Community Management Tools for Facebook

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Presentation of 5 Community Management Tools for Facebook during a Cleverwood Friday Session in February 2011

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Community Management Tools for Facebook

  1. 1. CleverwoodFRIDAY SESSIONS“ Community Management Tools For Facebook ”Christelle Deliens Follow @Cleverwood Use #FridaySession
  2. 2. OOROOK: FIRST FREE COMMUNITYMANAGEMENT TOOL FOR FACEBOOKFAN PAGES.
  3. 3. OOROOK: Installation Easy installation in 2 clicks and less than 30 seconds! 1 2
  4. 4. Oorook: Settings Choose which page to protect and Oorook will automatically scan your fan’s comments Select language for analysis (English – French only)
  5. 5. OOROOK: How it works? Oorook will analyze up to 20 messages/day in the FREE version Email notification when litigious content in posted on a Fan Page
  6. 6. OOROOK: How it works? All the messages included the reviewed messages will appear here. You can choose to delete a post, like it or open the discussion
  7. 7. OOROOK: How it works?Limited statistics in the Free version. Youonly have access in the “Moderation” part
  8. 8. Oorook Functionalities  Oorook will automatically scan your fan’s comments  Bad content can be automatically deleted (not in the free version), Email notification for litigious content  Select Language for analysis (EN-FR only)  Customize your settings ( auto deletion, monitor pictures, videos… : NOT in the FREE version)  Oorook can detect offensive language or spam, manage alterations, variants and common misspellings  Thread reconstruction available  Page admin can reply to fan in the thread  Status uses different colours for intuitive reading  Application provides statistics and way to custom settings  …The FREE version offers essential features and allows you to analyze upto 20 messages per day
  9. 9. Oorook Functionalities
  10. 10. Oorook Functionalities
  11. 11. Oorook Functionalities
  12. 12. To summarizeThe Oorook Business version:Offers advanced functionalities like the auto-deletion of bad content the possibility to interact with fans from the moderation console the possibility to export statisticsThe Oorook Premium Version: Fan’s questions identification from your wall. You can answer them in the tab “to be answered” Automatic deletion of posts and comments with critical status Possibility to schedule your posts on your page’s wall (publish this post on this given day at this specific time, multi publication for a same post…) Statistics for fan’s activity and engagementThe Free Version:The free version offers essential features and allows you ton analyze up to 20messages per day
  13. 13. HYPER ALERTS: FREE EMAIL ALERTSNOTIFICATIONS FOR FACEBOOK FANPAGES
  14. 14. What’s HyperAlerts ?
  15. 15. How to add an Alert?
  16. 16. Email notification setting
  17. 17. Email notification settingYou can add as many alerts as you like, and event multiple alerts for thesame page. Maybe you want an alert immediately, as well as a weekly reportof all activity.The “own content” checkbox means comments and posts by the pageadministrator. You will only get alerts on posts newer than one month.
  18. 18. Email notification When you receive an alert, you can click on “view whole post” and you are redirected to the conversation on Facebook You can’t answer via the email received or via the site
  19. 19. POSTLING: TOOL TO MANAGE YOURSOCIAL MEDIA PRESENCE
  20. 20. What’s Postling ?
  21. 21. Manage your brand: Add account
  22. 22. Manage your brand: Dashboard
  23. 23. Manage your brand: Stream (Twitter)
  24. 24. Manage your brand: Analytics The Analytics Dashboard is only available to Postling Plus or Postling Premium subscribers. Functionalities: • A graph showing the number of daily posts, comments, reviews, and tracking results over time. • An easy way to see the relationship between posts published and comments or mentions. • The total number of posts, comments, reviews, and tracking results for the selected time period.
  25. 25. Manage your brand: Published Posts
  26. 26. Manage your brand: Drafts & Scheduled Posts
  27. 27. Manage your brand: Comments
  28. 28. Manage your brand: Reviews & TrackingPostling allows you to track the reviews people write about your businessthat are published on sites like Yelp and CitySearch. You can also monitorthe web in real-time or via RSS.
  29. 29. Email Notification In the free version, you will receive a daily digest containing all the comments, reviews and tracking results happened during the day. When you click on “View all”, you are automatically redirect into the Postling interface.
  30. 30. What can we do with Postling? Publishing all in one place Schedule your posts in advance Stay on top of comments Know your stats Connect multiple users to your accounts Wake up to an email summary Track your business and your competitors Instant email alerts of comments
  31. 31. 3 Versions available
  32. 32. GRAPH-O-METER: FREECOMMUNITY MANAGEMENT TOOL
  33. 33. What’s Graph-O-Meter ?Graph-O-Meter is a free tool allowing you to check comments posted on fanpages and see how often fans interact with your brand.You can use it simply by login with your Facebook account
  34. 34. How it works? 1 2 3 1 You can easily see your fans growth since last connection • Posts & comments by fans posted on the wall, links, photos, videos 2 • All the pages you administer have the same menu 3 You can choose to show statistics from last 1 hour, 12 hours, 24 hours, 7 days or 30 days
  35. 35. FunctionalitiesWhen hovering the mouse over the fan name, you can see how often a faninteract on your fan page.You can like a post, delete it or open the discussion into FacebookGraph-O-Meter also allow you to export data in a .csv file
  36. 36. FunctionalitiesOne of the best functionality of this tool: you can easily see which fan arethe most active on you fan page with this fans ranking.Negative point: No email notification when someone post/comment onyour wall
  37. 37. FACEBOOK: NEW FUNCTIONALITIESFOR FAN PAGE ADMIN
  38. 38. Switch ProfileFacebook now allow us to switch easily betweenour profile and the page we manage by clicking on“use Facebook as”. You can then act like if you havea Facebook profile.It means that now you can be notified whensomeone like/post/comment your publication.
  39. 39. Friends & Comments notification
  40. 40. Moderation settings You can add comma- separated keywords to the "Moderation Blocklist". When users include blacklisted keywords in a post and or a comment on your Page, the content will be automatically marked as spam.Facebook will blockthe most commonlyreported words andphrases marked asoffensive by thebroader community.• Possibility to add specific keywords to the blocklist.• You can choose a level of profanity level (None, Medium, Strong)
  41. 41. Cleverwood is your New Media Consulting partner, providing expertise, knowledge and consulting services for Social Media, Web, Mobile, Interactive Television and emerging channels. And tweets down here Summary over here Thank You Christelle Deliens Christelle.deliens@cleverwood.be Pic’s will be here @christelle501 Slides will up be thereCleverwood is a trademark of Fair Wood Ventures sprl/bvba

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