Mid term presentation - Schvet-Moura-Mazzotti
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The document outlines the project plan for the Green Fair event organized by GoGreen to promote sustainable businesses and organizations. Key details include: - The fair will be held on June 4-5, 2011 at the Fort Mason Center in San Francisco, expecting 275 exhibitors and 4,000-5,000 daily visitors. - The total budget is $158,000 and will fund activities like securing a venue, designing a floor plan, setting up stands, marketing campaigns and project management. - A work breakdown structure and dictionary provide details on tasks, timelines, resources and risks for activities such as securing funding, admissions, partnerships, advertising and milestones.
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Mid term presentation - Schvet-Moura-Mazzotti
- 1. Project Management Certificate Program Project Management – X470 Group members Jenny Schvet Gabi Moura Franca Mazzotti
- 2. Project Description The Green Fair is an event created by GoGreen as a walk through sustainability. At the Green Fair you will see the best in green: •250 Eco-friendly businesses, including an organic food court. •25 non-profit organizations. When: June 4th and 5th , 2011 Where: Fort Mason Center – Festival Pavillion (San Francisco)
- 3. Business Case Business need Costumer request: The organizations and businesses we support need an effective way of marketing and promoting their programs and/or products at low costs. Cost Analysis Project Total cost Green Fair $158,000 Individual Marketing Program $300,000 Green Fair is authorized by GoGreen Board, as it has less costs.
- 4. Project Charter Our society has long needed a healthier and greener way of life. At the Green Fair one will see the best in green. Green Fair will be set up with intentions of getting customer’s awareness on how one can start benefiting with our information socially, economically and environmentally. Project’s objectives To promote environmentally friendly products and programs of the member organizations and member companies of GoGreen in order to raise awareness on how each and every single person can make a difference on saving our planet.
- 5. Project Statement of Work GoGreen will design and set up the Green Fair at the Fort Mason Center (Festival Pavillion) in San Francisco, expecting 275 exhibitors and between 4000 to 5000 visitors per day, during the weekend of June 4th, 2011.
- 6. Project Scope The fair will be limited to 275 booths divided as follows: •250 limited booths to Eco-friendly businesses •25 limited booths to non-profit organizations •Registrations: Feb 14th to Mar 11th •The booth locations are determined on a first come first served basis •Booth measures •Tables/chairs will not be provided. •Deposits and booth fees are non- refundable •The Green Fair reserves the right to make any floor plan or booth relocations. •Basic security •Set up time must be respected. •Each exhibitor is free to set-up and to decorate their booth as they consider best. •Exhibitors may not sublet or assign their spaces to anyone else. •Any exhibitor giving away or selling food in their booth is responsible for all Health Department permits.
- 8. WBS Dictionary Action $ Human Resources Schedule Quality Risk 1.1 $15,000 • Venue manager • Administrative project team 2 weeks Venue in San Francisco with (1) at least 6,000 people capacity, (2) parking area and (3) easy public transportation access. Not finding a venue with all the characteristics we look for (1, 2 and 3). 1.2.1 $4,500 • Interior designer • Venue manager 4 weeks Floor plan designed for 275 exhibitors with 10x10 ft. stand. Taking more time than the scheduled to design the floor plan. 1.2.2 $20,000 • Contractor • Venue manager 1 week Stands set up. Set up of: restrooms, stages, shops, registration booths, dining area. Not setting up the fair on time. 1.2.3 $2,000 • Venue manager • Administrative project team 4 weeks 250 companies and 25 organizations buy a stand. Not getting the complete number of exhibitors. 2.1 $2,000 • Funding manager • Administrative project team 6 weeks US$ 30,000 given by donors. US$ 60,000 given by sponsors. Not getting the complete amount of money calculated from sponsors and donors. 2.2.1 $500 • Funding manager • Administrative project team 1 week Affordable entrance fee for public in general, considering an average middle class worker. Get 3 ways of free entrance. People finding the entrances fee too expensive. Getting too many visitors with a free entrance to the fair. 2.2.2 $20,000 • Funding manager • Graphic designer • Fashion designer • Product designer 10 weeks Have 5 environmentally friendly/organic products to sell at the fair store: t shirt, caps, water bottle, eco-bags, solar flashlights, Design takes more time than scheduled. Not finding companies to provide the products. Product suppliers don’t have them on time. 3.1 $2,000 • Marketing manager • Administrative project team 4 weeks Have 20 partners and 15 media partners. Not finding enough partners for the event. 3.2.1 $8,000 • Marketing manager • Web designer • Administrative project team 4 weeks Web page done with the following areas: General info, exhibitors, partners, press, admission, volunteering. Not having the webpage on time. Problems with server. 3.2.2 $16,000 • Marketing manager • Graphic designer • Administrative project team 5 weeks 3 different types of printed ads: banners, flyers, street ads. All with recycled paper. Designing not on schedule. Printing need more budget. 3.2.3 $4,000 • Marketing manager • Journalist • Administrative project team 2 weeks 4 written press articles in major newspapers from the Bay Area. 2 TV appearances. The fair does not get media interest. Not getting the proposed number of press releases. 4 $64,000 • Project Manager • Functional Managers • Administrative project team 28 weeks Work packages achieved on schedule and on budget. Managers or team members get a better job offer in the project period and leave the team. TOTAL $ 158,000
- 9. Milestones 1.Launching the web page 2.Exhibitors admission process 3.Put up the fair
- 10. Gantt Chart W1 W2 W3 W4 W5 W6 W7 W8 W9 W10 W11 W12 W13 W14 W15 W16 W17 W18 W19 W20 W21 W22 W23 W24 W25 W26 W27 W28 Define entrance fee Put up fair Project Management Applications for exhibitors Define merchandising products Design and print ads Get press releases F A I R Get Donors and sponsors Get Partneships Define location Design a floor plan Get webpage
Editor's Notes
- I invented this GoGreen non profit to give the project a little bit more sense. The idea is that we’re part of this nonprofit. GoGreen works to promote green businesses which usually are little business or start-ups that don’t have enough budget to make big marketing campaings to market their products. Then, this businesses can become members of GoGreen and participate in the collective programs to promote their products. Green Fair is the biggest project GoGreen does every year.
- I invented this other “individual marketing program” which supposedly would help each business individually with a small marketing campaign for their product. From GoGreen’s point of view it implies less costs to do a collective event rather than do an individual marketing campaign for each company/organization.