Presentation about the Challenges and opportunities in the World and Egypt that caused the initiation of GESR. And More details about the GESR current and future programs.

1. Mostafa El Khouly
Technology Incubators Manager
8th of May
@ The Greek
Campus
Take your innovation to the
Market - GESR
Innovating for a Cause

2. Social Innovation &
Social Enterprises
Take your innovation to the
Market - GESR
Innovating for a Cause

3. Some Definitions
Science ?
Explaining Laws of Nature via
observation and experiement
Applied Science ?
Technology
The application of scientific knowledge
for practical purposes, especially in
industry:

4. What is Social Innovation ?
Social Innovation = Innovation that solves a Social Challenge

5. Social Innovations
• Penny margins
• Market for masses of people
• Functional and only functional
• Building from Scratch
• Localized to the maximum
• Disruptive

6. Who are the base of the
Pyramid ?
In economics, the
bottom of the pyramid is
the largest, but poorest
socio-economic group.
In global terms, this is
the 4 billion people who
live on less than
US$2.50 per day

7. BoP characterisitics
• Low Income – buys only necessities
• Same access to technology
• 4 Billions People World wide
• $ 5 Trillions market annually !!!

9. BoP myths
• Low buying power – Single vs. group
• Goods are sold at lower profit – Cost of
essentials is much higher
• Poor don’t deal with technology – Kenyan
Mobile Banking

10. Egypt Challenges & BoP
• Illiterate people aging 10 years or more are 16.2 Millions
in 2012 (10 Millions are females)
• 43 % of Egyptian people live under $2 per day - BoP
• Unemployment rate is 12.2 % in 2011
• Unemployment rate in youth (15-24) in 2007 is 25 %
• Water supply per capita is 700 m3 while globally is 1000
m3 and will reach 500 m3
• Egypt imports 40 % of its food and 60 % of its wheat.

11. • Access to Health Services
• Access to Transportation
• Waste Management
• Access to Electricity
• Access to Education
• Access to Water
Connected
Not Connected
‫موسى‬
‫الخضر‬
11
97%
3%
Water
Connected
96%
4%
Electricity
Not Connected
‫موسى‬ ‫الخضر‬

12. Definitions again 
• Startup ?
• Entrepreneurship ?
• Social Enterprise ?

13. NGO/NP vs. Social
Enterprises
Social Entrepreneurship is a term that usually stands for people building
NGO’s as well as profitable businesses
What do we need ? More NGO’s or more
startups ?
What is the difference between NGO’s and Startups ?
End Poverty Through Profitability,
Vukram Aukla – SKS Microfinance

14. Social Impact Framework
Social
Impact
Framework
Define the
social
challenge
Understan
d and
Prioritize
needs
Examine
the
opportunit
y
Design a
workable
solution
Develop a
business
model
Diffusion
of
Innovation
The Social Innovation Imperative: Create Winning
Products, Services, and Programs that Solve Society’s
Most Pressing Challenges by Sandra M. Bates

15. Technology Solving
Needs
https://www.youtube.com/watch?v=tglDXo
gxj0I

16. Technology for solving
social challenges

17. Egypt’s potential for
entrepreneurs helping society
• Most of Egyptian social problems are currently
solved by grants, charity..etc
– Low sustainability
– No real economic growth
– Less sense of value
• Most of Egypt’s social problems are very local
that can’t be solved via Copy & Paste projects
• Lack of social incubators give MEK a
tremendous advantage for being a pioneer in the
market.

18. A question …
If you are the next social entrepreneur, what
do you need ?

19. GESR
Take your innovation to the
Market - GESR
Innovating for a Cause

20. GESR
• GESR is a technology businesses
incubator
• GESR supports and helps technology
startups that solves social challenges
GESR’s aim is enable the creation of technology
startups that create novel products that solve
Egypt’s social challenges via profitable business
models

21. Who is like GESR
worldwide ?

22. GESR
Social Innovation Promoting – GESR
LAB
- Workshops
- Technology Transfer
- Labs and Services
Technology Incubators – Acceleration
Program
- 6 Months Incubation
- Seed financing up to 200K
- Intensive Training & Team building
Technology Incubators – Incubator
Program
- 12 – 18 Months Incubation
- Financing up to 750K
- Generic and Tailored Services
Venture Capital Fund
- Provide partial financing to the
incubatee’s
- Invests in successful graduated
companies
- Invests in other potential successful
social business out of the incubator
2014

23. The Incubator
• Acceleration Program
• Incubation Program
• Investing in technology backed social
enterprises for an equity not more than
10%

24. The Lab
Co-working
Space
Mechanical
Workshop
Embedded
Systems
Ecosystem
Industry
Partners
Research
Bodies
Network of
Labs
Social
Innovation
Club
Social
Challenges
Workshops

25. The Incubator
• Acceleration Program
• Incubation Program
• Investing in technology backed social
enterprises for an equity not more than
10%

26. How GESR can help Startups
Business services
Business idea
feasibilty
analysis
Business
development
assistance
Technology
commercializ
ation
assistance
Marketing
assistance
IP assistance
Legal
assistment
HR
development
Networking
Coaching
Mentors
network of
fellow
entrepreneur
s
advisory
boards
Virtual
communities
Competitions
Seminar &
Webinars
Financing
accounting
and financial
management
services
fund rasing
and access to
VCs and
angles
seed
inverstment
capital
access to
Grants
Crowdfunding
services
Technical
Prototyping
and product
design
lab facilities
technical
sessions
Infrastructure
office space
lab
management
internet
connection
telephone
security
computers
library (
phyisical or
virtual )
Education
E-learning
channels
Business
planning
Courses
access to
buiness
school
workshops
Pitching
sessions
Soft skills
assistance
Management
Management
tools ( online ,
desktop apps)
Budgeting

27. Acceleration Program
IN :
• Idea ( seems workable).
• Prototype plan.
• Basic business module understand.
• Basic market understanding.
OUT:
• Alfa Prototype.
• Business plan well written
• A registered company

28. Acceleration Program –
Facilities
• 6 Months Place in GESR
• Up to 200K EGP – Max 10% share
• Mentoring
• Training
• Lab Access
• Team Building

29. GESR’s clients
• Final Years Students
• Faculty
• Entrepreneurs from any discipline.
• Grad students.
• And more…….
SOCIAL Products are a MUST

30. Acceleration Program –
Intake 1
• Launch 20th of April.
• Submission deadline – 20th of May
• Shortlist announcement - 20th of June
• Jury Presentation – 5th of July
• Awards Ceremony – 10th of July
• Acceleration Start – 15th of July

31. How to apply ?
• User must register on the website.
www.gesr.org.eg
• User fills in the application form and
uploads it via website.
• User may upload extra material (photos,
videos…etc)

32. Application FormAccelerator Application Form
Version 1.0
GESR Accelerator Application Form
This application is intended to act as a business plan to be submitted to the judging committee. All
text highlighted in yellow can be removed in the final version. Also, any text box frames can be
removed. You should stick to the sections listed below only. No added sections are allowed.
However, there is no text limit to each section in this application. The complete application
including the cover page shall NOT EXCEED 15 PAGES. The application shall be uploaded
electronically via the form on the website. ANY HARDCOPY APPLICATIONS OR APPLICATIONS
SENT TO ANY EMAIL WILL NOT BE ACCEPTED.
A. Company Information
Please provide the following information if your company is officially registered. Otherwise, please fill only the
Company/team name and a logo for the team.
Company/Team Name …………………………………………………….
Logo …………………………………………………….
Address …………………………………………………….
Website …………………………………………………….
Legal Structure (Company type and
registration date
…………………………………………………….
B. Problem & Social Relevance
In this section you should provide a clear explanation of the problem you are trying to solve and how it is
affecting the society. Also, you should mention clearly in which sector does this problem reside (Energy, Health,
Education, Water, Food, ..etc) ? Please illustrate Factors affecting this problem (Social, Technological,
geographical...etc). You should also quantitatively identify how severe is this problem ?
Any graphs, numbers, statistics and real life data would be highly appreciated
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33. GESR 

34. GESR 

35. GESR 

36. Contact information
• Mostafa El Khouly
• melkhouly@misrelkheir.org
• 01285555352