1. Terayon
Communication Systems
August 2015
Fred Wetzel
2002-2003
Learning Highlights
 Business Development
 Channel Management
 Video Processing
Atlanta, GA

2. Business Development
 Business Development Manager, Digital Video Solutions-
reported to Director of Sales
 Negotiated $1MM software contract with Motorola to develop customized
software to fix issues in the field
 Supervised OEM relationship with Motorola
 Managed channel sales through distributors such as Motorola, Megahertz
and Dawnco and partners like Seachange and Concurrent
 Developed channel strategy, pricing plan, service/support program and a
trade-in program
 Provided strategic marketing input including competitive analysis, new
market requirements, product positioning and presentations
 Purchased by Motorola in 2007