1. ChatGPT: Working Smarter
Brown Bag Lunch
UN Bonn and Online
6 April 2023 | Bonn, Germany
Sunil Prabhakar
Consultant Online, Mathrubhumi

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What is AI?
“a collection of ideas,
technologies, and techniques
that relate to a computer
system’s capacity to perform
tasks that normally require
human intelligence.”

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What is Machine Learning?
“machine learning is a
subfield of artificial
intelligence, which is
broadly defined as the
capability of a machine to
imitate intelligent human
behavior.”

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What AI can do for you?
• Improved efficiency: AI can automate repetitive and time-consuming tasks, allowing
employees to focus on more complex and strategic work.
• Enhanced decision-making: AI can analyze large amounts of data and provide
insights that can help employees make better-informed decisions.
• Personalized learning and development: AI-powered learning platforms can provide
personalized training and development opportunities based on an employee's skills,
interests, and career goals.
• Increased collaboration: AI-powered tools can facilitate collaboration among
employees in different locations, allowing them to work together more effectively and
efficiently.
• Better risk management: AI can help identify potential risks and threats, allowing
organizations to take proactive measures to mitigate them.
• Improved customer service: AI-powered chatbots and virtual assistants can provide
quick and accurate responses to customer queries, improving customer satisfaction.
• Enhanced data security: AI can help identify and prevent potential security breaches,
reducing the risk of data loss or theft.

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ChatGPT
• It’s an AI powered chatbot
• Released public in November 2022
• Developed and owned by OpenAI
• It’s an LLM
• Other LLMs are BERT, Mum, LaMDA,
BARD (All by Google) and Sparrow by
Deepmind
• It is built on top of OpenAI's GPT-3 family

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What ChatGPT can do for us?
• Chat GPT can simplify concepts
• It can assist you with questions for
interviews
• It can help journalists write faster when they
are on a deadline
• It can quickly summarise articles
• It can suggest eye catching headings
• You cannot always trust results by
ChatGPT
• It may not always give accurate answers

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Prompting ChatGPT
• A prompt is a short statement or question
used to generate results
• Ability to be creative when making a prompt
is the most significant
• Two main uses for ChatGPT prompts:
consulting information and executing tasks
• ChatGPT may not always give accurate
answers

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Information and Tasks
Consulting information:
How to fade out audio while editing a video in
Canva?
Tasks:
Write an email draft that tells users that the
next subscription payment is next week

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Shape the tone of voice / Emulate Author
Please write in a ***** tone
Friendly, Playful, Professional, Elegant, Bold,
Minimal, Nostalgic, Futuristic, Natural,
Humorous, Optimistic, Informal, Emotional
Emulate Author
Write a rhyme on eggs in the style of
Wordworth

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Prompt Anatomy
write 5 YouTube video titles on “salads” in the style of Gordon Ramsay
Quantity Content Subject Aesthetic Author /
Genre
Here is the anatomy of prompts to be used in ChatGPT

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Prompt Variables
Genre
Content Subject
Quantity
A Number
A Few
Many
Loads
Titles
Articles
Stories
Speeches
Quotes
Scripts
Descriptions
Anything You Like:
Object - Carrots
Person - Taylor Swift
Activity - Yoga
Place - Berlin
Concept - Joyfulness
Author - Paulo Coelho
Comedy
Drama

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Role Playing Prompts
Formula
I want you to act as [Role] I will provide [Instruction Format] You will suggest
me [Desired Output] My first request is [First Request]
Example
I want you to act as [Travel Guide] I will provide [Locations] You will suggest me
[Give Me Suggestions For Things To Do]. My first suggestion request is
[Tokyo]

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Role Playing Variables
Role
Travel Guide
Plagiarism Checker
Storyteller
Stand-Up Comedian
Motivational Coach
Composer
Screenwriter
Novelist
Poet
UX/UI Developer
Magician
Logistician Doctor
'Character' From
Movie
Investment Manager
Gnomist
Dream Interpreter
Media Influencer
Makeup Artist

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Let’s ask ChatGPT to act
I Want You To Act As A Doctor And Come Up With
Creative Treatments For Illnesses Or Diseases. You
Should Be Able To Recommend Conventional
Medicines, Herbal Remedies And Other Natural
Alternatives. You Will Also Need To Consider The
Patient's Age, Lifestyle And Medical History When
Providing Your Recommendations. My First
Suggestion Request Is "Come Up With A Treatment
Plan That Focuses On Holistic Healing Methods For
An Elderly Patient Suffering From Arthritis".

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Let’s ask ChatGPT to act
" Act as a hiring manager in an interview with a
candidate. Your name is Ramkumar "
"Can you ask me questions to see if I'm a good fit for
the [Job Title] role? When I answer, give me feedback
on my response.. Ask one question at a time. Here's
the job description: [Job Description]. Also, here's my
CV: [CV]."

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Let’s ask ChatGPT to act
" Act as the Editor of a Newspaper, and I am a
journalist. I will give you text and you will give me
feedback in bullet points about the language,
grammar, and content. You will not repeat or change
my text.
Start the conversation by asking me for some text to
review "

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Let’s ask ChatGPT to act
It can act like a software
Act as a linux terminal. I will write a command,
and you will output what a linux terminal would
output. Do not explain what you are doing, just
show the response a linux terminal would display
It can act as a language teacher
Act as my Spanish teacher. Ask me a question,
wait for me to respond, and then ask me another
question. When I make any mistakes, please
correct me and give me feedback
It can also act like a character from a known Book, Film or Play

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Train ChatGPT to act
Please write an error message based on these three examples for the 404
page on my website. My website is a magazine for craft lovers.
Example 1: “Oops! It looks like there’s a problem with the page you wants.
Don’t worry; just check whether the link is correct and try visiting it again.”
Example 2: “Whoops! We couldn’t show the page requested by you. Please
make sure you have a stable internet connection and try again.”
Example 3: “Uh oh! It looks like the page you’re trying to access isn’t available
right now. Please try again later or contact our support team for assistance.
When dealing with a lot of information, please break the prompts down into
steps

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Quiz Prompt Formula
Formula
Create a quiz with [quantity] [question type] questions about [subject]. The
quiz should be [difficulty] and have [extra feature].
Example
Create a quiz with [10] [multiple choice] questions about [land restoration]. The
quiz should be [easy] and have [some funny questions].

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Quiz Variables
Quantity
A Number
A Few
Many
Loads
5
10
Multiple Choice
True/False
Fill In The Blank
Matching
Short Answer
Type
Knowledge
Testing
Intelligence
Creativity
Language
Technical
Subject
Extra Feature
Easy, Medium,
Hard, Expert
Age
Educational
Level
Experience
Time Limit
Complexity
Difficulty
Funny
Extra Feature

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Email Prompt Formula
Formula
Write an email to [recipient] about [subject]. The tone should be [tonal style],
the length should be [length], and the purpose should be to [purpose].
Example
Write an email to [my boss Murali] about [a recent social media campaign].
The tone should be [formal] the length should be [200 words], and the purpose
should be to [inform]

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Email Variables
Recipient
Boss
Colleague
Friend
Family Member
Teacher
Mentor
Client
Customer
Project Update
Meeting Scheduling
Invitation to an Event
Follow-Up
Thank You Note
Introduction
Job Inquiry
Request for Information
Subject
Professional
Friendly
Polite
Formal
Casual
Humorous
Sincere
Tone
Short
Concise
Medium
Lengthy
Detailed
X Paragraphs
X Words
Length
Inform
Update
Confirm
Request
Persuade
Apologize
Congratulate
Purpose

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Translation Prompt Formula
Formula
Translate the following text from [source language] to [target language] [content]
Example
Translate the following text from [English] to [Hindi] [Land Restoration]

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Translation Variables
Language List
Arabic
Bengali
English
French
German
Hindi
Indonesian
Italian
Japanese
Korean
Mandarin Chinese
Portuguese
Russian
Spanish

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Ask ChatGPT for multiple results
• You can ask ChatGPT to generate several responses
• Compare different options and select the most accurate one
• As a general rule, 3–5 results are a good
• Use this to generate slides for your presentation
Example
Suggest 3–5 attractive headings for the following news article

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Iteration is the key
• Don’t expect your first prompt to work perfectly
• Some trial and error is needed to get desired result
• Keep playing with your prompts until you get the needed
output
• ChatGPT as a tool to generate ideas and inspiration
• It is not a direct solution for your problem
• Once you’ve found a prompt that works well for you, save it

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Keep this in mind
• Use New Chat button to start a new chat without remembering previous
chats
• Whenever you log-in to ChatGPT you'll automatically start in a new chat
• Split different conversations with multiple chat and it will improve its ability
• To continue a previous conversation, scroll through your chat history and
select the one you want to continue
• ChatGPT does have contextual understanding, you can simply ask a
follow-up question
• Use ChatGPT to write a text-to-image prompt to be used in DALL-E2 or
MidJourney
• Iteration will refine and improve your outputs especially for open ended
questions
• You can ask ChatGPT to make the output longer or shorter
• For longer responses if it stop responding in mid-sentence.. then type
'continue' to get the rest of the output

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Zero, one and few shots
• A "zero shot" prompt is one where the AI model is asked to
generate something without any example or context to work
with.
• A "one shot" prompt is one where the AI model is provided
with one example to use as a reference when generating
output
• A "few shot" prompt is one where you provide the AI bot
multiple examples to use as a reference
• ChatGPT doesn't need examples when you use it 'act as'
technique
• If you want to copy your own writing style you need to use few
shots approach

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Other AI Tools

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AI Writing, Editing, Translating, Descripting Tools
• AI Writer
• ChatGPT
• Copy.ai
• Nichesss
• WordAi
• Jasper.ai
• Worldplay.ai
• Rytr
• WordHero
• Writesonic
• DeepL
• Quillbot
• Grammerly
• Descript

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AI Image, Video, Audio Tools
• Dall-E
• Midjourney
• OpenArt
• Stable Diffusion
• Designs.ai
• RunwayML
• Deep Motion
• Aimages.ai
• Resemble.ai
• Adobe Enhance
• Synthesia

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AI - Other Tools
• SEO Tools
• Marketing Tools
• Data Tools
• Development Tools
• AI ChatBots
• Message and Email Tools
• Productivity Tools
• Ad Management Tools
• Content Delivery Tools

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Socialbu: Content Generator

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DeepL: Content Tuner and Translator

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Wordtune: Rewrite, Edit and Summarize

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Bing Chat: AI-powered copilot for the web

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Bing Image Creator: Powered by DALL-E
Describe an image you'd love to create
STYLE
VERB
NOUN
ADJECTIVE
digital art
wearing sunglasses
creature
Fuzzy

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DALL-E: Image Generator

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Copilot: For Microsoft Office 365

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Canva: AI services – Magic Write, Text to Image
• Docs to Deck
• Magic Write
• Text to Image
• Translate

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ChatBA: Instantly Create Slide Decks

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AI and ML for Content Creators

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AI vs ML: Artificial intelligence
• AI allows a machine to simulate human intelligence to solve problems
• The goal is to develop an intelligent system that can perform complex
tasks
• We build systems that can solve complex tasks like a human
• AI has a wide scope of applications
• AI uses technologies in a system so that it mimics human decision-
making
• AI works with all types of data: structured, semi-structured, and
unstructured
• AI systems use logic and decision trees to learn, reason, and self-
correct

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AI vs ML: Machine learning
• ML allows a machine to learn autonomously from past data
• The goal is to build machines that can learn from data to increase the
accuracy of the output
• We train machines with data to perform specific tasks and deliver
accurate results
• Machine learning has a limited scope of applications
• ML uses self-learning algorithms to produce predictive models
• ML can only use structured and semi-structured data
• ML systems rely on statistical models to learn and can self-correct
when provided with new data

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Are you aware?
“Most journalists and
communicators are probably
not aware, but AI is already
affecting the news value chain,
from news gathering to content
processing and distribution”

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AI is already automating the newsroom
• Media companies are using Natural Language
Generation (NLG)
• NLG can turn structured data into a written
story
• Heliograf by Washington Post and
Xiaomingbot of China’s Toutiao are examples
• AP is using Wordsmith

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AI is augmenting content creators
• With AI, content creators can focus on their
core expertise
• Powering content creation process
• Transcribing audio and video
• Writing, Editing and Summarising tools
• Automatically recognize content in photos
• Find new stories by applying ML in Social
Media
• Creating videos easily

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AI is creating new forms of investigative reporting
• AI can power new forms of reporting, by
analyzing data and identifying patterns at a
much larger scale
• NLP can go read documents and analyse
things
• Investigating algorithms will help to surface
new stories
• ProPublica and Markup are publishing such
stories
• Algorithmic accountability reporting is a new
branch of investigative journalism

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AI is helping to verify and fact-check
• AI can offer a solution to detect and diminish
mis/dis information
• Journalists can leverage AI for fact checking
and analysis of text, pictures and video
• It still faces significant difficulties. The
verification of video is an especially big
challenge
• Tools like Amber, Serelay and Truepic are
promising to authenticate photos and videos

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AI is creating a personalized user experience
• AI can help to serve content tailored to each
user
• It can create unlimited versions of an article
• It can help newsrooms develop a more
engaged audience
• Can use chatbots to answer audience
questions
• Help journalists to more tuned with
audience

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AI should be transparent to build trust
• Content creators and consumers must be
informed about the use of AI
• Be honest and build a trust
• Data itself should also be transparent
• Just like verifying sources verify the reliability
of a smart system too
• Creators must be trained in using AI and do
an audit of the output

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AI is creating ethical implications
• AI may not change the fundamentals of
communication and journalism
• Algorithms are prone to bias and can make
mistakes, just like humans
• But algorithms cannot be held legally
accountable
• It is important to embed human accountability
in all stages of the content creation
• An ethical checklist for using AI in a newsroom
environment may be developed

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AI is redefining copyright rules
• AI may challenging to copyright rules
• AI is learning from human created work and
making new ones
• It can cause new conflict
• People started using ML in creating
'unbiased' stories

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AI is forcing creators to refocus and retrain
• AI in communication will change the role of
content creator
• Communicators will become more like gate
keepers
• The companies need to train content creators
and communicators
• The more we, communicators, know about AI,
the more effectively we can use it
• AI will also create new jobs like automation
editors

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AI is not the way to cut costs and jobs
“As AI is integrated into the content
creation process, it will require new
investments. Creators should play an
even bigger role in putting the pieces
together, verify and add a human touch
to stories. Without creators as
gatekeepers with strong news judgment,
AI will be doomed to fail.”

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