The document discusses strategies for using technology to drive social change. It argues that the strategy for social change is more important than the technology. It emphasizes that in order to reach everyone, multiple platforms must be used, starting with the ones already used by the people who need to be heard. The technology chosen will define the system by determining who is listened to, what works, how power is distributed, and how people have to adapt to participate. Inclusive change requires engaging people where they are, building trust over time, and asking how to improve.

1. PLATFORMS
FOR CHANGE
AUGUST 2016

2. TECHNOLOGYFORSOCIALCHANGE
DEPENDSMOREONTHESTRATEGY
FORSOCIALCHANGE
THANTHETECHNOLOGY

3. WHO
DO YOU WANT TO
REACH
WHAT
DO THEY NEED TO DO
HOW
WILL YOU CREATE
VALUE AND TRUST
Change doesn't
happen just by telling
everyone to do
something differently.

4. Inclusion&Equity
in
Decisionmaking
Efficiency &
Distribution of
Services
SolveZZZ
I believe social change comes from building

5. HOW MOST SYSTEMS COMMUNICATE

6. HOW SERVICE DELIVERY SYSTEMS COMMUNICATE
PROVIDERSUSERS MANAGEMENT GOVERNANCE

7. Socialchangetechnologyframes
howwestructurecommunication
andwhogetsheard.
Notbecauseit'shardtospeak,
becauseit'shardforsystemsto
learntolisten.

8. Communication Is Infrastructure

10. But who does it serve?
Communication is only
one kind of
infrastructure.

11. Power Infrastructure

12. DataInfrastructure

13. LegalInfrastructure

14. EducationInfrastructure

15. LegalInfrastructure

16. MEETING PEOPLE WHERE THEY ARE
S O C I AL C H AN G E S T AR T S B Y

17. Where are people?

18. of people worldwide have ever connected to the
Internet
>40%

19. LESSON:
IT'S NOT EASY TO
CONVINCE PEOPLE TO
ADOPT A NEW APP OR
PIECE OF TECHNOLOGY
4THE AVERAGE NUMBER
OF APPS USERS SPEND
75% OF THEIR TIME ON

20. THE AVERAGE NUMBER
OF APPS USERS SPEND
75% OF THEIR TIME ON

21. THE AVERAGE NUMBER
OF APPS USERS SPEND
75% OF THEIR TIME ON

22. Whenyouchoosea
technology,youarechoosing
whotolistento.
Thataffectswhatworks.

23. Systems Change

24. Access defines representation.
Indicators define priorities.
Routing defines power.
Algorithms define decision-making.
Visualizations define understanding.
Reporting defines accountability.
Technologyisnotanadd-on,itdefinesthesystem.
Everytechnologydecisionisaboutpower.

25. So. Technology can
create an opportunity
to change power.

26. Buteverytimewebuilda
systemoranapplication,wetell
peopletheyhavetolearntodo
thingsourwaybeforetheyget
whattheywant.

27. That'snotinclusive.

28. YOUNG WOMEN MINORITIES RURAL
THIS IS ESPECIALLY TRUE FOR:

29. So. How do you choose a
platform that reaches
everyone?
You don't.

30. Usemultipleplatforms,starting
withtheonesalreadyusedbythe
peoplewhoneedtobeheard.
Teachthesystemsyouwantto
changetolistentoeach,
together.

31. Have a business model.
Engagement is never truly
free (time, data, & battery)
make sure that success is
sustainable.

32. Build trust through repeated,
transparent engagements.
Then ask the people you've
reached how to improve.

33. HOW TO GET STARTED WITH FRONTLINESMS
CLOUD.FRONTLINESMS.COM
CONTEXT DRIVES EVERYTHING.
PLATFORM CHOICES ARE PEOPLE CHOICES
DEFINE WHAT SUCCESS LOOKS LIKE
ENGAGE. LISTEN. IMPROVE. REPEAT.
HAVE A SUSTAINABILITY PLAN
TAKEAWAYS

34. THANK YOU
SEAN@FRONTLINESMS.COM