FutureM 2014 - How Enchanted Objects Will Transform Our Relationship to Technology & How Brands Connect with Consumers
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FutureM 2014 How Enchanted Objects Will Transform Our Relationship to Technology & How Brands Connect with Consumers Speaker: David Rose (@davidrose) Lecturer and Researcher, MIT Media Lab & Author of "Enchanted Today 1.8 billion photos will be shared on social media through camera phones. Wearables like Google Glass, Apple iWatch, and the Narrative life-logging clip will accelerate the torrent of images. These photos represent the new normal in how we communicate and what we pay attention to on Twitter, Facebook, and Instagram. Come and learn how the new technology of image-recognition is helping brands "read" these photos and engage with the customers who post them.
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FutureM 2014 - How Enchanted Objects Will Transform Our Relationship to Technology & How Brands Connect with Consumers
- 1. @DavidRose drose@media.mit.edu enchantedobjects.com ditto.us.com
- 3. Enchanted Objects are ordinary things, made extraordinary
- 4. these stories run in our cultural bloodstream
- 5. Narcissistic desire, satisfied in a looking glass
- 9. The desire to know...
- 10. A single pixel browser
- 12. Orb
- 13. Fishing
- 14. Fishing
- 15. Fishing
- 16. Fishing
- 17. Fishing
- 19. Energy Joule encourages electric conservation with a realtime, in-home display
- 20. Public is even more persuasive
- 22. Weasley’s clock
- 30. This is what poor-adherence looks like... Each row is person, each column is a day. Red indicates a missed dose. Control group=71% of doses taken
- 31. This is what adherence looks like with GlowCaps Over 95% of doses taken over 6 months
- 34. GlowCaps Blister Packs VITALITY Card Injectables Prosody analysis Meds Food Sleep Zeo KeyFob Affectiva watch Activity Front-facing cameras Mood + Stress HapiFork
- 39. WeaLrifae-blloeg gciangm caemraersa sa nueteod mimaatgee rleicfoeg-niltoiognging
- 40. cambridge july 10th copenhagen june 27 photos automatically captured 2x/min. sped up 300x
- 41. Ditto finds small, blurry, distorted, partial logos and patterns, to reveal how people actually use products.
- 42. Already has data on most CPG brands, Restaurant, Sports, & Fashion brands
- 43. But 85% of these photos are missed NO SEARCHABLE TEXT Jack Daniels Whiskey NO SEARCHABLE TEXT Monster Energy NO SEARCHABLE TEXT Band Aid/Hello Kitty And natural, authentic photos are more valuable
- 44. Finds Fans in Far Off Lands startditto.com
- 45. Discovers Novel Uses For a Product startditto.com
- 46. Finds New Influencers startditto.com
- 47. Finds multiple brands in each photo startditto.com
- 48. Market-basket analysis reveals which brands cluster in photos startditto.com
- 49. Pop music fans drink which brands? Pop music fans drink which brands?