Favourite quotes from "Different" by Youngme Moon, Curated by FundingKnight, a peer to business lender determined to be different.

1. Different. Standing out in a world where
conformity reigns but exceptions rule.

2. “Businesses have
forgotten the point of it
all – which is to create
meaningful and
compelling product
offerings.”

3. “The storm has
refocused us all
in some
collective way,
too.”

4. “The age of abundance is over...
Not because things are no longer
abundant but because
abundance has lost its status as
our reigning aspiration.”
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5. “Louder is seldom
better, and more-
of-the-same
almost never adds
up to the best”
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6. “There can come a point
when even the most frequent
buyers stop believing the
comparative diligence is
worth the effort”
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7. “When a challenger
comes along, the
initial reaction is to
treat the exception as
exceptional rather
than treat the rule as
potentially faulty.”
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8. “Wherever you go,
what matters less is
what you are looking
at, but how you
have committed to
see”
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9. Photo
“There comes a point when
additional options cease to
add value. Hyper-mature
categories are running to
stand still... And consumers
still aren’t satisfied”

10. “Differentiation is a way of thinking.
It’s a mindset. It’s a commitment. A
commitment to engage with people –
not in a many to which they are
merely unaccustomed but in a manner
that they will value, respect and yes,
perhaps even celebrate.”
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11. “When the category
becomes a blur – it’s
hard to remember
what particular
brands stand for.”
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12. “There are two kinds of
difference. There is a
kind of difference that
says nothing, and there
is a kind of difference
that speaks volumes.”
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13. “When you decide to eliminate
scepticism as an option... You give
improbabilities an opportunity to
transform into possibilities.”
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14. Curated by FundingKnight,
A peer to business lender determined to be different.
Businesses apply to borrow... Real people screen
loans & assign a risk rating... Lenders bid for loans in a
reverse online auction... And invest as much or as
little as they like... One loan is made up of lots of
lenders... Who each build their own portfolio. If they
need cash, they can sell on parts of their investment,
Using our online marketplace.

16. All quotes used, with permission, from Different.
Escaping the Competitive Herd,Youngme Moon.
Different. By Youngme Moon