FutureM 2014 What TED Talks Can Teach You About the Future of Marketing Speaker: Tamsen Webster (@tamadear) Executive Producer, TEDxCambridge Learn how TED is changing people's expectations of communications, what makes great TED talks succeed, and how the principles underlying that success can be applied to business communication. Tamsen Webster will share what she has learned about TED talks from prepping speakers for TEDxCambridge, and map that to specific principles and tools that the audience can immediately apply.

1. What TED Talks Can Teach You
About the Future of Marketing
# F U T U R EM
Tamsen Webster
@tamadear
Executive Producer
TEDxCambridge

2. What TED Talks can Teach You
About the Future of Marketing
# F U T U R EM
TAMSEN WEBSTER, ORATIUM
@tamadear

3. © 2014, Oratium LLC @tamadear

4. RIGHT CONTENT
© 2014, Oratium LLC @tamadear

5. CONTENT
RIGHT SEQUENCE
© 2014, Oratium LLC @tamadear

6. CONTENT
SEQUENCE
RIGHT ENGAGEMENT
© 2014, Oratium LLC @tamadear

7. © 2014, Oratium LLC @tamadear

8. What’s the question
in the room?
© 2014, Oratium LLC @tamadear

9. © 2014, Oratium LLC @tamadear

10. © 2014, Oratium LLC @tamadear

12. © 2014, Oratium LLC @tamadear