4 Things You Need To Know For Facebook Marketing In 2015

Things You Need To Know For
Facebook Marketing
In 2015
4

Pranav is the Social Media
Community Manager at Fusionfarm.
He is currently working on numerous
social media marketing campaigns
for a number of locally owned Iowa
businesses as well as national
franchisees.
PRANAV SHRESTHA
Social Media Community Manager
Fusionfarm

Facebook updates
its algorithms to
personalize the News
Feed for each user.

“Our goal with News
Feed has always
been to show people
the things they want
to see.” – Facebook
https://www.facebook.com/business/news/update-to-facebook-news-feed

Businesses need to
adapt their strategy to
these algorithm changes
to avoid their posts from
being penalized by
Facebook.

Beginning January 2015,
Faceboook rolled out its
latest algorithm update.

According To Facebook,
Promotional Posts Are…
1.Posts that solely push people to buy a
product or install an app.

2.Posts that push people to enter
promotions and sweepstakes with no real
context.

2.Posts that push people to enter
promotions and sweepstakes with no real
context.
3.Posts that reuse the exact same
content from ads.

FOR EXAMPLE,
SOMETHING LIKE
THIS:

ANOTHER EXAMPLE
FROM FACEBOOK:

WHAT MADE IT TOO
PROMOTIONAL?The entire post
solely pushes
people to install
the app.
Use Facebook
ads to promote
the app not the
organic posts.

In short, stop doing
this with your organic
posts:

This isn’t the first time
Facebook has changed its
algorithm to prevent people
from exploiting its platform
and it certainly won’t be the
last.

And when Facebook got overrun
by memes?

SET A GOAL:
To read Facebook’s Business Page
Best Practices and take algorithm
changes into consideration for your
strategy.

Why Is The Organic
Reach Declining?

TWO REASONS WHY FROM
FACEBOOK:#1. There’s far more content being made
than there is time to absorb it.
https://www.facebook.com/business/news/Organic-Reach-on-Facebook

TWO REASONS WHY FROM
FACEBOOK:#1. There’s far more content being made
than there is time to absorb it.
#2. News Feed is designed to not show all
the content but rather only the content that
Facebook thinks is the most relevant.

Average Facebook user
would see 1,500 stories in a
given day. Facebook’s
algorithms bring that number
down to a more manageable
300.

Don’t Expect To Reach
100% of Your Fans.

Don’t Expect To Reach
100% of Your Fans.
And that’s okay.

There are over 1 Billion
users on Facebook.

There are over 1 Billion
users on Facebook.
And similarly high
number of marketers.

Competition is
higher than
ever.

So, should I
Boost everything?

FACEBOOK’S NEWS
FEED ALGORITHM
SELECTS CONTENT:- To only show relevant, high-
quality content to users.
- To clean up News Feed spam.

Organic content still has
value on Facebook. But,
anticipating organic
reach can be
unpredictable.

You can now maximize
organic reach by
targeting interests in
organic posts.

Post stories that appeals
to specific audience
segments.

Make it relevant to your
audience first, business
second.

SET A GOAL:
Don’t worry about reaching 100% of
your fans. Change your content
strategy to speak to the audience
more and less about your business.

“There’s no such
thing as free lunch.”
Popular saying in Economics

Competition among
brands in
Facebook is higher
than ever.

"If you build it, they will
come."

"If you build it, they will
come."
Except, not on Facebook.

Now you need to
advertise on
Facebook, just
like you have to
on TV or radio.

Facebook Advertising
Check out our previous post to
get started on
http://www.slideshare.net/Fusionfarm/best-practices-for-facebook-advertising-30230048

SET A GOAL:
To allocate a separate budget just for
Facebook advertising.

In just one year, the
number of video posts
per person on Facebook
has increased 75%
globally and 94% in the
US.
http://media.fb.com/2015/01/07/what-the-shift-to-video-means-for-creators/

Facebook has
averaged more than
1 billion video views
every day.

Expect to see a rise
in number of videos
on your News Feed.

Ok cool. So, what
type of videos should
I be posting on
Facebook?

Shorter, timely
video content
tends to do well in
News Feed.

Make it interesting
from the very first
frame of the video.

Make it interesting
from the very first
frame of the video.
Since the videos
auto-plays silently in
the News Feed.

Upload videos that
are exclusive to
Facebook.

The videos don’t
need to break your
budget. Keep it
simple.

You can also add
call to action
buttons on the
videos to drive
engagement to
your website.

SET A GOAL:
Add videos to your content strategy for
2015. Monitor its performance through
Video Insights.

GET STARTED
Download our
free social
media plan
template:
http://resources.fusionfarm.com/social-media-free-template

Take Facebook’s algorithm changes into
consideration for your strategy.
Save your promotional messages for Facebook ads.
Create and share content that speaks to your
audience and their interests.
Allocate a separate budget for Facebook advertising.
Add videos to your content strategy for 2015.
RECAP.

GOT QUESTIONS?
ASK US @FUSIONFARM
Fusionfarm is an award-winning digital marketing and creative agency devoted to
solving the problems that small and medium-sized businesses face.
www.fusionfarm.com

4 Things You Need To Know For Facebook Marketing In 2015

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4 Things You Need To Know For Facebook Marketing In 2015