1. IN IT FOR THE MONEY
AND SONY

2. The Facts
• In It For The Money are an independent
company who originated from Bridgwater
• As they are an independent company they are
more trustworthy and work on a long-scale
contract, helping to create a secure fan base
around a band.

3. The Company
• Branched into management
• Takes care of everything
• Has the same structure as Sony however it has no
money and not as many people
• Ironic name as they don’t have much money
• The independent record label usually works
50/50 so the band won’t be in debt. Whereas a
big company will take more money to pay for the
amount of people working, meaning the band
will owe money. This is what makes releasing
more songs/albums for a band more difficult.

4. Making Money
• Big labels are all about making money quickly. For
example, Sony Music are signing a lot of artists
very quickly and cheaply. This doesn’t benefit
them though as only 2% out of 98% are making
money and releasing songs or albums.
• This also means that they are quickly dropped
from the company.
• Independent labels such as In It For The Money
have a much fairer deal as they are all about
building up a band’s profile.

5. New Technology
• The introduction of new technology has meant that
bands have been able to promote and advertise
themselves and to get them more known.
• New York City Cops have been able to promote their
music through blogging, which has travelled worldwide
creating a buzz about them.
• Bands can be more independent when starting out as
they can also use computer software to create their
own music.
• There are lots of free ways to advertise/publisise an
artists’ work. Blogs, social networking sites and
websites such as YouTube all help towards this.

6. Positives of Sony Music
• As Sony Music is a big conglomerate, it has a
whole network of people that can carry out
different jobs. They have a lot more staff and
money, meaning they can offer magazines and
music companies a lot more than an independent
label such as In It For The Money.
• In It For The Money have to outsource most
things such as: advertising, recording, promoting
and selling. This can take a lot of time and money
out of an independent group. Big companies will
have a lot of staff to work for different areas.