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Transcript of February 14, 2011 Global Product Management Talk on Using Market Insights Effectively with Scott Sehlhorst of Tyner Blain http://www.prodmgmttalk.com
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Basic slides to stimulate interactive discussion. Every moment is an experience, a moment to sell your message. Every interaction is a sales opportunity. What are you selling? To
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Leon says, "I’m happy to be speaking at The Global Product Management Talk about requirements management since it is a challenge product managers confront in every organization, where ever they are located. Knowing what to invest in, how to invest in it and implementing the process with superior results, is the result of a great product management process."
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RULES OF REQUIREMENTS WITH SCOTT SEHLHORST Moderated by Cindy F. Solomon Founder, Global Product Management Talk http://www.blogtalkradio.com/prodmgmttalk cindy@prodmgmttalk.com The most important thing a product manager will do is develop an understanding of their market. The second most important thing they will do is form a strategy for their product, given that understanding. The third most important thing is to communicate to the rest of the team what needs to be done, to implement that strategy, to win in that market. That's why we write requirements - to communicate what needs to be built, as part of an approach to meeting the needs of a market. The rules of writing requirements help us communicate more effectively when writing requirements. Pretty narrow scope, pretty powerful impact. About The Speaker, Scott Sehlhorst Scott has been helping companies achieve Software Product Success since 1997, and started Tyner Blain in 2005. Scott is a strategy and product management consultant. He has also worked as a business analyst, technical consultant, software developer, project manager, program manager, and electro-mechanical design engineer. Scott has managed teams from 5 to 50, and delivered millions of dollars in value to his customers. http://tynerblain.com Startup Product Summit Discover how to work together to develop amazing products. February 7, 2013, San Francisco startupproduct.com Registration is now open! startupproduct.ticketbud.com/summit Become a Product Leader! 2 Day Intensive: Product Innovation Leadership February 5 & 6, San Francisco http://www.aipmm.com/html/certification/strategic-innovation.php Subscribe AIPMM Product Management News and Views: http://www.aipmm.com/subscribe LinkedIn: http://www.linkedin.com/company/aipmm
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Greg says, "Both Actuation Consulting and Global Product Management Talk share a common goal of enhancing the profession of product management. In fact, Actuation Consulting's tagline is actually “Advancing the Profession of Product Management”. We're pleased to be able to participate with #ProdMgmtTalk in order to forward our common mission."
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MEDICAR OU NÃO? EIS A QUESTÃO. Falar sobre medicamento para tratamento de Transtorno de Déficit de Atenção e Hiperatividade ainda é um tabu. Mesmo com pesquisas que comprovam que a discussão sobre esse transtorno já vem desde séculos passados, muita gente ainda tem resistência na hora que o assunto é usar a medicação no tratamento. Nesta apresentação vamos falar sobre o uso de remédios para tratar transtornos psiquiátricos. Muitas pessoas ficam em dúvida sobre a eficácia dos medicamentos, os efeitos colaterais e os riscos que o uso contínuo poderia acarretar, mas existem mitos bastante comuns envolvendo o tratamento farmacológico do TDAH.
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The AIPMM Seven Phase Product Lifecycle Framework is a vendor independent Product Management and Product Marketing standard that takes into account best practices used in a wide range of companies and industries. This ensures that the most modern and up to date challenges faced in product management and product marketing are addressed for today’s environment. The Framework is part of the AIPMM Product Body of Knowledge (ProdBOK) that was developed with input from over 50 experts and endorsed by more than half a dozen consulting companies. The Framework includes seven distinct product phases, from Conceive to End of Life, and covers all aspects during the entire product lifecycle.
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Leon says, "I’m happy to be speaking at The Global Product Management Talk about requirements management since it is a challenge product managers confront in every organization, where ever they are located. Knowing what to invest in, how to invest in it and implementing the process with superior results, is the result of a great product management process."
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RULES OF REQUIREMENTS WITH SCOTT SEHLHORST Moderated by Cindy F. Solomon Founder, Global Product Management Talk http://www.blogtalkradio.com/prodmgmttalk cindy@prodmgmttalk.com The most important thing a product manager will do is develop an understanding of their market. The second most important thing they will do is form a strategy for their product, given that understanding. The third most important thing is to communicate to the rest of the team what needs to be done, to implement that strategy, to win in that market. That's why we write requirements - to communicate what needs to be built, as part of an approach to meeting the needs of a market. The rules of writing requirements help us communicate more effectively when writing requirements. Pretty narrow scope, pretty powerful impact. About The Speaker, Scott Sehlhorst Scott has been helping companies achieve Software Product Success since 1997, and started Tyner Blain in 2005. Scott is a strategy and product management consultant. He has also worked as a business analyst, technical consultant, software developer, project manager, program manager, and electro-mechanical design engineer. Scott has managed teams from 5 to 50, and delivered millions of dollars in value to his customers. http://tynerblain.com Startup Product Summit Discover how to work together to develop amazing products. February 7, 2013, San Francisco startupproduct.com Registration is now open! startupproduct.ticketbud.com/summit Become a Product Leader! 2 Day Intensive: Product Innovation Leadership February 5 & 6, San Francisco http://www.aipmm.com/html/certification/strategic-innovation.php Subscribe AIPMM Product Management News and Views: http://www.aipmm.com/subscribe LinkedIn: http://www.linkedin.com/company/aipmm
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Greg says, "Both Actuation Consulting and Global Product Management Talk share a common goal of enhancing the profession of product management. In fact, Actuation Consulting's tagline is actually “Advancing the Profession of Product Management”. We're pleased to be able to participate with #ProdMgmtTalk in order to forward our common mission."
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Product Development - Iterating by color with Robert Swanwick transcript from June 20, 2011 Global Product Management Talk on twitter
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MEDICAR OU NÃO? EIS A QUESTÃO. Falar sobre medicamento para tratamento de Transtorno de Déficit de Atenção e Hiperatividade ainda é um tabu. Mesmo com pesquisas que comprovam que a discussão sobre esse transtorno já vem desde séculos passados, muita gente ainda tem resistência na hora que o assunto é usar a medicação no tratamento. Nesta apresentação vamos falar sobre o uso de remédios para tratar transtornos psiquiátricos. Muitas pessoas ficam em dúvida sobre a eficácia dos medicamentos, os efeitos colaterais e os riscos que o uso contínuo poderia acarretar, mas existem mitos bastante comuns envolvendo o tratamento farmacológico do TDAH.
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viasdosaber
The AIPMM Seven Phase Product Lifecycle Framework is a vendor independent Product Management and Product Marketing standard that takes into account best practices used in a wide range of companies and industries. This ensures that the most modern and up to date challenges faced in product management and product marketing are addressed for today’s environment. The Framework is part of the AIPMM Product Body of Knowledge (ProdBOK) that was developed with input from over 50 experts and endorsed by more than half a dozen consulting companies. The Framework includes seven distinct product phases, from Conceive to End of Life, and covers all aspects during the entire product lifecycle.
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