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What Do Millennials
Want?
AN INSIDE LOOK @ OUR DESIRES & GOALS
Gabriella Arismendi
FDOT TransPlex Conference
August 24, 2015
2
Capitalist Slides
33 Years Old
“Borderline”
Millennial
Two
Advanced
Degrees
One Advanced
Certification
ABOUT ME
3
Capitalist Slides
THE GENERATIONS DEFINED
Generations age in 2015
Silents
Born 1930 - 1945
Boomers
Born 1946 - 1964
Generation X
Born 1965 - 1980
Millennials
Born 1981 - 1997
Ages
50 - 35
Ages
69 - 51
Ages
85 - 70
Ages
34 - 18
4
Capitalist Slides
Millennials
75.3 M.
POPULATION
In 2015
Gen Xers
65.5 M.
Boomers
74.9 M.
Silents
28.2 M.
Source: The Pew Charitable Trust
5
Capitalist Slides
WORK FORCE
Millennials are the LARGEST generation in the labor force
0
10
20
30
40
50
60
70
1995 2000 2005 2010 2013 2015 Q1
Millennials
Gen X
Boomers
Silents
53.5 M
52.7 M
3.7 M
Source: The Pew Charitable Trust
44.6 M
6
Capitalist Slides
RACE / ETHNICITY
Millennials are more DIVERSED than any other generation (2014)
43%
Source: The Pew Charitable Trust
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Millennials
Gen X
Boomers
Silents
57%
61%
72%
78%
21%
18%
10%
8%
13%
12%
11%
8%
6%
7%
5%
4%
3%
2%
2%
1%
Caucasian
Hispanic
Black
Asian
Other
7
Capitalist Slides
EDUCATION
Millennials are in track to be the most EDUCATED generation (2014)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Millennials
Gen X
Boomers
Silents
37%
29%
29%
24%
27%
37%
30%
20%
Less Than 9th Grade
HS Incomplete
HS Diploma
Some College
Bachelors +
Source: The Pew Charitable Trust
8
Capitalist Slides
MARITAL STATUS
Millennials have different views on MARRIAGE (2014)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Millennials
Gen X
Boomers
Silents
26%
36%
48%
65%
Source: The Pew Charitable Trust
9
Capitalist Slides
Housing
We don’t mind having a car, but
we want TRANSPORTATION
OPTIONS. We support the
maintenance of roads, but
expanding public transit and
alternatives to driving should be
above building new roads
Mobility
We want to work for a company
that gives us a SENSE OF PURPOSE
and the ability to INNOVATE. We are
an innovation-drive generation and
we want the flexibility to work from
anywhere and feel like we are
making a difference.
Work
OUR LIFESTYLE
Our preferences are changing the housing, transportation, & job market
There is no “one size fits all” but
most of us are looking for WALKABLE
COMMUNITIES. We prefer houses
with small yards but that are within
walking distance of shops &
restaurants, rather than large homes
with big yard that are driving distance
10
Capitalist Slides
11
Capitalist Slides
Work / Life Balance
We value autonomy, purpose, meaning and the opportunity to make a
difference. If we are going to work for 40+ hours per week, then we better
love what we do.
QUALITY OF WHAT?
Technology Drives Us
I want to know where my bus is, pay for my fare, request a service, make a
reservation, etc... All from my phone....or watch
Social Issues & Environment
We are more supportive of stricter environmental laws, more likely to
attribute global warming to human activity, and more likely to favor
environmentally friendly policies.
Body & Soul
We like to do recreational activities on the weekend... Bike, hike, eat at a
new restaurants, go to museums, run marathons, etc. We understand the
consequences of not taking care of ourselves.
12
Capitalist Slides
13
Capitalist Slides
SOCIAL
MEDIA
TECHNOLOGY IS A MUST
14
Capitalist Slides
INFRASTRUCTURE IS A MUST
16
Capitalist Slides
17
Capitalist Slides
Austin
Denver St. PaulSan Jose
San Francisco
Charlotte
WHERE ARE WE MOVING TO?
Seattle New York City
Boston
Washington DC
Key Characteristics
Recreational Opportunities
High Density of People
Multiple Transportation Options
Walkability
Chicago
18
Capitalist Slides
19
Capitalist Slides
20
Capitalist Slides
21
Capitalist Slides
GABY’S PERFECT CITY
I would
to live
23
Capitalist Slides
Hispanic Influence
By 2040, 30% of Florida’s population will be Hispanic
Florida’s population (now the fourth most populous state in the US)
is expected to continue to grow, mainly part because of migration
and immigration
CHANGING POPULATION
Florida’s future is changing
2014 2020 2030 2040
23.8m
19.5m
19.5m
26m
49% White Non-Hispanic
30% Hispanic
17% Black Non-Hispanic
24
Capitalist Slides
HISPANIC TRENDS & CULTURE
Parks serves as the Latino’s primary social space outside
of the home. We use neighborhood parks for social
interaction and activities. They are an important
component of our culture.
Open Spaces
Latinos are used to taking different modes of
transportation: bus, cabs, walking, vehicles, and even
bicycles. We are already used to using alternative modes,
so is a bit shocking seeing the car dependency in the
States.
Mobility
Many Latinos occupy multigenerational or multifamily
units. Our surrounding neighborhoods are often full of
more formal and informal uses, than the built
environment would suggest or zoning codes would
dictate
Housing
Of Latino households do not have access to a vehicle & the majority of us support Public Transit.14%
Latinos suffered a higher pedestrian death rate than that of non-Hispanics.62%
Immigrants take about to assimilate the travel behavior of US-born residents.5 – 10 years
25
Capitalist Slides
50%
52%
55%
55%
55%
26
Capitalist Slides
MetroPlan Orlando
315 E. Robinson Street
Suite 355
Orlando, FL 32801
Phone & E-Mail
407-481-5672 x 312
garismendi@metroplanorlando.com
Social Media
Twitter.com/HappyGaby
Instagram.com/_HappyGaby_
LinkedIn.com/in/garismendi
SnapChat.com/Happy-Gaby
GET IN TOUCH

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What Do Millennials Want?

  • 1. What Do Millennials Want? AN INSIDE LOOK @ OUR DESIRES & GOALS Gabriella Arismendi FDOT TransPlex Conference August 24, 2015
  • 2. 2 Capitalist Slides 33 Years Old “Borderline” Millennial Two Advanced Degrees One Advanced Certification ABOUT ME
  • 3. 3 Capitalist Slides THE GENERATIONS DEFINED Generations age in 2015 Silents Born 1930 - 1945 Boomers Born 1946 - 1964 Generation X Born 1965 - 1980 Millennials Born 1981 - 1997 Ages 50 - 35 Ages 69 - 51 Ages 85 - 70 Ages 34 - 18
  • 4. 4 Capitalist Slides Millennials 75.3 M. POPULATION In 2015 Gen Xers 65.5 M. Boomers 74.9 M. Silents 28.2 M. Source: The Pew Charitable Trust
  • 5. 5 Capitalist Slides WORK FORCE Millennials are the LARGEST generation in the labor force 0 10 20 30 40 50 60 70 1995 2000 2005 2010 2013 2015 Q1 Millennials Gen X Boomers Silents 53.5 M 52.7 M 3.7 M Source: The Pew Charitable Trust 44.6 M
  • 6. 6 Capitalist Slides RACE / ETHNICITY Millennials are more DIVERSED than any other generation (2014) 43% Source: The Pew Charitable Trust 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Millennials Gen X Boomers Silents 57% 61% 72% 78% 21% 18% 10% 8% 13% 12% 11% 8% 6% 7% 5% 4% 3% 2% 2% 1% Caucasian Hispanic Black Asian Other
  • 7. 7 Capitalist Slides EDUCATION Millennials are in track to be the most EDUCATED generation (2014) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Millennials Gen X Boomers Silents 37% 29% 29% 24% 27% 37% 30% 20% Less Than 9th Grade HS Incomplete HS Diploma Some College Bachelors + Source: The Pew Charitable Trust
  • 8. 8 Capitalist Slides MARITAL STATUS Millennials have different views on MARRIAGE (2014) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Millennials Gen X Boomers Silents 26% 36% 48% 65% Source: The Pew Charitable Trust
  • 9. 9 Capitalist Slides Housing We don’t mind having a car, but we want TRANSPORTATION OPTIONS. We support the maintenance of roads, but expanding public transit and alternatives to driving should be above building new roads Mobility We want to work for a company that gives us a SENSE OF PURPOSE and the ability to INNOVATE. We are an innovation-drive generation and we want the flexibility to work from anywhere and feel like we are making a difference. Work OUR LIFESTYLE Our preferences are changing the housing, transportation, & job market There is no “one size fits all” but most of us are looking for WALKABLE COMMUNITIES. We prefer houses with small yards but that are within walking distance of shops & restaurants, rather than large homes with big yard that are driving distance
  • 11. 11 Capitalist Slides Work / Life Balance We value autonomy, purpose, meaning and the opportunity to make a difference. If we are going to work for 40+ hours per week, then we better love what we do. QUALITY OF WHAT? Technology Drives Us I want to know where my bus is, pay for my fare, request a service, make a reservation, etc... All from my phone....or watch Social Issues & Environment We are more supportive of stricter environmental laws, more likely to attribute global warming to human activity, and more likely to favor environmentally friendly policies. Body & Soul We like to do recreational activities on the weekend... Bike, hike, eat at a new restaurants, go to museums, run marathons, etc. We understand the consequences of not taking care of ourselves.
  • 17. 17 Capitalist Slides Austin Denver St. PaulSan Jose San Francisco Charlotte WHERE ARE WE MOVING TO? Seattle New York City Boston Washington DC Key Characteristics Recreational Opportunities High Density of People Multiple Transportation Options Walkability Chicago
  • 22.
  • 23. 23 Capitalist Slides Hispanic Influence By 2040, 30% of Florida’s population will be Hispanic Florida’s population (now the fourth most populous state in the US) is expected to continue to grow, mainly part because of migration and immigration CHANGING POPULATION Florida’s future is changing 2014 2020 2030 2040 23.8m 19.5m 19.5m 26m 49% White Non-Hispanic 30% Hispanic 17% Black Non-Hispanic
  • 24. 24 Capitalist Slides HISPANIC TRENDS & CULTURE Parks serves as the Latino’s primary social space outside of the home. We use neighborhood parks for social interaction and activities. They are an important component of our culture. Open Spaces Latinos are used to taking different modes of transportation: bus, cabs, walking, vehicles, and even bicycles. We are already used to using alternative modes, so is a bit shocking seeing the car dependency in the States. Mobility Many Latinos occupy multigenerational or multifamily units. Our surrounding neighborhoods are often full of more formal and informal uses, than the built environment would suggest or zoning codes would dictate Housing Of Latino households do not have access to a vehicle & the majority of us support Public Transit.14% Latinos suffered a higher pedestrian death rate than that of non-Hispanics.62% Immigrants take about to assimilate the travel behavior of US-born residents.5 – 10 years
  • 27. MetroPlan Orlando 315 E. Robinson Street Suite 355 Orlando, FL 32801 Phone & E-Mail 407-481-5672 x 312 garismendi@metroplanorlando.com Social Media Twitter.com/HappyGaby Instagram.com/_HappyGaby_ LinkedIn.com/in/garismendi SnapChat.com/Happy-Gaby GET IN TOUCH

Editor's Notes

  1. Millennials – 43 percent Gen X – 39 percent Boomers – 28 percent Silents – 21 percent
  2. Millennials – 64 percent Gen X – 66 percent Boomers – 59 percent Silents – 44 percent
  3. The City opened its first protected bike lane, designed its first neighborhood bikeway, introduced new bicycle wayfinding signage, piloted an on-street bicycle corral and more. While delivering these projects, the City also installed 27 miles of bicycle lanes and shared lane markings (sharrows) citywide.
  4. By 2042, there will be no racial majority in the United States. "Minorities"—or groups that are thought of as minorities now—will outnumber the white population. This includes Florida. Because the number of Latino families are expected to grow, it is crucial for us planners to understand the latino community, how we use public spaces and neighborhoods by acknowledging our preferences and culture.
  5. 14% - that’s 2.7 million households here in Florida do not have a vehicle. If we go by the average FL household size, that’s 7.1 million Florida residents. Latinos suffered a pedestrian death rate of 2.23 per 100,000 persons, a rate nearly 62 percent than that of non-Hispanics. Aas most of you know, minorities have a higher propensity of walking and biking. And why is that? Because on average, it takes 5-10 years to purchase a vehicle and assimilate the travel behaviors of the US. Latin American cities were build under Spanish Colonial style, with plazas in the center of town