Okay, you have implemented all strategies that you formulated for increasing your sales and achieving business growth. Now it is time for the rewards to reap in. Check out...

1. METRICS
Your Small Business
Should Be Tracking12
Gabriela Taylor

2. SALES is the income that is generated when
customers purchase your products and
services.
1
SALES
REVENUE

3. Treat your customers just the way they like.
2
Customer
Loyalty

4. Customer Acquisition Cost (CPA) reflects the
cost incurred to get a new customer.
3
Customer
Acquisition
Cost

5. Know the potential of your (virtual) staff. Here
you can also include the cost for the online tools
you use in your business.
4
Operating
Productivity

6. The greater this percentage is, the more you can
retain on every dollar and enjoy increased
profits.
5
Gross Margin
Size

7. Studies claim that if your profits are less than
60%, it will be difficult for your business to
grow.
6
Monthly
Profits and
Losses

8. Conversion rate (CR) is the ratio of visitors who
generate an action on your website to the total
number of visitors.
7
Conversion
Rates

9. Bounce rate is the percentage of people who
visit your website and then leave it without
going through any other pages.
8
Bounce
Rate

10. Average page views for every visit reflect the
engagement levels of your visitors.
9
Average Page
Views

11. You can determine the average costs per page if
you know what the revenue of each page is.
10
Average Cost
for a Page
View

12. If people find you credible, they will want to
know more about you, and so they will stay on
your website longer.
11
Average
Time

13. Focus on keywords that are associated with
greater percentages.
12
Percentage of
Return Visitors
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14. AUTHOR, MARKETER & HOLISTIC BUSINESS COACH
I help entrepreneurs discover and fully live
their purpose and business ambitions
through powerful one-on-one coaching,
consulting and transformational workshops.
VISIT SITE
Gabriela Taylor