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Banyan tree

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  1. 1. Mohit Sharma Arpita Daga Mona Kukreja Rohit Goyal Kanchan Gupta Suraj Chaturvedi
  2. 2. Introduction • Founded by Ho Kwon Ping (Travel enthusiast and former journalist) • Ho spent 15 years managing the family business (Food products, consumer electronics and property development) • Lost due to low-cost. • Decided to build a strong brand to have a competitive advantage. • Enter in the business of luxury resorts. • Inspired by the gap in the hotel industry which was not being filled by the giant chains - (Hilton and Shangrila)
  3. 3. • Founded Banyan Tree, the luxury resort chain in 1995. • Started with a solitary hotel resort in Thailand, with the concept of pool villas and tropical spas. • Expanded into luxury chain resort, spas and retailing galleries across Singapore, Bangkok, Shanghai, Bangalore, Sydney and Seychelles. 20 resorts and hotels, 60 spas, 70 retail galleries, and 3 golf courses.
  4. 4. Service offering • Banyan tree resorts comprised individual villas that came with a privatepool, jacuzzi, or spa treatment room, each designed to offer guests exclusivity and utmost privacy. • Banyan tree resorts were designed to provide a sense of place to enhance and reflect the culture and heritage of the destination. • The resorts was surrounded by modest tropical forest to provide utmost privacy. • Rich local flavor and luxurious touch to the Banyan Tree villas. • Unique Wedding packages where the couples were blessed by Budhist monks. • Underwater wedding ceremonies among corals in Maldives. • Service standards were determined in terms of customer satisfaction. • Banyan tree spa offerings with a Varity of aromatic oil message and face and beauty treatments using traditional Asian therapist, with a choice of indoors or outdoors treatment. • Banyan tree gallery at each resort to associate the customer with culture and heritage.
  5. 5. Laying the Foundation • Started sports shoe factory in early 1990s. • Manufactured make-to-order shoes. • It was a joint venture with a Japanese partner in Thailand. • Shut down operations due to competition which was a low cost strategy.
  6. 6. Challenges • Threat of low cost competitors from China. • New technological invention. • Consumer brand building.
  7. 7. Banyan Tree Phuket – A unique concept
  8. 8. Architecture • Trademark Thai village architecture with high peak thatched roofs. • Perfect blend with the natural and cultural surrounding. • 175 luxuriously appointed villas fringing a saltwater lagoon and the sandy beaches of Bang Tao Bay. • King-sized bed, spacious bedroom, his and her dressing areas, an open-air sunken bath and a private landscaped garden compliment each villa Restaurants & Bars  Saffron Award-Winning Thai Cuisine  Watercourt and Sala Terrace International/Asian buffet and a-la-carte Dining  Tamarind Spa Cuisine  Banyan Café Contemporary Café Cuisine  Lobby Bar & Wine Rack Light Lunches and after dinner Cocktails  Tre French-Vietnamese Cuisine  In-Villa Dining Rooms  32 Deluxe Villas.  58 Pool Villas.  14 Spa Pool Villas.  11 Sanctuary Villas.  13 Two Bedroom Pool Villas.  22 Deluxe Two Bedroom Poll Villas.  13 Double Pool Villas.  11 Two Bedroom Double Pool Villas.  1 Three Bedroom Double Pool Villa. Awards • Top 25 Asia Resorts Conde Nast Traveler Gold List 2009 • Best Hotel in Thailand Golden Meridian Russian Travel Award 2008 • Best Overseas Resort Luxury Travel & Style Magazine Gold List 2007 • Gold List: World's Best Places to Stay Conde Nast Traveller US Gold List 2006 Banyan Tree Phuket – Snapshots
  9. 9. • Situated at Bang Tao Bay, Banyan Tree Phuket is only 20 minutes away from Phuket International Airport. • Sun-kissed beaches of glistening sand, coconut groves and pristine azure waters make up this Pearl of the Andaman. • Encircling the sparking waters of saltwater lagoon, Banyan Tree Phuket is an oasis of peace and tranquility located just a heartbeat away from the vibrant city centre. Banyan Tree Phuket – A unique location
  10. 10. Accommodation - Spa Pool Villa Estimatedfloorarea550sqm Pool Size:3.5 x9meters
  11. 11. Luxury Hotels and Resorts…
  12. 12. Luxury hotels and resorts  Asian architecture blended with natural surroundings- Trademark.  Added similar resorts in Binton (Indonesia), Maldives, Seychelles and a multistoried hotel with 61 floors in Bangkok (Thailand).  Banyan Tree Bangkok was taken over from Westin Hotels and Resorts.  $3 million was invested to turn into the tallest hotel in Bangkok .
  13. 13. Accommodation
  14. 14. Diversification of the business  Integral parts of the resorts to independent ventures.  Spas and retailing galleries in other luxury hotels and also as stand alone shops.  Oasis in Bangalore, Elements in Sydney.  Art shops in luxury hotel chains like the one in Oberoi Hotels in India.
  15. 15. SPAs • Banyan tree introduce its 1st luxury spa in Asia at Phuket. • This was the 1st to introduce to the world the concept of “Tropical Garden Spas”. • Their main focus on spiritual, mental and physical harmony by combining ancient Asian health and beauty remedies. • The concept was success with the spa-goers as they provided a change from the Western and European therapeutic methods.
  16. 16. SPAs • After the early success in phuket, Banyan tree opened new spas in Maldives,bintan,bangkok and Seychelles. • Every spa was designed using indigenous material to portray local culture and heritage. • Imitating the local architecture, the land and its flora and blended with the natural landscape.
  17. 17. RETAILING GALLERIES • Banyan tree had been working with village cooperatives non profit marketing agents in Asia. • They sold handmade fabrics, garments , jewellery, handicrafts and leisure wear designs. • Across the world they had 40 galleries with 11 in thailand alone.
  18. 18. RETAILING GALLERIES • “HO” said aside from revenue of new meuseum shop have potential to reinforce our brand with culture and heritage. • Our brand values of empowering and revitalising local communities through craftwork. • And enhance them what others have loosely called ‘the Banyan tree lifestyle’. • In 1990s , Banyan tree launched its low –cost brand , ‘Angsana’, whose services were 40% cheaper.
  19. 19. New brands Introduction
  20. 20. Angsana brand  Introducing spa services in hotels  Opened In 1999 in Dusit Laguna  Low cost brand  Services 40% cheaper
  21. 21. ANGSANA SPA – RESORT SPAS Africa Laos Angsana Spa Morocco Angsana Spa Luang Prabang Angsana Spa Sankara Nairobi Malaysia Angsana Spa Vineyard Hotel Angsana Spa Kuala Lumpur Australia Maldives Angsana Spa Great Barrier Reef Angsana Spa Ihuru China Angsana Spa Velavaru Angsana Spa Fuxian Lake Mauritius Angsana Spa Gyalthang Dzong Angsana Spa Balaclava Angsana Spa Narada Resort & Spa Portugal Egypt Angsana Spa Tivoli Marina Vilamoura Angsana Spa Movenpick Resort El-Gouna Qatar Angsana Spa Steigenberger Angsana Spa Wyndham Grand Regency Doha Guam Taiwan Angsana Spa Sheraton Laguna Guam Angsana Spa Caesar Park Kenting India Thailand Angsana Oasis Spa & Resort Bangalore Angsana Spa Allamanda Laguna Phuket Angsana Spa Sheraton Bangalore at Brigade Gateway Angsana Spa Dusit Thani Laguna Phuket Angsana Spa Golkonda Resorts Hyderabad Angsana Spa Laguna Beach Resort Indonesia Angsana Spa Laguna Phuket Angsana Spa Bintan Angsana Resort & Spas
  22. 22. ANGSANA SPA – DAY SPAS China Angsana Spa The Garden Hotel Guangzhou Angsana Spa Hotel Nikko Shanghai Dubai Angsana Spa Arabian Ranches Angsana Spa Emirates Hills Angsana Spa & Health Club Dubai Marina Angsana Spa The Montgomerie Hong Kong Angsana Spa Park Island Angsana Spa Hotel ICON India Angsana Oasis Spa Prestige Ozone Bangalore Angsana Oasis Spa UB City Bangalore Japan Angsana Spa ANA Crowne Plaza Kobe Malaysia Angsana Spa Nusajaya Sri Lanka Angsana City Club & Spa Crescat City Angsana Resort & Day Spas
  23. 23. Facilities 24hr room service airport transfer babysitting bar/pub bicycle rental business center casino coffee shop concierge disabled facilities elevator executive floor family room laundry service/dry cleaning meeting facilities nightclub pets allowed poolside bar restaurant room service safety deposit boxes salon shops shuttle service smoking area tours Wi-Fi in public areas Sports and Recreation fitness center games room garden golf course (on site) golf course (within 3 km) hot spring bath indoor pool jacuzzi kids club massage outdoor pool pool (kids) private beach sauna spa squash courts steamroom tennis courts water sports (motorized) water sports (non-motorized) Internet in Rooms internet access – LAN internet access – LAN (charges apply) internet access – LAN (complimentary) internet access – wireless internet access – wireless (charges apply) internet access – wireless (complimentary) Angsana hotel features
  24. 24. • Central theme: “the romance of travel and the beauty of discovering the world”. • Banyan Tree targeted the higher end of the luxury resorts market. • Angsana was more mainstream and contemporary, targeting the wider market. • The Colours of Angsana range of boutique hotels catered specifically to the soft adventure tourism segment.
  25. 25. SEEDLINGS • Planned to make banyan tree a global resort in china. • Resorts were scheduled to open in morocco & New Zealand by 2006. • Angsana resorts & spa planned to launch a small boutique hotel under the name colors of angsana. • Three hotels were scheduled to open by 2004 in srilanka , Laos & China. • By 2013 , Group Expects double its Property with 22 in asia Pacific , 18 in China & 16 in EMEA & Americas. • By 2040, Company aiming to open 10 properties in india as part of their India market thrust.
  26. 26. Core value: good place to stay, private areas • Actual value: beautiful views, modern and luxury equipments, large areas, suitable selections • Augmented product: high quality of serving, customized serve, romantic atmospheres, fresh air Services : – Training: customized outdoor team-buildings. – Rooms for rent: Private pavilion, Villa home. – Organizing honey moon for couples. – Spa. – Travel tours. Brand strategies : – Line extension • • Build more resorts in other regions. – New brand • Angsana Resort and Spa.
  27. 27. Upcoming Destinations • 2012 – Kerala – India – Beijing – China – Macau – China – Riverside – China • 2013 – Hue – Vietnam – Dinaran – Philippines – Alqueva – Portugal – Sifah – Oman – 6 location in China • 2015 – Costa Navarina – Greece – Tamouda Bay – Morocco – Goa – India.
  28. 28. Competitors • Central Plaza Hotel Public Company Limited - Bangkok, Thailand. Established in 1980 and is owned by the Central Group, an owner, developer, and operator of mixed retail and department stores and trading businesses throughout Thailand. • Club Méditerranée - Paris, France. Founded in 1949 by Olympic medalist Gérard Blitz (a former Belgian water polo champion) and French businessman Gilbert Trigano. • Four Seasons Holdings Inc. - Toronto, ON. In 2007 Four Seasons Hotels board members took the company private in a deal worth nearly $4 billion. Microsoft founder Bill Gates (through his private holding company Cascade Investment) and Saudi Prince Al waleed Bin Talal's Kingdom Hotels together own 95% of the company, in equal shares. Company founder and chairman Isadore Sharp owns the rest.
  29. 29. Recent happenings
  30. 30. “Commitment to sustainable tourism development” GPS Development Services, which provides development and technical expertise, signed a memorandum of understanding with EC3 Global.
  31. 31. GPS • Project planning, development • Management, • Green technical advisory • Engineering technology EC3 Global • Engaged destination management • Building and precinct planning and design standards • Community and destination master planning • Certification.
  32. 32. Collaboration • Reinforces our commitment to engage stakeholders of all levels within the development process. • Deliver sustainable solutions regardless of the project's scale or the level of local regulatory infrastructure supporting sustainable development.
  33. 33. A stone skips lightly across the water, sending gentle ripples across its surface… This is not the description of a moment on holiday, but an evocation of the unobtrusive, unhurried, unexpected way in which Banyan Tree continues to expand across this blue planet we all call home.
  34. 34. Thank You… For enquiries : Banyan Tree Hotels & Resorts, 211 Upper Bukit Timah Road, Singapore – 588182. Tel: +65 6849 5888. Fax: +65 6462 2463. E-mail: