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Elmwood	
  
Business Association
2014-2015
Board of Directors
Christina
Begley
Maureen
Garcia
Melissa
Hatheway
Claudia
Hunka
Lynn Nice
Charlene
Reis
Jason
Wayman
	
  
	
  
	
  
	
  
	
  
New Web Site
SCOPE OF WORK:
The board of the Elmwood Business Association is creating a new public site
that is engaging, informative and memorable with a
portal for business owners.
Site Audience
• Customers interested in in dining or shopping in Elmwood, both residents
of Elmwood and people from East Bay and the larger Bay Area
• Business owners and potential business owners
Content
Home	
  Page	
   • Should feature a large photographic slideshow panel that
spans the width of the page (not screen, just page) and
highlights key content, i.e. announcements and events.
About	
  
Elmwood	
  
• A page describing the neighborhood and business district,
including a description of boundaries and a map of the
EBID and surrounding area.
Business	
  
Directory	
  
• Categorized directory of member business, viewable by
various categories and subcategories.
• Category pages should be dynamically compiled based on
whatever categories are relevant to a business.
• Each business should not have its own profile page that’s an
integrated part of the site, not a popup like today. That
profile page should include a logo, picture, brief description
of the business, map of their location, and listing of recent
announcements and events related to them.
Calendar	
   • Calendar of member events including promotions/sales,
classes, live entertainment, etc.
• Each event needs to be featured in the main feed, by
category, and be its own page.
News/Blog	
   • Blog for the announcement of news and events.
• Each announcement needs to be featured in the main feed,
by category, and be its own page.
Festivals	
  &	
  
Events	
  
• Listing of association run/sponsored events like Third
Thursdays.
• Each event needs to be featured in the main feed, by
category, and be its own page.
Contact	
  Us	
   • Should feature address and phone number of Elmwood
office, and a contact form people can use to submit
messages electronically
Elmwood Business Association
2935 College Avenue, Berkeley, CA 94705
Member Environment
• Need info.
Infrastructure
• Site should be built using a content
management system that lets appointed WGBA
board members and staff members to add,
modify and delete content and pictures.
REQUIREMENTS: Vendor must submit a
detailed cost estimate bid, short description of relevant
experience, three references, and a sample portfolio of
graphic identity work.
	
  
	
  
Elmwood Business Association
2935 College Avenue, Berkeley, CA 94705

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Scope of Work

  • 1. Elmwood   Business Association 2014-2015 Board of Directors Christina Begley Maureen Garcia Melissa Hatheway Claudia Hunka Lynn Nice Charlene Reis Jason Wayman           New Web Site SCOPE OF WORK: The board of the Elmwood Business Association is creating a new public site that is engaging, informative and memorable with a portal for business owners. Site Audience • Customers interested in in dining or shopping in Elmwood, both residents of Elmwood and people from East Bay and the larger Bay Area • Business owners and potential business owners Content Home  Page   • Should feature a large photographic slideshow panel that spans the width of the page (not screen, just page) and highlights key content, i.e. announcements and events. About   Elmwood   • A page describing the neighborhood and business district, including a description of boundaries and a map of the EBID and surrounding area. Business   Directory   • Categorized directory of member business, viewable by various categories and subcategories. • Category pages should be dynamically compiled based on whatever categories are relevant to a business. • Each business should not have its own profile page that’s an integrated part of the site, not a popup like today. That profile page should include a logo, picture, brief description of the business, map of their location, and listing of recent announcements and events related to them. Calendar   • Calendar of member events including promotions/sales, classes, live entertainment, etc. • Each event needs to be featured in the main feed, by category, and be its own page. News/Blog   • Blog for the announcement of news and events. • Each announcement needs to be featured in the main feed, by category, and be its own page. Festivals  &   Events   • Listing of association run/sponsored events like Third Thursdays. • Each event needs to be featured in the main feed, by category, and be its own page. Contact  Us   • Should feature address and phone number of Elmwood office, and a contact form people can use to submit messages electronically Elmwood Business Association 2935 College Avenue, Berkeley, CA 94705
  • 2. Member Environment • Need info. Infrastructure • Site should be built using a content management system that lets appointed WGBA board members and staff members to add, modify and delete content and pictures. REQUIREMENTS: Vendor must submit a detailed cost estimate bid, short description of relevant experience, three references, and a sample portfolio of graphic identity work.     Elmwood Business Association 2935 College Avenue, Berkeley, CA 94705