Doing business in China and how to protect your products Wednesday 28th May 2014 Fruytier Academy in cooperation with Schinders Law and Dragons Businessclub

1. Doing business in China
and how to protect your products
Wednesday 28th May 2014
Fruytier Academy in cooperation with
Schinders Law and
Dragons Businessclub

2. Programme
2.45pm Introduction the Netherlands vs. China
Ms. Nga Yau Wong
3.00pm IP protection before going abroad
Mr. Marten van Hasselt
3.45pm Short break
4.00pm IP protection in China
Mr. Henry Liao
4.45pm Q&A
5.00pm Drinks and finger foods

3. Nga Yau Wong
Senior Associate
Expertise:
• Intellectual Property, Corporate issues
• International Contracts
• Litigation

4. Marten van Hasselt
Senior Associate
Expertise:
• Intellectual Property
• Contract law
• Litigation

5. Henry Liao
Managing Partner
Expertise:
• Intellectual Property
• Mergers and Acquistions
• Foreign direct investments

6. Typical Dutch
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7. Confucius
• Always looking for Harmony:
win-win situations
• Respect for authority
• Trust
• Guanxi: connections
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8. Pitfalls and tips
• Who is your contracting party
and does the company really
exist?
• Limited time in China?
• Language problems?
• Negotiations leading to a final
contract?
 Business license of the
company, legal representative,
use of guanxi
 Patience, spend time on
dining, drinking and singing
 Use your own interpreter
 Expect always to negotiate, a
‘final’ contract is always open
for renegotiations
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9. Business entities
• Representative Office
• Wholly Foreign Owned Enterprise (WFOE)
• Foreign Invested Commercial Enterprises (FICE)
• Joint Venture
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