Presentation by Gautam Anand at the Sleep Event India, held in Mumbai , May 2011

1. Examining the emerging design trends driving the leisure hotel segment in India – a Hotel Operator’s perspective Sleep Event India May 2011 An ITC Hotels Operations Response

2. A classic is classic not because it conforms to certain structural rules. It is classic because of a certain eternal and irrepressible freshness - Edith Wharton

3. I. Evaluating global design trends and establishing new directions and inspirations for the Indian leisure hotel segment

4. … . the global leisure hotel design leadership which initially moved from the Western world to South-East Asia is now firmly embedded in India. Source: Condenast Traveler Rooted in the local soil Whilst it is very importan t to benchmark global best practices and technological developments to enable a product brief… We see the future of the Indian leisure product as inspired by the regional and the contextual . … there are so many discoveries to be made, so many stories to tell… Cultural diversity We have a huge advantage because of the rich cultural diversity of our beloved motherland (Six Zones). Actualizing this shall be inspiring for both the international traveler as well as the domestic tourist. This shall be our strength and as people increasingly get bored in an increasingly homogenized planet.

5. As Trisha Wilson (Founder & CEO, Wilson Associates) says “Give back to the local economy by pulling from local artisans and craftsmen. Local artwork will in turn give the design a rich and rooted local culture.” Local Renaissance Hotels provide endless possibilities of using local crafts and textiles. Our traditions and skills are not only alive and thriving but have adapted with the times. India, the One land that all men desire to see… - Mark Twain

6. The Making of an Institution ITC Maurya – New Delhi An International Hotel rooted in the Local Soil The structure of the hotel edifice resembles a stupa The inner cave-like dome of the building named Chaitya hall, is inspired by the cave-temples - the most famous of them, in Karla, Maharashtra. The vaulted ceiling has been hand painted by Indian artist Krishen Khanna and is entitled “The Grand Procession” Every corner of the hotel has a sculpture or an installation by an eminent artist infusing the hotel with an ambience from history and a sense of belonging to a traditional legacy of Indian luxury. The exterior of the hotel is appropriately cladded with local Dholpur stone. The Hotel is at once in harmony with the capital city of Delhi

7. II. Understanding The Changing Shape of the Leisure Hotel Clientele & Determining Optimal Design Parameters to Meet Their Needs

10. III. Balancing Aesthetics With Space Optimization and Cost Efficiency

11. Space is the new Luxury Room Give space back to the guest, guest rooms have become over planned and atomized as a result the guest has a very little elbow room…. For instance, in a leisure hotel you could give a guest more lounging space and in a business hotel a very efficient work desk and an ergonomic branded writing chair One Grid-multi category of rooms. Food & Beverage Mainline Restaurants are going to be BLD with smaller 24/7 cafes. Banquet halls are going to be technology driven and not interior driven. Others Delink gyms/pool from spa (Gym and the pool become the amenity and SPA becomes the chargeable service) Zoning for energy and HVAC efficiency India is now the “flash point” of International hotel brands such as this hotel. We envisage fierce competition , a surge in new projects, demand for better quality. This can only be responded through value engineered unique & mindful designs

12. Path back to simplicity Less is more. A focus is being seen on quality over quantity. Bring the outdoors in so the guest can be one with nature. Increasingly leveraging the latest technologies: LEDs are leading the way in lighting and televisions and giving us many more opportunities to be creative with lighting and digital media. Replace awkward armoire-style entertainment centers with wall mounted televisions Bukhara/Peshawri An example of operational efficiency Year % of Backup Kitchen area to the Restaurant area 1980 35% 2000 25% 2011 20% *Covers having remained the same

13. IV. FOCUSING ON THE SPECIFIC DESIGN REQUIREMENTS OF THE LEISURE SEGMENT SUCH AS SPA, POOL, F&B AREAS, BATHROOMS, BEDROOMS, SAFETY & SECURITY

15. Food & Beverage Staging experience that sell, incorporating Local/Global flavours, a cast of local or international characters, “Guest Involving” rituals that provide memorable experiences. An experience occurs when a company intentionally uses services as the stage, and goods as props, to engage individual customers in a way that creates a memorable event. “ Commodities are fungible, goods tangible, services intangible and experiences memorable.” SPA Kaya Kalp the world class award winning SPA was inspired in sum by the wellness (Kaya) sutra perfected during vedic times as well as by the Aaramgah of the Mughal empress Noorjehan. This offers a diversity of treatments from Hamam to Ayurvedic wellness, from Pilates to Hatha yoga, from Aqua therapy to Aromatherapy Safety & Security

17. V. INCORPORATING GREEN ELEMENTS TO FUTURE PROOF YOUR HOTEL DESIGN & DRIVE DOWN OPERATIONAL COSTS

21. VI. ESTALISHING THE KEY DESIGN CRITERIA LEISURE HOTEL OPERATORS LOOK FOR AND INTERWORKING EFFECTIVELY WITH ARCHITECTS AND INTERIOR DESIGNERS TO ACHIEVE THIS

23. Thank You Nobody Gives You India Like We Do