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Introduction to context centric design


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Designing digital experiences for a complex world

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Introduction to context centric design

  1. 1. Context-Centric Design designing digital experiences for a complex world TECHTRANSFORMED
  2. 2. TECHTRANSFORMED by: doteveryone
  3. 3. TECHTRANSFORMED We’ve spent a lot of time speaking to people in order to understand their experiences in our digital world
  4. 4. TECHTRANSFORMED We wanted to turn these insights into useful ideas for designers of technology who want to make great products not just for their users, but for the communities and the world we all live in as well
  5. 5. TECHTRANSFORMED We hope we can inspire ingenuity and encourage bolder ways of thinking about how products are experienced and used in our rapidly changing world
  6. 6. From Our Research by: doteveryone
  7. 7. People don’t understand the digital economy and the technologies they interact with everyday How personal information is collected How prices can vary How adverts target you How products and services are paid for Where news comes from Doteveryone’s research into the Digital Understanding of the UK public found a lack of understanding in.. Digital Understanding
  8. 8. This has led to a general unease and distrust in how technology is shaping our lives
  9. 9. How has the internet affected you as an individual How has the internet affected society People experience the internet both as individuals and as members of society. The benefits they see in these contexts are very different:
  10. 10. 19% 69% 36% 31% 61% 19% 56% 72% If an online retailer began offering free 1-day delivery for lower income families in my community, but this resulted in local shops closing down If my local Council made cost savings by transferring all their services online and reduced my Council tax as a result, but this meant that some members of the community found it difficult to access these services If my bank put more investment into protecting their customers from fraud and cyber crime, but this meant that they had to close down my local branch to cover these costs If a delivery driver is made redundant from full-time employment, and the only work now available is with an online delivery company, with no guaranteed hours NET: Acceptable NET: Unacceptable People have varying views on the acceptability of the trade-offs technology has introduced to the world around them
  11. 11. Positive Negative 78% 69% 61% 74% 69% 66% 53% 66% Making people less likely to speak to each other face to face Helping shops and businesses sell their products or services Helping shops Children and young people learn Helping people to access products and services Making local shops and businesses compete against large companies who are able to offer the same products and services online Making it harder to encourage children and young people to play outside and exercise Helping people communicate and keep in touch Making it easier for criminals to access and scam people online But many are able to understand that the positives and negatives of the internet are flip-sides of the same experience
  12. 12. These findings show that people experience technology with other people. Within their communities. Within their jobs. People don’t only experience technology between themselves and their screens. Which is why we need to design for technology in context
  13. 13. Given the massive potential impact digital technologies can have, they must be designed for their role in the world we all live in
  14. 14. Case Study: The effect of ride-sharing services on public transportation Researchers from the University of Kentucky have found the introduction of ride-hailing services have had a drastic impact on cities across the United States. Other studies, like one by San Francisco's county transportation authority, have found that ride-hailing services also increase traffic congestion. The original goal of many of these services was to improve travel experiences for individuals. But their rapid introduction into cities has led to massive changes to public services and the overall experience of living there - in ways that have been both good and bad. Designers thinking about users only when they interact with a product has led to blindspots in design, and technology that has unintended societal consequences
  15. 15. This aligns with other movements within design Human centred design Inclusive design Relational design Macro/Micro design Ecosystem design Transformation design Designing for an individual user can quickly become problematic. For example, take someone who is in need of care. If we were to only question their needs, we may ignore the needs of the wider system of family, carers and institutions that they rely on, which actually leads to the needs of the original user not being met. Many other movements have recognised the imperative to go further than user needs as we define them today. Contextual design TECHTRANSFORMED
  16. 16. Contributors & permissions Doteveryone Doteveryone is an independent think tank that explores how technology is changing society, shows what responsible technology can look like, and catalyses communities to shape technology that serves people better. TECHTRANSFORMED This resource was created by: Sam Brown, TechTransformed Programme Manager James Barclay, Designer Based on research and ideas from: Doteveryone’s Catherine Miller (@radiocatherine), Rachel Coldicutt (@rachelcoldicutt), Hannah Kitcher (@HanKitcher), Cassie Robinson (@CassieRobinson) Permission to share This document is published under a creative commons licence: Creative Commons AttributionShareAlike 4.0 International (CC BY-SA 4.0) Registered Charity: 1146972 Doteveryone is registered in England and Wales Company No: 06960661
  17. 17. TECHTRANSFORMED by: doteveryone