G4C2011 - Breakthrough: America 2049
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America 2049 is an interactive Facebook game that tackles important social issues set in a dystopian future United States divided by fear, bias, and paranoia. Players complete missions addressing real world issues like sex trafficking, immigration, and labor rights to connect the past to a future dystopia in hopes of changing the present. While the gameplay is simple, there is an engaging narrative beneath with codes, secret videos, and clues both in the game and real life. The game aims to spark discussion of important causes by blending social activism with sci-fi genres in an immersive experience unlike typical Facebook games.
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G4C2011 - Breakthrough: America 2049
- 1. AMERICA 2049
- 25. "America 2049" is a testament to how Facebook gaming has expanded far beyond the scope of watering your neighbors’ corn crops on "FarmVille.” -- The Huffington Post "Set in a balkanized, alt-reality USA splintered beyond...by fear, bias and paranoia, all the missions will be based on real-world, present-day hot-button issues like sex trafficking, immigration and labor...[T]he timing may be right to click into the world of 2049 and absorb its messages. You might be moved into acting on or learning about an important cause. And that's okay, because your farm or vendetta can wait. ” -- TIME “ America 2049, a new Facebook game tackling racial profiling, immigration, sex trafficking, and more...[leads] you to connect the past to dystopic future-with the hopes of changing our present... While the gameplay is simple, there's a rich, interactive story beneath. But the most innovative part of the game...is the social justice message.” -- Bitch Magazine “ America 2049,' in other words, hits that sweet spot where sci-fi nerd-dom and social activism meet: the dystopian future genre. Don't want things to get that bad later? Then fix things now." -- Fast Company “ When was the last time you played a really engrossing video game that didn't involve shooting zombies or controlling irrationally angry birds? Something that took a little more brainpower, with codes, secret videos, and Easter Eggs located both on the web and real life? Now, when was the last time you heard about one of these games existing on Facebook? Probably never, which is what makes 'America 2049' such a compelling experience. ” -- Salon “‘ America 2049’ is activism as entertainment, and education as political thriller.” -- Kotaku
Editor's Notes
- Goals of game:Build bridges between diverse constituencies: X race, class, ethnicity, gender, sexual orientation & religious boundariesMove the conversation away from immigration to shared history of migration, including forced (slavery), internal (native american exp), chain, circular.Show the historical continuities using cultural artifacts & narrative devices. Structure: Played out over 12 weeks New mission and content across various microsites unlocked each week, like a TV Serial 3 narrative threads: weekly human rights themes, broader 12 week arc, and hidden chat threads embedded in graphics.
- Goals of game:Build bridges between diverse constituencies: X race, class, ethnicity, gender, sexual orientation & religious boundariesMove the conversation away from immigration to shared history of migration, including forced (slavery), internal (native american exp), chain, circular.Show the historical continuities using cultural artifacts & narrative devices. Structure: Played out over 12 weeks New mission and content across various microsites unlocked each week, like a TV Serial 3 narrative threads: weekly human rights themes, broader 12 week arc, and hidden chat threads embedded in graphics.
- Goals of game:Build bridges between diverse constituencies: X race, class, ethnicity, gender, sexual orientation & religious boundariesMove the conversation away from immigration to shared history of migration, including forced (slavery), internal (native american exp), chain, circular.Show the historical continuities using cultural artifacts & narrative devices. Structure: Played out over 12 weeks New mission and content across various microsites unlocked each week, like a TV Serial 3 narrative threads: weekly human rights themes, broader 12 week arc, and hidden chat threads embedded in graphics.
- Goals of game:Build bridges between diverse constituencies: X race, class, ethnicity, gender, sexual orientation & religious boundariesMove the conversation away from immigration to shared history of migration, including forced (slavery), internal (native american exp), chain, circular.Show the historical continuities using cultural artifacts & narrative devices. Structure: Played out over 12 weeks New mission and content across various microsites unlocked each week, like a TV Serial 3 narrative threads: weekly human rights themes, broader 12 week arc, and hidden chat threads embedded in graphics.
- Goals of game:Build bridges between diverse constituencies: X race, class, ethnicity, gender, sexual orientation & religious boundariesMove the conversation away from immigration to shared history of migration, including forced (slavery), internal (native american exp), chain, circular.Show the historical continuities using cultural artifacts & narrative devices. Structure: Played out over 12 weeks New mission and content across various microsites unlocked each week, like a TV Serial 3 narrative threads: weekly human rights themes, broader 12 week arc, and hidden chat threads embedded in graphics.
- Goals of game:Build bridges between diverse constituencies: X race, class, ethnicity, gender, sexual orientation & religious boundariesMove the conversation away from immigration to shared history of migration, including forced (slavery), internal (native american exp), chain, circular.Show the historical continuities using cultural artifacts & narrative devices. Structure: Played out over 12 weeks New mission and content across various microsites unlocked each week, like a TV Serial 3 narrative threads: weekly human rights themes, broader 12 week arc, and hidden chat threads embedded in graphics.
- Goals of game:Build bridges between diverse constituencies: X race, class, ethnicity, gender, sexual orientation & religious boundariesMove the conversation away from immigration to shared history of migration, including forced (slavery), internal (native american exp), chain, circular.Show the historical continuities using cultural artifacts & narrative devices. Structure: Played out over 12 weeks New mission and content across various microsites unlocked each week, like a TV Serial 3 narrative threads: weekly human rights themes, broader 12 week arc, and hidden chat threads embedded in graphics.
- Goals of game:Build bridges between diverse constituencies: X race, class, ethnicity, gender, sexual orientation & religious boundariesMove the conversation away from immigration to shared history of migration, including forced (slavery), internal (native american exp), chain, circular.Show the historical continuities using cultural artifacts & narrative devices. Structure: Played out over 12 weeks New mission and content across various microsites unlocked each week, like a TV Serial 3 narrative threads: weekly human rights themes, broader 12 week arc, and hidden chat threads embedded in graphics.
- Goals of game:Build bridges between diverse constituencies: X race, class, ethnicity, gender, sexual orientation & religious boundariesMove the conversation away from immigration to shared history of migration, including forced (slavery), internal (native american exp), chain, circular.Show the historical continuities using cultural artifacts & narrative devices. Structure: Played out over 12 weeks New mission and content across various microsites unlocked each week, like a TV Serial 3 narrative threads: weekly human rights themes, broader 12 week arc, and hidden chat threads embedded in graphics.
- Goals of game:Build bridges between diverse constituencies: X race, class, ethnicity, gender, sexual orientation & religious boundariesMove the conversation away from immigration to shared history of migration, including forced (slavery), internal (native american exp), chain, circular.Show the historical continuities using cultural artifacts & narrative devices. Structure: Played out over 12 weeks New mission and content across various microsites unlocked each week, like a TV Serial 3 narrative threads: weekly human rights themes, broader 12 week arc, and hidden chat threads embedded in graphics.
- Goals of game:Build bridges between diverse constituencies: X race, class, ethnicity, gender, sexual orientation & religious boundariesMove the conversation away from immigration to shared history of migration, including forced (slavery), internal (native american exp), chain, circular.Show the historical continuities using cultural artifacts & narrative devices. Structure: Played out over 12 weeks New mission and content across various microsites unlocked each week, like a TV Serial 3 narrative threads: weekly human rights themes, broader 12 week arc, and hidden chat threads embedded in graphics.
- Goals of game:Build bridges between diverse constituencies: X race, class, ethnicity, gender, sexual orientation & religious boundariesMove the conversation away from immigration to shared history of migration, including forced (slavery), internal (native american exp), chain, circular.Show the historical continuities using cultural artifacts & narrative devices. Structure: Played out over 12 weeks New mission and content across various microsites unlocked each week, like a TV Serial 3 narrative threads: weekly human rights themes, broader 12 week arc, and hidden chat threads embedded in graphics.
- Goals of game:Build bridges between diverse constituencies: X race, class, ethnicity, gender, sexual orientation & religious boundariesMove the conversation away from immigration to shared history of migration, including forced (slavery), internal (native american exp), chain, circular.Show the historical continuities using cultural artifacts & narrative devices. Structure: Played out over 12 weeks New mission and content across various microsites unlocked each week, like a TV Serial 3 narrative threads: weekly human rights themes, broader 12 week arc, and hidden chat threads embedded in graphics.
- Goals of game:Build bridges between diverse constituencies: X race, class, ethnicity, gender, sexual orientation & religious boundariesMove the conversation away from immigration to shared history of migration, including forced (slavery), internal (native american exp), chain, circular.Show the historical continuities using cultural artifacts & narrative devices. Structure: Played out over 12 weeks New mission and content across various microsites unlocked each week, like a TV Serial 3 narrative threads: weekly human rights themes, broader 12 week arc, and hidden chat threads embedded in graphics.
- Goals of game:Build bridges between diverse constituencies: X race, class, ethnicity, gender, sexual orientation & religious boundariesMove the conversation away from immigration to shared history of migration, including forced (slavery), internal (native american exp), chain, circular.Show the historical continuities using cultural artifacts & narrative devices. Structure: Played out over 12 weeks New mission and content across various microsites unlocked each week, like a TV Serial 3 narrative threads: weekly human rights themes, broader 12 week arc, and hidden chat threads embedded in graphics.
- Goals of game:Build bridges between diverse constituencies: X race, class, ethnicity, gender, sexual orientation & religious boundariesMove the conversation away from immigration to shared history of migration, including forced (slavery), internal (native american exp), chain, circular.Show the historical continuities using cultural artifacts & narrative devices. Structure: Played out over 12 weeks New mission and content across various microsites unlocked each week, like a TV Serial 3 narrative threads: weekly human rights themes, broader 12 week arc, and hidden chat threads embedded in graphics.
- Goals of game:Build bridges between diverse constituencies: X race, class, ethnicity, gender, sexual orientation & religious boundariesMove the conversation away from immigration to shared history of migration, including forced (slavery), internal (native american exp), chain, circular.Show the historical continuities using cultural artifacts & narrative devices. Structure: Played out over 12 weeks New mission and content across various microsites unlocked each week, like a TV Serial 3 narrative threads: weekly human rights themes, broader 12 week arc, and hidden chat threads embedded in graphics.
- Goals of game:Build bridges between diverse constituencies: X race, class, ethnicity, gender, sexual orientation & religious boundariesMove the conversation away from immigration to shared history of migration, including forced (slavery), internal (native american exp), chain, circular.Show the historical continuities using cultural artifacts & narrative devices. Structure: Played out over 12 weeks New mission and content across various microsites unlocked each week, like a TV Serial 3 narrative threads: weekly human rights themes, broader 12 week arc, and hidden chat threads embedded in graphics.
- Goals of game:Build bridges between diverse constituencies: X race, class, ethnicity, gender, sexual orientation & religious boundariesMove the conversation away from immigration to shared history of migration, including forced (slavery), internal (native american exp), chain, circular.Show the historical continuities using cultural artifacts & narrative devices. Structure: Played out over 12 weeks New mission and content across various microsites unlocked each week, like a TV Serial 3 narrative threads: weekly human rights themes, broader 12 week arc, and hidden chat threads embedded in graphics.
- Goals of game:Build bridges between diverse constituencies: X race, class, ethnicity, gender, sexual orientation & religious boundariesMove the conversation away from immigration to shared history of migration, including forced (slavery), internal (native american exp), chain, circular.Show the historical continuities using cultural artifacts & narrative devices. Structure: Played out over 12 weeks New mission and content across various microsites unlocked each week, like a TV Serial 3 narrative threads: weekly human rights themes, broader 12 week arc, and hidden chat threads embedded in graphics.
- Goals of game:Build bridges between diverse constituencies: X race, class, ethnicity, gender, sexual orientation & religious boundariesMove the conversation away from immigration to shared history of migration, including forced (slavery), internal (native american exp), chain, circular.Show the historical continuities using cultural artifacts & narrative devices. Structure: Played out over 12 weeks New mission and content across various microsites unlocked each week, like a TV Serial 3 narrative threads: weekly human rights themes, broader 12 week arc, and hidden chat threads embedded in graphics.
- Parallel the themes & locations in which the narrative takes place each week. Move online engagement offline (virtual to physical) to extend the dialogue into the public sphere. International Coalition of Sites of Conscience Jane Addams Hull House LES Tenement Museum Angel Island Birmingham Civil Rights Institute Bosque Redondo Levine Museum Of the New South Skirball Cultural Center Arab American Museum Ellis Island
- Harold Perrineau (LOST) Victor Garber (Alias) Cherry Jones (24) Margaret Cho (Cho-depent) Anthony Rapp (Rent)
- Breakthrough ’s templated approach: mainstream outlets, including anr & vnr, progressive bloggers, social media architecture strategy, but also target weekly regions & issue-specific press as themes & locations emerge each week. covered by over 70 outlets close to 20K after first 4 weeks