This document outlines the tasks and assessments for Unit 3: Introduction to Professional Practice. Students will research career opportunities and progression paths in the creative media industry. They will create an illustrated sector guide, conduct practitioner research, and draft a five-year career plan. Throughout the year students will complete production logs and self-evaluations to develop professional skills like time management, collaboration, and organizational abilities. An end-of-year review will require students to assess their growth and set goals for further improvement in the coming school year.

1. Unit 3: Introduction to
Professional Practice
Job Roles and
Working in the Creative Media Production Industry

2. Introduction to
Professional Practice
• Unit 3 is designed to introduce the variety of roles,
responsibilities, employment and progression opportunities
available in this sector, Media Production.
• As such you will be investigating your own options, methods of
work and planning for the future.
• Assessment in this unit is from set assignments and the
cumulative production journal at the end of the year.
• It is therefore important that you not only track the process of
how you have worked in each project, but also how you have
developed over the year

3. Assessment criteria/Task List
1. Understand progression
opportunities within the
creative media sector.
1.1 Locate, access and use
information to support
own development.
- Illustrated sector guide
- Practitioner research file
- Five Year Plan
2. Understand the skills
needed to pursue a career
in the creative media
sector.
2.1 Critically evaluate a range
of working practices and
methods.
- Music Video Process Log
- End of Year Review
2.2 Apply knowledge of
working practices to
support own
development.
- Music Video Process Log
- End of Year Review
3. Be able to carry out roles
and responsibilities
consistent with
professional practice.
3.1 Organise self and work
to meet deadlines and
targets.
- End of Year 1 review
3.2 Demonstrate
consideration and
professionalism in working
with others.
- End of Year 1 review

4. Task 1: Illustrated Sector Guide [1.1]
Research a sector of the industry that you are interested in working in [e.g. film
production, TV, radio, graphic design, etc]. Use the information you find to produce an
illustrated guide to that sector. Include facts about employment, skills needed,
workforce information, etc.
Task 2: Practitioner Research File [1.1]
Within your chosen sector identify someone who is a notable practitioner and produce
a fact file about them. Research their journey to where they are now; look at
education, experience, skillset and look for insightful quotes about them and by them
to build a picture of who they are and how they work.
Task 3: Five Year Plan [1.1]
Produce a plan taking into account where you are now, what you will need to do next
and how to go about that in the next 5 years. Outline educational requirements
[college, University, courses, etc], experience you will need/would like to gain and
personal development that will be necessary to you in your future plans.

5. Task 4: Music Video Process Log [2.1, 2.2]
Complete the Music Video Process Log to evidence how you worked technically during
the Music Video production phase. Screenshot and explain how you managed to get
your production finalised.
Task 5: End of Year Review [2.1, 2.2, 3.1, 3.2]
Produce an end of year review looking at how you have worked across the year,
considering each stage of production, which productions have worked/not worked,
how you have managed your time, what skills you have developed, how you have
worked with others and how you organised your time, resources and equipment
throughout the year. You should then produce an action plan for Year 2 selecting 5 key
areas you wish to focus on to develop further.

6. Illustrated Sector Guide

7. Task 1: Illustrated Sector Guide [1.1]
Research a sector of the industry that you are interested in working in [e.g.
film production, TV, radio, graphic design, etc]. Use the information you find to
produce an illustrated guide to that sector. Include facts about employment,
skills needed, workforce information, etc.

8. What we want from you is research in to the part of the media industry that you are
most interested in. That could be films, magazines, video games, television,
journalism… whatever you are interested in.
Find out about that industry. What jobs roles are available? What skills do people
need to work in that industry? What level of education is needed? How diverse, or
not, is the industry?
We want some good facts and figures that you can take and then use in your
illustrated guide.
Write down the information that you find, and keep a record of where you found it.
It’s best to get lots of research, and then pick the most useful information from that.

9. When making your illustrated guide, think carefully about all the elements
involved.
A good guide will have:
• Concise information
• Consistent image style
• Clear, consistent typography
• A coherent colour scheme
All of these elements need to work together to create your guide.

11. Practitioner Research

12. Task 2: Practitioner Research File [1.1]
Within your chosen sector identify someone who is a notable practitioner and produce
a fact file about them. Research their journey to where they are now; look at
education, experience, skillset and look for insightful quotes about them and by them
to build a picture of who they are and how they work.

13. What we want from you is research a specific person that works in the part of the industry
you made your illustrated guide for. Focus on those involved in the production of media,
rather than people who just appear in it.
Find out as much as you can about them, to help you produce your fact file.
We want to know what their education was like, what experience they have and what skills
they have. Find quotes about them. Read about them. Get a good picture of who they are
and how they got to where they are.
Write down the information that you find, and keep a record of where you found it. It’s best
to get lots of research, and then pick the most useful information from that.

14. When making a fact file, think carefully about all the elements involved.
A good fact file will have:
• Concise and relevant information
• Quotes about the practitioner
• Information on their work and achievements
• Background on how they got in to the industry
• What insight you have taken from this that can help you in your
development?
This information can be presented with graphics, typography and a colour
scheme.

15. Martin Tyler:
Martin Tyler is an English football commentator and assistant manager at Woking. He has worked as
a commentator for Sky Sports since 1990, covering the Premier League and UEFA Champions
League, as well as other domestic and international competitions. Tyler had previously
commentated for ITV in the 1970s and 80s.
"After university, I went into market research because it ensured I could still play at weekends.
Despite this, I hated the job, so returned to university in Norwich where I wrote a novel, which was
never published. Yet football was still the most important thing in my life".
"In May 1971 I started a month's trial. It was a fantastic first week to be in football journalism and it
was love at first sight. I lived the perfect life for two years because not having to cover weekend
matches ensured I could continue playing. And, decisively, part of the job was meeting TV
personnel".
"I would advise any aspiring commentator to take a job and make your pitch from the inside.
Throughout 1974 I sat on gantries alongside Brian Moore, warbling into my recorder, hoping
someone would listen to it. Then I got word that Southern Television needed a commentator".
However, Brian Moore was still there and when the chance came to be number one myself at BSB in
1990 I seized the opportunity, despite some reluctance. And luckily Sky Sports employed me after a
year, when BSB hit financial difficulties, where I remain to this day.
"After broadcasting for 30 years, I was recently named the Premiership's commentator of the
decade, but the job would be difficult without the information people inside football entrust me
with. Yet today, it is much easier to become a commentator since there are so many outlets to
broadcast on".

17. 5 Year Plan.

18. What are you currently doing to pursue a career in your chosen field?
I am currently doing a course in
Media as it can give me certain
skills that I would need on a
sports Journalism course, editing
etc. I also watch a lot of sports in
my free time so that I am
constantly improving my
knowledge on sports so that I
would be fully equipped for the
course.

19. What do you plan to do next in the pursuit of your chosen field?
I am planning on going to University to do a
course for Sports Journalism, but I might look
for an apprenticeship at a place like sky sports
or bt sports if there is an opportunity to.

20. Select at least three potential University courses that would help you further your career aims. You should state
what the course is, which university it is run by, the entry requirements and why you think it would help you.
https://www.ljmu.ac.uk/study/courses/undergraduates/2022/sports-journalism - This is a university in Liverpool which runs a 3-year
course in Sports Journalism.
"Study and work in Liverpool Screen School's £38 million Redmonds Building, giving you access to state-of-the-art facilities including
editing suites, newsrooms, radio sound studios and a TV studio"
"opportunities to undertake work placements with leading media outlets and sports clubs".
"learn how to be a professional journalist, within a School which has a great reputation for its links to industry and high-quality
graduate training".
https://courses.hud.ac.uk/2022-23/full-time/undergraduate/sports-journalism-ba-
hons?utm_source=google&utm_medium=cpc&utm_campaign=uoh-paidsearch-undergraduate-musichum-2021-
s07&gclid=CjwKCAjw2bmLBhBREiwAZ6ugo4nYowwQgfI3kDizefH8Dt-9tEX4qsneSE-NmgGGtgq9rqWSccHT8RoCnhwQAvD_BwE - This
is a university in Huddersfield which runs a 3-year course in sports Journalism – This course offers a range of sections to learn from as
well as Work experience opportunities to be able to make a career in this field.
https://www.uclan.ac.uk/undergraduate/courses/sports-journalism-ba
This is a university in Lancashire which runs a 3-year course in sports Journalism
- This course offers a range of sections to learn from as well as Work experience
opportunities to be able to make a career in this field.
"You could spend an expenses-paid two-week work experience with Chelsea FC,
and we help you arrange placements at football clubs, a variety of sporting
organisations and in television, radio and print newsrooms across the UK."
This would be a very good experience and a good way to get into the industry.

21. What type of work experience do you think you would need to help you in your future career? How might you
be able to find work experience placements? If you could pick anywhere to do work experience, where would it
be and why?
To help my future career, being able to get work experience at different football clubs, news outlets, radio stations
would help get me into the industry as I can learn about what it is like in the industry and could maybe end up with
a job at one of the places if it went well. The university courses that are in the slide above all have opportunities to
get work experience so I would be able to gain good experience from these universities, which could lead me
straight into a job after university. If I could pick anywhere to do work experience, it would probably be at a
football club, The one I would want the most would be with Liverpool as that is the club I support, but I would just
want to get work experience at any club, it wouldn’t matter really who it would be with, if the experience they are
providing me with is a sufficient amount to help me get into the industry.

22. What specific skills do you need to develop? There should be a mix of industry specific skills and also personal
development points. When you identify these, come up with suggestions as to how you might make those
improvements.
To get a job in Sports Journalism, I would need excellent writing skills, quality journalism experience, reading,
interviewing and good research. I would be able to improve these skills massively by going on a course in
University for Sports Journalism.
"It will help you develop several skills which you have to learn about but never put in practice – Writing, reporting,
headline, editing, writing photography and page design."
For personal development points I could possibly look into a larger variety of sports, right now I am very
knowledgeable about football, and know a good bit about boxing and basketball. So, in the future I could look into
more sports and learn more about them, if I do this I would have more of a chance of getting a job as I would
know a lot more about more sports so I could be used in a lot of different sections of a job.

23. In 5 years' time I will…
In 5 years' time I will hopefully be working in
some area of sports media, I am currently
planning on doing a sports journalism course at
university, so I hope I am in this sort of area in 5
years time.

24. End of Year Review

25. Task 5: End of Year Review [2.1, 2.2, 3.1, 3.2]
Produce an end of year review looking at how you have worked across the year,
considering each stage of production, which productions have worked/not worked,
how you have managed your time, what skills you have developed, how you have
worked with others and how you organised your time, resources and equipment
throughout the year. You should then produce an action plan for Year 2 selecting 5
key areas you wish to focus on to develop further.
Complete the following slides to review your year. You can add images if you want to.
You can get screenshots from any part of your previous projects to support your work
on this.

26. Which productions have worked/not worked?

27. How you have managed your time?

28. What skills you have developed?

29. How you have worked with others?

30. How you organised your time, resources and equipment
throughout the year?

31. Produce an action plan for Year 2 selecting 5 key areas you wish
to focus on to develop further.
Area to work on Actions to take