short term promo periode (King Collection-premium ingridients), we have to create buzz and wow fx (attarct formula), some of the routes that we develope for Burger King

1. BURGER KING CREATIVE ROUTES CREATIVE idea buzz

2. ROUTES CREATIVE idea buzz • Claim you rights • Taste of the worlds • Whatever your moods/egos are, BK is the solution • Sin always delicious - I love you but I hate you

3. CREATIVE idea buzz SETIAP ORANG BERHAK UNTUK MENIKMATI KELEZATAN DAN KEBEBASAN MEMILIH BURGER KING, BAHKAN WALAUPUN HARGANYA LEBIH MAHAL!!!!! 001ROUTE Claim Your Rights

4. 001ROUTE CREATIVE idea buzz Start with real flash mob/happening act demo at front of Burger King’s outlets. Claim Your Rights

5. CREATIVE idea buzz Next series of posters inside Burger King with attracting Headline demo 001ROUTE Claim Your Rights

6. CREATIVE idea buzz DEMO Print Ad 001ROUTE Claim Your Rights

7. CREATIVE idea buzz Inject story in each of the ingredient, APAKAH KAMU TAHU? …… create couriosity that can attract public attention……. 002ROUTE Taste Of The World

8. buzz Series of posters/flyer/magz consecutive ad 002ROUTE Taste Of The World

9. buzz CREATIVE idea buzz 002ROUTE Taste Of The World PRINT AD

10. CREATIVE idea buzz Insight : • it's time to spoil your day! with BK • It's your turn to spoil your day! • Your Ego must come 1st Rational: dari insight daily mood of each individual, marah, sedih, ceria, celebrate, fun, lazy ( moody ) the right solution for the moody is BK (burger king - as kata kerja) playing with first letter taken from Burger King - "BK" di BK aja! Solution: di BK aja! / Just BK! shorten wording BK develop diadaptasi sesuai dengan situasi demografi market, more shorten more remembering, sample: Hoka-Hoka Bento – Hokben Pizza Hot Delivery – PHD Kentucky Fried Chicken - KFC 003ROUTE Whatever Your Mood is, BK is the solution

11. just CREATIVE idea buzz 003ROUTE Whatever Your Mood is, BK is the solution

12. CREATIVE idea buzz Start with ambient ad + social media = wom Create hashtag theme for BK campaign every twellower can share their pic taken with ambient, sharing their mood feeling with story The best twittermoodystory -----WIN prices FREE Kings collection every weekend------- 003ROUTE Whatever Your Mood is, BK is the solution

13. CREATIVE idea buzz 003ROUTE Whatever Your Mood is, BK is the solution PRINT AD

14. CREATIVE idea buzz Menu special King’s Collection selalu bikin ketagihan/candu 004ROUTE Sin always delicious

15. CREATIVE idea buzz Ambient road sign 3D typo Start with ambient ad = wom 004ROUTE Sin always delicious

16. CREATIVE idea buzz 004ROUTE Sin always delicious SIN Print Ad

17. CREATIVE idea buzz 004ROUTE Sin always delicious SIN Print Ad