
the
popularity
of
coal
in
energy
generation
is
on
account
of

its
relative
cheapness
and
availability
coupled
with
South
Africa’s
technological
ability





‐
2
‐

to
 use
 low‐grade
 coal
 for
 effective
 electricity
 generation.
 
 It
 is
 also
 pertinent
 that

renewable
 forms
 of
 energy
 constitute
 no
 more
 than
 approximately
 5%
 of
 the
 total

energy
supply
as
observed
by
Howells
et
al
(2005).





Furthermore,
despite
the
evident
level
of
technological
sophistication
within
the
South

African
 electricity
 sector,
over
 75%
of
 South
Africa’s
 rural
households
use
 fuel
 wood

energy
to
at
least
a
limited
extent
in
order
to
satisfy
their
energy
needs.
This
level
of
use

as
observed
by
Davis
(1998)
varies
from
a
few
times
per
month
to
daily,
and
depends

largely
upon
the
individual
needs
and
conditions
of
the
respective
households.
Over
and

above
fuel
wood,
such
rural
households
also
make
extensive
use
of
paraffin,
candles,

batteries
 and
 reticulated
 electricity
 for
 a
 variety
 of
 applications.
 However,
 it
 was

observed
 by
 Davis
 (1998)
 that
 such
 alternatives
 are
 often
 found
 to
 be
 somewhat

expensive
alternatives
to
that
of
fuel
wood.







‐
3
‐

Table
1:
South
Africa
Macroeconomic
Indicators

Year Growth
Rate Unemployment
Rate Savings
(%
of
GDP)
1999 2.4 15.10
2000 4.2 23.3 16.00
2001 2.7 26.2 15.60
2002 3.7 26.6 17.50
2003 3.1 24.8 16.20
2004 4.9 23.0 14.80
2005 5.0 23.5 13.60
2006 5.4 22.1 14.70
2007 5.1 21.0 13.40
2000­
2007
Average 4.26 23.81 15.23


Source:
Statistics
South
Africa
(Various
Years)
and
Statistics
South
Africa
(2009)







‐
4
‐

Table
2:
South
Africa's
Population
by
Province

Province 1996 %
of
1996

Total

Population
2001 %
of
2001

Total

Population
2009 %
of
2009

Total

Population
Eastern

Cape
6
302
525 15.53 6
436
763 14.06 6
648
600 13.5
Free
State 2
633
504 6.49 2
706
775 6.04 2
902
400 5.9
Gauteng 7
348
423 18.11 8
837
178 19.72 10
531
300 21.4
KwaZulu­
Natal
8
417
021 20.74 9
426
017 21.03 10
449
300 21.2
Limpopo 4
929
368 12.15 5
273
642 11.77 5
227
200 10.6
Mpumalang
a
2
800
711 6.90 3
122
990 6.97 3
606
800 7.3
Northern

Cape
840
321 2.07 822
727 1.84 1
147
600 2.3
North
West 3
354
825 8.27 3
669
349 8.19 3
450
400 7.0
Western

Cape
3
956
875 9.75 4
524
335 10.09 5
356
900 10.9
South
Africa 40
583
573 100.00 44
819
778 100.00 49
320
500 100.0


Source:
 Statistics
 South
 Africa
 (Various
 Years)
 and
 Statistics
 South
 Africa
 (2009)




‐
5
‐

Having
established
 a
 broad
overview
of
the
South
African
electricity
sector,
one
may

now
consider
in
greater
detail
the
origins
of
its
key
player
in
the
form
of
ESKOM.

Its

origins
were
founded
in
the
Electricity
Supply
Commission
(ESCOM)
in
1922.

The
South

African
Government
then
proceeded
to
consolidate
the
nation’s
electricity
supply
within

this
 new
 entity.
 
 By
 1948,
 ESCOM
 exercised
 a
 monopoly
 over
 the
 country’s
 power

stations
 and
 high
 voltage
 transmission
 lines.
 
 ESCOM
 proceeded
 upon
 an
 upward

trajectory
 over
 the
 following
 decades
 ultimately
 resulting
 in
 the
 completed

interconnected
national
transmission
grid
in
the
early
1970’s.





However,
as
a
result
of
a
commission
of
inquiry
in
1983,
ESCOM
was
renamed
“ESKOM”.

Furthermore,
the
Electricity
Act
of
1987
was
also
implemented
during
this
period.

This

latter
act
resulted
in
ESKOM
abandoning
its
core
operating
principle
of
“neither
a
profit

nor
a
loss”
and
thereby
obliged
the
organization
to
supply
electricity
in
a
cost‐effective

manner,
within
the
confines
of
its
limited
resources
and
in
consideration
of
the
national

interest.





These
 policies,
 coupled
 with
 conditions,
 which
 encouraged
 ESKOM
 to
 become
 more

operationally
 efficient,
 resulted
 in
 South
 Africa
 enjoying
 a
 well‐developed
 electricity

generation
and
distribution
system
by
the
early
1990s.
However,
the
apartheid
policies

which
 had
 fostered
 such
 development
 had
 meant
 that
 the
 industrial
 sector
 and
 the

privileged
 white
 minority
 were
 given
 priority
 to
 electricity
 supply,
 whilst
 excluding

much
 of
 rural
 South
 Africa
 and
 resulting
 in
 enormous
 backlogs
 in
 the
 number
 of





‐
6
‐

connections
for
urban
black
households.
As
a
consequence,
Ziramba
(2008)
observed

that
by
1991,
only
a
third
of
South
Africa’s
population
had
access
to
electricity.





Against
this
background,
the
modern
ESKOM
remains
the
sole
supplier
of
electricity
in

South
 Africa
 in
 real
 terms,
 and
 is
 statistically
 responsible
 for
 approximately
 96%
 of

electricity
 generation
 (ESKOM
 Annual
 Report,
 2007).
 The
 remaining
 4%
 is
 split

between
private
generators
accounting
for
3.2%,
and
municipal
authorities
accounting

for
 the
 final
 0.8%
 of
 supply.
 Furthermore,
 with
 the
 exception
 of
 the
 Motraco
 line,

ESKOM
 owns
 all
 transmission
 lines
 throughout
 South
 Africa.
 
 Presently,
 ESKOM
 is

responsible
for
generating
approximately
45%
of
the
 electricity
used
in
 Africa
which

equates
 to
 roughly
 38
 000
 MWe
 per
 annum
 (ESKOM,
 2007).
 
 It
 is
 noteworthy
 that

approximately
 88%
 of
 this
 output
 is
 derived
 from
 Coal,
 2%
 by
 hydro‐electric

generation,
 5%
 by
 nuclear
 power,
 4%
 by
 pumped
 storage
 and
 1%
 by
 oil‐fired
 gas

turbines
 (ESKOM,
 2007).
 Therefore,
 whilst
 ESKOM
 has
 endeavoured
 to
 diversify
 its

energy
supply,
it
is
nonetheless
still
heavily
dependent
upon
Coal
as
its
principal
energy

source.

In
terms
of
distribution,
ESKOM
also
enjoys
a
dominant
position.
To
this
end,
it

is
 responsible
 for
 nearly
 60%
 of
 all
 direct
 sales
 to
 the
 40%
 of
 electricity
 capacity

distributed
 by
 177
 amalgamated
 municipal
 authorities
 as
 according
 to
Mabugu
 et
 al.

(2008).





Within
South
Africa,
ESKOM
continues
to
sell
electricity
to
a
varied
set
of
clients,
which

include
industrial,
mining,
commercial,
agricultural
and
residential
customers.
Over
and





‐
7
‐

above
 such
 direct
 sales,
 it
 also
 sells
 to
 a
 number
 of
 redistributors.
 
 Furthermore,

according
 to
 ESKOM
 (Annual
 Reports,
 2006
 and
 2007),
 ESKOM’s
 transmission
 lines

span
the
approximately
26,000
kilometers
throughout
South
Africa
as
well
as
several

other
Southern
African
Development
Countries
(SADC).





It
 is
 also
 noteworthy
 that
 in
 respect
 of
 ESKOM’s
 operations
 within
 the
 electricity

industry,
 legislation
 was
 passed
 in
 2001,
 which
 converted
 ESKOM
 into
 a
 tax‐paying

public
entity,
which
is
in
turn
wholly
state‐owned.
It
may
also
be
further
opined
that

where
one
has
a
large
number
of
distributors
within
a
particular
market,
this
may
result

in
 a
 highly
 fragmented
 and
 inefficient
 Electricity
 Distribution
 Industry
 (EDI).

Consequently,
 the
 government
 effected
 such
 legislation
 in
 2001
 in
 order
 to
 help

rationalize
 the
 EDI.
 This
 policy
 resulted
 in
 a
 further
 consolidation
 of
 electricity

distribution
assets
held
by
ESKOM
and
local
governments
into
six
regional
electricity

distributors
(REDs).
The
intention
behind
this
was
to
promote
greater
competitiveness

in
electricity
generation,
Furthermore,
the
aforementioned
restructuring
aims
to
create

an
 ESKOM
 owned
 subsidiary
 to
 retain
 70%
 of
 the
 generation
 market
 share.
 The

remaining
 30%
 would
 be
 shared
 between
 private
 independent
 power
 producers

constituting
20%
and
Black
Economic
Empowerment
Groups
making
up
the
final
10%.

It
 is
 argued
 that
 such
 reforms
 to
 the
 EDI
 would
 result
 in
 a
 reliable
 and
 high
 quality

service
 being
 provided
 to
 all
 electricity
 consumers,
 and
 thereby
 help
 to
 promote
 the

Governments
 twin
 objectives
 of
 providing
 affordable
 electricity
 and
 meeting
 stated

national
electrification
objectives.







‐
8
‐



The
results
of
this
study
are
intended
to
lead
to
a
better
understanding
of
the
different

challenges
which
ESKOM
faces,
which
range
from
the
need
to
invest
efficiently
to
meet

growing
demand
in
the
face
of
limited
resources
with
which
to
do
so,
as
well
as
the

seeking
 of
 timely
 financing
 for
 such
 investments
 and
 selecting
 politically
 and

economically
viable
sources
of
funds
to
finance
such
projects.





1.2 Scope



The
 study
 utilized
 annual
 historical
 data
 for
 ESKOM
 for
 the
 period
 1980
 to
 2009
 in

order
 to
 forecast
 the
 demand
 for
 electricity
 and
 the
 requisite
 corresponding
 level
 of

investment
(capital
expenditure)
required
to
meet
such
demand.





The
study
also
examines
ESKOM’s
financial
statements
in
order
to
assess
the
sources
of

funds
which
have
been
used
in
order
to
finance
the
investments
in
the
past.





Finally,
 the
main
 objective
 of
 this
 study
 is
 therefore
 to
 better
 understand
 the
role
 of

ESKOM
in
the
South
African
energy
sector,
given
the
growing
demand
for
energy
and

the
 strategic
 goals
 of
 the
 company.
 More
 particularly,
 the
 aim
 is
 to
 forecast
 the

investment
required
to
meet
South
Africa’s
growing
demand
for
electricity.

In
order
to

achieve
 this
 objective,
 this
 research
 aims
 to
 forecast
 South
 Africa’s
 demand
 for

electricity
over
the
next
15
years
and
the
corresponding
required
levels
of
investment.





‐
9
‐

This
objective
is
important
given
the
recent
outages
which
have
adversely
affected
the

economy,
on
account
of
demand
regularly
exceeding
supply.





1.3 Problem
Statement



South
Africa
has
been
subjected
to
numerous
blackouts
in
recent
years.
In
light
of
this,

the
 South
 African
 government
 has
 attempted
 to
 manage
 the
 demand
 for
 electricity.

Unfortunately,
it
is
widely
believed
that
such
electricity
supply
challenges
were
in
fact

predominantly
 the
 result
 of
 political
 indecision.
 
 In
 the
 early
 2000’s
 there
 were
 also

some
 debates
 on
 whether
 ESKOM
 should
 be
 privatized
 or
 not.
 During
 this
 particular

period,
 the
 government
 as
 the
 sole
 shareholder
 underinvested
 in
 electricity
 capacity

building.
This
dearth
of
investment
eventually
resulted
in
the
electricity
crisis
which
the

country
now
finds
itself
contending
with.





The
impact
of
the
aforementioned
blackouts
approximated
to
a
loss
of
R
50
Billion
for

the
 South
 African
 economy
 in
 that
 period
 (Inglesi,
 2010).
 Furthermore,
 during
 this

period,
the
level
of
economic
growth
in
the
first
quarter
of
2008
fell
to
1.6%
from
5.4%

in
the
last
quarter
of
2007
(Inglesi,
2010).















‐
10
‐

Given
the
above
background,
the
author
has
sought
to
address
the
following
questions

in
this
dissertation:




1)
 What
 factors
 drive
 electricity
 consumption
 in
 South
 Africa
 and
 how
 is

consumption
likely
to
change
over
the
next
10
years?



2)
 What
is
the
level
of
investment
required
to
meet
such
demand/consumption?



3)
 How
should
this
level
of
demand
be
financed?





There
are
a
number
of
reasons
why
a
study
of
this
nature
should
be
conducted.
Some
of

the
reasons
in
this
instance
may
be
stipulated
as
follows;




It
will
assist
in
highlighting
the
required
investment
necessary
to
meet
the
country’s

electricity
supply
needs;




It
will
inform
policy
makers
on
the
different
options
available
in
respect
of
financing

electricity
generation
in
the
country;
and



The
study
will
also
contribute
to
the
discussions
surrounding
electricity
pricing
in
South

Africa.













‐
11
‐

1.4 Outcome



This
research
will
help
policy
makers
in
three
principal
ways.
These
may
be
stipulated

as
follows;



(i)
 It
will
contribute
to
the
debate
around
electricity
generation
in
African
countries

in
general
and
South
Africa
in
particular.
This
is
especially
important
given
the

suggestion
by
commentators
that
South
Africa
should
invest
in
hydro‐electricity

generation.
 The
 Inga
 Dam
 in
 the
 Democratic
 Republic
 of
 Congo
 by
 way
 of

example
has
such
vast
electricity
generation
potential,
that
it
would
be
able
to

generate
sufficient
electricity
to
satisfy
the
needs
of
the
entire
African
continent,

were
it
to
be
properly
harnessed.

(ii)
 It
will
also
aid
the
formulation
of
policy,
given
that
there
are
presently
efforts
to

reform
 the
 South
 African
 energy
 sector
 in
 order
 to
 secure
 reliable
 and
 cost

effective
supply
over
the
ensuing
years
and
decades.
Consequently,
an
accurate

estimation
 of
 the
 demand
 for
 electricity
 will
 assist
 policy
 makers
 as
 they

endeavour
 to
 secure
 the
 requisite
 supply
 of
 electricity
 for
 all
 sectors
 of
 the

economy.



(iii)
 Considering
the
monopolistic
nature
of
ESKOM,
it
is
reasonable
to
assert
that
the

national
 pricing
 policy
 is
 controlled
 by
 the
 government.
 Consequently,
 it
 is

critical
 to
 consider
 the
 appropriate
 funding
 structure
 for
 such
 a
 monopolistic





‐
12
‐

parastatal.
This
aspect
of
the
study
bears
relevance
to
the
question
as
to
whether

ESKOM
is
in
fact
more
of
a
commercial
or
developmental
entity.





With
 conclusion
 of
 the
 introduction,
 one
 may
 now
 review
 what
 the
 ensuing
 Chapter

shall
 consider.
 Chapter
 Two
 shall
 provide
 a
 comprehensive
 review
 of
 existing
 and

pertinent
literature
pertaining
to
the
subject
 matter.
Following
same,
Chapter
3
shall

consider
the
methodology
utilized
to
derive
the
results
in
the
paper,
as
well
as
explain

the
reasons
why
such
a
methodology
is
employed
in
this
instance.
Chapter
4
will
seek
to

explain
the
results
derived
from
the
methodology
employed
in
Chapter
3
as
applied
to

the
empirical
information
in
Chapter
2
and
additional
sources.
Finally,
Chapter
5
shall

provided
a
conclusion
of
all
the
aforementioned
Chapters,
and
where
relevant
to
review

same.







‐
13
‐

CHAPTER
2

Literature
Review



2.1 Introduction



The
aim
of
this
section
is
to
review
relevant
literature.
It
is
hoped
that
such
a
literature

review
will
help
us
better
understand
what
has
been
done
and
thus
enable
us
to
identify

gaps
in
the
literature
that
need
to
be
filled.
It
will
also
help
us
rationalize
the
context
of

the
 problem
 especially
 given
 the
 current
 debate
 on
 climate
 change
 and
 the
 financial

crisis.
 
 The
 literature
 review
 section
 is
 made
 up
 of
 two
 main
 components.
 The
 first

section
considers
the
empirical
literature.
This
is
then
followed
by
the
section,
which

considers
the
theoretical
framework
upon
which
this
paper
is
based.





The
author
must
hasten
to
caution
that
some
of
the
extant
literature
on
capital
structure

is
 largely
 based
 on
 private‐owned
 firms
 rather
 than
 on
 parastatals
 such
 as
 ESKOM.

Consequently,
 the
 reader
 must
 bear
 in
 mind
 that
 conclusions
 drawn
 from
 such

literature,
unlike
other
firms
which
are
privately
owned
and
are
thus
owned
by
private

shareholders
pursuing
profits,
ESKOM
is
a
government
owned
entity,
essentially
owned

by
tax
payers.
Whilst
its
goals
are
different,
ESKOM
often
raises
finance
in
the
capital

markets
like
any
private
firm.
It
however
has
additional
sources
of
funds
in
the
form
of

government
 and
 multilateral
 organizations
 like
 the
 World
 Bank,
 Development
 Bank

Southern
 Africa
 and
 African
 Development
 bank
 among
 others.
 
 The
 government
 is





‐
14
‐

believed
to
have
guaranteed
the
recent
loan
that
was
advanced
to
ESKOM
by
the
World

Bank.





2.2 Empirical
Literature
Review



Generally
there
is
a
dearth
of
literature
on
the
energy
sector
in
South
Africa,
and
the

electricity
 sector
 in
 particular
 (Inglesi.
 2010).
 However,
 the
 2007‐2008
 energy
 crisis

which
plunged
the
South
African
economy
into
both
literal
and
figurative
darkness,
and

the
current
campaign
by
organizations
such
as
the
World
Bank
on
the
sustainable
use
of

energy
resources
has
seen
the
proliferation
of
studies
on
energy
and
electricity
usage.

See
 for
 example
 studies
 by
 Inglesi
 (2010),
 Ziramba
 (2008),
 Odhiambo
 (2009),
 and

Bogetic
 and
 Fedderke
 (2005).
 According
 to
 Bogetic
 and
 Fedderke
 (2005)
 there
 are

three
 main
 reasons
 why
 forecasting
 infrastructure
 investment
 needs
 is
 important
 in

Sub‐Saharan
 Africa
 (SSA),
 in
 general,
 and
 South
 Africa,
 in
 particular.
 Firstly,
 there
 is

evidence
 of
 a
 strong
 relationship
 between
 infrastructure
 investment
 and
 economic

growth.
 Secondly,
 in
 South
 Africa,
 there
 have
 been
 various
 efforts
 to
 stimulate

infrastructure
 on
 account
 of
 its
 pivotal
 role
 in
 spurring
 economic
 growth
 within
 the

country’s
 Accelerated
 Shared
 Growth
 Initiative
 in
 South
 Africa
 (ASGISA)
 strategy.

Thirdly,
there
is
also
a
link
between
infrastructure
investment
or
infrastructure
quality,

on
the
one
hand,
and
equity
and
poverty,
on
the
other.
This
is
especially
germane
for
the

South
African
economy
given
its
historical
background
where
access
to
infrastructure,

among
other
things
was
the
preserve
of
a
minority
group.







‐
15
‐

The
studies
on
electricity
demand
can
be
divided
into
those
that
focused
on
South
Africa

and
those
which
are
focused
on
other
countries.
Those
that
focused
on
South
Africa
can

further
be
subdivided
into
those
which
attempted
to
estimate
residential
demand
for

electricity
and
those
that
attempted
to
estimate
the
aggregate
demand
for
electricity.

Those
papers
which
concerned
South
Africa
were

generally
aggregate
in
nature,
and

include:
Bogetic
and
Fedderke
(2005),
Perkins,
Fedderke
 and
Luiz
(2005),
Odhiambo

(2009),
 Amusa
 et
 al
 (2009),
 Dergiades
 and
 Tsoulfidis
 (2008),
 Holtedahl
 and
 Joutz

(2004),
Narayan
et
al
(2007)
and

Inglesi
(2010).
Those
focused
on
residential
demand

for
electricity
include:
Louw
et
al
(2008),
Donatos
and
Mergos
(1991),
Hondroyiannis

(2004)
 and
 Walker
 (1979).
 In
 the
 following
 section
 we
 look
 at
 these
 studies
 and

critically
analyse
their
findings.





Using
dynamic
heterogeneous
panel
estimation
technique
and
a
panel
of
52
countries,

Bogetic
and
Fedderke
(2005)
estimated
demand
functions
for
electricity.
They
covered

the
period
1980
‐2002.
They
then
forecasted
the
demand
for
electricity
from
2002
to

2010
 and
 found
 that
 South
 Africa
 will
 need
 to
 invest
 about
 0.2%
 of
 its
 GDP
 into

electricity
 generation
 (assuming
 a
 growth
 rate
 of
 3.6
 per
 annum).
 The
 figure
 would

double
(to
0.4%
of
GDP)
if
the
economy
is
assumed
to
grow
at
6%
per
annum
(as
per

the
ASGISA
policy
framework).





In
 a
 related
 paper
 Perkins,
 Fedderke
 and
 Luiz
 (2005)
 analyzed
 South
 Africa

infrastructure
 investment.
 The
 paper’s
 principle
 aim
 was
 to
 initiate
 some
 work
 on





‐
16
‐

infrastructure
 and
 its
 role
 in
 development
 by
 developing
 a
 number
 of
 infrastructure

development
 indicators
 in
 South
 Africa
 for
 the
 period
 1870
 ‐2002.
 The
 paper
 also

attempted
 to
 analyze
 the
 link
 between
 economic
 growth
 and
 infrastructure

development.
 
 The
 paper
 produced
 three
 key
 findings.
 Firstly,
 they
 found
 that
 the

relationship
 between
 infrastructure
 and
 economic
 growth
 tends
 to
 be
 bi‐directional.

That
 is,
 investment
 in
 infrastructure
 tends
 to
 spur
 economic
 growth.
 But
 economic

growth
also
tends
to
be
associated
with
an
increase
in
infrastructure
needs.
Hence
the

causality
is
not
unidirectional.
So
even
though
most
studies
tend
to
estimate
regression

equations
 with
 an
 endogenous
 economic
 growth
 and
 exogenous
 infrastructure,
 the

study
by
Perkins,
Fedderke
and
Luiz
(2005)
seems
to
suggest
that
infrastructure
is
also

endogenous.
 Secondly,
 Perkins,
 Fedderke
 and
 Luiz
 (2005)
 argue
 that
 South
 Africa’s

infrastructure
has
developed
in
phases
and
it
may
thus
be
important
for
policy
makers

to
 choose
 the
 right
 type
 of
 infrastructure
 and
 focus
 on
 it
 –
 rather
 than
 taking
 a

haphazard
approach
to
infrastructure
investment.

Most
importantly,
the
projects
must

be
 chosen
 based
 on
 appropriate
 cost‐benefit
 analysis
 (Perkins,
 Fedderke
 and
 Luiz,

2005).





Using
 data
 from
 for
 the
 period
 1971
 –
 2006,
 Odhiambo
 (2009)
 examined
 the

relationship
between
electricity
consumption
and
economic
growth
in
South
Africa.
He

found
a
bidirectional
causality
between
electricity
consumption
and
economic
growth,

corroborating
 the
 findings
 by
 Perkins,
 Fedderke
 and
 Luiz
 (2005).
 The
 policy

prescription
emanating
from
the
study
is
that
investment
in
electricity
infrastructure





‐
17
‐

should
be
intensified
in
tandem
with
the
country’s
desired
growth
trajectory,
as
well
as

the
country’s
ASGISA
policy
framework
and
the
country’s
industrialization
policy.

Most
studies
on
demand
for
electricity
are
macro
in
nature.

Louw
et
al
(2008)
adopted

a
different
tack
and
used
a
micro
approach
to
investigate
the
determinants
of
electricity

consumption.
They
also
focused
on
the
poor
households
in
a
community
in
the
Western

Cape.
 This
 is
 important
 given
 that
 electricity
 supply
 in
 South
 Africa,
 unlike
 in
 most

developing
 countries,
 is
 not
 an
 urban
 phenomenon.
 The
 government
 has,
 since
 1994

embarked
on
a
programme
to
ensure
access
to
electricity
by
the
rural
dwellers
as
well.

Poor
household
have
free
access
to
the
first
50kWh/month
that
they
consume.
Louw
et

al
(2008),
using
household
survey
data
collected
in
2001
and
2002,
found
that
income,

wood
 fuel
 usage
 and
 access
 to
 credit
 were
 the
 main
 factors
 affecting
 electricity

consumption.
Due
to
data
limitations
their
model
however
did
not
control
for
the
price

of
 electricity
 and
 price
 of
 electricity
 substitutes.
 Consequently
 the
 model
 was

misspecified
 as
 it
 left
 out
 the
 main
 factors
 that
 should
 be
 included
 in
 any
 demand

function.
 Thus
 the
 impact
 of
 the
 price
 of
 electricity
 was
 not
 assessed
 nor
 did
 they

calculate
the
cross‐price
elasticities.





Acknowledging
 the
 paucity
 of
 research
 analyzing
 the
 demand
 for
 electricity
 in

developing
 countries
 in
 general
 and
 in
 SA
 in
 particular,
 Amusa
 et
 al
 (2009)
 uses

macroeconomic
data
to
investigate
the
determinants
of
aggregate
demand
for
electricity

in
 South
 Africa.
 They
 cover
 the
 period
 1960‐2007.
 They
 also
 used
 a
 bounds
 testing

approach
to
cointegration.
Their
paper
which
aimed
to
improve
on
Pouris’
(1987)
study





‐
18
‐

by
 using
 more
 contemporary
 econometric
 approaches
 as
 well
 as
 more
 recent
 data,

calculated
income
and
price
elasticities
of
demand
in
South
Africa.
For
example,
they

argued
 that
 Pouris’s
 paper
 failed
 to
 test
 for
 data
 stationarity,
 suggesting
 that
 the

findings
 from
 Pouris’s
 the
 study
 may
 actually
 be
 spurious.
 Hence
 they
 adopted
 an

autoregressive
distributed
lag
(ARDL)
model
to
estimate
the
elasticities.
They
also
made

use
of
the
error
correction
inherent
in
the
ARDL
framework
to
assess
the
short‐run
and

long‐run
impacts
of
the
main
drivers
of
electricity
consumption
in
South
Africa.
They

also
tested
parameter
stability.
To
this
end,
they
found
that
income,
and
not
price
of

electricity,
 is
 the
 main
 driver
 of
 electricity
 consumption
 in
 South
 Africa.
 This
 is
 an

important
 finding
 given
 the
 current
 debate
 around
 electricity
 pricing.
 If
 the
 price
 of

electricity
is
not
a
significant
factor
in
the
demand
for
electricity
function
then
a
policy

thrust
that
focuses
on
pricing
may
not
be
the
optimal
policy
option.





In
a
recent
study
in
the
US,
Dergiades
and
Tsoulfidis
(2008)
investigated
the
residential

demand
for
electricity
for
the
period
1965‐2006.
The
explanatory
variables
which
they

used
include
GDP
per
capita,
price
of
electricity,
price
of
oil
for
heating
purposes
(used

to
proxy
the
price
of
a
substitute),
and
weather
conditions.
Using
the
ARDL
approach
to

cointegration
they
found
the
coefficient
of
price
to
be
significantly
different
from
zero.

They
 also
 found
 a
 stable
 relationship
 between
 the
 variables
 used.
 Furthermore,
 to

measure
 the
 intensity
 of
 electricity
 usage
 by
 households
 they
 used
 the
 number
 of

occupied
 stock
 of
 houses.
 Since
 occupied
 houses
 are
 most
 likely
 to
 have
 a
 higher





‐
19
‐

number
 of
 electricity
 using
 appliances,
 this
 implies
 that
 the
 higher
 the
 number
 of

occupied
houses
the
higher
the
usage
of
electricity.





In
 an
 attempt
 to
 capture
 the
 role
 of
 economic
 development
 in
 driving
 electricity

demand,
Holtedahl
and
Joutz
(2004)
added
an
additional
variable
to
the
usual
economic

variables
normally
included
in
an
ordinary
demand
function
that
they
estimated
for
the

Taiwanese
 economy.
 The
 variable
 added
 is
 the
 urbanization.
 Urbanization
 was

measured
as
the
proportion
of
the
population
in
cities
of
100
000
or
more
(Holtedahl

and
Joutz,
2004).
The
other
economic
variables
included
are
population
changes,
price

of
 electricity
 and
 household
 disposable
 income.
 Price
 of
 electricity
 was
 found
 to
 be

negatively
related
to
the
demand
for
electricity.
The
price
of
the
electricity
coefficient

was
also
found
to
be
significant;
with
their
own
price
effect
being
found
to
be
inelastic.

This
 implies
 that
 an
 increase
 in
 the
 price
 of
 electricity
 by
 1%
 in
 Taiwan
 results
 in
 a

reduction
in
the
quantity
demanded
by
less
than
1%.
So
using
the
price
increases
as
a

strategy
 to
 curtail
 the
 demand
 for
 electricity
 as
 emphasized
 by
 the
 South
 African

government
may
not
be
the
optimal
strategy
to
embark
on.
This
also
points
to
the
fact

that
 as
 an
 economy
 develops,
 electricity
 becomes
 a
 necessity
 that
 every
 household

cannot
do
without.
So
an
increase
in
the
price
of
electricity
may
result
in
households

moving
some
of
the
income
from
other
sources
into
electricity
rather
than
significantly

reducing
the
demand
for
electricity.
The
relationship
between
own‐price
and
electricity

demand
was
also
found
to
be
stable
in
both
the
short‐run
and
long‐run;
implying
that





‐
20
‐

policies
can
be
optimally
made
since
such
a
relationship
exists
in
both
the
short‐run
and

long‐run.





One
of
the
important
recent
studies
conducted
in
the
developed
economies
is
the
study

by
Narayan
et
al,
(2007).
Narayan
et
al
(2007)
covered
the
G7
countries
for
the
period

1978
‐
2003
and
estimated
a
residential
demand
function
for
G7
countries.
They
used
a

panel
cointegration
approach.
In
this
respect,
 they
found
that
residential
demand
for

electricity
in
the
G7
countries
was
income
elastic
and
price
elastic
in
the
long
run.
Such
a

result
is
important
for
policy
makers
especially
as
most
governments
are
endeavouring

to
 develop
 better
 demand
 management
 policies.
 In
 countries
 such
 as
 South
 Africa,

which
 is
 trying
 to
 restructure
 the
 entire
 energy
 sector
 as
 well
 as
 develop
 a
 more

sustainable
energy
pricing
policy,
these
results
are
of
vital
importance.





The
 high
own‐price
 elasticity
 found
 by
 Narayan
 et
 al
 (2007)
 suggests
 that
 in
 the
 G7

countries
consumers
are
sensitive
to
electricity
price
changes
–
a
possible
reason
is
that

they
use
gases
as
a
substitute.
This
implies
that
a
pricing
policy
may
be
more
effective
in

controlling
electricity
usage
than
in
Taiwan,
for
example.
However,
it
is
noteworthy
that

such
a
pricing
policy
applies
provided
that
electricity
substitutes
are
available.

It
must

also
be
noted
that
grouping
countries
as
a
region
as
was
done
by
Narayan
et
al
(2007)

whilst
using
more
data
points
and
thus
providing
more
degrees
of
freedom,
and
hence

enabling
 us
 to
 estimate
 more
 efficient
 parameters,
 may
 not
 give
 us
 an
 individual

country
picture.
It
would
have
been
useful
if,
in
conjunction
to
a
panel
for
the
whole





‐
21
‐

region,
individual
residential
electricity
demand
functions
for
each
country
in
the
region

were
also
estimated.





Narayan
et
al
(2007)
also
concluded
that
pricing
policies
should
be
used
to
control
the

residential
demand
for
electricity
in
the
region
–
especially
taking
cognizance
of
the
fact

that
residential
demand
for
electricity
is
price
elastic.
The
study
also
attempted
to
look

at
the
policy
implications
of
the
results
especially
as
they
pertain
to
the
sustainable
use

of
energy,
in
general,
and
electricity,
in
particular
as
well
as
the
reduction
of
greenhouse

gas
emissions.
According
to
Narayan
et
al
(2007)
the
G7
countries
generated
about
40%

of
the
total
electricity
generated
in
the
whole
world.
This
points
to
a
significant
emission

of
greenhouse
gases;
thus
contributing
to
global
warming.





Donatos
and
Mergos
(1991)
collected
data
on
the
Greek
economy
for
the
period
1961
to

1986
 and
 estimated
 a
 residential
 electricity
 demand
 function
 for
 that
 country.
 They

used
several
variables
as
explanatory
variables
including:
household
disposal
income,

price
of
electricity,
sales
of
electricity
appliances,
population
changes
and
the
price
of

diesel.
The
dependent
variable
used
was
the
per
capita
electricity
consumption.
They

consequently
found
that
demand
for
electricity
in
Greece
is
price
inelastic
and
income

elastic.
To
this
end,
Hondroyiannis
(2004)
also
found
corroborating
results.
This
implies

that
 price
 has
 little
 impact
 on
 electricity
 demand.
 The
 policy
 implication
 emanating

from
 this
 is
 that
 trying
 to
manage
 demand
 using
 price
 changes
 may
 not
 be
 effective





‐
22
‐

hence
 it
 may
 be
 necessary
 to
 introduce
 substitutes
 for
 electricity.
 The
 study
 also

suggests
the
alignment
of
electricity
prices
to
those
obtained
in
the
European
region.


The
 study
 also
 found
 that
 population
 increases
 tend
 to
 increase
 the
 demand
 for

electricity.
Sales
of
electric
appliances
were
found
to
be
insignificant
as
was
the
price
of

diesel
in
their
relationship
to
the
demand
for
electricity.
The
demand
for
electricity
in

Greece
was
found
to
be
fairly
constant
when
comparing
the
demand
of
one
region
with

that
 of
 another.
 The
 implication
 of
 this
 finding
 is
 that
 regional
 differences
 appear
 to

have
 a
 minimal
 impact
 on
 the
 variation
 in
 electricity
 demand.
 
 
 This
 finding
 is
 also

important
when
it
comes
to
policy
making,
as
the
regions
are
more
or
less
homogenous

in
 terms
 of
 electricity
 demand.
 A
 policy
 designed
 for
 one
 region
 can
 therefore,
 with

minimal
modification,
be
easily
applied
to
other
regions.





According
to
Smith
(1980),
estimates
of
demand
function
for
electricity
are
important

for
policy
making.
For
example,
demand
responsiveness
to
price
changes
has
a
bearing

on
the
demand
forecasts;
something
that
is
critically
important
for
investment
planning

at
 national
 level
 as
 well
 as
 at
 firm
 level.
 Firms
 in
 any
 given
 economy
 are
 one
 of
 the

important
sectors
that
consume
a
significant
amount
of
electricity.
Forecasting
demand

is
also
important
for
regulatory
reviews
–
especially
given
the
current
debate
around

global
warming
and
the
need
to
efficiently
and
sustainably
utilize
energy
(Smith,
1980).

Walker
 (1979)
 estimated
 the
 residential
 electricity
 demand
 for
 a
 random
 sample
 of

households
for
the
US
economy
during
the
period
1972
–
1975.

Household
electricity

consumption
was
estimated
as
a
function
of
changes
in
weather,
real
price
of
electricity





‐
23
‐

and
real
household
disposable
income.

To
capture
the
impact
of
an
Arab
Oil
Embargo

that
was
imposed
in
the
early
1970’s
Walker
(1979)
also
introduced
a
dummy
that
took

a
value
of
1
after
the
embargo
and
zero
before
the
introduction
of
the
embargo.

It
was

however
found
that
the
embargo
as
well
as
the
call
by
the
US
government
to
reduce

electricity
consumption
during
the
embargo
did
not
result
in
a
reduction
in
electricity

consumption;
the
coefficient
on
the
embargo
dummy
was
positive
and
insignificant.





Inglesi
(2010)
estimated
aggregate
demand
for
electricity
in
South
Africa
using
data
for

the
period
1980
–
2006.

Inglesi
(2010)
used
an
error
correction
models
and
the
Engle‐
Granger
methodology
to
forecast
electricity
demand.
The
main
variables
used
are:
real

gross
 domestic
 product,
 real
 electricity
 consumption,
 average
 electricity
 price,
 real

disposable
 income
 and
 population
 changes.
 
 It
 must
 be
 noted
 that
 it
 is
 possible
 that

Inglesi’s
results
may
be
affected
by
data
problems.
For
example,
it
is
possible
that
real

disposable
income
and
real
GDP
are
highly
correlated;
hence
the
data
may
be
plagued

with
problems
of
multicollinearity.
Also
real
GDP
can
be
endogenous
as
it
may
be
driven

by
 electricity
 generation
 or
 consumption.
 Inglesi
 found
 that
 the
 disposable
 income,

price
of
electricity,
real
GDP
and
population
to
be
significant.
These
variables
also
had

the
hypothesised
signs;
with
income
elasticity
being
0.42(inelastic)
and
price
elasticity

being
‐0.55
(inelastic).
These
findings
are
important
for
policy.
For
example,
if
it
is
true

that
demand
for
electricity
in
South
Africa
is
 price
inelastic
then
a
1%
change
in
the

price
of
electricity
reduces
demand
by
less
than
1%;
implying
that
demand
is
not
that

responsive
to
price
changes.

The
policy
makers
need
such
information
if
they
are
to





‐
24
‐

come
 up
 with
 effective
 demand
 management
 policies.
 More
 importantly,
 a
 long‐run

relationship
was
found
between
electricity
consumption
and
price
of
electricity
as
well

as
between
electricity
consumption
and
economic
growth.
A
short‐run
relationship
was

also
found
between
population
growth
and
electricity
consumption.





2.3 Theoretical
Framework



According
to
classical
economics
the
main
factors
which
affect
the
demand
of
a
good

include;
 own
 price
 of
 the
 good,
 household
 real
 income
 (the
 relationship
 between

demand
and
income
depending
on
whether
the
good
is
a
normal
or
inferior
good),
the

price
of
related
goods
(whether
the
goods
are
complements
or
substitutes),
population

and
expected
future
price
changes.
In
the
case
of
residential
demand
for
electricity
the

common
substitutes
 are
the
natural
gas,
heating
oil,
fuel
wood
(in
most
rural
areas).

Normally
the
relationship
between
the
price
of
the
good
and
the
demand
for
the
good
is

the
paramount
relationship
in
any
demand
function.
The
main
theories
explaining
the

relationship
 are
 the
 cardinal
 utility
 theory,
 ordinal
 utility
 theory
 and
 the
 revealed

preference
theory.
The
cardinalist
approach
assumes
that
utility
is
measurable;
hence

consuming
one
additional
utility
of
a
good
result
in
total
satisfaction
derived
from
that

changing
by
a
certain
amount.
The
ordinalist
approach
argues
that
this
is
unrealistic
as

measuring
utility
is
practically
impossible.
What
is
important,
argue
the
ordinalists,
is

that
one
can
compare
different
bundles
of
goods.

For
example
one
can
state
that
one





‐
25
‐

derives
more
utility
from
consuming
bundle
A
than
bundle
B,
but
one
may
not
know
the

exact
impacts
of
a
change
in
total
utility
due
to
the
consumption
of
the
two
bundles.

Most
 models
 used
 to
 estimate
 the
 demand
 for
 electricity
 function
 have
 attempted
 to

estimate
 the
 price
 elasticity
 and
 income
 elasticity
 (Inglesi,
 2010).
 According
 to

economic
theory
there
is
a
negative
relationship
between
disposable
income
and
the

following
 variables:
 own
 price
 of
 the
 good,
 temperature
 (low
 temperature
 results
 in

more
electricity
consumption)
and
price
of
substitutes.
It
is
also
estimated
that
there
is

a
 positive
 relationship
 between
 electricity
 consumption
 and
 the
 following
 variables:

income
growth,
population
growth,
the
amount
of
electrical
appliances
in
a
household,

household
size
and
price
of
complements.





2.4 Conclusion



This
 chapter
 reviewed
 the
relevant
 literature.
 It
 started
 by
 considering
 the
 empirical

work
conducted
in
South
African
and
other
countries.
It
then
looked
at
the
theoretical

framework
 or
 the
 theoretical
 models
 that
 explain
 the
 behavior
 of
 consumers.
 The

literature
review
helped
one
better
understand
what
has
been
discovered
historically

and
thus
enabled
one
to
identify
gaps
in
the
literature
that
need
to
be
addressed.
It
also

helped
 rationalize
 the
 context
 of
 the
 problem
 especially
 given
 the
 current
 debate
 on

climate
change
and
the
financial
crisis.
The
next
chapter
considers
the
methodology
to

be
used
in
formulating
the
analysis.







‐
26
‐

CHAPTER
3

Research
Methodology



3.1 Introduction



The
major
theory
that
guides
the
research
is
the
neoclassical
demand
theory.
It
provides

the
 author
 with
 the
 theoretical
 model
 that
 informs
 the
 econometric
 model
 to
 be

estimated.
It
also
assists
with
the
important
variables
to
be
included
in
the
econometric

model.
 The
 expected
 signs,
 or
 the
 hypothesis,
 of
 the
 models
 are
 actually
 gleaned
 or

informed
by
the
theoretical
model.
That
is,
variables
shall
not
be
dropped
or
included
in

the
model
simply
because
they
are
significant
or
simply
because
they
make
the
model

significant.
The
variables
are
included
because
theory
provides
that
they
must
be.





Despite
 its
 strengths
 and
 benefits
 the
 demand
 theory
 can
 also
 fail
 to
 explain
 some

special
cases.
For
example
while
the
price
of
a
good
is
expected
to
be
negatively
related

to
the
quantity
demanded
of
the
good,
there
are
special
cases
where
the
demand
may

actually
be
positively
related
to
the
price
of
a
good.
That
is,
an
increase
in
the
price
of

good
X
may
actually
result
in
an
increase
in
demand
for
good
X.
One
example
is
that
of
a

good
associated
with
status:
with
people
demanding
more
of
the
good
even
as
the
price

goes
 up.
 The
 need
 to
 join
 the
 Jones’s
 (or
 the
 so‐called
 band
 wagon
 effect)
 and
 also

explain
why
an
increase
in
the
price
of
a
good
can
result
in
more
being
demanded.

It
is

however
expected
that
in
this
case
electricity
is
a
normal
good
whose
price
tends
to
go





‐
27
‐

down
as
price
increases
and
as
such
we
do
not
expect
the
demand
model
to
be
affected

by
the
special
cases
mentioned.





The
 aim
 of
 this
 chapter
 is
 therefore
 to
 explain
 the
 methodology
 utilized
 in
 order
 to

estimate
the
demand
for
electricity
function.
Like
the
demand
for
any
commodity,
the

demand
for
electricity
is
a
function
of
income,
population
and
price
of
electricity,
among

other
factors.
The
author
closely
follows
Bogetic
and
Fedderke
(2006)
in
this
respect.

The
model
by
Bogetic
and
Fedderke
(2006)
is
a
reduced
form
equation
for
the
demand

for
infrastructure.
It
expresses
the
demand
for
infrastructure
as
a
function
of
per
capita

income,
 sectoral
 shares
 in
 GDP
 (with
 the
 individual
 shares
 of
 the
 following
 sectors

included
as
separate
variables:
agriculture,
manufacturing
and
services).





Generally
 most
 demand
 models
 to
 be
 estimated
 take
 similar
 forms:
 the
 dependent

variable
is
expressed
 as
 a
function
of
several
 variables.
The
difference
may
be
in
the

functional
 form
 that
 the
 actual
 estimated
 equation
 takes
 as
 well
 as
 the
 variables

included.
For
example,
Lakhani
and
Bumb
(1978)
estimated
the
following
model:

ttttt GDPaPAaPEaaDE !++++= 3210 

Where:

DE
–
is
the
demand
for
electricity
at
time
t.

PE
–
the
price
of
electricity
at
time
t.

PA
–
the
price
of
a
substitute
at
time
t.





‐
28
‐

GDP
–
gross
domestic
product
at
time
t.


Inglesi
(2010)
estimated
the
following:

t220 !+++= ttt PEaIncomeaaED




Where:

ED
–
is
the
demand
for
electricity
at
time
t.

PE
–
the
price
of
electricity
at
time
t.

Income
–
gross
domestic
product
at
time
t
(GDP)

In
Odhiambo
(2009)
the
role
of
income
or
GDP
is
also
emphasized.
Odhiambo
(2009)

was
however
looking
at
the
direction
of
causality
between
electricity
consumption
and

economic
 growth.
 Ziramba
 (2008)
 uses
 a
 model
 similar
 to
 Inglesi
 (2010)
 but
 he

included
a
time
variable.





As
explained
in
the
following
section
the
Author
adopted
a
model
similar
to
the
above

models.
The
only
exception
is
that
the
Author
included
more
variables.
In
addition
to

income
 and
 price
 of
 electricity
 the
 author
 has
 also
 included
 a
 variable
 to
 measure

population.















‐
29
‐

3.2 Quantitative/Qualitative
Research
Approach



The
 author
 adopted
 a
 quantitative
 research
 approach.
 
 To
 better
 understand
 the

determinants
 of
 demand
 for
 electricity
 and
 thus
 be
 able
 to
 forecast
 additional

investment
required
for
the
generation
of
additional
electricity
one
will
need
to
address

three
main
points.
First,
one
needs
to
adopt
a
theoretical
model
of
consumer
behavior

(demand
 theory).
 Having
 established
 the
 theoretical
 underpinnings,
 the
 Author
 then

adopted
 an
 econometric
 model
 to
 estimate
 the
 necessary
 parameters.
 Once
 the

parameters
have
been
estimated
one
then
need
to
utilize
them
in
order
to
forecast
the

future
 demand
 for
 electricity
 and
 the
 concomitant
 funding
 required
 to
 finance
 such

investments.





Consequently,
the
theory
allowed
the
author
to
develop
the
variables
to
be
included
in

the
 model.
 These
 variables
 are
 electricity
 consumption,
 income,
 price
 of
 electricity,

population
 and
 GDP.
 The
 author
 then
 collected
 secondary
 data
 for
 the
 different

variables.
Finally
one
then
utilized
the
data
to
run
the
regressions
and
thus
render
the

quantitative
analysis.





The
Author
seeks
to
estimate
the
demand
for
electricity
using
the
following
model:

ttt
ttt
tot ePbPopb
GDP
Services
b
GDP
Manu
b
GDP
Agric
bGDPbbE +++!
"
#
$
%
&
+!
"
#
$
%
&
+!
"
#
$
%
&
++= 654321 

Where:





‐
30
‐

Et
=
demand
for
electricity
at
time
t

GDPt
=
GDP
in
South
Africa
at
time
t

Popt
=
population
in
the
country
at
time
t.

Pt
=
price
of
electricity
at
time
t.

et
=
independently
identified
normally
distributed
error
term.

tGDP
Agric
!
"
#
$
%
&
=
share
of
agricultural
sector
in
real
GDP



tGDP
Manu
!
"
#
$
%
&


=
share
of
manufacturing
sector
in
real
GDP

tGDP
Services
!
"
#
$
%
&


=
share
of
services
sector
in
real
GDP



Once
one
has
estimated
the
above
using
historical
data,
the
author
will
then
forecast

electricity
 demand
 or
 consumption
 for
 the
 next
 ten
 years
 and
 from
 the
 estimated

demand,
the
required
investment
shall
be
established.
The
forecasts
will
also
be
based

on
the
current
policies
being
pursued
by
the
South
African
government.
For
example

one
policy
framework
(ASGISA)
targets
are
to
increase
the
GDP
growth
rate
to
6%
per

annum
by
2014.
Consequently,
one
scenario
is
to
forecast
GDP
with
the
growth
rate
of

6%
in
mind.
The
other
option
is
to
use
historical
growth
rates
to
forecast
future
growth

rates
 (say
 3%
 per
 annum).
 The
 author
 therefore
 expects
 to
 have
 two
 scenarios

providing
differing
results.







‐
31
‐

Once
the
required
investment
has
been
estimated
in
monetary
terms
the
author
shall

then
consider
the
different
sources
of
raising
funds
to
meet
the
required
investment.

Thus
the
section
on
financing
will
consider
the
different
means
of
raising
the
requisite

funds.
Moreover,
it
is
perhaps
pertinent
to
note
that
funds
may
be
raised
from
loans,

alternatively
from
internal
coffers/financial
resources
as
well
as
from
an
increase
in
the

price
of
electricity.
Finally,
the
section
on
funding
also
considers
both
the
disadvantages

and
advantages
of
using
these
different
sources
of
funding,
and
discusses
the
potential

ramifications
of
each.





3.3
 Data
Sources



A
considerable
amount
of
the
data
gathered
for
this
study
was
sourced
from
Statistics

South
 Africa
 (Stats
 SA).
 Stats
 SA
 is
 the
 main
 statistical
 agency
 in
 the
 country.
 Its

responsibility
 is
 to
 collect
 both
 primary
 and
 secondary
 data
 by
 conducting
 various

surveys;
which
vary
from
household
surveys
to
measure
inflation
to
firm‐level
surveys

which
measure
economic
activity
within
the
country.
Consequently,
the
data
generated

by
this
organization
is
considered
both
accurate
and
reliable.
The
author
also
collected

additional
 data
 from
 the
 Reserve
 Bank
 of
 South
 Africa.
 The
 Reserve
 Bank
 is
 South

Africa’s
 central
 bank,
 and
 extensively
 collects
 and
 collates
 macroeconomic
 data
 for

public
consumption.
The
following
table
shows
the
sources
of
data
used
in
the
analysis.











‐
32
‐

Table
3.1:
Data
Sources



Variable Explanation Source
GDP Gross
domestic
product South
African
Reserve
Bank
Price
of
Electricity Average
price
of
electricity
(c/kWh) Statistics
South
Africa
Electricity

consumption
Electricity
consumption
or

demand
(GWh)
Department
of
Minerals
and

Energy,
 South
 Africa

Government
Population Total
population
in
South
Africa Statistics
South
Africa




It
is
noteworthy,
that
all
data
used
was
thoroughly
reviewed
and
tested
for
stationarity

prior
to
the
running
of
any
regressions
for
this
paper.

However,
whilst
the
GDP
could
be

calculated
 quarterly,
 the
 other
 variables
 were
 only
 available
 as
 annual
 figures.
 This

unfortunately
resulted
in
a
reduction
of
the
sample
size
to
a
total
of
33
observations,

thus
 impacting
 upon
 the
 degrees
 of
 freedom,
 which
 would
 be
 afforded
 in
 the

interpretation
of
the
paper’s
results.
The
following
table
shows
the
descriptive
statistics

of
the
data.
The
average
price
during
the
period
was
R20.75,
with
a
standard
deviation

of
 3.8.
 The
 minimum
 and
 maximum
 prices
 were
 R16.25
 and
 R26.3
 respectively.
 The

other
variables
are
as
stated
in
the
table.
GDP
and
electricity
demand
were
seasonally

adjusted
and
the
values
are
based
on
2005
prices.







‐
33
‐

Table
3.2:
Descriptive
Statistics



Variable Obs Mean Std.
Dev Min Max
Electricity

Demand
33 127956.3 61344.11 10340 204979
Price

(ZAR)
33 20.75 3.8 16.25 26.3
GDP 33 4928913 1055338
 3742469
 7258084

Population
 33
 40303.1
 6651.75
 29075
 50110

Agriculture
 33
 127004.8
 19550.81
 80872
 162360

Services
 33
 2766634
 756706.2
 1838225
 4422452



Source:
Source:
Statistics
South
Africa
Database,
Reserve
Bank
of
South
Africa
database.

The
table
below
shows
the
correlation
matrix
for
the
data
with
the
asterisks
indicating

the
 level
 of
 significance
 of
 the
 relationship.
 For
 example
 the
 price
 of
 electricity
 and

electricity
demand
were
highly
correlated
at
1%
level
of
significance.

















‐
34
‐

Table
3.3:
Correlation
Matrix





Electricity

Demand
 logPrice
 GDP
 Population
 Agriculture
 Services

Electricity

Demand
 1.00
 
 
 
 
 

logPrice
 ‐0.97***
 1.00
 
 
 
 

GDP
 0.55**
 ‐0.57**
 1.00
 
 
 

Population
 ‐0.67**
 0.62**

‐
0.74
 1.00
 
 

Agriculture
 0.70***
 ‐0.72***
 0.45
 ‐0.58
 1.00
 

Services
 0.86***
 ‐0.89*
 0.49
 ‐0.81
 0.81
 1.00



Source:
Source:
Statistics
South
Africa
Database,
Reserve
Bank
of
South
Africa
database.

The
data
were
also
tested
for
stationarity
and
the
price
of
electricity
variable
was
found

to
be
stationary.
The
other
variables
were
integrated
in
order.
It
is
interesting
to
note

that
they
became
stationary
after
differencing
them
once.





Validity
of
the
Research

The
research
is
valid
since
relevant
questions
were
answered.
The
research
is
also
not

based
on
survey
data
where
this
issue
would
be
more
important.







‐
35
‐

Reliability
of
the
Research

Reliability
 of
 the
 research
 usually
 revolves
 around
 the
 reproducibility
 of
 the
 same

results
 by
 other
 researchers.
 The
 model
 estimated
 is
 a
 normal
 model
 and
 is

reproducible.





Ethics
and
Confidentiality

The
research
is
based
on
secondary
data.
ESKOM,
the
unit
of
study,
is
a
government

owned
utility.
Information
concerning
the
entity
is
publicly
available.
So
there
are
no

confidentiality
concerns
on
account
of
the
information
used
exists
and
is
freely
available

within
the
public
domain.





3.3 Conclusion



It
 is
 common
 for
 researchers
 to
 argue
 that
 a
 dissertation,
 after
 asking
 relevant

questions,
must
explain
how
the
question
are
to
addressed,
must
conduct
the
research

as
the
per
the
methodology,
and
finally
must
explain
the
results.
The
aim
of
this
section

is
to
explain
the
methodology
to
be
used
to
address
the
research
questions
raised
in
the

previous
 chapters.
 This
 chapter
 looked
 at
 the
 models
 used
 in
 the
 literature
 and

explained
the
different
variables
used.
After
considering
all
the
models
the
author
then

choose
a
model
that
includes
the
generally
accepted
variables.
The
next
chapter
utilizes

the
 model
 in
 order
 to
 estimate
 the
 equations
 as
 well
 as
 to
 forecast
 the
 demand
 for

electricity
in
future.







‐
36
‐

CHAPTER
4

Analysis
of
Results



4.1 Introduction



The
aim
of
this
section
is
to
analyze
the
results
that
emanated
from
the
methodology

that
 was
 explained
 in
 chapter
 3.
 It
 commences
 with
 estimating
 the
 demand
 for

electricity
in
South
Africa.
The
regression
results
section
is
then
followed
by
a
section

which
 basically
 estimates
 the
 forecasted
 demand
 for
 electricity.
 It
 concludes
 with
 a

costing
 exercise
 intended
 to
 derive
 the
 requisite
 investment
 needed
 to
 meet
 the

forecasted
demand.





























‐
37
‐

4.2 Regression
Results



Table
4.1
below
shows
the
regression
results
for
the
equation
stated
in
chapter
3.



Table
4.1:
Demand
for
Electricity
in
South
Africa

Explanatory

Variable

Regression

One

Regression

Two

Regression

Three

Regression
Four

Constant
 1
091
655
 973091
 955
955.5
 910
709


 (21.32)***
 (19.60)***
 (18.66)***
 (6.88)***

logPrice
 ‐326
042
 ‐289
681.1
 ‐300
071.9
 ‐289
140


 (‐18.96)***
 (‐17.86)***
 (‐19.91)***
 (‐9.78)***

GDP
 
 0.081
 0.121
 0.11


 
 (3.78)***
 (3.60)***
 (2.59)**

Population
 
 
 59.13
 61.45


 
 
 (2.17)**
 (2.12)**

Agriculture
 
 
 
 ‐575
614


 
 
 
 (‐0.81)

Services
 
 
 
 0.004


 
 
 
 ‐0.30

F(5,
28)
 359.54***
 272.45***
 305.14***
 241.88***

Prob
>F
 0.0000
 0.0000
 0.0000
 0.000





‐
38
‐

Number
 of

Observations

33
 33
 33
 33

R­squared
 0.9456
 0.9625
 0.9688
 0.9700



Notes:
 GDP
 is
 the
 gross
 domestic
 product
 in
 2005
 prices,
 prices
 in
 2005
 prices,

agriculture
 divided
 by
 GDP
 in
 2005
 prices,
 services
 sector
 divided
 by
 GDP
 in
 2005

prices.





Source:
Source:
Statistics
South
Africa
Database,
Reserve
Bank
of
South
Africa
database.





To
better
understand
the
demand
for
electricity
in
South
Africa
the
author
commenced

by
running
a
regression
of
electricity
demand
based
upon
on
a
number
of
factors.
The

author
utilized
five
main
explanatory
variables:
price
of
electricity,
GDP,
population
in

South
 Africa,
 agriculture
 sector,
 and
 the
 services
 sector.
 To
 better
 understand
 the

importance
 of
 each
 variable
 the
 author
 implemented
 a
 stepwise
 regression.
 More

specifically,
by
using
one
variable
that
the
author
thought
should
play
a
pivotal
role
in

driving
electricity
demand,
and
then
sequentially
adding
one
variable
to
the
regression.

The
results
are
as
shown
in
the
table
above.





Regression
One
shows
the
results
for
the
regression
of
electricity
demand
on
the
price

of
 electricity.
 As
 per
 the
 author’s
 hypothesis
 and
 theoretical
 predictions,
 there
 is
 an





‐
39
‐

inverse
 relationship
 between
 electricity
 demand
 and
 its
 price.
 Furthermore,
 the

coefficient
for
the
price
variable
is
negative
and
significant
at
the
1%
level
significance;

suggesting
that
an
increase
in
the
price
of
electricity
tends
to
reduce
the
demand
for

electricity.
The
whole
model
is
also
significant
at
the
1%
level
of
significance
as
seen

from
an
F
value
of
359.54
and
a
Prob>F
=
0.0000.

The
model’s
R‐squared,
at
94.56%,
is

also
very
large.
This
implies
that
about
94.56%
of
the
variability
in
electricity
demand
is

due
to
variability
in
the
price
of
electricity.





However,
 one
 important
 variable
 which
 should
 drive
 electricity
 consumption
 is
 the

income
level
of
the
South
African
citizens.
The
author
used
GDP
to
measure
such
income

level.
A
higher
level
of
income
increases
the
purchasing
power
of
the
general
population

resulting
 in
 higher
 demand
 for
 goods
 and
 services,
 including
 electricity.
 The
 author

therefore
 expected
 a
 positive
 relationship
 between
 changes
 in
 GDP
 and
 electricity

demand.
Changes
in
GDP
can
also
be
used
to
measure
the
growth
rate
of
the
economy.
A

growing
economy
must
be
supported
by
an
increased
supply
of
electricity.
Lower
levels

of
electricity
supply
may
push
the
economy
away
from
its
optimal
growth
path.
It
may

also
 result
 in
 lower
 investment
 and
 ultimately
 cause
 untold
 suffering
 to
 the
 general

population
 due
 to
 decreased
 GDP
 and
 lower
 income
 levels,
 once
 the
 Keynesian

multiplier
 (in
 reverse
 gear)
 kicks
 in.
 To
 this
 end,
 Regression
 Two
 shows
 the
 results

when
electricity
demand
is
regressed
on
price
and
GDP
alone.

The
price
coefficient
is

still
negative
and
significant
at
1%
level.
The
GDP
parameter
is
positive
and
significant

at
1%
level,
implying
that
an
increase
in
GDP
increases
the
demand
for
electricity
in





‐
40
‐

South
 Africa.
 The
 model
 for
 Regression
 Two
 is
 also
 significant
 at
 the
 1%
 level.

Compared
 to
 Regression
 One
 the
 R‐squared
 for
 Regression
 Two
 also
 marginally

increased
to
96.25%
from
94.56%;
an
increase
of
about
1.79%.





In
Regression
Three
the
author
then
added
the
population
variable.
The
results
show

that,
 as
 per
 the
 author’s
 expectation,
 the
 variable
 is
 positive
 and
 significant
 at
 a
 5%

level,
implying
that
an
increase
in
population
increases
the
demand
for
electricity.
The

parameters
 for
 the
 price
 and
 GDP
 variable
 are
 still
 significant
 and
 have
 the
 correct

signs.
The
negative
sign
for
the
price
of
electricity
parameter
corroborates
findings
by

Inglesi
(2010),
Amusa
et
al.
(2009)
and
Pouris,
(1987),
but
is
contrary
to
findings
by

Ziramba
(2008)
who
found
that
the
price
of
electricity
was
insignificant.
The
t‐statistic

for
the
GDP
variable
actually
marginally
increased
when
the
population
variable
was

added.
 The
 whole
 model
 is
 also
 significant.
 R‐squared
 increased
 from
 96.25%
 to

96.88%
 (an
 increase
 of
 about
 0.65%).
 Also,
 the
 positive
 sign
 of
 the
 GDP
 parameter

supports
the
findings
by
Ziramba
(2008).





In
Regression
4
the
author
then
ran
the
full
model.
The
results
are
as
shown
in
column

five
 of
 the
 above
 table.
 The
 results
 show
 that
 the
 agriculture
 and
 services
 sector

variable
 are
 insignificant.
 The
 parameters
 for
 the
 price
 of
 electricity,
 GDP
 and

population
variables
are
still
significant
and
have
the
correct
signs.
It
must
be
noted
that

adding
the
agriculture
and
services
sectors
has
somewhat
affected
the
results
as
seen

from
a
decline
in
the
t‐statistics
for
the
price
variable
from
‐19.91
to
‐9.78.

The
GDP





‐
41
‐

parameter’s
t‐statistics
also
decreased
from
3.60
to
2.59.
The
GDP
parameter’s
level
of

significance
 also
 declined
 from
 1%
 level
 to
 5%
 level
 when
 the
 author
 added
 the

agriculture
 and
 services
 sectors.
 The
 parameter
 for
 the
 population
 variable
 also

declined
to
2.12
from
2.17.
Moreover,
the
R‐squared
increased
to
97%
when
the
author

added
the
agriculture
and
services
variables;
a
marginal
increase
of
only
0.12%.





It
is
quite
clear
from
the
results
that
the
price
of
electricity,
GDP
and
population
play
a

very
 important
 role
 in
 driving
 the
 demand
 for
 electricity.
 It
 is
 also
 clear
 that
 these

variables
are
not
equally
important
in
driving
the
demand
for
electricity.
The
stepwise

regression
suggests
that
the
most
important
variable
is
the
price
of
electricity.
Given
the

insignificance
of
the
agriculture
and
services
sector
in
the
regression
results
we
suggest

that
 the
 most
 appropriate
 model
 of
 the
 four
 is
 regression
 three.
 The
 author
 shall

therefore
use
this
model
in
the
subsequent
discussions.
Finally,
the
author
shall
also
use

regression
three
for
forecasting
the
demand
for
electricity.





4.3 Forecasting
Electricity
Demand
or
Consumption



Scenario
1:
Assuming
3%
GDP
Growth
Rate

In
order
to
forecast
electricity
demand
the
author
shall
commence
by
making
a
series
of

assumptions.
Firstly,
the
author
shall
assume
that
GDP
will
grow
by
3%
per
year
in
the

next
15
years.
Population
forecasts
were
obtained
from
Stats
SA.
Also,
the
price
variable





‐
42
‐

was
forecasted
using
moving
average
method.
The
moving
average
was
based
on
a
four

year
period.





Table
4.2:
Forecasted
Electricity
Consumption/Demand
(2010
–
2030)

Year
 Forecasted
Electricity
demand

(3%
GDP
growth)
in
GWh

2010
 162
307

2011
 162
185

2012
 159
409

2013
 157
529

2014
 156
769

2015
 157
557

2016
 158
200

2017
 158
961

2018
 160
067

2019
 161
356

2020
 162
670

2021
 164
386

2022
 165
935

2023
 167
165





‐
43
‐

2024
 168
213

2025
 168
909

2026
 169
619

2027
 170
453

2028
 171
342

2029
 172
143

2030
 173
043

Source:
Statistics
South
Africa
Database

The
following
figure
indicates
the
forecasted
electricity
demand
for
the
period
2010‐
2030.
It
shows
a
gradual
increase
in
electricity
consumption
during
the
period.







‐
44
‐

Figure
 4.1:
 Forecasted
 Electricity
 Demand
 (Assuming
 GDP
 growth
 Rate
 equal
 to

3%)


Source:
Own
Calculations
from
Statistics
South
Africa
Database

Scenario
2:
GDP
assumed
to
grow
at
6%
per
Year

In
 scenario
 two
 the
 author
 shall
 assume
 that
 GDP
 grows
 by
 6%
 in
 line
 with
 the

government’s
ASGISA
policy.
Population
forecasts
are
those
obtained
from
Stats
SA.
The

price
was
forecast
using
moving
average
method
(as
in
Scenario
1).













‐
45
‐

Table
4.3:
Forecast
Electricity
Demand
Assuming
6%
GDP
Growth


Year
 Forecasted
Electricity
demand
(6%
GDP
growth)
in

GWh

2010
 188
184

2011
 190
392

2012
 190
408

2013
 190
893

2014
 192
984

2015
 196
819

2016
 200
717

2017
 204
957

2018
 209
777

2019
 215
032

2020
 220
580

2021
 226
814

2022
 233
183

2023
 239
554

2024
 246
086

2025
 252
629

2026
 259
572





‐
46
‐

2027
 267
049

2028
 275
016

2029
 283
360

2030
 292
295

Source:
Statistics
South
Africa
Database

Figure
 4.2:
 Forecast
 Electricity
 Demand
 (Assuming
 GDP
 growth
 Rate
 equal
 to

6%)
















‐
47
‐

Figure
4.3:
A
comparison
of
Scenario
1
and
Scenario
2
Forecast
Electricity
Consumption



Source:
Own
calculations
from
Statistics
South
Africa
Database

















‐
48
‐

4.4 Estimating
Required
Investment



To
estimate
the
required
investment
the
author
needed
the
cost
of
generating
a
given

unit
of
electricity.
According
to
the
ESKOM
annual
Report
(2010)
the
operating
cost
of

generating
a
kWh
of
electricity
is
R0.282
(or
28.2
cents).
Given
that
the
author’s
figures

are
in
GWh,
one
then
multiplied
the
cost
by
1000
000
in
order
to
derive
the
cost
per

GWh.
The
author
found
that
it
costs
R282
000
to
presently
generate
a
GWh
of
electricity

in
South
Africa.

Please
note
that
the
author
is
using
2010
prices
to
calculate
the
cost
of

generating
electricity
in
South
Africa.
According
to
the
scenario
1
forecasts
(scenario
1

assumes
 an
 annual
 GDP
 growth
 rate
 of
 3%)
 the
 country
 must
 have
 invested
 a

cumulative
 amount
of
 about
 R27
 billion
 into
electricity
 generation
 if
 it
 is
 not
 to
 face

crippling
shortages
(see
Table
4.4
below).
Scenario
2
assumes
higher
growth
rate
and

thus
higher
electricity
consumption.
Scenario
2
assumes
an
annual
GDP
growth
rate
of

6%.
According
to
the
results
from
the
following
tables
an
accumulated
amount
equal
to

R232
billion
must
have
been
invested
into
electricity
generation
by
2030
if
the
country

is
to
avoid
electricity
shortages
like
those
witnessed
in
2008.



















‐
49
‐

Table
4.4:
Scenario
1:
Required
Investment
Assuming
3%
GDP
Growth


Year
 Forecast

Electricity

demand

(3%
GDP

growth)

Price
 to

generate

electricity

per

GigaWatthou
r

(GWh)

[South

African

Rands
 in

Millions]

Cost
of

generating

Electricity

(2010

Prices)



ZAR
Millions

Additional

Investment

Required
 to

meet

electricity

demand

[South

African

Rands
 in

Millions]

Annual

Increase
in

Additional

Investment
(%)

2010
 162307
 0.280
 45770
 ‐
 

2011
 162185
 0.282
 45736
 34
 

2012
 159409
 0.282
 44953
 817
 19.42

2013
 157529
 0.280
 44108
 1347
 64.87

2014
 156769
 0.282
 44209
 1562
 15.89

2015
 157557
 0.282
 44431
 1339
 ‐14.23

2016
 158200
 0.280
 44296
 1158
 ‐13.52

2017
 158961
 0.282
 44827
 943
 ‐18.54

2018
 160067
 0.282
 45139
 632
 ‐33.04





‐
50
‐

2019
 161356
 0.280
 45180
 268
 ‐57.54

2020
 162670
 0.282
 45873
 1026
 ‐61.73

2021
 164386
 0.282
 46357
 587
 47.65

2022
 165935
 0.282
 46794
 1023
 74.47

2023
 167165
 0.282
 47141
 1370
 33.87

2024
 168213
 0.280
 47100
 1666
 21.58

2025
 168909
 0.282
 47632
 1862
 11.78

2026
 169619
 0.282
 47833
 2062
 10.75

2027
 170453
 0.280
 47727
 2297
 11.40

2028
 171342
 0.282
 48318
 2
548
 10.90

2029
 172143
 0.282
 48544
 2
774
 8.86

2030
 173043
 0.282
 48798
 3
028
 9.15

Source:
Statistics
South
Africa
Database





















‐
51
‐

Table
4.5:
Required
Investment
Assuming
6%
GDP
Growth


Year
 Forecast

Electricity

Demand

(6%
GDP

growth)

Price
per

GigaWatthour

[South
 African

Rands
 in

Millions]

Cost
of

Electricity

(Assuming

constant

cost)

[South

African

Rands
 in

Millions]

Additional

Required

Investment

(Using

2010
prices)

[South
 African

Rands
in
Millions]

Annual

increase
in

additional

investment

(%)

2010
 188184.96
 0.280
 53
068
 ‐
 

2011
 190392.99
 0.282
 53
691
 623
 

2012
 190108.23
 0.282
 53
611
 542
 ‐13

2013
 190893.74
 0.280
 53
832
 764
 41

2014
 192984.44
 0.282
 54
422
 1
353
 77

2015
 196819.55
 0.282
 55
503
 2
435
 80

2016
 200717.81
 0.280
 56
602
 3
534
 45

2017
 204957.38
 0.282
 57
798
 4
730
 34

2018
 209777.51
 0.282
 59
157
 6
089
 29

2019
 215032.27
 0.280
 60
639
 7
571
 24

2020
 220580.58
 0.282
 62
204
 9
136
 21





‐
52
‐

2021
 226814.57
 0.282
 63
962
 10
894
 19

2022
 233183.79
 0.282
 65
758
 12
690
 16

2023
 239554.92
 0.282
 67
554
 14
486
 14

2024
 246086.85
 0.280
 69
396
 16
328
 13

2025
 252629.72
 0.282
 71
242
 18
173
 11

2026
 259572.33
 0.282
 73
199
 20
131
 11

2027
 267049.58
 0.280
 75
308
 22
240
 10

2028
 275016.97
 0.282
 77
555
 24
487
 10

2029
 283360.56
 0.282
 79
908
 26
840
 10

2030
 292295.35
 0.282
 82
427
 29
359
 9

Source:
Statistics
South
Africa
Database



The
last
columns
in
Table
4.4
and
Table
4.5
 show
the
growth
rates
of
the
additional

investment.
It
shows
that
the
average
growth
rate
in
investment
required
during
the

period
is
approximately
7%

per
annum
(using
scenario
1)
and
24%
using
scenario
2.
It

must
be
noted
that
the
author’s
estimated
results
show
that
in
some
year
the
required

investment
may
be
lower
than
the
previous
period.
This
in
turn
provides
the
negative

growth
rates
as
seen
in
the
last
columns
in
Table
4.4
and
Table
4.5.













‐
53
‐

4.5 Financing
Investment



This
 section
 considers
 a
 number
 of
 factors
 that
 may
 influence
 ESKOM’s
 capability
 to

raise
the
requisite
funds
for
investment.
Even
though
it
is
a
monopoly,
ESKOM
cannot

freely
 determine
 the
 price
 of
 electricity.
 The
 price
 is
 controlled
 by
 the
 government

through
the
National
Energy
Regulator
of
South
Africa
(NERSA).
To
better
understand

how
 it
 prices
 its
 product
 and
 the
 environment
 in
 which
 it
 operates
 the
 author

formulated
 a
 SWOT
 analysis
 in
 order
 to
 consider
 other
 factors,
 which
 may
 affect

ESKOM’s
operations.





4.6 Competitor
and
Market
Analysis



Presently,
 there
 are
 a
 few
 private
 players
 (also
 known
 as
 independent
 power

producers)
in
South
Africa.
The
independent
power
producers
contribute
about
5%
to

the
 South
 African
 energy
 market
 (ESKOM,
 2010).
 Essentially,
 ESKOM
 has
 no
 major

competitor
 in
 the
 generation
 and
 distribution
 of
 electricity
 (Foulkes‐Jones,
 2010;

ESKOM,
 2010).
 
The
 parastatal
 is
 thus
 a
 monopolist;
 facing
 almost
 the
 entire
 market

demand.
 
 ESKOM
 can
 also
 be
 considered
 to
 be
 a
 natural
 monopoly.
 According
 to

Foulkes‐Jones
 (2010)
 and
 Muradzikwa
 et
 al
 (2006)
 a
 natural
 monopoly
 is
 a
 market

structure
in
which
only
one
firm
can
solely
supply
the
whole
market
at
relatively
low

costs.
 The
 natural
 monopolist’s
 long
 run
 average
 cost
 curve
 (LRAC)
 is
 downward

sloping
 over
 a
 large
 range
 of
 output
 (Foulkes‐Jones,
 2010);
 with
 “the
 monopolist





‐
54
‐

actually
 singlehandedly
 catering
 for
 the
 entire
 market
 in
 that
 range
 of
 the
 LRAC”

(Parkin
et
al,
2008;
McConnell
and
Brue,
2005).
This
is
of
such
significance
that
should

other
smaller
firms
try
to
enter
the
market
the
costs
may
be
pushed
up
and
thereby

ultimately
harming
the
end
consumers.
To
this
end,
Figure
4.4
herein
below
shows
that

if
 a
 profit‐maximizing
 natural
 monopolist
 were
 to
 produce
 as
 a
 profit‐maximizer
 it

would
produce
1000
units
(this
is
where
the

Marginal
Revenue
=
Marginal
Costs1).
It

would
 charge
 a
 price
 equal
 to
 $25.
 Producing
 at
 this
 point
 however
 is
 suboptimal.

Firstly,
there
is
excess
capacity
since
the
firm
is
not
producing
at
the
point
where
LRAC

is
 at
 its
 minimum
 (Parkin
 et
 al,
 2008;
 McConnell
 and
 Brue,
 2005).
 Moreover,
 the

consumer
 is
 charged
 a
 higher
 price
 than
 would
 be
 necessary
 were
 the
 firm
 were
 to

produce
 at
 the
 minimum
 point
 of
 the
 LRAC.
 Thus
 the
 natural
 monopolist
 may
 make

profit
at
this
point.
There
is
however
no
guarantee
that
such
profits
will
be
reinvested
to

enhance
future
generation
of
electricity.
It
is
possible
that
if
the
natural
monopolist
is

private
 the
 profit
 may
 be
 shared
 among
 the
 shareholders
 or
 even
 consumed
 as

perquisite
consumption
by
the
management
(Foulkes‐Jones,
2010).
It
may
be
necessary

for
the
government
to
intervene
so
that
the
private
monopolist
is
forced
to
produce
at
a

socially
acceptable
point,
such
as
point
“F”.
Also,
at
point
“F”
more
is
produced
at
lower

costs.
 This
 is
 beneficial
 to
 the
 consumer
 as
 the
 goods
 are
 likely
 to
 be
 sold
 at
 lower

1

Marginal
Revenue
(MR)
is
the
increase
in
total
revenue
due
to
a
unit
increase
in
output
sold.
Marginal
Costs
(MC)
is
the

increase
in
total
costs
due
to
a
unit
increase
in
output
produced.







‐
55
‐

prices;
 increasing
 the
 consumer
 surplus.
 Another
 alternative
 would
 be
 for
 the

government
 to
 nationalize
 the
 monopolist
 and
 ensure
 that
 it
 produces
 a
 socially

desirable
output
level.
The
drawback
is
that
most
parastatals
in
emerging
or
developing

countries
are
not
as
productive
as
privately
owned
firms.
Also,
a
number
of
them
are

corrupt
or
can
easily
be
abused
by
politicians
or
those
closely
connected
to
the
ruling

elite.





According
to
Foulkes‐Jones
(2010)
and
Parkin
et
al
(2008)
the
government
can,
through

regulating
 bodies,
 force
 the
 monopolist
 to
 produce
 and
 charge
 the
 price
 that

corresponds
 to
 the
 point
 where
 the
 long
 run
 marginal
 cost
 curve
 (LRMC)
 cuts
 the

demand
curve.
It
must
be
noted
however
that
at
that
point
the
monopolist
will
not
be

able
to
cover
its
production
costs.
Thus
in
the
absence
of
government
support
it
may
be

forced
to
shut
down
in
the
short
run
if
it
cannot
cover
its
average
cost,
or
exit
in
the
long

run
if
such
losses
persists.
























‐
56
‐

Figure
4.4:
A
Natural
Monopolist’s
Demand
and
Costs
Curve



Source:
Adopted
from
Foulkes‐Jones
(2010);
Muradzikwa
et
al
(2006),
and
Parkin
et
al

2008)



4.7 Degree
of
Regulation
and
Deregulation:
The
Case
of
ESKOM



As
already
explained
in
Section
4.6,
ESKOM
is
a
parastatal.

As
such
it
faces
a
number
of

challenges.
 One
 important
 challenge
 is
 that
 it
 does
 not
 have
 the
 freedom
 to
 single‐
handedly
dictate
the
price
of
electricity
(Foulkes‐Jones,
2010;
ESKOM,
2010).
If
ESKOM

needs
to
change
the
price
of
electricity
it
must
attain
approval
from
the
government.

The
government,
through
the
National
Energy
Regulator
of
South
Africa
(NERSA)
will

M R
D
L R A C
L R M C
E
D
20
25

0 2000 4000
F
Q u a n t it y
Price and Costs




‐
57
‐

have
 to
 hold
 public
 hearings
 where
 members
 of
 the
 public
 and
 various
 other

stakeholders
 are
 allowed
 to
 air
 their
 objection
 to
 such
 decisions.
 As
 a
 result
 of
 such

hearings,
 ESKOM
 may
 occasionally
 be
 requested
 not
 to
 increase
 the
 price.
 One

significant
aspect
however
is
that
an
increase
in
the
price
of
electricity
may
have
serious

consequences
for
the
entire
economy,
this
is
especially
attributable
to
the
importance
of

electricity
in
production
input.
It
has
been
argued
by
some
commentators
that
in
the

past
 ESKOM
 was
 not
 allowed
 to
 charge
 a
 viable
 price
 that
 would
 have
 ensured
 a

sustained
 supply
 of
 electricity
 (Foulkes‐Jones,
 2010).
 Consequently
 the
 South
 African

Economy
 experienced
 serious
 power
 outages
 which
 serious
 affected
 the
 country’s

growth
 rate
 as
 well
 as
 its
 position
 as
 a
 destination
 for
 foreign
 direct
 investment

(Foulkes‐Jones,
2010).





4.8 Product
and
Services
Pricing
Strategies



As
stated
earlier
ESKOM
is
essentially
a
natural
monopoly.
It
is
a
parastatal
owned
by

government
 and
 regulated
 by
 government
 through
 NERSA
 (ESKOM,
 2010).
 The

regulations
 are
 in
 terms
 of
 how
 it
 must
 produce
 and
 the
 price
 that
 it
 must
 charge.

ESKOM
(2009)
states
that
its
strategic
pricing
objectives
are:



• Economic
efficiency
and
sustainability

• Revenue
recovery

• Fairness
and
equity

A Study of the Investment and Financing of Electricity Generation in the Face of Changing Demand in South Africa
A Study of the Investment and Financing of Electricity Generation in the Face of Changing Demand in South Africa
A Study of the Investment and Financing of Electricity Generation in the Face of Changing Demand in South Africa
A Study of the Investment and Financing of Electricity Generation in the Face of Changing Demand in South Africa
A Study of the Investment and Financing of Electricity Generation in the Face of Changing Demand in South Africa
A Study of the Investment and Financing of Electricity Generation in the Face of Changing Demand in South Africa
A Study of the Investment and Financing of Electricity Generation in the Face of Changing Demand in South Africa
A Study of the Investment and Financing of Electricity Generation in the Face of Changing Demand in South Africa
A Study of the Investment and Financing of Electricity Generation in the Face of Changing Demand in South Africa
A Study of the Investment and Financing of Electricity Generation in the Face of Changing Demand in South Africa
A Study of the Investment and Financing of Electricity Generation in the Face of Changing Demand in South Africa
A Study of the Investment and Financing of Electricity Generation in the Face of Changing Demand in South Africa
A Study of the Investment and Financing of Electricity Generation in the Face of Changing Demand in South Africa
A Study of the Investment and Financing of Electricity Generation in the Face of Changing Demand in South Africa
A Study of the Investment and Financing of Electricity Generation in the Face of Changing Demand in South Africa
A Study of the Investment and Financing of Electricity Generation in the Face of Changing Demand in South Africa
A Study of the Investment and Financing of Electricity Generation in the Face of Changing Demand in South Africa
A Study of the Investment and Financing of Electricity Generation in the Face of Changing Demand in South Africa
A Study of the Investment and Financing of Electricity Generation in the Face of Changing Demand in South Africa
A Study of the Investment and Financing of Electricity Generation in the Face of Changing Demand in South Africa
A Study of the Investment and Financing of Electricity Generation in the Face of Changing Demand in South Africa
A Study of the Investment and Financing of Electricity Generation in the Face of Changing Demand in South Africa
A Study of the Investment and Financing of Electricity Generation in the Face of Changing Demand in South Africa
A Study of the Investment and Financing of Electricity Generation in the Face of Changing Demand in South Africa
A Study of the Investment and Financing of Electricity Generation in the Face of Changing Demand in South Africa
A Study of the Investment and Financing of Electricity Generation in the Face of Changing Demand in South Africa
A Study of the Investment and Financing of Electricity Generation in the Face of Changing Demand in South Africa
A Study of the Investment and Financing of Electricity Generation in the Face of Changing Demand in South Africa
A Study of the Investment and Financing of Electricity Generation in the Face of Changing Demand in South Africa
A Study of the Investment and Financing of Electricity Generation in the Face of Changing Demand in South Africa
A Study of the Investment and Financing of Electricity Generation in the Face of Changing Demand in South Africa
A Study of the Investment and Financing of Electricity Generation in the Face of Changing Demand in South Africa
A Study of the Investment and Financing of Electricity Generation in the Face of Changing Demand in South Africa

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A Study of the Investment and Financing of Electricity Generation in the Face of Changing Demand in South Africa

  • 2. LEGAL
DISCLAIMER:

 
  This
 document
 has
 been
 compiled
 for
 informational
 purposes.
 
 The
 information
herein
is
subject
to
updating,
completion
and
amendment.


  The
contents
of
this
Progress
Report
are
strictly
confidential.

This
document
 is
not
to
be
distributed
to
any
third
party
in
whole
or
in
part
except
with
the
 prior
 and
 express
 consent
 of
 IMPERIAL
 CYGNUS
 INVESTMENTS
 (Pty)
 Ltd
 (ICI).


  The
information
contained
in
the
Report
is
selective
and
does
not
constitute
 all
the
documentation
related
to
the
Project
thus
far.

Such
information
will
 be
made
available
upon
request.


 

  • 3. ABSTRACT
 
 This
study
considers
the
current
state
of
electricity
demand
and
supply
within
the
 South
 African
 market
 and
 how
 same
 may
 evolve
 until
 2030.
 
 It
 estimates
 the
 demand
 for
 electricity
 in
 South
 Africa
 and
 the
 corresponding
 required
 investment.
 
 Assuming
 GDP
 growth
 trajectories
 of
 3%
 and
 6%,
 the
 study
 estimated
the
cost
of
electricity
required
between
2010
and
2030.

Using
growth
 rates
of
3%
per
year
the
study
estimates
that
the
country
must
invest
about
R27
 billion
into
electricity
generation.

Using
growth
rates
of
6%
per
year
the
study
 estimates
 that
 the
 country
 must
 invest
 about
 R232
 billion
 into
 electricity
 generation.
 
 This
 suggests
 a
 massive
 investment
 requirement.
 
 The
 study
 also
 considers
the
possible
alternative
that
can
be
used
to
raise
the
funds
including:
 using
 ESKOM’s
 internal
 resources,
 government
 resources
 (through
 taxes),
 increasing
the
price
of
electricity,
and
borrowing
from
multilateral
organizations
 such
as
the
World
Bank
(probably
with
government
guarantees).

The
different
 options
must
however
take
into
account
ESKOM’S
financial
position
as
well
as
its
 role
as
a
developmental
entity
rather
than
a
private
firm.


 
 By
 Gareth
Foulkes­Jones

  • 4. TABLE
OF
CONTENTS
 
 CHAPTER
1:
INTRODUCTION
 
 1.1
 Background
 1
 1.2
 Scope
 7
 1.3
 Problem
Statement
 7
 1.4
 Outcome
 9
 
 CHAPTER
2:
LITERATURE
REVIEW
 
 2.1
 Introduction
 13
 2.2
 Empirical
Literature
Review
 14
 2.3
 Theoretical
Framework
 24
 2.4
 Conclusion
 25
 
 CHAPTER
3:
RESEARCH
METHODOLOGY
 
 3.1
 Introduction
 26
 3.2
 Quantitative/Qualitative
Research
Approach
 29
 3.3
 Data
Sources
 31
 3.4
 Conclusion
 35
 
 

  • 5. CHAPTER
4:
RESULTS
AND
DISCUSSION
OF
RESEARCH
FINDINGS
 
 4.1
 Introduction
 36
 4.2
 Regression
Results
 37
 4.3
 Forecasting
Electricity
Demand
or
Consumption
 41
 4.4
 Estimating
Required
Investment
 48
 4.5
 Financing
Investment
 53
 4.6
 Competitor
Analysis
 53
 4.7
 Degree
of
Regulation/Deregulator
 56
 4.8
 Product
and
Services
Pricing
Strategies
 57
 4.9
 Barriers
to
Entry
 63
 4.10
 Conclusion
 69
 
 CHAPTER
5:
CONCLUSIONS
AND
RECOMMENDATIONS
FOR
FURTHER
RESEARCH
 
 5.1
 Introduction
 71
 5.2
 Conclusion
and
Policy
Recommendation
 71
 5.3
 Policy
Recommendation
 78
 5.4
 Limitations
of
Study
 80
 
 BIBLIOGRAPHY
&
REFERENCES
 82

  • 6. LIST
OF
TABLES
 
 Table
1
 South
Africa
Macro‐Economic
Indicators
 3
 Table
2
 South
Africa’s
Population
by
Province
 4
 Table
3.1
 Data
Sources
 32
 Table
3.2
 Descriptive
Statistics
 33
 Table
3.3
 Correlation
Matrix
 34
 Table
4.1
 Demand
for
Electricity
in
South
Africa
 37
 Table
4.2
 Forecasted
Electricity
Consumption/Demand
(2010
–
2030)
 42
 Table
4.3
 Forecasted
Electricity
Consumption/Demand
(Assuming
6%
GDP
Growth)
 45
 Table
4.4
 Scenario
1:
Required
Investment
Assuming
3%
GDP
Growth
Rate
 49
 Table
4.5
 Scenario
2:
Required
Investment
Assuming
6%
GDP
Growth
Rate
 51
 Table
4.6
 The
Tariff
Design
Process
 60
 Table
4.7
 SWOT
Analysis
for
ESKOM
 64
 Table
4.8
 ESKOM
Group
Financial
Performance
 68
 
 LIST
OF
FIGURES
 
 Figure
4.1
 Forecasted
Electricity
Demand
(Assuming
GDP
Growth
Rate
equal
to
3%)
 44
 Figure
4.2
 Forecasted
Electricity
Demand
(Assuming
GDP
Growth
Rate
equal
to
6%)
 46
 Figure
4.3
 Comparison
of
Scenario
1
and
2
Forecasted
Electricity
Consumption
 47
 Figure
4.4
 A
Natural
Monopolists
Demand
and
Cost
Curves
 56
 

  • 7. 
 
 ‐
1
‐
 CHAPTER
1
 Introduction
 
 1.1 Background
 
 The
South
African
economy
is
one
of
the
most
developed
and
industrialized
in
Africa.
 Furthermore,
South
Africa
is
largely
dominated
by
secondary
and
service
sectors,
the
 two
of
which
accounted
for
more
than
80%
of
the
country’s
GDP
in
2008
(Muradzikwa,
 2009).
The
nation
consists
of
a
population
of
some
50
million
inhabitants,
55%
of
whom
 are
projected
to
live
in
urban
areas.
Between
2000
and
2007
the
economy
grew
by
an
 average
of
4%
per
annum,
in
keeping
with
the
South
African
Government’s
economic
 policy.
 Please
 refer
 to
 Table
 1
 below,
 which
 displays
 the
 principal
 macro‐economic
 indicators
for
the
country.


 
 Despite
 its
 marked
 degree
 of
 sophistication
 in
 certain
 respects,
 it
 is
 important
 to
 observe
 that
 the
 South
 African
 energy
 sector
 consists
 of
 both
 first
 and
 third
 world
 elements.
 Elaborating
 upon
 this,
 South
 Africa
 produces
 approximately
 45%
 of
 the
 electricity
on
the
African
continent
and
is
the
12th
highest
carbon
emitter
in
the
world.
 This
latter
statistic
is
attributable
to
the
extensive
use
of
coal‐fired
power
stations,
with
 a
limited
contribution
from
a
combination
of
hydro
and
nuclear
power
(DME,
2000).

 One
of
the
given
reasons
for
the
popularity
of
coal
in
energy
generation
is
on
account
of
 its
relative
cheapness
and
availability
coupled
with
South
Africa’s
technological
ability

  • 8. 
 
 ‐
2
‐
 to
 use
 low‐grade
 coal
 for
 effective
 electricity
 generation.
 
 It
 is
 also
 pertinent
 that
 renewable
 forms
 of
 energy
 constitute
 no
 more
 than
 approximately
 5%
 of
 the
 total
 energy
supply
as
observed
by
Howells
et
al
(2005).


 
 Furthermore,
despite
the
evident
level
of
technological
sophistication
within
the
South
 African
 electricity
 sector,
over
 75%
of
 South
Africa’s
 rural
households
use
 fuel
 wood
 energy
to
at
least
a
limited
extent
in
order
to
satisfy
their
energy
needs.
This
level
of
use
 as
observed
by
Davis
(1998)
varies
from
a
few
times
per
month
to
daily,
and
depends
 largely
upon
the
individual
needs
and
conditions
of
the
respective
households.
Over
and
 above
fuel
wood,
such
rural
households
also
make
extensive
use
of
paraffin,
candles,
 batteries
 and
 reticulated
 electricity
 for
 a
 variety
 of
 applications.
 However,
 it
 was
 observed
 by
 Davis
 (1998)
 that
 such
 alternatives
 are
 often
 found
 to
 be
 somewhat
 expensive
alternatives
to
that
of
fuel
wood.



  • 9. 
 
 ‐
3
‐
 Table
1:
South
Africa
Macroeconomic
Indicators
 Year Growth
Rate Unemployment
Rate Savings
(%
of
GDP) 1999 2.4 15.10 2000 4.2 23.3 16.00 2001 2.7 26.2 15.60 2002 3.7 26.6 17.50 2003 3.1 24.8 16.20 2004 4.9 23.0 14.80 2005 5.0 23.5 13.60 2006 5.4 22.1 14.70 2007 5.1 21.0 13.40 2000­
2007
Average 4.26 23.81 15.23 
 Source:
Statistics
South
Africa
(Various
Years)
and
Statistics
South
Africa
(2009)
 

  • 10. 
 
 ‐
4
‐
 Table
2:
South
Africa's
Population
by
Province
 Province 1996 %
of
1996
 Total
 Population 2001 %
of
2001
 Total
 Population 2009 %
of
2009
 Total
 Population Eastern
 Cape 6
302
525 15.53 6
436
763 14.06 6
648
600 13.5 Free
State 2
633
504 6.49 2
706
775 6.04 2
902
400 5.9 Gauteng 7
348
423 18.11 8
837
178 19.72 10
531
300 21.4 KwaZulu­ Natal 8
417
021 20.74 9
426
017 21.03 10
449
300 21.2 Limpopo 4
929
368 12.15 5
273
642 11.77 5
227
200 10.6 Mpumalang a 2
800
711 6.90 3
122
990 6.97 3
606
800 7.3 Northern
 Cape 840
321 2.07 822
727 1.84 1
147
600 2.3 North
West 3
354
825 8.27 3
669
349 8.19 3
450
400 7.0 Western
 Cape 3
956
875 9.75 4
524
335 10.09 5
356
900 10.9 South
Africa 40
583
573 100.00 44
819
778 100.00 49
320
500 100.0 
 Source:
 Statistics
 South
 Africa
 (Various
 Years)
 and
 Statistics
 South
 Africa
 (2009)
  • 11. 
 
 ‐
5
‐
 Having
established
 a
 broad
overview
of
the
South
African
electricity
sector,
one
may
 now
consider
in
greater
detail
the
origins
of
its
key
player
in
the
form
of
ESKOM.

Its
 origins
were
founded
in
the
Electricity
Supply
Commission
(ESCOM)
in
1922.

The
South
 African
Government
then
proceeded
to
consolidate
the
nation’s
electricity
supply
within
 this
 new
 entity.
 
 By
 1948,
 ESCOM
 exercised
 a
 monopoly
 over
 the
 country’s
 power
 stations
 and
 high
 voltage
 transmission
 lines.
 
 ESCOM
 proceeded
 upon
 an
 upward
 trajectory
 over
 the
 following
 decades
 ultimately
 resulting
 in
 the
 completed
 interconnected
national
transmission
grid
in
the
early
1970’s.


 
 However,
as
a
result
of
a
commission
of
inquiry
in
1983,
ESCOM
was
renamed
“ESKOM”.
 Furthermore,
the
Electricity
Act
of
1987
was
also
implemented
during
this
period.

This
 latter
act
resulted
in
ESKOM
abandoning
its
core
operating
principle
of
“neither
a
profit
 nor
a
loss”
and
thereby
obliged
the
organization
to
supply
electricity
in
a
cost‐effective
 manner,
within
the
confines
of
its
limited
resources
and
in
consideration
of
the
national
 interest.


 
 These
 policies,
 coupled
 with
 conditions,
 which
 encouraged
 ESKOM
 to
 become
 more
 operationally
 efficient,
 resulted
 in
 South
 Africa
 enjoying
 a
 well‐developed
 electricity
 generation
and
distribution
system
by
the
early
1990s.
However,
the
apartheid
policies
 which
 had
 fostered
 such
 development
 had
 meant
 that
 the
 industrial
 sector
 and
 the
 privileged
 white
 minority
 were
 given
 priority
 to
 electricity
 supply,
 whilst
 excluding
 much
 of
 rural
 South
 Africa
 and
 resulting
 in
 enormous
 backlogs
 in
 the
 number
 of

  • 12. 
 
 ‐
6
‐
 connections
for
urban
black
households.
As
a
consequence,
Ziramba
(2008)
observed
 that
by
1991,
only
a
third
of
South
Africa’s
population
had
access
to
electricity.


 
 Against
this
background,
the
modern
ESKOM
remains
the
sole
supplier
of
electricity
in
 South
 Africa
 in
 real
 terms,
 and
 is
 statistically
 responsible
 for
 approximately
 96%
 of
 electricity
 generation
 (ESKOM
 Annual
 Report,
 2007).
 The
 remaining
 4%
 is
 split
 between
private
generators
accounting
for
3.2%,
and
municipal
authorities
accounting
 for
 the
 final
 0.8%
 of
 supply.
 Furthermore,
 with
 the
 exception
 of
 the
 Motraco
 line,
 ESKOM
 owns
 all
 transmission
 lines
 throughout
 South
 Africa.
 
 Presently,
 ESKOM
 is
 responsible
for
generating
approximately
45%
of
the
 electricity
used
in
 Africa
which
 equates
 to
 roughly
 38
 000
 MWe
 per
 annum
 (ESKOM,
 2007).
 
 It
 is
 noteworthy
 that
 approximately
 88%
 of
 this
 output
 is
 derived
 from
 Coal,
 2%
 by
 hydro‐electric
 generation,
 5%
 by
 nuclear
 power,
 4%
 by
 pumped
 storage
 and
 1%
 by
 oil‐fired
 gas
 turbines
 (ESKOM,
 2007).
 Therefore,
 whilst
 ESKOM
 has
 endeavoured
 to
 diversify
 its
 energy
supply,
it
is
nonetheless
still
heavily
dependent
upon
Coal
as
its
principal
energy
 source.

In
terms
of
distribution,
ESKOM
also
enjoys
a
dominant
position.
To
this
end,
it
 is
 responsible
 for
 nearly
 60%
 of
 all
 direct
 sales
 to
 the
 40%
 of
 electricity
 capacity
 distributed
 by
 177
 amalgamated
 municipal
 authorities
 as
 according
 to
Mabugu
 et
 al.
 (2008).


 
 Within
South
Africa,
ESKOM
continues
to
sell
electricity
to
a
varied
set
of
clients,
which
 include
industrial,
mining,
commercial,
agricultural
and
residential
customers.
Over
and

  • 13. 
 
 ‐
7
‐
 above
 such
 direct
 sales,
 it
 also
 sells
 to
 a
 number
 of
 redistributors.
 
 Furthermore,
 according
 to
 ESKOM
 (Annual
 Reports,
 2006
 and
 2007),
 ESKOM’s
 transmission
 lines
 span
the
approximately
26,000
kilometers
throughout
South
Africa
as
well
as
several
 other
Southern
African
Development
Countries
(SADC).


 
 It
 is
 also
 noteworthy
 that
 in
 respect
 of
 ESKOM’s
 operations
 within
 the
 electricity
 industry,
 legislation
 was
 passed
 in
 2001,
 which
 converted
 ESKOM
 into
 a
 tax‐paying
 public
entity,
which
is
in
turn
wholly
state‐owned.
It
may
also
be
further
opined
that
 where
one
has
a
large
number
of
distributors
within
a
particular
market,
this
may
result
 in
 a
 highly
 fragmented
 and
 inefficient
 Electricity
 Distribution
 Industry
 (EDI).
 Consequently,
 the
 government
 effected
 such
 legislation
 in
 2001
 in
 order
 to
 help
 rationalize
 the
 EDI.
 This
 policy
 resulted
 in
 a
 further
 consolidation
 of
 electricity
 distribution
assets
held
by
ESKOM
and
local
governments
into
six
regional
electricity
 distributors
(REDs).
The
intention
behind
this
was
to
promote
greater
competitiveness
 in
electricity
generation,
Furthermore,
the
aforementioned
restructuring
aims
to
create
 an
 ESKOM
 owned
 subsidiary
 to
 retain
 70%
 of
 the
 generation
 market
 share.
 The
 remaining
 30%
 would
 be
 shared
 between
 private
 independent
 power
 producers
 constituting
20%
and
Black
Economic
Empowerment
Groups
making
up
the
final
10%.
 It
 is
 argued
 that
 such
 reforms
 to
 the
 EDI
 would
 result
 in
 a
 reliable
 and
 high
 quality
 service
 being
 provided
 to
 all
 electricity
 consumers,
 and
 thereby
 help
 to
 promote
 the
 Governments
 twin
 objectives
 of
 providing
 affordable
 electricity
 and
 meeting
 stated
 national
electrification
objectives.



  • 14. 
 
 ‐
8
‐
 
 The
results
of
this
study
are
intended
to
lead
to
a
better
understanding
of
the
different
 challenges
which
ESKOM
faces,
which
range
from
the
need
to
invest
efficiently
to
meet
 growing
demand
in
the
face
of
limited
resources
with
which
to
do
so,
as
well
as
the
 seeking
 of
 timely
 financing
 for
 such
 investments
 and
 selecting
 politically
 and
 economically
viable
sources
of
funds
to
finance
such
projects.


 
 1.2 Scope
 
 The
 study
 utilized
 annual
 historical
 data
 for
 ESKOM
 for
 the
 period
 1980
 to
 2009
 in
 order
 to
 forecast
 the
 demand
 for
 electricity
 and
 the
 requisite
 corresponding
 level
 of
 investment
(capital
expenditure)
required
to
meet
such
demand.


 
 The
study
also
examines
ESKOM’s
financial
statements
in
order
to
assess
the
sources
of
 funds
which
have
been
used
in
order
to
finance
the
investments
in
the
past.


 
 Finally,
 the
main
 objective
 of
 this
 study
 is
 therefore
 to
 better
 understand
 the
role
 of
 ESKOM
in
the
South
African
energy
sector,
given
the
growing
demand
for
energy
and
 the
 strategic
 goals
 of
 the
 company.
 More
 particularly,
 the
 aim
 is
 to
 forecast
 the
 investment
required
to
meet
South
Africa’s
growing
demand
for
electricity.

In
order
to
 achieve
 this
 objective,
 this
 research
 aims
 to
 forecast
 South
 Africa’s
 demand
 for
 electricity
over
the
next
15
years
and
the
corresponding
required
levels
of
investment.

  • 15. 
 
 ‐
9
‐
 This
objective
is
important
given
the
recent
outages
which
have
adversely
affected
the
 economy,
on
account
of
demand
regularly
exceeding
supply.


 
 1.3 Problem
Statement
 
 South
Africa
has
been
subjected
to
numerous
blackouts
in
recent
years.
In
light
of
this,
 the
 South
 African
 government
 has
 attempted
 to
 manage
 the
 demand
 for
 electricity.
 Unfortunately,
it
is
widely
believed
that
such
electricity
supply
challenges
were
in
fact
 predominantly
 the
 result
 of
 political
 indecision.
 
 In
 the
 early
 2000’s
 there
 were
 also
 some
 debates
 on
 whether
 ESKOM
 should
 be
 privatized
 or
 not.
 During
 this
 particular
 period,
 the
 government
 as
 the
 sole
 shareholder
 underinvested
 in
 electricity
 capacity
 building.
This
dearth
of
investment
eventually
resulted
in
the
electricity
crisis
which
the
 country
now
finds
itself
contending
with.


 
 The
impact
of
the
aforementioned
blackouts
approximated
to
a
loss
of
R
50
Billion
for
 the
 South
 African
 economy
 in
 that
 period
 (Inglesi,
 2010).
 Furthermore,
 during
 this
 period,
the
level
of
economic
growth
in
the
first
quarter
of
2008
fell
to
1.6%
from
5.4%
 in
the
last
quarter
of
2007
(Inglesi,
2010).


 
 
 
 

  • 16. 
 
 ‐
10
‐
 Given
the
above
background,
the
author
has
sought
to
address
the
following
questions
 in
this
dissertation:

 
 1)
 What
 factors
 drive
 electricity
 consumption
 in
 South
 Africa
 and
 how
 is
 consumption
likely
to
change
over
the
next
10
years?


 2)
 What
is
the
level
of
investment
required
to
meet
such
demand/consumption?


 3)
 How
should
this
level
of
demand
be
financed?


 
 There
are
a
number
of
reasons
why
a
study
of
this
nature
should
be
conducted.
Some
of
 the
reasons
in
this
instance
may
be
stipulated
as
follows;

 
 It
will
assist
in
highlighting
the
required
investment
necessary
to
meet
the
country’s
 electricity
supply
needs;

 
 It
will
inform
policy
makers
on
the
different
options
available
in
respect
of
financing
 electricity
generation
in
the
country;
and
 
 The
study
will
also
contribute
to
the
discussions
surrounding
electricity
pricing
in
South
 Africa.


 
 
 

  • 17. 
 
 ‐
11
‐
 1.4 Outcome
 
 This
research
will
help
policy
makers
in
three
principal
ways.
These
may
be
stipulated
 as
follows;
 
 (i)
 It
will
contribute
to
the
debate
around
electricity
generation
in
African
countries
 in
general
and
South
Africa
in
particular.
This
is
especially
important
given
the
 suggestion
by
commentators
that
South
Africa
should
invest
in
hydro‐electricity
 generation.
 The
 Inga
 Dam
 in
 the
 Democratic
 Republic
 of
 Congo
 by
 way
 of
 example
has
such
vast
electricity
generation
potential,
that
it
would
be
able
to
 generate
sufficient
electricity
to
satisfy
the
needs
of
the
entire
African
continent,
 were
it
to
be
properly
harnessed.
 (ii)
 It
will
also
aid
the
formulation
of
policy,
given
that
there
are
presently
efforts
to
 reform
 the
 South
 African
 energy
 sector
 in
 order
 to
 secure
 reliable
 and
 cost
 effective
supply
over
the
ensuing
years
and
decades.
Consequently,
an
accurate
 estimation
 of
 the
 demand
 for
 electricity
 will
 assist
 policy
 makers
 as
 they
 endeavour
 to
 secure
 the
 requisite
 supply
 of
 electricity
 for
 all
 sectors
 of
 the
 economy.


 (iii)
 Considering
the
monopolistic
nature
of
ESKOM,
it
is
reasonable
to
assert
that
the
 national
 pricing
 policy
 is
 controlled
 by
 the
 government.
 Consequently,
 it
 is
 critical
 to
 consider
 the
 appropriate
 funding
 structure
 for
 such
 a
 monopolistic

  • 18. 
 
 ‐
12
‐
 parastatal.
This
aspect
of
the
study
bears
relevance
to
the
question
as
to
whether
 ESKOM
is
in
fact
more
of
a
commercial
or
developmental
entity.


 
 With
 conclusion
 of
 the
 introduction,
 one
 may
 now
 review
 what
 the
 ensuing
 Chapter
 shall
 consider.
 Chapter
 Two
 shall
 provide
 a
 comprehensive
 review
 of
 existing
 and
 pertinent
literature
pertaining
to
the
subject
 matter.
Following
same,
Chapter
3
shall
 consider
the
methodology
utilized
to
derive
the
results
in
the
paper,
as
well
as
explain
 the
reasons
why
such
a
methodology
is
employed
in
this
instance.
Chapter
4
will
seek
to
 explain
the
results
derived
from
the
methodology
employed
in
Chapter
3
as
applied
to
 the
empirical
information
in
Chapter
2
and
additional
sources.
Finally,
Chapter
5
shall
 provided
a
conclusion
of
all
the
aforementioned
Chapters,
and
where
relevant
to
review
 same.



  • 19. 
 
 ‐
13
‐
 CHAPTER
2
 Literature
Review
 
 2.1 Introduction
 
 The
aim
of
this
section
is
to
review
relevant
literature.
It
is
hoped
that
such
a
literature
 review
will
help
us
better
understand
what
has
been
done
and
thus
enable
us
to
identify
 gaps
in
the
literature
that
need
to
be
filled.
It
will
also
help
us
rationalize
the
context
of
 the
 problem
 especially
 given
 the
 current
 debate
 on
 climate
 change
 and
 the
 financial
 crisis.
 
 The
 literature
 review
 section
 is
 made
 up
 of
 two
 main
 components.
 The
 first
 section
considers
the
empirical
literature.
This
is
then
followed
by
the
section,
which
 considers
the
theoretical
framework
upon
which
this
paper
is
based.


 
 The
author
must
hasten
to
caution
that
some
of
the
extant
literature
on
capital
structure
 is
 largely
 based
 on
 private‐owned
 firms
 rather
 than
 on
 parastatals
 such
 as
 ESKOM.
 Consequently,
 the
 reader
 must
 bear
 in
 mind
 that
 conclusions
 drawn
 from
 such
 literature,
unlike
other
firms
which
are
privately
owned
and
are
thus
owned
by
private
 shareholders
pursuing
profits,
ESKOM
is
a
government
owned
entity,
essentially
owned
 by
tax
payers.
Whilst
its
goals
are
different,
ESKOM
often
raises
finance
in
the
capital
 markets
like
any
private
firm.
It
however
has
additional
sources
of
funds
in
the
form
of
 government
 and
 multilateral
 organizations
 like
 the
 World
 Bank,
 Development
 Bank
 Southern
 Africa
 and
 African
 Development
 bank
 among
 others.
 
 The
 government
 is

  • 20. 
 
 ‐
14
‐
 believed
to
have
guaranteed
the
recent
loan
that
was
advanced
to
ESKOM
by
the
World
 Bank.


 
 2.2 Empirical
Literature
Review
 
 Generally
there
is
a
dearth
of
literature
on
the
energy
sector
in
South
Africa,
and
the
 electricity
 sector
 in
 particular
 (Inglesi.
 2010).
 However,
 the
 2007‐2008
 energy
 crisis
 which
plunged
the
South
African
economy
into
both
literal
and
figurative
darkness,
and
 the
current
campaign
by
organizations
such
as
the
World
Bank
on
the
sustainable
use
of
 energy
resources
has
seen
the
proliferation
of
studies
on
energy
and
electricity
usage.
 See
 for
 example
 studies
 by
 Inglesi
 (2010),
 Ziramba
 (2008),
 Odhiambo
 (2009),
 and
 Bogetic
 and
 Fedderke
 (2005).
 According
 to
 Bogetic
 and
 Fedderke
 (2005)
 there
 are
 three
 main
 reasons
 why
 forecasting
 infrastructure
 investment
 needs
 is
 important
 in
 Sub‐Saharan
 Africa
 (SSA),
 in
 general,
 and
 South
 Africa,
 in
 particular.
 Firstly,
 there
 is
 evidence
 of
 a
 strong
 relationship
 between
 infrastructure
 investment
 and
 economic
 growth.
 Secondly,
 in
 South
 Africa,
 there
 have
 been
 various
 efforts
 to
 stimulate
 infrastructure
 on
 account
 of
 its
 pivotal
 role
 in
 spurring
 economic
 growth
 within
 the
 country’s
 Accelerated
 Shared
 Growth
 Initiative
 in
 South
 Africa
 (ASGISA)
 strategy.
 Thirdly,
there
is
also
a
link
between
infrastructure
investment
or
infrastructure
quality,
 on
the
one
hand,
and
equity
and
poverty,
on
the
other.
This
is
especially
germane
for
the
 South
African
economy
given
its
historical
background
where
access
to
infrastructure,
 among
other
things
was
the
preserve
of
a
minority
group.



  • 21. 
 
 ‐
15
‐
 The
studies
on
electricity
demand
can
be
divided
into
those
that
focused
on
South
Africa
 and
those
which
are
focused
on
other
countries.
Those
that
focused
on
South
Africa
can
 further
be
subdivided
into
those
which
attempted
to
estimate
residential
demand
for
 electricity
and
those
that
attempted
to
estimate
the
aggregate
demand
for
electricity.
 Those
papers
which
concerned
South
Africa
were

generally
aggregate
in
nature,
and
 include:
Bogetic
and
Fedderke
(2005),
Perkins,
Fedderke
 and
Luiz
(2005),
Odhiambo
 (2009),
 Amusa
 et
 al
 (2009),
 Dergiades
 and
 Tsoulfidis
 (2008),
 Holtedahl
 and
 Joutz
 (2004),
Narayan
et
al
(2007)
and

Inglesi
(2010).
Those
focused
on
residential
demand
 for
electricity
include:
Louw
et
al
(2008),
Donatos
and
Mergos
(1991),
Hondroyiannis
 (2004)
 and
 Walker
 (1979).
 In
 the
 following
 section
 we
 look
 at
 these
 studies
 and
 critically
analyse
their
findings.


 
 Using
dynamic
heterogeneous
panel
estimation
technique
and
a
panel
of
52
countries,
 Bogetic
and
Fedderke
(2005)
estimated
demand
functions
for
electricity.
They
covered
 the
period
1980
‐2002.
They
then
forecasted
the
demand
for
electricity
from
2002
to
 2010
 and
 found
 that
 South
 Africa
 will
 need
 to
 invest
 about
 0.2%
 of
 its
 GDP
 into
 electricity
 generation
 (assuming
 a
 growth
 rate
 of
 3.6
 per
 annum).
 The
 figure
 would
 double
(to
0.4%
of
GDP)
if
the
economy
is
assumed
to
grow
at
6%
per
annum
(as
per
 the
ASGISA
policy
framework).


 
 In
 a
 related
 paper
 Perkins,
 Fedderke
 and
 Luiz
 (2005)
 analyzed
 South
 Africa
 infrastructure
 investment.
 The
 paper’s
 principle
 aim
 was
 to
 initiate
 some
 work
 on

  • 22. 
 
 ‐
16
‐
 infrastructure
 and
 its
 role
 in
 development
 by
 developing
 a
 number
 of
 infrastructure
 development
 indicators
 in
 South
 Africa
 for
 the
 period
 1870
 ‐2002.
 The
 paper
 also
 attempted
 to
 analyze
 the
 link
 between
 economic
 growth
 and
 infrastructure
 development.
 
 The
 paper
 produced
 three
 key
 findings.
 Firstly,
 they
 found
 that
 the
 relationship
 between
 infrastructure
 and
 economic
 growth
 tends
 to
 be
 bi‐directional.
 That
 is,
 investment
 in
 infrastructure
 tends
 to
 spur
 economic
 growth.
 But
 economic
 growth
also
tends
to
be
associated
with
an
increase
in
infrastructure
needs.
Hence
the
 causality
is
not
unidirectional.
So
even
though
most
studies
tend
to
estimate
regression
 equations
 with
 an
 endogenous
 economic
 growth
 and
 exogenous
 infrastructure,
 the
 study
by
Perkins,
Fedderke
and
Luiz
(2005)
seems
to
suggest
that
infrastructure
is
also
 endogenous.
 Secondly,
 Perkins,
 Fedderke
 and
 Luiz
 (2005)
 argue
 that
 South
 Africa’s
 infrastructure
has
developed
in
phases
and
it
may
thus
be
important
for
policy
makers
 to
 choose
 the
 right
 type
 of
 infrastructure
 and
 focus
 on
 it
 –
 rather
 than
 taking
 a
 haphazard
approach
to
infrastructure
investment.

Most
importantly,
the
projects
must
 be
 chosen
 based
 on
 appropriate
 cost‐benefit
 analysis
 (Perkins,
 Fedderke
 and
 Luiz,
 2005).


 
 Using
 data
 from
 for
 the
 period
 1971
 –
 2006,
 Odhiambo
 (2009)
 examined
 the
 relationship
between
electricity
consumption
and
economic
growth
in
South
Africa.
He
 found
a
bidirectional
causality
between
electricity
consumption
and
economic
growth,
 corroborating
 the
 findings
 by
 Perkins,
 Fedderke
 and
 Luiz
 (2005).
 The
 policy
 prescription
emanating
from
the
study
is
that
investment
in
electricity
infrastructure

  • 23. 
 
 ‐
17
‐
 should
be
intensified
in
tandem
with
the
country’s
desired
growth
trajectory,
as
well
as
 the
country’s
ASGISA
policy
framework
and
the
country’s
industrialization
policy.
 Most
studies
on
demand
for
electricity
are
macro
in
nature.

Louw
et
al
(2008)
adopted
 a
different
tack
and
used
a
micro
approach
to
investigate
the
determinants
of
electricity
 consumption.
They
also
focused
on
the
poor
households
in
a
community
in
the
Western
 Cape.
 This
 is
 important
 given
 that
 electricity
 supply
 in
 South
 Africa,
 unlike
 in
 most
 developing
 countries,
 is
 not
 an
 urban
 phenomenon.
 The
 government
 has,
 since
 1994
 embarked
on
a
programme
to
ensure
access
to
electricity
by
the
rural
dwellers
as
well.
 Poor
household
have
free
access
to
the
first
50kWh/month
that
they
consume.
Louw
et
 al
(2008),
using
household
survey
data
collected
in
2001
and
2002,
found
that
income,
 wood
 fuel
 usage
 and
 access
 to
 credit
 were
 the
 main
 factors
 affecting
 electricity
 consumption.
Due
to
data
limitations
their
model
however
did
not
control
for
the
price
 of
 electricity
 and
 price
 of
 electricity
 substitutes.
 Consequently
 the
 model
 was
 misspecified
 as
 it
 left
 out
 the
 main
 factors
 that
 should
 be
 included
 in
 any
 demand
 function.
 Thus
 the
 impact
 of
 the
 price
 of
 electricity
 was
 not
 assessed
 nor
 did
 they
 calculate
the
cross‐price
elasticities.


 
 Acknowledging
 the
 paucity
 of
 research
 analyzing
 the
 demand
 for
 electricity
 in
 developing
 countries
 in
 general
 and
 in
 SA
 in
 particular,
 Amusa
 et
 al
 (2009)
 uses
 macroeconomic
data
to
investigate
the
determinants
of
aggregate
demand
for
electricity
 in
 South
 Africa.
 They
 cover
 the
 period
 1960‐2007.
 They
 also
 used
 a
 bounds
 testing
 approach
to
cointegration.
Their
paper
which
aimed
to
improve
on
Pouris’
(1987)
study

  • 24. 
 
 ‐
18
‐
 by
 using
 more
 contemporary
 econometric
 approaches
 as
 well
 as
 more
 recent
 data,
 calculated
income
and
price
elasticities
of
demand
in
South
Africa.
For
example,
they
 argued
 that
 Pouris’s
 paper
 failed
 to
 test
 for
 data
 stationarity,
 suggesting
 that
 the
 findings
 from
 Pouris’s
 the
 study
 may
 actually
 be
 spurious.
 Hence
 they
 adopted
 an
 autoregressive
distributed
lag
(ARDL)
model
to
estimate
the
elasticities.
They
also
made
 use
of
the
error
correction
inherent
in
the
ARDL
framework
to
assess
the
short‐run
and
 long‐run
impacts
of
the
main
drivers
of
electricity
consumption
in
South
Africa.
They
 also
tested
parameter
stability.
To
this
end,
they
found
that
income,
and
not
price
of
 electricity,
 is
 the
 main
 driver
 of
 electricity
 consumption
 in
 South
 Africa.
 This
 is
 an
 important
 finding
 given
 the
 current
 debate
 around
 electricity
 pricing.
 If
 the
 price
 of
 electricity
is
not
a
significant
factor
in
the
demand
for
electricity
function
then
a
policy
 thrust
that
focuses
on
pricing
may
not
be
the
optimal
policy
option.


 
 In
a
recent
study
in
the
US,
Dergiades
and
Tsoulfidis
(2008)
investigated
the
residential
 demand
for
electricity
for
the
period
1965‐2006.
The
explanatory
variables
which
they
 used
include
GDP
per
capita,
price
of
electricity,
price
of
oil
for
heating
purposes
(used
 to
proxy
the
price
of
a
substitute),
and
weather
conditions.
Using
the
ARDL
approach
to
 cointegration
they
found
the
coefficient
of
price
to
be
significantly
different
from
zero.
 They
 also
 found
 a
 stable
 relationship
 between
 the
 variables
 used.
 Furthermore,
 to
 measure
 the
 intensity
 of
 electricity
 usage
 by
 households
 they
 used
 the
 number
 of
 occupied
 stock
 of
 houses.
 Since
 occupied
 houses
 are
 most
 likely
 to
 have
 a
 higher

  • 25. 
 
 ‐
19
‐
 number
 of
 electricity
 using
 appliances,
 this
 implies
 that
 the
 higher
 the
 number
 of
 occupied
houses
the
higher
the
usage
of
electricity.


 
 In
 an
 attempt
 to
 capture
 the
 role
 of
 economic
 development
 in
 driving
 electricity
 demand,
Holtedahl
and
Joutz
(2004)
added
an
additional
variable
to
the
usual
economic
 variables
normally
included
in
an
ordinary
demand
function
that
they
estimated
for
the
 Taiwanese
 economy.
 The
 variable
 added
 is
 the
 urbanization.
 Urbanization
 was
 measured
as
the
proportion
of
the
population
in
cities
of
100
000
or
more
(Holtedahl
 and
Joutz,
2004).
The
other
economic
variables
included
are
population
changes,
price
 of
 electricity
 and
 household
 disposable
 income.
 Price
 of
 electricity
 was
 found
 to
 be
 negatively
related
to
the
demand
for
electricity.
The
price
of
the
electricity
coefficient
 was
also
found
to
be
significant;
with
their
own
price
effect
being
found
to
be
inelastic.
 This
 implies
 that
 an
 increase
 in
 the
 price
 of
 electricity
 by
 1%
 in
 Taiwan
 results
 in
 a
 reduction
in
the
quantity
demanded
by
less
than
1%.
So
using
the
price
increases
as
a
 strategy
 to
 curtail
 the
 demand
 for
 electricity
 as
 emphasized
 by
 the
 South
 African
 government
may
not
be
the
optimal
strategy
to
embark
on.
This
also
points
to
the
fact
 that
 as
 an
 economy
 develops,
 electricity
 becomes
 a
 necessity
 that
 every
 household
 cannot
do
without.
So
an
increase
in
the
price
of
electricity
may
result
in
households
 moving
some
of
the
income
from
other
sources
into
electricity
rather
than
significantly
 reducing
the
demand
for
electricity.
The
relationship
between
own‐price
and
electricity
 demand
was
also
found
to
be
stable
in
both
the
short‐run
and
long‐run;
implying
that

  • 26. 
 
 ‐
20
‐
 policies
can
be
optimally
made
since
such
a
relationship
exists
in
both
the
short‐run
and
 long‐run.


 
 One
of
the
important
recent
studies
conducted
in
the
developed
economies
is
the
study
 by
Narayan
et
al,
(2007).
Narayan
et
al
(2007)
covered
the
G7
countries
for
the
period
 1978
‐
2003
and
estimated
a
residential
demand
function
for
G7
countries.
They
used
a
 panel
cointegration
approach.
In
this
respect,
 they
found
that
residential
demand
for
 electricity
in
the
G7
countries
was
income
elastic
and
price
elastic
in
the
long
run.
Such
a
 result
is
important
for
policy
makers
especially
as
most
governments
are
endeavouring
 to
 develop
 better
 demand
 management
 policies.
 In
 countries
 such
 as
 South
 Africa,
 which
 is
 trying
 to
 restructure
 the
 entire
 energy
 sector
 as
 well
 as
 develop
 a
 more
 sustainable
energy
pricing
policy,
these
results
are
of
vital
importance.


 
 The
 high
own‐price
 elasticity
 found
 by
 Narayan
 et
 al
 (2007)
 suggests
 that
 in
 the
 G7
 countries
consumers
are
sensitive
to
electricity
price
changes
–
a
possible
reason
is
that
 they
use
gases
as
a
substitute.
This
implies
that
a
pricing
policy
may
be
more
effective
in
 controlling
electricity
usage
than
in
Taiwan,
for
example.
However,
it
is
noteworthy
that
 such
a
pricing
policy
applies
provided
that
electricity
substitutes
are
available.

It
must
 also
be
noted
that
grouping
countries
as
a
region
as
was
done
by
Narayan
et
al
(2007)
 whilst
using
more
data
points
and
thus
providing
more
degrees
of
freedom,
and
hence
 enabling
 us
 to
 estimate
 more
 efficient
 parameters,
 may
 not
 give
 us
 an
 individual
 country
picture.
It
would
have
been
useful
if,
in
conjunction
to
a
panel
for
the
whole

  • 27. 
 
 ‐
21
‐
 region,
individual
residential
electricity
demand
functions
for
each
country
in
the
region
 were
also
estimated.


 
 Narayan
et
al
(2007)
also
concluded
that
pricing
policies
should
be
used
to
control
the
 residential
demand
for
electricity
in
the
region
–
especially
taking
cognizance
of
the
fact
 that
residential
demand
for
electricity
is
price
elastic.
The
study
also
attempted
to
look
 at
the
policy
implications
of
the
results
especially
as
they
pertain
to
the
sustainable
use
 of
energy,
in
general,
and
electricity,
in
particular
as
well
as
the
reduction
of
greenhouse
 gas
emissions.
According
to
Narayan
et
al
(2007)
the
G7
countries
generated
about
40%
 of
the
total
electricity
generated
in
the
whole
world.
This
points
to
a
significant
emission
 of
greenhouse
gases;
thus
contributing
to
global
warming.


 
 Donatos
and
Mergos
(1991)
collected
data
on
the
Greek
economy
for
the
period
1961
to
 1986
 and
 estimated
 a
 residential
 electricity
 demand
 function
 for
 that
 country.
 They
 used
several
variables
as
explanatory
variables
including:
household
disposal
income,
 price
of
electricity,
sales
of
electricity
appliances,
population
changes
and
the
price
of
 diesel.
The
dependent
variable
used
was
the
per
capita
electricity
consumption.
They
 consequently
found
that
demand
for
electricity
in
Greece
is
price
inelastic
and
income
 elastic.
To
this
end,
Hondroyiannis
(2004)
also
found
corroborating
results.
This
implies
 that
 price
 has
 little
 impact
 on
 electricity
 demand.
 The
 policy
 implication
 emanating
 from
 this
 is
 that
 trying
 to
manage
 demand
 using
 price
 changes
 may
 not
 be
 effective

  • 28. 
 
 ‐
22
‐
 hence
 it
 may
 be
 necessary
 to
 introduce
 substitutes
 for
 electricity.
 The
 study
 also
 suggests
the
alignment
of
electricity
prices
to
those
obtained
in
the
European
region.

 The
 study
 also
 found
 that
 population
 increases
 tend
 to
 increase
 the
 demand
 for
 electricity.
Sales
of
electric
appliances
were
found
to
be
insignificant
as
was
the
price
of
 diesel
in
their
relationship
to
the
demand
for
electricity.
The
demand
for
electricity
in
 Greece
was
found
to
be
fairly
constant
when
comparing
the
demand
of
one
region
with
 that
 of
 another.
 The
 implication
 of
 this
 finding
 is
 that
 regional
 differences
 appear
 to
 have
 a
 minimal
 impact
 on
 the
 variation
 in
 electricity
 demand.
 
 
 This
 finding
 is
 also
 important
when
it
comes
to
policy
making,
as
the
regions
are
more
or
less
homogenous
 in
 terms
 of
 electricity
 demand.
 A
 policy
 designed
 for
 one
 region
 can
 therefore,
 with
 minimal
modification,
be
easily
applied
to
other
regions.


 
 According
to
Smith
(1980),
estimates
of
demand
function
for
electricity
are
important
 for
policy
making.
For
example,
demand
responsiveness
to
price
changes
has
a
bearing
 on
the
demand
forecasts;
something
that
is
critically
important
for
investment
planning
 at
 national
 level
 as
 well
 as
 at
 firm
 level.
 Firms
 in
 any
 given
 economy
 are
 one
 of
 the
 important
sectors
that
consume
a
significant
amount
of
electricity.
Forecasting
demand
 is
also
important
for
regulatory
reviews
–
especially
given
the
current
debate
around
 global
warming
and
the
need
to
efficiently
and
sustainably
utilize
energy
(Smith,
1980).
 Walker
 (1979)
 estimated
 the
 residential
 electricity
 demand
 for
 a
 random
 sample
 of
 households
for
the
US
economy
during
the
period
1972
–
1975.

Household
electricity
 consumption
was
estimated
as
a
function
of
changes
in
weather,
real
price
of
electricity

  • 29. 
 
 ‐
23
‐
 and
real
household
disposable
income.

To
capture
the
impact
of
an
Arab
Oil
Embargo
 that
was
imposed
in
the
early
1970’s
Walker
(1979)
also
introduced
a
dummy
that
took
 a
value
of
1
after
the
embargo
and
zero
before
the
introduction
of
the
embargo.

It
was
 however
found
that
the
embargo
as
well
as
the
call
by
the
US
government
to
reduce
 electricity
consumption
during
the
embargo
did
not
result
in
a
reduction
in
electricity
 consumption;
the
coefficient
on
the
embargo
dummy
was
positive
and
insignificant.


 
 Inglesi
(2010)
estimated
aggregate
demand
for
electricity
in
South
Africa
using
data
for
 the
period
1980
–
2006.

Inglesi
(2010)
used
an
error
correction
models
and
the
Engle‐ Granger
methodology
to
forecast
electricity
demand.
The
main
variables
used
are:
real
 gross
 domestic
 product,
 real
 electricity
 consumption,
 average
 electricity
 price,
 real
 disposable
 income
 and
 population
 changes.
 
 It
 must
 be
 noted
 that
 it
 is
 possible
 that
 Inglesi’s
results
may
be
affected
by
data
problems.
For
example,
it
is
possible
that
real
 disposable
income
and
real
GDP
are
highly
correlated;
hence
the
data
may
be
plagued
 with
problems
of
multicollinearity.
Also
real
GDP
can
be
endogenous
as
it
may
be
driven
 by
 electricity
 generation
 or
 consumption.
 Inglesi
 found
 that
 the
 disposable
 income,
 price
of
electricity,
real
GDP
and
population
to
be
significant.
These
variables
also
had
 the
hypothesised
signs;
with
income
elasticity
being
0.42(inelastic)
and
price
elasticity
 being
‐0.55
(inelastic).
These
findings
are
important
for
policy.
For
example,
if
it
is
true
 that
demand
for
electricity
in
South
Africa
is
 price
inelastic
then
a
1%
change
in
the
 price
of
electricity
reduces
demand
by
less
than
1%;
implying
that
demand
is
not
that
 responsive
to
price
changes.

The
policy
makers
need
such
information
if
they
are
to

  • 30. 
 
 ‐
24
‐
 come
 up
 with
 effective
 demand
 management
 policies.
 More
 importantly,
 a
 long‐run
 relationship
was
found
between
electricity
consumption
and
price
of
electricity
as
well
 as
between
electricity
consumption
and
economic
growth.
A
short‐run
relationship
was
 also
found
between
population
growth
and
electricity
consumption.


 
 2.3 Theoretical
Framework
 
 According
to
classical
economics
the
main
factors
which
affect
the
demand
of
a
good
 include;
 own
 price
 of
 the
 good,
 household
 real
 income
 (the
 relationship
 between
 demand
and
income
depending
on
whether
the
good
is
a
normal
or
inferior
good),
the
 price
of
related
goods
(whether
the
goods
are
complements
or
substitutes),
population
 and
expected
future
price
changes.
In
the
case
of
residential
demand
for
electricity
the
 common
substitutes
 are
the
natural
gas,
heating
oil,
fuel
wood
(in
most
rural
areas).
 Normally
the
relationship
between
the
price
of
the
good
and
the
demand
for
the
good
is
 the
paramount
relationship
in
any
demand
function.
The
main
theories
explaining
the
 relationship
 are
 the
 cardinal
 utility
 theory,
 ordinal
 utility
 theory
 and
 the
 revealed
 preference
theory.
The
cardinalist
approach
assumes
that
utility
is
measurable;
hence
 consuming
one
additional
utility
of
a
good
result
in
total
satisfaction
derived
from
that
 changing
by
a
certain
amount.
The
ordinalist
approach
argues
that
this
is
unrealistic
as
 measuring
utility
is
practically
impossible.
What
is
important,
argue
the
ordinalists,
is
 that
one
can
compare
different
bundles
of
goods.

For
example
one
can
state
that
one

  • 31. 
 
 ‐
25
‐
 derives
more
utility
from
consuming
bundle
A
than
bundle
B,
but
one
may
not
know
the
 exact
impacts
of
a
change
in
total
utility
due
to
the
consumption
of
the
two
bundles.
 Most
 models
 used
 to
 estimate
 the
 demand
 for
 electricity
 function
 have
 attempted
 to
 estimate
 the
 price
 elasticity
 and
 income
 elasticity
 (Inglesi,
 2010).
 According
 to
 economic
theory
there
is
a
negative
relationship
between
disposable
income
and
the
 following
 variables:
 own
 price
 of
 the
 good,
 temperature
 (low
 temperature
 results
 in
 more
electricity
consumption)
and
price
of
substitutes.
It
is
also
estimated
that
there
is
 a
 positive
 relationship
 between
 electricity
 consumption
 and
 the
 following
 variables:
 income
growth,
population
growth,
the
amount
of
electrical
appliances
in
a
household,
 household
size
and
price
of
complements.


 
 2.4 Conclusion
 
 This
 chapter
 reviewed
 the
relevant
 literature.
 It
 started
 by
 considering
 the
 empirical
 work
conducted
in
South
African
and
other
countries.
It
then
looked
at
the
theoretical
 framework
 or
 the
 theoretical
 models
 that
 explain
 the
 behavior
 of
 consumers.
 The
 literature
review
helped
one
better
understand
what
has
been
discovered
historically
 and
thus
enabled
one
to
identify
gaps
in
the
literature
that
need
to
be
addressed.
It
also
 helped
 rationalize
 the
 context
 of
 the
 problem
 especially
 given
 the
 current
 debate
 on
 climate
change
and
the
financial
crisis.
The
next
chapter
considers
the
methodology
to
 be
used
in
formulating
the
analysis.



  • 32. 
 
 ‐
26
‐
 CHAPTER
3
 Research
Methodology
 
 3.1 Introduction
 
 The
major
theory
that
guides
the
research
is
the
neoclassical
demand
theory.
It
provides
 the
 author
 with
 the
 theoretical
 model
 that
 informs
 the
 econometric
 model
 to
 be
 estimated.
It
also
assists
with
the
important
variables
to
be
included
in
the
econometric
 model.
 The
 expected
 signs,
 or
 the
 hypothesis,
 of
 the
 models
 are
 actually
 gleaned
 or
 informed
by
the
theoretical
model.
That
is,
variables
shall
not
be
dropped
or
included
in
 the
model
simply
because
they
are
significant
or
simply
because
they
make
the
model
 significant.
The
variables
are
included
because
theory
provides
that
they
must
be.


 
 Despite
 its
 strengths
 and
 benefits
 the
 demand
 theory
 can
 also
 fail
 to
 explain
 some
 special
cases.
For
example
while
the
price
of
a
good
is
expected
to
be
negatively
related
 to
the
quantity
demanded
of
the
good,
there
are
special
cases
where
the
demand
may
 actually
be
positively
related
to
the
price
of
a
good.
That
is,
an
increase
in
the
price
of
 good
X
may
actually
result
in
an
increase
in
demand
for
good
X.
One
example
is
that
of
a
 good
associated
with
status:
with
people
demanding
more
of
the
good
even
as
the
price
 goes
 up.
 The
 need
 to
 join
 the
 Jones’s
 (or
 the
 so‐called
 band
 wagon
 effect)
 and
 also
 explain
why
an
increase
in
the
price
of
a
good
can
result
in
more
being
demanded.

It
is
 however
expected
that
in
this
case
electricity
is
a
normal
good
whose
price
tends
to
go

  • 33. 
 
 ‐
27
‐
 down
as
price
increases
and
as
such
we
do
not
expect
the
demand
model
to
be
affected
 by
the
special
cases
mentioned.


 
 The
 aim
 of
 this
 chapter
 is
 therefore
 to
 explain
 the
 methodology
 utilized
 in
 order
 to
 estimate
the
demand
for
electricity
function.
Like
the
demand
for
any
commodity,
the
 demand
for
electricity
is
a
function
of
income,
population
and
price
of
electricity,
among
 other
factors.
The
author
closely
follows
Bogetic
and
Fedderke
(2006)
in
this
respect.
 The
model
by
Bogetic
and
Fedderke
(2006)
is
a
reduced
form
equation
for
the
demand
 for
infrastructure.
It
expresses
the
demand
for
infrastructure
as
a
function
of
per
capita
 income,
 sectoral
 shares
 in
 GDP
 (with
 the
 individual
 shares
 of
 the
 following
 sectors
 included
as
separate
variables:
agriculture,
manufacturing
and
services).


 
 Generally
 most
 demand
 models
 to
 be
 estimated
 take
 similar
 forms:
 the
 dependent
 variable
is
expressed
 as
 a
function
of
several
 variables.
The
difference
may
be
in
the
 functional
 form
 that
 the
 actual
 estimated
 equation
 takes
 as
 well
 as
 the
 variables
 included.
For
example,
Lakhani
and
Bumb
(1978)
estimated
the
following
model:
 ttttt GDPaPAaPEaaDE !++++= 3210 
 Where:
 DE
–
is
the
demand
for
electricity
at
time
t.
 PE
–
the
price
of
electricity
at
time
t.
 PA
–
the
price
of
a
substitute
at
time
t.

  • 34. 
 
 ‐
28
‐
 GDP
–
gross
domestic
product
at
time
t.

 Inglesi
(2010)
estimated
the
following:
 t220 !+++= ttt PEaIncomeaaED 
 
 Where:
 ED
–
is
the
demand
for
electricity
at
time
t.
 PE
–
the
price
of
electricity
at
time
t.
 Income
–
gross
domestic
product
at
time
t
(GDP)
 In
Odhiambo
(2009)
the
role
of
income
or
GDP
is
also
emphasized.
Odhiambo
(2009)
 was
however
looking
at
the
direction
of
causality
between
electricity
consumption
and
 economic
 growth.
 Ziramba
 (2008)
 uses
 a
 model
 similar
 to
 Inglesi
 (2010)
 but
 he
 included
a
time
variable.


 
 As
explained
in
the
following
section
the
Author
adopted
a
model
similar
to
the
above
 models.
The
only
exception
is
that
the
Author
included
more
variables.
In
addition
to
 income
 and
 price
 of
 electricity
 the
 author
 has
 also
 included
 a
 variable
 to
 measure
 population.


 
 
 
 

  • 35. 
 
 ‐
29
‐
 3.2 Quantitative/Qualitative
Research
Approach
 
 The
 author
 adopted
 a
 quantitative
 research
 approach.
 
 To
 better
 understand
 the
 determinants
 of
 demand
 for
 electricity
 and
 thus
 be
 able
 to
 forecast
 additional
 investment
required
for
the
generation
of
additional
electricity
one
will
need
to
address
 three
main
points.
First,
one
needs
to
adopt
a
theoretical
model
of
consumer
behavior
 (demand
 theory).
 Having
 established
 the
 theoretical
 underpinnings,
 the
 Author
 then
 adopted
 an
 econometric
 model
 to
 estimate
 the
 necessary
 parameters.
 Once
 the
 parameters
have
been
estimated
one
then
need
to
utilize
them
in
order
to
forecast
the
 future
 demand
 for
 electricity
 and
 the
 concomitant
 funding
 required
 to
 finance
 such
 investments.


 
 Consequently,
the
theory
allowed
the
author
to
develop
the
variables
to
be
included
in
 the
 model.
 These
 variables
 are
 electricity
 consumption,
 income,
 price
 of
 electricity,
 population
 and
 GDP.
 The
 author
 then
 collected
 secondary
 data
 for
 the
 different
 variables.
Finally
one
then
utilized
the
data
to
run
the
regressions
and
thus
render
the
 quantitative
analysis.


 
 The
Author
seeks
to
estimate
the
demand
for
electricity
using
the
following
model:
 ttt ttt tot ePbPopb GDP Services b GDP Manu b GDP Agric bGDPbbE +++! " # $ % & +! " # $ % & +! " # $ % & ++= 654321 
 Where:

  • 36. 
 
 ‐
30
‐
 Et
=
demand
for
electricity
at
time
t
 GDPt
=
GDP
in
South
Africa
at
time
t
 Popt
=
population
in
the
country
at
time
t.
 Pt
=
price
of
electricity
at
time
t.
 et
=
independently
identified
normally
distributed
error
term.
 tGDP Agric ! " # $ % & =
share
of
agricultural
sector
in
real
GDP
 
 tGDP Manu ! " # $ % & 

=
share
of
manufacturing
sector
in
real
GDP
 tGDP Services ! " # $ % & 

=
share
of
services
sector
in
real
GDP
 
 Once
one
has
estimated
the
above
using
historical
data,
the
author
will
then
forecast
 electricity
 demand
 or
 consumption
 for
 the
 next
 ten
 years
 and
 from
 the
 estimated
 demand,
the
required
investment
shall
be
established.
The
forecasts
will
also
be
based
 on
the
current
policies
being
pursued
by
the
South
African
government.
For
example
 one
policy
framework
(ASGISA)
targets
are
to
increase
the
GDP
growth
rate
to
6%
per
 annum
by
2014.
Consequently,
one
scenario
is
to
forecast
GDP
with
the
growth
rate
of
 6%
in
mind.
The
other
option
is
to
use
historical
growth
rates
to
forecast
future
growth
 rates
 (say
 3%
 per
 annum).
 The
 author
 therefore
 expects
 to
 have
 two
 scenarios
 providing
differing
results.



  • 37. 
 
 ‐
31
‐
 Once
the
required
investment
has
been
estimated
in
monetary
terms
the
author
shall
 then
consider
the
different
sources
of
raising
funds
to
meet
the
required
investment.
 Thus
the
section
on
financing
will
consider
the
different
means
of
raising
the
requisite
 funds.
Moreover,
it
is
perhaps
pertinent
to
note
that
funds
may
be
raised
from
loans,
 alternatively
from
internal
coffers/financial
resources
as
well
as
from
an
increase
in
the
 price
of
electricity.
Finally,
the
section
on
funding
also
considers
both
the
disadvantages
 and
advantages
of
using
these
different
sources
of
funding,
and
discusses
the
potential
 ramifications
of
each.


 
 3.3
 Data
Sources
 
 A
considerable
amount
of
the
data
gathered
for
this
study
was
sourced
from
Statistics
 South
 Africa
 (Stats
 SA).
 Stats
 SA
 is
 the
 main
 statistical
 agency
 in
 the
 country.
 Its
 responsibility
 is
 to
 collect
 both
 primary
 and
 secondary
 data
 by
 conducting
 various
 surveys;
which
vary
from
household
surveys
to
measure
inflation
to
firm‐level
surveys
 which
measure
economic
activity
within
the
country.
Consequently,
the
data
generated
 by
this
organization
is
considered
both
accurate
and
reliable.
The
author
also
collected
 additional
 data
 from
 the
 Reserve
 Bank
 of
 South
 Africa.
 The
 Reserve
 Bank
 is
 South
 Africa’s
 central
 bank,
 and
 extensively
 collects
 and
 collates
 macroeconomic
 data
 for
 public
consumption.
The
following
table
shows
the
sources
of
data
used
in
the
analysis.


 
 

  • 38. 
 
 ‐
32
‐
 Table
3.1:
Data
Sources
 
 Variable Explanation Source GDP Gross
domestic
product South
African
Reserve
Bank Price
of
Electricity Average
price
of
electricity
(c/kWh) Statistics
South
Africa Electricity
 consumption Electricity
consumption
or
 demand
(GWh) Department
of
Minerals
and
 Energy,
 South
 Africa
 Government Population Total
population
in
South
Africa Statistics
South
Africa 
 
 It
is
noteworthy,
that
all
data
used
was
thoroughly
reviewed
and
tested
for
stationarity
 prior
to
the
running
of
any
regressions
for
this
paper.

However,
whilst
the
GDP
could
be
 calculated
 quarterly,
 the
 other
 variables
 were
 only
 available
 as
 annual
 figures.
 This
 unfortunately
resulted
in
a
reduction
of
the
sample
size
to
a
total
of
33
observations,
 thus
 impacting
 upon
 the
 degrees
 of
 freedom,
 which
 would
 be
 afforded
 in
 the
 interpretation
of
the
paper’s
results.
The
following
table
shows
the
descriptive
statistics
 of
the
data.
The
average
price
during
the
period
was
R20.75,
with
a
standard
deviation
 of
 3.8.
 The
 minimum
 and
 maximum
 prices
 were
 R16.25
 and
 R26.3
 respectively.
 The
 other
variables
are
as
stated
in
the
table.
GDP
and
electricity
demand
were
seasonally
 adjusted
and
the
values
are
based
on
2005
prices.



  • 39. 
 
 ‐
33
‐
 Table
3.2:
Descriptive
Statistics
 
 Variable Obs Mean Std.
Dev Min Max Electricity
 Demand 33 127956.3 61344.11 10340 204979 Price
 (ZAR) 33 20.75 3.8 16.25 26.3 GDP 33 4928913 1055338
 3742469
 7258084
 Population
 33
 40303.1
 6651.75
 29075
 50110
 Agriculture
 33
 127004.8
 19550.81
 80872
 162360
 Services
 33
 2766634
 756706.2
 1838225
 4422452
 
 Source:
Source:
Statistics
South
Africa
Database,
Reserve
Bank
of
South
Africa
database.
 The
table
below
shows
the
correlation
matrix
for
the
data
with
the
asterisks
indicating
 the
 level
 of
 significance
 of
 the
 relationship.
 For
 example
 the
 price
 of
 electricity
 and
 electricity
demand
were
highly
correlated
at
1%
level
of
significance.


 
 
 
 
 

  • 40. 
 
 ‐
34
‐
 Table
3.3:
Correlation
Matrix
 
 
 Electricity
 Demand
 logPrice
 GDP
 Population
 Agriculture
 Services
 Electricity
 Demand
 1.00
 
 
 
 
 
 logPrice
 ‐0.97***
 1.00
 
 
 
 
 GDP
 0.55**
 ‐0.57**
 1.00
 
 
 
 Population
 ‐0.67**
 0.62**
 ‐ 0.74
 1.00
 
 
 Agriculture
 0.70***
 ‐0.72***
 0.45
 ‐0.58
 1.00
 
 Services
 0.86***
 ‐0.89*
 0.49
 ‐0.81
 0.81
 1.00
 
 Source:
Source:
Statistics
South
Africa
Database,
Reserve
Bank
of
South
Africa
database.
 The
data
were
also
tested
for
stationarity
and
the
price
of
electricity
variable
was
found
 to
be
stationary.
The
other
variables
were
integrated
in
order.
It
is
interesting
to
note
 that
they
became
stationary
after
differencing
them
once.


 
 Validity
of
the
Research
 The
research
is
valid
since
relevant
questions
were
answered.
The
research
is
also
not
 based
on
survey
data
where
this
issue
would
be
more
important.



  • 41. 
 
 ‐
35
‐
 Reliability
of
the
Research
 Reliability
 of
 the
 research
 usually
 revolves
 around
 the
 reproducibility
 of
 the
 same
 results
 by
 other
 researchers.
 The
 model
 estimated
 is
 a
 normal
 model
 and
 is
 reproducible.


 
 Ethics
and
Confidentiality
 The
research
is
based
on
secondary
data.
ESKOM,
the
unit
of
study,
is
a
government
 owned
utility.
Information
concerning
the
entity
is
publicly
available.
So
there
are
no
 confidentiality
concerns
on
account
of
the
information
used
exists
and
is
freely
available
 within
the
public
domain.


 
 3.3 Conclusion
 
 It
 is
 common
 for
 researchers
 to
 argue
 that
 a
 dissertation,
 after
 asking
 relevant
 questions,
must
explain
how
the
question
are
to
addressed,
must
conduct
the
research
 as
the
per
the
methodology,
and
finally
must
explain
the
results.
The
aim
of
this
section
 is
to
explain
the
methodology
to
be
used
to
address
the
research
questions
raised
in
the
 previous
 chapters.
 This
 chapter
 looked
 at
 the
 models
 used
 in
 the
 literature
 and
 explained
the
different
variables
used.
After
considering
all
the
models
the
author
then
 choose
a
model
that
includes
the
generally
accepted
variables.
The
next
chapter
utilizes
 the
 model
 in
 order
 to
 estimate
 the
 equations
 as
 well
 as
 to
 forecast
 the
 demand
 for
 electricity
in
future.



  • 42. 
 
 ‐
36
‐
 CHAPTER
4
 Analysis
of
Results
 
 4.1 Introduction
 
 The
aim
of
this
section
is
to
analyze
the
results
that
emanated
from
the
methodology
 that
 was
 explained
 in
 chapter
 3.
 It
 commences
 with
 estimating
 the
 demand
 for
 electricity
in
South
Africa.
The
regression
results
section
is
then
followed
by
a
section
 which
 basically
 estimates
 the
 forecasted
 demand
 for
 electricity.
 It
 concludes
 with
 a
 costing
 exercise
 intended
 to
 derive
 the
 requisite
 investment
 needed
 to
 meet
 the
 forecasted
demand.


 
 
 
 
 
 
 
 
 
 
 

  • 43. 
 
 ‐
37
‐
 4.2 Regression
Results
 
 Table
4.1
below
shows
the
regression
results
for
the
equation
stated
in
chapter
3.


 Table
4.1:
Demand
for
Electricity
in
South
Africa
 Explanatory
 Variable
 Regression
 One
 Regression
 Two
 Regression
 Three
 Regression
Four
 Constant
 1
091
655
 973091
 955
955.5
 910
709
 
 (21.32)***
 (19.60)***
 (18.66)***
 (6.88)***
 logPrice
 ‐326
042
 ‐289
681.1
 ‐300
071.9
 ‐289
140
 
 (‐18.96)***
 (‐17.86)***
 (‐19.91)***
 (‐9.78)***
 GDP
 
 0.081
 0.121
 0.11
 
 
 (3.78)***
 (3.60)***
 (2.59)**
 Population
 
 
 59.13
 61.45
 
 
 
 (2.17)**
 (2.12)**
 Agriculture
 
 
 
 ‐575
614
 
 
 
 
 (‐0.81)
 Services
 
 
 
 0.004
 
 
 
 
 ‐0.30
 F(5,
28)
 359.54***
 272.45***
 305.14***
 241.88***
 Prob
>F
 0.0000
 0.0000
 0.0000
 0.000

  • 44. 
 
 ‐
38
‐
 Number
 of
 Observations
 33
 33
 33
 33
 R­squared
 0.9456
 0.9625
 0.9688
 0.9700
 
 Notes:
 GDP
 is
 the
 gross
 domestic
 product
 in
 2005
 prices,
 prices
 in
 2005
 prices,
 agriculture
 divided
 by
 GDP
 in
 2005
 prices,
 services
 sector
 divided
 by
 GDP
 in
 2005
 prices.


 
 Source:
Source:
Statistics
South
Africa
Database,
Reserve
Bank
of
South
Africa
database.


 
 To
better
understand
the
demand
for
electricity
in
South
Africa
the
author
commenced
 by
running
a
regression
of
electricity
demand
based
upon
on
a
number
of
factors.
The
 author
utilized
five
main
explanatory
variables:
price
of
electricity,
GDP,
population
in
 South
 Africa,
 agriculture
 sector,
 and
 the
 services
 sector.
 To
 better
 understand
 the
 importance
 of
 each
 variable
 the
 author
 implemented
 a
 stepwise
 regression.
 More
 specifically,
by
using
one
variable
that
the
author
thought
should
play
a
pivotal
role
in
 driving
electricity
demand,
and
then
sequentially
adding
one
variable
to
the
regression.
 The
results
are
as
shown
in
the
table
above.


 
 Regression
One
shows
the
results
for
the
regression
of
electricity
demand
on
the
price
 of
 electricity.
 As
 per
 the
 author’s
 hypothesis
 and
 theoretical
 predictions,
 there
 is
 an

  • 45. 
 
 ‐
39
‐
 inverse
 relationship
 between
 electricity
 demand
 and
 its
 price.
 Furthermore,
 the
 coefficient
for
the
price
variable
is
negative
and
significant
at
the
1%
level
significance;
 suggesting
that
an
increase
in
the
price
of
electricity
tends
to
reduce
the
demand
for
 electricity.
The
whole
model
is
also
significant
at
the
1%
level
of
significance
as
seen
 from
an
F
value
of
359.54
and
a
Prob>F
=
0.0000.

The
model’s
R‐squared,
at
94.56%,
is
 also
very
large.
This
implies
that
about
94.56%
of
the
variability
in
electricity
demand
is
 due
to
variability
in
the
price
of
electricity.


 
 However,
 one
 important
 variable
 which
 should
 drive
 electricity
 consumption
 is
 the
 income
level
of
the
South
African
citizens.
The
author
used
GDP
to
measure
such
income
 level.
A
higher
level
of
income
increases
the
purchasing
power
of
the
general
population
 resulting
 in
 higher
 demand
 for
 goods
 and
 services,
 including
 electricity.
 The
 author
 therefore
 expected
 a
 positive
 relationship
 between
 changes
 in
 GDP
 and
 electricity
 demand.
Changes
in
GDP
can
also
be
used
to
measure
the
growth
rate
of
the
economy.
A
 growing
economy
must
be
supported
by
an
increased
supply
of
electricity.
Lower
levels
 of
electricity
supply
may
push
the
economy
away
from
its
optimal
growth
path.
It
may
 also
 result
 in
 lower
 investment
 and
 ultimately
 cause
 untold
 suffering
 to
 the
 general
 population
 due
 to
 decreased
 GDP
 and
 lower
 income
 levels,
 once
 the
 Keynesian
 multiplier
 (in
 reverse
 gear)
 kicks
 in.
 To
 this
 end,
 Regression
 Two
 shows
 the
 results
 when
electricity
demand
is
regressed
on
price
and
GDP
alone.

The
price
coefficient
is
 still
negative
and
significant
at
1%
level.
The
GDP
parameter
is
positive
and
significant
 at
1%
level,
implying
that
an
increase
in
GDP
increases
the
demand
for
electricity
in

  • 46. 
 
 ‐
40
‐
 South
 Africa.
 The
 model
 for
 Regression
 Two
 is
 also
 significant
 at
 the
 1%
 level.
 Compared
 to
 Regression
 One
 the
 R‐squared
 for
 Regression
 Two
 also
 marginally
 increased
to
96.25%
from
94.56%;
an
increase
of
about
1.79%.


 
 In
Regression
Three
the
author
then
added
the
population
variable.
The
results
show
 that,
 as
 per
 the
 author’s
 expectation,
 the
 variable
 is
 positive
 and
 significant
 at
 a
 5%
 level,
implying
that
an
increase
in
population
increases
the
demand
for
electricity.
The
 parameters
 for
 the
 price
 and
 GDP
 variable
 are
 still
 significant
 and
 have
 the
 correct
 signs.
The
negative
sign
for
the
price
of
electricity
parameter
corroborates
findings
by
 Inglesi
(2010),
Amusa
et
al.
(2009)
and
Pouris,
(1987),
but
is
contrary
to
findings
by
 Ziramba
(2008)
who
found
that
the
price
of
electricity
was
insignificant.
The
t‐statistic
 for
the
GDP
variable
actually
marginally
increased
when
the
population
variable
was
 added.
 The
 whole
 model
 is
 also
 significant.
 R‐squared
 increased
 from
 96.25%
 to
 96.88%
 (an
 increase
 of
 about
 0.65%).
 Also,
 the
 positive
 sign
 of
 the
 GDP
 parameter
 supports
the
findings
by
Ziramba
(2008).


 
 In
Regression
4
the
author
then
ran
the
full
model.
The
results
are
as
shown
in
column
 five
 of
 the
 above
 table.
 The
 results
 show
 that
 the
 agriculture
 and
 services
 sector
 variable
 are
 insignificant.
 The
 parameters
 for
 the
 price
 of
 electricity,
 GDP
 and
 population
variables
are
still
significant
and
have
the
correct
signs.
It
must
be
noted
that
 adding
the
agriculture
and
services
sectors
has
somewhat
affected
the
results
as
seen
 from
a
decline
in
the
t‐statistics
for
the
price
variable
from
‐19.91
to
‐9.78.

The
GDP

  • 47. 
 
 ‐
41
‐
 parameter’s
t‐statistics
also
decreased
from
3.60
to
2.59.
The
GDP
parameter’s
level
of
 significance
 also
 declined
 from
 1%
 level
 to
 5%
 level
 when
 the
 author
 added
 the
 agriculture
 and
 services
 sectors.
 The
 parameter
 for
 the
 population
 variable
 also
 declined
to
2.12
from
2.17.
Moreover,
the
R‐squared
increased
to
97%
when
the
author
 added
the
agriculture
and
services
variables;
a
marginal
increase
of
only
0.12%.


 
 It
is
quite
clear
from
the
results
that
the
price
of
electricity,
GDP
and
population
play
a
 very
 important
 role
 in
 driving
 the
 demand
 for
 electricity.
 It
 is
 also
 clear
 that
 these
 variables
are
not
equally
important
in
driving
the
demand
for
electricity.
The
stepwise
 regression
suggests
that
the
most
important
variable
is
the
price
of
electricity.
Given
the
 insignificance
of
the
agriculture
and
services
sector
in
the
regression
results
we
suggest
 that
 the
 most
 appropriate
 model
 of
 the
 four
 is
 regression
 three.
 The
 author
 shall
 therefore
use
this
model
in
the
subsequent
discussions.
Finally,
the
author
shall
also
use
 regression
three
for
forecasting
the
demand
for
electricity.


 
 4.3 Forecasting
Electricity
Demand
or
Consumption
 
 Scenario
1:
Assuming
3%
GDP
Growth
Rate
 In
order
to
forecast
electricity
demand
the
author
shall
commence
by
making
a
series
of
 assumptions.
Firstly,
the
author
shall
assume
that
GDP
will
grow
by
3%
per
year
in
the
 next
15
years.
Population
forecasts
were
obtained
from
Stats
SA.
Also,
the
price
variable

  • 48. 
 
 ‐
42
‐
 was
forecasted
using
moving
average
method.
The
moving
average
was
based
on
a
four
 year
period.


 
 Table
4.2:
Forecasted
Electricity
Consumption/Demand
(2010
–
2030)
 Year
 Forecasted
Electricity
demand
 (3%
GDP
growth)
in
GWh
 2010
 162
307
 2011
 162
185
 2012
 159
409
 2013
 157
529
 2014
 156
769
 2015
 157
557
 2016
 158
200
 2017
 158
961
 2018
 160
067
 2019
 161
356
 2020
 162
670
 2021
 164
386
 2022
 165
935
 2023
 167
165

  • 49. 
 
 ‐
43
‐
 2024
 168
213
 2025
 168
909
 2026
 169
619
 2027
 170
453
 2028
 171
342
 2029
 172
143
 2030
 173
043
 Source:
Statistics
South
Africa
Database
 The
following
figure
indicates
the
forecasted
electricity
demand
for
the
period
2010‐ 2030.
It
shows
a
gradual
increase
in
electricity
consumption
during
the
period.



  • 50. 
 
 ‐
44
‐
 Figure
 4.1:
 Forecasted
 Electricity
 Demand
 (Assuming
 GDP
 growth
 Rate
 equal
 to
 3%) 
 Source:
Own
Calculations
from
Statistics
South
Africa
Database
 Scenario
2:
GDP
assumed
to
grow
at
6%
per
Year
 In
 scenario
 two
 the
 author
 shall
 assume
 that
 GDP
 grows
 by
 6%
 in
 line
 with
 the
 government’s
ASGISA
policy.
Population
forecasts
are
those
obtained
from
Stats
SA.
The
 price
was
forecast
using
moving
average
method
(as
in
Scenario
1).


 
 
 

  • 51. 
 
 ‐
45
‐
 Table
4.3:
Forecast
Electricity
Demand
Assuming
6%
GDP
Growth

 Year
 Forecasted
Electricity
demand
(6%
GDP
growth)
in
 GWh
 2010
 188
184
 2011
 190
392
 2012
 190
408
 2013
 190
893
 2014
 192
984
 2015
 196
819
 2016
 200
717
 2017
 204
957
 2018
 209
777
 2019
 215
032
 2020
 220
580
 2021
 226
814
 2022
 233
183
 2023
 239
554
 2024
 246
086
 2025
 252
629
 2026
 259
572

  • 52. 
 
 ‐
46
‐
 2027
 267
049
 2028
 275
016
 2029
 283
360
 2030
 292
295
 Source:
Statistics
South
Africa
Database
 Figure
 4.2:
 Forecast
 Electricity
 Demand
 (Assuming
 GDP
 growth
 Rate
 equal
 to
 6%) 
 
 
 
 
 

  • 54. 
 
 ‐
48
‐
 4.4 Estimating
Required
Investment
 
 To
estimate
the
required
investment
the
author
needed
the
cost
of
generating
a
given
 unit
of
electricity.
According
to
the
ESKOM
annual
Report
(2010)
the
operating
cost
of
 generating
a
kWh
of
electricity
is
R0.282
(or
28.2
cents).
Given
that
the
author’s
figures
 are
in
GWh,
one
then
multiplied
the
cost
by
1000
000
in
order
to
derive
the
cost
per
 GWh.
The
author
found
that
it
costs
R282
000
to
presently
generate
a
GWh
of
electricity
 in
South
Africa.

Please
note
that
the
author
is
using
2010
prices
to
calculate
the
cost
of
 generating
electricity
in
South
Africa.
According
to
the
scenario
1
forecasts
(scenario
1
 assumes
 an
 annual
 GDP
 growth
 rate
 of
 3%)
 the
 country
 must
 have
 invested
 a
 cumulative
 amount
of
 about
 R27
 billion
 into
electricity
 generation
 if
 it
 is
 not
 to
 face
 crippling
shortages
(see
Table
4.4
below).
Scenario
2
assumes
higher
growth
rate
and
 thus
higher
electricity
consumption.
Scenario
2
assumes
an
annual
GDP
growth
rate
of
 6%.
According
to
the
results
from
the
following
tables
an
accumulated
amount
equal
to
 R232
billion
must
have
been
invested
into
electricity
generation
by
2030
if
the
country
 is
to
avoid
electricity
shortages
like
those
witnessed
in
2008.


 
 
 
 
 
 

  • 55. 
 
 ‐
49
‐
 Table
4.4:
Scenario
1:
Required
Investment
Assuming
3%
GDP
Growth

 Year
 Forecast
 Electricity
 demand
 (3%
GDP
 growth)
 Price
 to
 generate
 electricity
 per
 GigaWatthou r
 (GWh)
 [South
 African
 Rands
 in
 Millions]
 Cost
of
 generating
 Electricity
 (2010
 Prices)
 
 ZAR
Millions
 Additional
 Investment
 Required
 to
 meet
 electricity
 demand
 [South
 African
 Rands
 in
 Millions]
 Annual
 Increase
in
 Additional
 Investment
(%)
 2010
 162307
 0.280
 45770
 ‐
 
 2011
 162185
 0.282
 45736
 34
 
 2012
 159409
 0.282
 44953
 817
 19.42
 2013
 157529
 0.280
 44108
 1347
 64.87
 2014
 156769
 0.282
 44209
 1562
 15.89
 2015
 157557
 0.282
 44431
 1339
 ‐14.23
 2016
 158200
 0.280
 44296
 1158
 ‐13.52
 2017
 158961
 0.282
 44827
 943
 ‐18.54
 2018
 160067
 0.282
 45139
 632
 ‐33.04

  • 56. 
 
 ‐
50
‐
 2019
 161356
 0.280
 45180
 268
 ‐57.54
 2020
 162670
 0.282
 45873
 1026
 ‐61.73
 2021
 164386
 0.282
 46357
 587
 47.65
 2022
 165935
 0.282
 46794
 1023
 74.47
 2023
 167165
 0.282
 47141
 1370
 33.87
 2024
 168213
 0.280
 47100
 1666
 21.58
 2025
 168909
 0.282
 47632
 1862
 11.78
 2026
 169619
 0.282
 47833
 2062
 10.75
 2027
 170453
 0.280
 47727
 2297
 11.40
 2028
 171342
 0.282
 48318
 2
548
 10.90
 2029
 172143
 0.282
 48544
 2
774
 8.86
 2030
 173043
 0.282
 48798
 3
028
 9.15
 Source:
Statistics
South
Africa
Database
 
 
 
 
 
 
 
 

  • 57. 
 
 ‐
51
‐
 Table
4.5:
Required
Investment
Assuming
6%
GDP
Growth

 Year
 Forecast
 Electricity
 Demand
 (6%
GDP
 growth)
 Price
per
 GigaWatthour
 [South
 African
 Rands
 in
 Millions]
 Cost
of
 Electricity
 (Assuming
 constant
 cost)
 [South
 African
 Rands
 in
 Millions]
 Additional
 Required
 Investment
 (Using
 2010
prices)
 [South
 African
 Rands
in
Millions]
 Annual
 increase
in
 additional
 investment
 (%)
 2010
 188184.96
 0.280
 53
068
 ‐
 
 2011
 190392.99
 0.282
 53
691
 623
 
 2012
 190108.23
 0.282
 53
611
 542
 ‐13
 2013
 190893.74
 0.280
 53
832
 764
 41
 2014
 192984.44
 0.282
 54
422
 1
353
 77
 2015
 196819.55
 0.282
 55
503
 2
435
 80
 2016
 200717.81
 0.280
 56
602
 3
534
 45
 2017
 204957.38
 0.282
 57
798
 4
730
 34
 2018
 209777.51
 0.282
 59
157
 6
089
 29
 2019
 215032.27
 0.280
 60
639
 7
571
 24
 2020
 220580.58
 0.282
 62
204
 9
136
 21

  • 58. 
 
 ‐
52
‐
 2021
 226814.57
 0.282
 63
962
 10
894
 19
 2022
 233183.79
 0.282
 65
758
 12
690
 16
 2023
 239554.92
 0.282
 67
554
 14
486
 14
 2024
 246086.85
 0.280
 69
396
 16
328
 13
 2025
 252629.72
 0.282
 71
242
 18
173
 11
 2026
 259572.33
 0.282
 73
199
 20
131
 11
 2027
 267049.58
 0.280
 75
308
 22
240
 10
 2028
 275016.97
 0.282
 77
555
 24
487
 10
 2029
 283360.56
 0.282
 79
908
 26
840
 10
 2030
 292295.35
 0.282
 82
427
 29
359
 9
 Source:
Statistics
South
Africa
Database
 
 The
last
columns
in
Table
4.4
and
Table
4.5
 show
the
growth
rates
of
the
additional
 investment.
It
shows
that
the
average
growth
rate
in
investment
required
during
the
 period
is
approximately
7%

per
annum
(using
scenario
1)
and
24%
using
scenario
2.
It
 must
be
noted
that
the
author’s
estimated
results
show
that
in
some
year
the
required
 investment
may
be
lower
than
the
previous
period.
This
in
turn
provides
the
negative
 growth
rates
as
seen
in
the
last
columns
in
Table
4.4
and
Table
4.5.


 
 
 

  • 59. 
 
 ‐
53
‐
 4.5 Financing
Investment
 
 This
 section
 considers
 a
 number
 of
 factors
 that
 may
 influence
 ESKOM’s
 capability
 to
 raise
the
requisite
funds
for
investment.
Even
though
it
is
a
monopoly,
ESKOM
cannot
 freely
 determine
 the
 price
 of
 electricity.
 The
 price
 is
 controlled
 by
 the
 government
 through
the
National
Energy
Regulator
of
South
Africa
(NERSA).
To
better
understand
 how
 it
 prices
 its
 product
 and
 the
 environment
 in
 which
 it
 operates
 the
 author
 formulated
 a
 SWOT
 analysis
 in
 order
 to
 consider
 other
 factors,
 which
 may
 affect
 ESKOM’s
operations.


 
 4.6 Competitor
and
Market
Analysis
 
 Presently,
 there
 are
 a
 few
 private
 players
 (also
 known
 as
 independent
 power
 producers)
in
South
Africa.
The
independent
power
producers
contribute
about
5%
to
 the
 South
 African
 energy
 market
 (ESKOM,
 2010).
 Essentially,
 ESKOM
 has
 no
 major
 competitor
 in
 the
 generation
 and
 distribution
 of
 electricity
 (Foulkes‐Jones,
 2010;
 ESKOM,
 2010).
 
The
 parastatal
 is
 thus
 a
 monopolist;
 facing
 almost
 the
 entire
 market
 demand.
 
 ESKOM
 can
 also
 be
 considered
 to
 be
 a
 natural
 monopoly.
 According
 to
 Foulkes‐Jones
 (2010)
 and
 Muradzikwa
 et
 al
 (2006)
 a
 natural
 monopoly
 is
 a
 market
 structure
in
which
only
one
firm
can
solely
supply
the
whole
market
at
relatively
low
 costs.
 The
 natural
 monopolist’s
 long
 run
 average
 cost
 curve
 (LRAC)
 is
 downward
 sloping
 over
 a
 large
 range
 of
 output
 (Foulkes‐Jones,
 2010);
 with
 “the
 monopolist

  • 60. 
 
 ‐
54
‐
 actually
 singlehandedly
 catering
 for
 the
 entire
 market
 in
 that
 range
 of
 the
 LRAC”
 (Parkin
et
al,
2008;
McConnell
and
Brue,
2005).
This
is
of
such
significance
that
should
 other
smaller
firms
try
to
enter
the
market
the
costs
may
be
pushed
up
and
thereby
 ultimately
harming
the
end
consumers.
To
this
end,
Figure
4.4
herein
below
shows
that
 if
 a
 profit‐maximizing
 natural
 monopolist
 were
 to
 produce
 as
 a
 profit‐maximizer
 it
 would
produce
1000
units
(this
is
where
the

Marginal
Revenue
=
Marginal
Costs1).
It
 would
 charge
 a
 price
 equal
 to
 $25.
 Producing
 at
 this
 point
 however
 is
 suboptimal.
 Firstly,
there
is
excess
capacity
since
the
firm
is
not
producing
at
the
point
where
LRAC
 is
 at
 its
 minimum
 (Parkin
 et
 al,
 2008;
 McConnell
 and
 Brue,
 2005).
 Moreover,
 the
 consumer
 is
 charged
 a
 higher
 price
 than
 would
 be
 necessary
 were
 the
 firm
 were
 to
 produce
 at
 the
 minimum
 point
 of
 the
 LRAC.
 Thus
 the
 natural
 monopolist
 may
 make
 profit
at
this
point.
There
is
however
no
guarantee
that
such
profits
will
be
reinvested
to
 enhance
future
generation
of
electricity.
It
is
possible
that
if
the
natural
monopolist
is
 private
 the
 profit
 may
 be
 shared
 among
 the
 shareholders
 or
 even
 consumed
 as
 perquisite
consumption
by
the
management
(Foulkes‐Jones,
2010).
It
may
be
necessary
 for
the
government
to
intervene
so
that
the
private
monopolist
is
forced
to
produce
at
a
 socially
acceptable
point,
such
as
point
“F”.
Also,
at
point
“F”
more
is
produced
at
lower
 costs.
 This
 is
 beneficial
 to
 the
 consumer
 as
 the
 goods
 are
 likely
 to
 be
 sold
 at
 lower
 1 
Marginal
Revenue
(MR)
is
the
increase
in
total
revenue
due
to
a
unit
increase
in
output
sold.
Marginal
Costs
(MC)
is
the
 increase
in
total
costs
due
to
a
unit
increase
in
output
produced.



  • 61. 
 
 ‐
55
‐
 prices;
 increasing
 the
 consumer
 surplus.
 Another
 alternative
 would
 be
 for
 the
 government
 to
 nationalize
 the
 monopolist
 and
 ensure
 that
 it
 produces
 a
 socially
 desirable
output
level.
The
drawback
is
that
most
parastatals
in
emerging
or
developing
 countries
are
not
as
productive
as
privately
owned
firms.
Also,
a
number
of
them
are
 corrupt
or
can
easily
be
abused
by
politicians
or
those
closely
connected
to
the
ruling
 elite.


 
 According
to
Foulkes‐Jones
(2010)
and
Parkin
et
al
(2008)
the
government
can,
through
 regulating
 bodies,
 force
 the
 monopolist
 to
 produce
 and
 charge
 the
 price
 that
 corresponds
 to
 the
 point
 where
 the
 long
 run
 marginal
 cost
 curve
 (LRMC)
 cuts
 the
 demand
curve.
It
must
be
noted
however
that
at
that
point
the
monopolist
will
not
be
 able
to
cover
its
production
costs.
Thus
in
the
absence
of
government
support
it
may
be
 forced
to
shut
down
in
the
short
run
if
it
cannot
cover
its
average
cost,
or
exit
in
the
long
 run
if
such
losses
persists.



 
 
 
 
 
 
 
 

  • 62. 
 
 ‐
56
‐
 Figure
4.4:
A
Natural
Monopolist’s
Demand
and
Costs
Curve
 
 Source:
Adopted
from
Foulkes‐Jones
(2010);
Muradzikwa
et
al
(2006),
and
Parkin
et
al
 2008)
 
 4.7 Degree
of
Regulation
and
Deregulation:
The
Case
of
ESKOM
 
 As
already
explained
in
Section
4.6,
ESKOM
is
a
parastatal.

As
such
it
faces
a
number
of
 challenges.
 One
 important
 challenge
 is
 that
 it
 does
 not
 have
 the
 freedom
 to
 single‐ handedly
dictate
the
price
of
electricity
(Foulkes‐Jones,
2010;
ESKOM,
2010).
If
ESKOM
 needs
to
change
the
price
of
electricity
it
must
attain
approval
from
the
government.
 The
government,
through
the
National
Energy
Regulator
of
South
Africa
(NERSA)
will
 M R D L R A C L R M C E D 20 25
 0 2000 4000 F Q u a n t it y Price and Costs
  • 63. 
 
 ‐
57
‐
 have
 to
 hold
 public
 hearings
 where
 members
 of
 the
 public
 and
 various
 other
 stakeholders
 are
 allowed
 to
 air
 their
 objection
 to
 such
 decisions.
 As
 a
 result
 of
 such
 hearings,
 ESKOM
 may
 occasionally
 be
 requested
 not
 to
 increase
 the
 price.
 One
 significant
aspect
however
is
that
an
increase
in
the
price
of
electricity
may
have
serious
 consequences
for
the
entire
economy,
this
is
especially
attributable
to
the
importance
of
 electricity
in
production
input.
It
has
been
argued
by
some
commentators
that
in
the
 past
 ESKOM
 was
 not
 allowed
 to
 charge
 a
 viable
 price
 that
 would
 have
 ensured
 a
 sustained
 supply
 of
 electricity
 (Foulkes‐Jones,
 2010).
 Consequently
 the
 South
 African
 Economy
 experienced
 serious
 power
 outages
 which
 serious
 affected
 the
 country’s
 growth
 rate
 as
 well
 as
 its
 position
 as
 a
 destination
 for
 foreign
 direct
 investment
 (Foulkes‐Jones,
2010).


 
 4.8 Product
and
Services
Pricing
Strategies
 
 As
stated
earlier
ESKOM
is
essentially
a
natural
monopoly.
It
is
a
parastatal
owned
by
 government
 and
 regulated
 by
 government
 through
 NERSA
 (ESKOM,
 2010).
 The
 regulations
 are
 in
 terms
 of
 how
 it
 must
 produce
 and
 the
 price
 that
 it
 must
 charge.
 ESKOM
(2009)
states
that
its
strategic
pricing
objectives
are:
 
 • Economic
efficiency
and
sustainability
 • Revenue
recovery
 • Fairness
and
equity