This document outlines 9 rules for effectively managing brand pages on Facebook based on an analysis of over 1000 posts from 30 international brands. The key findings are: 1) Brands that actively manage their community through regular posting, engaging content and community management practices see significantly higher interaction rates than less engaged brands. 2) Regular daily posting, even multiple times per day, drives more interactions than less frequent posting without causing spam issues. 3) Ensuring consistent posting frequency without long breaks maintains interaction rates. 4) Reposting popular content at different times maximizes reach within the fan base. The document provides specific guidelines around optimal posting schedules, content types, and formats tailored for different industries to drive

1. n°2
September 2010
face to facebook #2
Facebook Brand Pages:
How to manage them effectively ?
by
© FullSIX 2010 – Strictly Confidential – All AnatoleReserved – No production or diffusion without written authorisationF: +(33)1 49 68 73 73
www.fullsix.com 157, rue Rights France - 92309 Levallois-Perret Cedex – T: +(33)1 49 68 73 00 –

2. CONTEXT
Brands need to
fight for their share
of attention among
their fans
Interaction with
their fan base is key
to harness the full
potential of
facebook marketing
© FullSIX 2010 – Strictly Confidential – All Rights Reserved – No production or diffusion without written authorisation

3. KEY QUESTIONS
 How can a brand maximize its share of attention in the facebook echo-system ?
 How can they transform this attention into interaction, engagement and
advocacy?
 To have fans is fine. To engage them is better!
 The more you reach new fans and interact with them ( i.e. fans who interact
with you through likes or comments), the more your brand’s posts appear in
their News Feeds
To better understand how to engage fans on Facebook, we need to
analyze the driving factors of fans interaction and engagement levels
© FullSIX 2010 – Strictly Confidential – All Rights Reserved – No production or diffusion without written authorisation

4. APPROACH
From Facebook Brand Pages Analysis to Community
Management Rules
© FullSIX 2010 – Strictly Confidential – All Rights Reserved – No production or diffusion without written authorisation 4

5. ANALYSIS METHODOLOGY
 The brands’ selection is based on the following criteria:
 Worldwide awareness
 Broad range of number of fans
 Broad range of posting frequency
 Analysis of over a 1000 posts (the last 35 posts from 30
international brands)
 For each brand, the analysis was based on:
 The « interaction rate »:
> (number of likes + number of comments) per 1000 fans per month
> This interaction rate can be applied to a brand or to a single post
 Frequency of Posts
 Type of Post Content (news, connect, contest, promotion..)
 Learnings of our research were completed by a study from Vitrue,
US leader in fan page management solutions
© FullSIX 2010 – Strictly Confidential – All Rights Reserved – No production or diffusion without written authorisation 5

6. ANALYSED BRANDS
© FullSIX 2010 – Strictly Confidential – All Rights Reserved – No production or diffusion without written authorisation 6

7. Best performing Brands generate far more interactions than
the ill-performing ones
 Top 5 brands generate 37 times more interactions than bottom 5
 Nike’s interaction rate is 100 times better than Ray Ban’s
 Why ?
140
120
100
80
60
40
20
0
Interaction Rate (Total Interactions/ 1000 Fans/ Month)
© FullSIX 2010 – Strictly Confidential – All Rights Reserved – No production or diffusion without written authorisation 7

8. THE 9 RULES OF
BRAND PAGE MANAGEMENT
www.fullsix.com 157, rue Anatole France, 92309 Levallois-Perret Cedex – T: +33 1 49 68 73 00 – F: +33 1 49 68 73 73

9. Rule #1: A pro-active and professional animation of your
Brand Page will maximize interactions with your
community of fans/likers
 Obviously, the interaction rate varies from industry to industry as
some generate more interest than others
 On average, CPG Brands generate 3 times more interaction than Fast
Foods, whatever the type of post.
 But this does not explain a 35 times difference…
© FullSIX 2010 – Strictly Confidential – All Rights Reserved – No production or diffusion without written authorisation 9

10. Rule #1: A pro-active and professional animation of your
Brand Page will maximize interactions with your
community of fans/likers
 Good Community Management practices explain huge differences of
interaction rates between brands
 Within the same industry (fashion for instance), the interaction rate varies
by 25 times between Victoria’s Secret and Ray Ban, 4 times between
H&M and Gap
 The difference is clearly related to community management practices
Interac4on
Rate
Number
of
Fans
(Interac4ons/
1000
Fans
Brand
Industry
(at
4me
of
analysis)
/
Month)
Victoria's
Secret
Fashion
3237062
27,31
H&M
Fashion
1980521
16,94
Levi's
Fashion
428887
10,24
Diesel
Fashion
438294
5,62
GAP
Fashion
565409
3,97
Ray
Ban
– Strictly Confidential – All Rights Reserved – No production or diffusion without written authorisation
© FullSIX 2010 Fashion
972526
101,11

11. Rule #2. Don’t be afraid to post several times a day, with
once a day as a minimum
 Interaction rates per post are comparable whatever the frequency
of posting
 If a Brand posts often, it generates much more interactions:
posting 4 times/day vs 2 times/week generates up to 10 times
more (80 interactions vs 8 per 1000 fans )
 We cannot identify any « spam » effect up to 4-5 times a day
Every
6
Less
oVen
hours
or
Between
6
and
Between
1
day
Between
1
week
and
1
than
once
Pos4ng
Frequency
(F)
more
oVen
24
hours
and
7
days
month
per
Month
Average
Interac4on
rate
(%
of
interac4on/post/1000
fans)
0,09%
0,09%
0,11%
0,13%
0,11%
Average
number
of
Posts
per
Month
120
60
8
4
1
Average
number
of
80
47
interac4ons/month/1000
fans
Rights Reserved – No production or diffusion
© FullSIX 2010 – Strictly Confidential – All
8
without written authorisation
5
1
11

12. Rule#3: Ensure regular posting frequency and do not stop
posting for long periods of time
Pringles Interaction Rate per post – March 2009/June 2010
0,0045
0,0040
0,0035
0,0030
0,0025
0,0020
Interaction Rate
0,0015 First break: 2 months
Second break: 6 months
Interaction rate
Interaction rate
0,0010 divided by 3
divided by 10
0,0005
0,0000
© FullSIX 2010 – Strictly Confidential – All Rights Reserved – No production or diffusion without written authorisation

13. Rule #4. Re-post key contents several times at different
hours to maximize its reach
 Posting once is not enough, it generates a limited reach among the
fan base
 The Clinique example shows that the top 3 « interacted »
publications are the same post
 Reposting several times your most « interacted » publications is
recommended: their interaction rate will remain high because they
will reach fans who have probably not seen the first ones.
Clinique – Nb of feedbacks per post
© FullSIX 2010 – Strictly Confidential – All Rights Reserved – No production or diffusion without written authorisation

14. Rule #5. All days do not generate the same level of
interaction…and this varies industry by industry
 Overall, week days are more effective than weekend days
 Friday gets the most engagement per fan than Saturday with 64% more shares,
likes and comments; and 13% more than Saturday
 Friday is only 7% more effective than Monday and 3% more than Tuesday and
Thursday.
© FullSIX 2010 – Strictly Confidential – All Rights Reserved – No production or diffusion without written authorisation

15. Rule #5. All days do not generate the same level of
interaction…and this varies industry by industry
 Most effective days vary by industry:
For CPG, Thursday is: For Fast Foods, Wednesday is
• 136% more effective than Wednesday • 34% more effective than Sunday;
• 18%more than Saturday. • 156% more effective than Saturday
• 51% more than Sunday • 147% more effective than Tuesday.
© FullSIX 2010 – Strictly Confidential – All Rights Reserved – No production or diffusion without written authorisation

16. Rule#6. Time of day matters but also varies from industry by
industry
 Overall, posts made before noon are more effective than posts made
after noon
 On average posts made before noon get 65% more engagement for the
20 analyzed brands
© FullSIX 2010 – Strictly Confidential – All Rights Reserved – No production or diffusion without written authorisation

17. Rule#6. Time of day matters but also varies from industry by
industry
 Specifically, interaction of posts based on time of day varies by
Industry and Brand.
CPG- Consumer Packaged Goods: QSR- Quick Service Restaurants:
Posts made before noon get 21% more Posts made after noon get 12% more
engagement than posts made after noon. interaction than in the morning.
© FullSIX 2010 – Strictly Confidential – All Rights Reserved – No production or diffusion without written authorisation

18. We have identified 16 different types of content that Brands
are using to manage their Pages
 There are 16 different types of post content, that are more or less used by the
analyzed brands as shown by the analysis of the « share of brand usage »
16%
Usage rate (% of usage among the 1000+ analysed posts)
14%
12%
10%
8%
6%
4%
2%
0%
 These different types of posts can be included within 6 different « fan
management objectives »
Fan Management Objectives
(% of posts per objective)
 CELEBRATION : 3 %
 CONVERSATION: 21 %
 INFORMATION: 29 %
 STATUS/EXCLUSIVITY: 34 %
 LEAD GENERATION: 2 %
 BRAND VALUES: 6 %
© FullSIX 2010 – Strictly Confidential – All Rights Reserved – No production or diffusion without written authorisation 18

19. Rule #7. Make sure you identify which types of content generate
more interaction for your brand.
Rule #8: Get the right balance between your Brand short term
marketing/commercial activity, your Brand heritage and values and
the celebration of your fans activities
Highly Interacted (share of
total interactions) Types of Content Mapping
‘High potential’: Are underused as 35% of total interactions for only 5%
14% External
News
of posts
12% Fan Kudos History ‘Brands Favourites’ : both highly used and effective to generate
interactions
10% Feedback
Product
Promotion
8%
‘Good Campaign
potential’
6%
App Sale Event Connect
Website Star
4% Connect Brand
Festival News
CSR
‘Underperformers’ : Highly used (39% of posts)
2% but do not generate much interaction (14% of
interactions) Highly Used
Misc. (share of Brand usage)
0%
0% 2% 4% 6% 8% 10% 12%
© FullSIX 2010 – Strictly Confidential – All Rights Reserved – No production or diffusion without written authorisation
14% 16% 19

20. Rule #9. Make efforts to create remarkable and exclusive
content in an optimised form
 Generate exclusive/interesting day-to-day content (videos, articles…)
that is not limited to marketing campaigns
 Make sure the posts are written (attention grabbing headlines) and
illustrated with visuals (key visuals) to maximise their « stopping
power »
 Posts supported by images are more interacted than videos or text-
only
• Image posts received 22% more
engagement than video posts.
• Image posts received 54% more
engagement than text posts.
• Video posts received 27% more
engagement than text posts.
© FullSIX 2010 – Strictly Confidential – All Rights Reserved – No production or diffusion without written authorisation

21. Rule #9. Make efforts to create remarkable and exclusive
content in an optimised form
 Type of Post effectiveness also varies industry by industry
CPG Brands QSR Brands
Image posts= 2x interaction than text-only Image posts= 3x interaction than video
posts postsVideo posts= 0.5x interaction than
Text-only posts= 2x interaction than video text-only posts
post.
© FullSIX 2010 – Strictly Confidential – All Rights Reserved – No production or diffusion without written authorisation

22. Are brands implementing these rules ?
Top 5 implement a minimum of 5 of the rules while bottom 5 brands implement only a
maximum of 3 rules
www.fullsix.com 157, rue Anatole France - 92309 Levallois-Perret Cedex – T: +(33)1 49 68 73 00 – F: +(33)1 49 68 73 73

23. NIKE
FOOTBALL-­‐
RANKED
1/30
-­‐
RULES
FOLLOWED:
5
Nike
Football
is
a
specific
brand
example
which
has
achieved
extremely
high
interac6on
rates
by
pos6ng
regularly
and
frequently.
Nike
has
been
successful
in
iden6fying
the
content
categories
which
are
most
effec6ve
in
genera6ng
interac6on
Sr.
No
Rule
Yes/No
1
Community
Manager
Yes
2
Frequent
pos6ngs
Yes
3
Regular
Pos6ngs
Yes
4
Re-­‐pos6ng
important
content
No
5
Focus
on
proven
successful
types
of
Yes
content
6
Balance
between
short
term
No
commercial
brand
info
and
rela6onal
posts
7
Crea6ng
remarkable
posts
Yes
(
Great
6tles
an
d
visuals)
Types
of
Content
Number
of
Fans:
1651461
Count
of
Post
Average
6me
between
posts:
0.5
days
20
13
Interac6on
Rate
(
Total
Interac6on/1000
fans/Month)
:
1
1
117
External
News
Star
Connect
Feedback
Contest

24. NBA-­‐
RANK
2/30
-­‐
RULES
FOLLOWED:
6
NBA
generate
high
interac6on
thanks
to
its
rigour
in
following
the
rules
iden6fied.
Its
pos6ng
is
regular
and
frequent
as
well
as
focuses
on
successful
types
of
content
while
crea6ng
excep6onal
posts
to
keep
the
audiences
con6nuously
interested.
Sr.
No
Rule
Yes/No
1
Community
Manager
Yes
2
Frequent
pos6ngs
Yes
3
Regular
Pos6ngs
Yes
4
Re-­‐pos6ng
important
content
No
5
Focus
on
proven
successful
types
of
Yes
content
6
Balance
between
short
term
Yes
commercial
brand
info
and
rela6onal
posts
7
Crea6ng
remarkable
posts
Yes
(
Great
6tles
an
d
visuals)
Types
of
Content
Number
of
Fans:
4158582
Count
of
Post
17
Average
6me
between
posts:
0.25
days
7
7
1
Interac6on
Rate
(
Total
Interac6on/1000
fans/Month)
:
107
Brand
News
Connect
Sale
Feedback

25. PLAYSTATION:
RANK
3/30
-­‐
RULES
FOLLOWED:
6
Playsta6on
has
highest
frequency
between
posts
among
our
en6re
sample
set.
The
frequent
posts
and
diverse
and
cap6va6ng
content
keeps
the
consumers
coming
back
and
interac6ng
with
the
Playsta6on
community.
Sr.
No
Rule
Yes/No
1
Community
Manager
Yes
2
Frequent
pos6ngs
Yes
3
Regular
Pos6ngs
Yes
4
Re-­‐pos6ng
important
content
No
5
Focus
on
proven
successful
types
of
Yes
content
6
Balance
between
short
term
Yes
commercial
brand
info
and
rela6onal
posts
7
Crea6ng
remarkable
posts
Yes
(
Great
6tles
an
d
visuals)
Types
of
Content
Number
of
Fans:
2228062
Count
of
Post
Average
6me
between
posts:
0.23
days
23
Interac6on
Rate
(
Total
Interac6on/1000
fans/Month)
:
60
6
4
2
Brand
News
Event
Sale
Connect

26. MINI
COOPER-­‐
RANK
4/30
-­‐
RULES
FOLLOWED:
6
Mini
Cooper
has
well
balanced
content
categories.
Its
high
interac6on
specifically
are
due
to
its
par6cular
focus
on
the
category
‘Feedback’,
which
encourages
the
fans
to
speak
to
the
brand
and
give
their
feedback
and
opinions
to
further
improve
the
Mini
experience.
Sr.
No
Rule
Yes/No
1
Community
Manager
Yes
2
Frequent
pos6ngs
Yes
3
Regular
Pos6ngs
Yes
4
Re-­‐pos6ng
important
content
No
5
Focus
on
proven
successful
types
of
Yes
content
6
Balance
between
short
term
Yes
commercial
brand
info
and
rela6onal
posts
7
Crea6ng
remarkable
posts
Yes
(
Great
6tles
an
d
visuals)
Types
of
Content
Number
of
Fans:
331346
Count
of
Post
14
Average
6me
between
posts:
1.4
days
7
6
5
Interac6on
Rate
(
Total
Interac6on/1000
fans/Month)
:
38
1
1
Feedback
Event
Product
Contest
Connect
History
Promo6on

27. CADILLAC:
RANK
5/30
-­‐
RULES
FOLLOWED:
7
Cadillac
has
a
balanced
por`olio
of
content
categories
with
regular
and
frequent
posts
as
well
as
repos6ng
important
contents.
Cadillac
follows
all
seven
rules
and
is
consequently
one
of
the
top
few
brands
in
terms
of
interac6on
rate.
Sr.
Rule
Yes/No
No
1
Community
Manager
Yes
2
Frequent
pos6ngs
Yes
3
Regular
Pos6ngs
Yes
4
Re-­‐pos6ng
important
content
Yes
5
Focus
on
proven
successful
Yes
types
of
content
6
Balance
between
short
term
Yes
commercial
brand
info
and
rela6onal
posts
7
Crea6ng
remarkable
posts
Yes
(
Great
6tles
an
d
visuals)
Count
of
Post
Number
of
Fans:
168475
Count
of
Post
11
Average
6me
between
posts:
2.5
days
9
4
4
3
1
1
1
Interac6on
Rate
(
Total
Interac6on/1000
fans/
Promo6on
Website
Connect
App
Event
Feedback
Campaign
History
Product
Month)
:
32

28. REESE:
RANK
26/30
-­‐
RULES
FOLLOWED:
3
Reese
is
a
great
example
to
illustrate
that
while
balancing
short
term
commercial
brand
informa6on
and
rela6onal
posts
is
good,
it
is
impossible
to
achieve
success
on
Facebook
without
keeping
regular
contact
with
fans.
Sr.
No
Rule
Yes/No
1
Community
Manager
Yes
2
Frequent
pos6ngs
No
3
Regular
Pos6ngs
No
4
Re-­‐pos6ng
important
content
No
5
Focus
on
proven
successful
types
of
Yes
content
6
Balance
between
short
term
Yes
commercial
brand
info
and
rela6onal
posts
7
Crea6ng
remarkable
posts
No
(
Great
6tles
an
d
visuals)
Types
of
Content
Number
of
Fans:
3478331
Count
of
Post
16
Average
6me
between
posts:
5
days
11
3
Interac6on
Rate
(
Total
Interac6on/1000
fans/Month)
:
1
1
1
3,61
Connect
Campaign
Contest
CSR
Event
Product
Promo6on

29. BEN
&
JERRY’S:
RANK
27/30
-­‐
RULES
FOLLOWED:2
Ben
&
Jerry’s,
in
spite
of
a
large
number
of
fans,
fail
to
generate
interest
due
to
poor
community
management.
There
is
no
specifically
interes6ng
content
for
the
fans,
the
main
focus
being
its
CSR
ac6vi6es.
Ben
&
Jerry’s
also
lacks
regular
feeds
to
keep
the
consumers
hooked
Sr.
No
Rule
Yes/No
1
Community
Manager
Yes
2
Frequent
pos6ngs
No
3
Regular
Pos6ngs
No
4
Re-­‐pos6ng
important
content
Yes
5
Focus
on
proven
successful
types
of
No
content
6
Balance
between
short
term
No
commercial
brand
info
and
rela6onal
posts
7
Crea6ng
remarkable
posts
No
(
Great
6tles
an
d
visuals)
Number
of
Fans:
1526208
Average
6me
between
posts:
15
days
Interac6on
Rate
(
Total
Interac6on/1000
fans/Month)
:
1,33

30. Mc
DONALD’S
:
RANK
28/30
-­‐
RULES
FOLLOWED:1
Mc
Donald’s
has
extremely
low
interac6on
rates
because
of
lack
of
frequency
and
irregularity
in
posts
and
lack
of
focus
on
any
successful
type
of
content
category.
Sr.
No
Rule
Yes/No
1
Community
Manager
No
2
Frequent
pos6ngs
No
3
Regular
Pos6ngs
No
4
Re-­‐pos6ng
important
content
No
5
Focus
on
proven
successful
types
of
No
content
6
Balance
between
short
term
Yes
commercial
brand
info
and
rela6onal
posts
7
Crea6ng
remarkable
posts
No
(
Great
6tles
an
d
visuals)
Types
of
Content
Number
of
Fans:
2535862
Count
of
Post
5
3
3
Average
6me
between
posts:
24
days
2
2
1
1
1
Interac6on
Rate
(
Total
Interac6on/1000
fans/Month)
:
Promo6on
Contest
Brand
Connect
Fes6val
Event
Campaign
CSR
News
Product
1,32

31. PRINGLES:
RANK
29/30
-­‐
RULES
FOLLOWED:
3
Pringles
has
excellent
focus
in
crea6ng
remarkable
posts
and
focusing
on
successful
types
on
content.
But,
without
regular
posts
and
balance
between
different
content
categories
it
is
not
successful.
Sr.
No
Rule
Yes/No
1
Community
Manager
Yes
2
Frequent
pos6ngs
No
3
Regular
Pos6ngs
No
4
Re-­‐pos6ng
important
content
No
5
Focus
on
proven
successful
types
of
Yes
content
6
Balance
between
short
term
commercial
brand
info
and
rela6onal
posts
No
7
Crea6ng
remarkable
posts
Yes
(
Great
6tles
an
d
visuals)
Types
of
Content
Number
of
Fans:
4596957
Types
of
Content
16
Average
6me
between
posts:
17
days
6
Interac6on
Rate
(
Total
Interac6on/1000
fans/Month)
:
3
1
1
1,32
Campaign
Feedback
Connect
Event
Star
Connect

32. RAY
BAN-­‐
RANK
30/30
-­‐
RULES
FOLLOWED:
0
Ray
Ban
has
the
lowest
interac6on
rate
within
our
sample
size,
primarily
because
of
the
non-­‐applica6on
of
the
rules
and
its
focus
on
miscellaneous
content
unrelated
to
its
brand.
Sr.
No
Rule
Yes/No
1
Community
Manager
No
2
Frequent
pos6ngs
No
3
Regular
Pos6ngs
No
4
Re-­‐pos6ng
important
content
No
5
Focus
on
proven
successful
types
of
No
content
6
Balance
between
short
term
No
commercial
brand
info
and
rela6onal
posts
7
Crea6ng
remarkable
posts
No
(
Great
6tles
an
d
visuals)
Number
of
Fans:
1230104
Average
6me
between
posts:
12
days
Interac6on
Rate
(
Total
Interac6on/1000
fans/Month)
:
1,11

33. Next Steps
 Understand the facts in your industry
 Do the same research and analysis on your industry and your brand,
with a in-depth international benchmark
 Set up an ongoing learning plan
 What is the optimal frequency of posting?
 What is the effectiveness of reposting interesting content and the ideal
number of reposts?
 What are the best days to post on?
 What is the best time of the day to post on?
 What are the best types of content for the brand?
 What should be the ideal split between types of content ?
 What is the best way to optimize form to maximize effectiveness?
© FullSIX 2010 – Strictly Confidential – All Rights Reserved – No production or diffusion without written authorisation 33

34. Going further…
 If you want to know more about this research…
 If you want to know more about Fullsix and its social media/
facebook approach and capabilities…
 If you want to adapt this research and analysis to your
specific brand and category and see how you can
optimise your facebook community management…
…please contact
Frédéric Colas
Chief Strategic Officer, Fullsix Group
colas@fullsix.com
@fredcolas
+33613090326
© FullSIX 2010 – Strictly Confidential – All Rights Reserved – No production or diffusion without written authorisation 34

35. TYPES OF CONTENT
Fan Kudos – Congratulatory messages to brand fans for achieving milestones.
• YAY! YAY! And YAY! Our page is 3 million sexy - and we're celebrating with a limited-edition
panty & want YOU to help us choose the fan-tastic graphic to print on them. – Victoria’s
Secret
• Six million high fives for our 6 MILLION Red Bull Fans!
Connect- Connecting, interacting and networking with fans through various topics of interest.
 Make a wish—and turn it into your New Year’s resolution! Tell us: what’s #1 on your wish
list and how are you going to make it happen? – Clinique
 Happy Monday! : What did you play this weekend? – Playstation
History- Brand History and Stories
 VINTAGE PICK OF THE WEEK: CHECK OUT BRITT EKLAND & PETER SELLERS - 60s
& 70s FAVORITES! – GUCCI
 Memory lane has NEVER looked so sexy! We're celebrating 15 years of sun, swim &
supermodels. How many of your faves can you pick out? – Victoria’s Secret
© FullSIX 2010 – Strictly Confidential – All Rights Reserved – No production or diffusion without written authorisation 35

36. TYPES OF CONTENT
Feedback- Asking brand fans for their feedback, opinions, comments and reactions on
various topics.
 Art and Science has always been integral to our design philosophy. Which do you think
plays a larger role in the design of a car -- Art or Science? - Cadillac
 Are you are Boot, Skinny, Relaxed, or Straight Fit? – Levi’s
Match- Updates relating to matches in various different sports.
• To be crowned the kings of Europe, Inter will have to beat the best.Barcelona return to
the Giuseppe Meazza with a consecutive European final just two games away.
• Camp Nou plays host to another Barca master class. Pedro provides the flair with a lob
from the centre circle.
Sale- Discounts and promotional prices on brand products.
• EXCLUSIVE ONLINE DIESEL BE STUPID TSHIRT SALE UPDATE... – DIESEL
• We've reached $1 billion in online sales, and to thank our customers, we're giving a free
2-piece order of Chocolate Lava Crunch Cakes with online orders on February 14.-
DOMINOS
© FullSIX 2010 – Strictly Confidential – All Rights Reserved – No production or diffusion without written authorisation 36

37. TYPES OF CONTENT
News- Brand news and updates.
 Alice returns to wonderland when Tim Burton's take on the classic tale arrives in
theaters today. In 3D and IMAX 3D! – Disney
 GUCCI ICON-TEMPORARY LONDON NOW OPEN located at 37 Earlham Street,
Seven Dials, Covent Garden, WC2. - GUCCI
Campaign- Updates on new brand campaigns, advertising, and publicity and marketing
campaigns.
 Tout est possible, mais… on vous dit toujours: Ne soyez pas stupide! - DIESEL
 Feeling like the sexiest woman on earth isn't the only perk of shopping VS. Get cash
rewards, first dibs on new products, in-store previews & more with the Angel Card. –
Victoria’s Secret
Festival- Special brand offering on festivals and public holidays.
• Happy Easter! - Best Buy
• Happy Cinco de Mayo, Pop-Tarts™ fans! How are you going to celebrate today?-
Kelloggs
© FullSIX 2010 – Strictly Confidential – All Rights Reserved – No production or diffusion without written authorisation 37

38. TYPES OF CONTENT
CSR- Updates relating to brands’ social initiatives and corporate social responsibility.
 Shock shock horror horror!! When it comes to animal rights, we all know the terrible
reality of how heels are made. A group of intrepidly ingenious individuals are here to
save the day. – Diesel
 It’s Breast Cancer Awareness month. Get inspired to get healthier!- Clinique
Product Promotion- Promotion of new products and new collections.
• Never Hide Films presents this summer's hottest film about being cool - "Reservoir
Walking." – Ray Ban
• On June 6th we’ll be unveiling a new member of the Gillette family – our much
anticipated Fusion ProGlide shaving system! – Gillette
Website- Promotion of brands owned media.
• Hello fans! Please be sure to check out our new “Experience” tab to see videos, share
virtual gifts, download wallpapers and learn more about Cadillac.
• Today on hm.com and m.hm.com (mobile): Project Black Book, new Fashion Video and
Style Guides, new arrivals In Stores Now and much more!
© FullSIX 2010 – Strictly Confidential – All Rights Reserved – No production or diffusion without written authorisation 38

39. TYPES OF CONTENT
Contest- Competitions, challenges or games where fans can participate and win prizes.
 MINI Have you entered the MINI Space Product Design Competition with Fatboy
yet? If not, watch the instructional video for some inspiration:
 He’s one of the fastest players on earth. Who better to test yourself against?You’ll
need rapid pace and agility to truly compete with CR9.Take the challenge on
Facebook – Nike
Event- Brand events, happenings and occurrences.
• Last chance to vote on Movie Awards nominees before tomorrow at noon...click to vote
and make your voice heard!- MTv
• Beauty on the Red Carpet: CHANEL Celebrity Makeup Artists gave Sandra Bullock,
Cameron Diaz, Amanda Seyfried, Rachel McAdams, and Julianne Moore their spotlight-
stealing looks. – Chanel
Star Connect- Brands’ association with celebrities, athletes and other public figures.
• Landon Donovan is our hero... what kind of Levi's should he be wearing? – Levi’s
• The Nike Football Insider in London meeting with Clint Dempsey. We're talking about
some of the things I need to do to make the jump to the pro game. - Nike
© FullSIX 2010 – Strictly Confidential – All Rights Reserved – No production or diffusion without written authorisation 39

40. TYPES OF CONTENT
App- Information about newly launched apps for Apple, Android, Facebook or other
such platforms.
 iTunes 9 User Tip: Access thousands of books with the free iBook app on iPad. –
iTunes
 Getting an iPad today? Check out our new 1969 Stream app! It has lots of stylish
denim photos+videos, plus a cool new way to shop on the iPad. - GAP
Miscellaneous-
• Tips- Our makeup pro offers up some tips & tricks to get that ethereal look for
Spring.- Victoria’s Secret.
• South Park just celebrated its 200th episode. Which one’s your favorite? -
iTunes
© FullSIX 2010 – Strictly Confidential – All Rights Reserved – No production or diffusion without written authorisation 40

41. n°2
September 2010
face to facebook #2
Thank you
by
© FullSIX 2010 – Strictly Confidential – All AnatoleReserved – No production or diffusion without written authorisationF: +(33)1 49 68 73 73
www.fullsix.com 157, rue Rights France - 92309 Levallois-Perret Cedex – T: +(33)1 49 68 73 00 –