Capabilities Overview December 2009 www.conceptpr.net
The Concept Philosophy <ul><li>Mission: Establish client companies as having the vision, expertise, content and products t...
The Concept Advantage <ul><li>Big agency experience, service and results without the big agency hassles, hierarchy and bud...
The Concept Team <ul><li>Samantha Steinwinder – Seattle </li></ul><ul><ul><li>Co-founder and Managing Director. Veteran pu...
Concept Capabilities <ul><li>Corporate </li></ul><ul><li>Strategic positioning </li></ul><ul><li>Executive coaching & visi...
Concept Client Experience <ul><li>Consumer </li></ul><ul><li>Acer </li></ul><ul><li>Archos </li></ul><ul><li>BackFlip </li...
Team Bios <ul><li>Samantha Steinwinder – Seattle </li></ul><ul><li>Veteran public relations executive with 17 years experi...
Team Bios <ul><li>Veronica Skelton – San Francisco </li></ul><ul><li>Seasoned communications professional who has managed ...
Team Bios <ul><li>Darlene Gannon – San Francisco </li></ul><ul><li>Accomplished communications strategist, technology indu...
Team Bios <ul><li>Peggy Dolane – Seattle </li></ul><ul><li>Experienced marketing and public relations professional with a ...
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Concept Capabilities 2009

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Concept Capabilities 2009

  1. 1. Capabilities Overview December 2009 www.conceptpr.net
  2. 2. The Concept Philosophy <ul><li>Mission: Establish client companies as having the vision, expertise, content and products to deliver effective, long-term value to their customers and partners </li></ul><ul><li>Integration : Act as an extension of the company, and trusted advisor on communications initiatives </li></ul><ul><li>Integrity : Ensure honest and direct communication between PR team and client </li></ul><ul><li>Imagination : Deliver effective results through programs tailored to clients’ individual objectives </li></ul>
  3. 3. The Concept Advantage <ul><li>Big agency experience, service and results without the big agency hassles, hierarchy and budget </li></ul><ul><li>Scalable : We have all the resources of larger agencies and can expand or contract our team to fit your projects and needs </li></ul><ul><li>Client Service : We don’t bring in the big guns to win your business – we ARE the big guns! Our clients can contact any one of us at any time and will always have a seasoned professional working with them as a partner </li></ul><ul><li>Committed : This is our own business and our names are associated with it – as a result we have a 0% turnover rate and high client satisfaction ratings </li></ul><ul><li>Cost effective : Senior-level consulting and experience for the cost of an agency account executive </li></ul>
  4. 4. The Concept Team <ul><li>Samantha Steinwinder – Seattle </li></ul><ul><ul><li>Co-founder and Managing Director. Veteran public relations executive with 15 years experience managing and executing on strategic PR programs for some of the technology industry’s most successful companies and products </li></ul></ul><ul><li>Veronica Skelton – San Francisco </li></ul><ul><ul><li>Co-founder and Managing Director. Seasoned communications professional who has managed the day-to-day PR needs of over 50 consumer and technology organizations throughout the world over the last 15 years </li></ul></ul><ul><li>Darlene Gannon – San Francisco </li></ul><ul><ul><li>Senior Account Executive. Online consumer product champion with broad marketing and event planning experience across the mobile, digital media and Internet markets. </li></ul></ul><ul><li>Peggy Dolane - Seattle </li></ul><ul><ul><li>Account Manager. Avid social media maven with a busy life on Twitter, StumbleUpon, Digg and personal and business blogs, combines traditional marketing with Web 2.0 savvy. </li></ul></ul><ul><li>Allison Vano – San Diego </li></ul><ul><ul><li>Co-founder and Account Director. Accomplished communications strategist and media relations powerhouse with extensive work in the wireless and digital entertainment industries </li></ul></ul>
  5. 5. Concept Capabilities <ul><li>Corporate </li></ul><ul><li>Strategic positioning </li></ul><ul><li>Executive coaching & visibility </li></ul><ul><li>Media training </li></ul><ul><li>Corporate Blog writing </li></ul><ul><li>Speakers’ bureaus </li></ul><ul><li>News bureaus </li></ul><ul><li>Employee communications </li></ul><ul><li>Issues management </li></ul><ul><li>Competitive intelligence </li></ul><ul><li>Business media outreach </li></ul><ul><li>Media events </li></ul><ul><li>PR team & strategy analysis </li></ul><ul><li>International media relations </li></ul><ul><li>Product </li></ul><ul><li>Messaging </li></ul><ul><li>Launch events & activities </li></ul><ul><li>Press kits </li></ul><ul><li>Blog tracking & outreach </li></ul><ul><li>Media tours/conferences </li></ul><ul><li>Case studies </li></ul><ul><li>Reviews </li></ul><ul><li>Press and analyst relations </li></ul><ul><li>B-roll development </li></ul><ul><li>Trade show support </li></ul><ul><li>Presentations and demo scripts </li></ul><ul><li>MarCom </li></ul><ul><li>Blog strategy & mgmnt </li></ul><ul><li>Newsletters </li></ul><ul><li>Sales materials </li></ul><ul><li>Copywriting </li></ul><ul><li>Web site copy </li></ul><ul><li>Partner and customer collaboration </li></ul><ul><li>Internal communication </li></ul><ul><li>Trade show collateral </li></ul>
  6. 6. Concept Client Experience <ul><li>Consumer </li></ul><ul><li>Acer </li></ul><ul><li>Archos </li></ul><ul><li>BackFlip </li></ul><ul><li>CityAuction.com </li></ul><ul><li>DivX Corp. </li></ul><ul><li>DXG USA </li></ul><ul><li>eWanted.com </li></ul><ul><li>Eyespot </li></ul><ul><li>Expedia </li></ul><ul><li>HouseValues </li></ul><ul><li>Intel </li></ul><ul><li>MetroLyrics </li></ul><ul><li>Microsoft, MSN </li></ul><ul><li>Moviso </li></ul><ul><li>MP3.com </li></ul><ul><li>Small Business/B2B </li></ul><ul><li>AllBusiness.com </li></ul><ul><li>American Express </li></ul><ul><li>Claris </li></ul><ul><li>Entriq </li></ul><ul><li>FrameFree Technologies </li></ul><ul><li>Freeworks </li></ul><ul><li>Gracenote </li></ul><ul><li>Intava </li></ul><ul><li>Intershop </li></ul><ul><li>Intuit </li></ul><ul><li>Isilon </li></ul><ul><li>Moviso </li></ul><ul><li>PayCycle </li></ul><ul><li>Quantum </li></ul><ul><li>Symantec </li></ul><ul><li>Transpera </li></ul><ul><li>Unify Square </li></ul><ul><li>Watershed (a Ustream.tv company) </li></ul><ul><li>Vesta </li></ul><ul><li>International </li></ul><ul><li>Archos </li></ul><ul><li>Australian Trade Commission </li></ul><ul><li>Acer, Inc. </li></ul><ul><li>Entriq </li></ul><ul><li>Gracenote </li></ul><ul><li>MetroLyrics </li></ul><ul><li>Vivendi Universal/Moviso </li></ul><ul><li>Musicmatch </li></ul><ul><li>MyEvents.com </li></ul><ul><li>Netpulse </li></ul><ul><li>Praized Media </li></ul><ul><li>Rideboard.com </li></ul><ul><li>Starbucks </li></ul><ul><li>Transpera </li></ul><ul><li>TravelPost </li></ul><ul><li>TripIt </li></ul><ul><li>UpTake </li></ul>
  7. 7. Team Bios <ul><li>Samantha Steinwinder – Seattle </li></ul><ul><li>Veteran public relations executive with 17 years experience providing strategic communications to high technology companies with both agencies and in-house </li></ul><ul><li>Co-founder of Concept Communications, formerly Steinwinder Public Relations, since 1999, with clients including Microsoft, Musicmatch, DivX, ARCHOS, DXG and Gracenote. </li></ul><ul><li>With Weber Shandwick Seattle managed several Microsoft accounts, staff of 16 and was a strategic advisor on the Microsoft corporate PR team. Set PR strategy for product/service launches, acquisitions, crisis communications, and ongoing product publicity for Windows Media Player, MSN, Expedia, CarPoint, HomeAdvisor, MSN Health, MSN Money and Microsoft Money. </li></ul><ul><li>Former in-house PR manager for LBMS, Inc., a B2B client/server applications development company in Houston, Texas, overseeing public and investor relations. </li></ul><ul><li>Held agency positions with Stryker Weiner & Associates in Honolulu, developing community relations and communications programs for Sheraton Hotels in Hawaii, the Waikiki/Oahu Visitors Association, the Mililani Technology Park and Campbell Estates. </li></ul><ul><li>Began her PR career with Silicon Valley-based-agency Wilson McHenry Company, conducting media and analyst relations programs for Symantec and Intuit, working on the Quicken and QuickBooks lines and the Intuit IPO. </li></ul><ul><li>Passionate about technology, digital entertainment, crafting stories with the media, solving problems, collaborating with teams, beating the competition. </li></ul>
  8. 8. Team Bios <ul><li>Veronica Skelton – San Francisco </li></ul><ul><li>Seasoned communications professional who has managed the global and domestic PR programs of organizations throughout the world – from Fortune 500 companies to Silicon Valley start-ups </li></ul><ul><li>Co-founder of Concept Communications and Managing Director of San Francisco office. </li></ul><ul><li>Heads up the Gracenote and Uptake accounts, and led the DivX, TripIt, TravelPost, AllBusiness and FrameFree accounts for Concept. </li></ul><ul><li>Formerly in the corporate communications department at Intuit, where she specialized in product public relations, internal communications, and headed up cross-company industry analyst relations. </li></ul><ul><li>Owned Sydney Communications for five years during which time she launched Bay Area start-ups CityAuction.com, eWanted.com, Freeworks.com and MyEvents.com, and conducted day-to-day PR activities for American Express, Australian Trade Commission, Claris Corporation, Intel, INTERSHOP, Intuit, Netpulse Communications, Quantum, Starbucks and Symantec. </li></ul><ul><li>Served as Account Manager with Silicon Valley-based Wilson McHenry Company, where she managed. </li></ul><ul><li>Held position as Senior Consultant based out of Sydney, Australia where she worked for the WMC affiliate, and consulted for affiliate offices in Auckland, Singapore, Bangkok, Hong Kong, Beijing, Tokyo and London and assessed the state of their businesses and the strengthening of the network. </li></ul><ul><li>Started her PR career at Porter/Novelli in Los Angeles, an international public relations agency with medical, technology and consumer clients, and NY Ayer in Los Angeles, an international advertising agency specializing in travel-related clients. </li></ul>
  9. 9. Team Bios <ul><li>Darlene Gannon – San Francisco </li></ul><ul><li>Accomplished communications strategist, technology industry expert, and media relations pro </li></ul><ul><li>Strong marketing and PR experience with a background in the digital media and entertainment industries. </li></ul><ul><li>Managed media relations, speaking and review programs for ARCHOS, DXG, Gracenote, UpTake </li></ul><ul><li>Headed up PR program for Praized Media, a Montreal-based localized search start-up. </li></ul><ul><li>Conducted social media communications while in-house with Zannel, a mobile entertainment start-up. </li></ul><ul><li>PR manager for InfoSpace in its mobile entertainment division. </li></ul><ul><li>Experienced traveler with a deep understanding for global economies, media and cultures </li></ul><ul><li>Studied abroad, is fluent in French, and received Honors at the Université de Sciences-Politiques in Toulouse, France. </li></ul>
  10. 10. Team Bios <ul><li>Peggy Dolane – Seattle </li></ul><ul><li>Experienced marketing and public relations professional with a Web 2.0 twist </li></ul><ul><li>Active Plurk, Digg, LinkedIn, and StumbleUpon user. Daily Twitter user (@freerangemom) with over 400 followers. Blogger and Web content editor for multiple sites. </li></ul><ul><li>Owner of Provient Marketing providing clients with marketing writing and strategy geared toward the internet. Clients include Fleischmann Office Interiors, Microsoft Office Live Small Business, The Edge Foundation, and Merchant Risk Council. </li></ul><ul><li>Account Manager at Copacino+Fujikdo Advertising Agency for Sound Transit Authority account. </li></ul><ul><li>In house Advertising Project Manger at Washington Mutual where she launched its highly successful Spanish- and Chinese-language advertising campaigns, wrote and edited bank brochures and collateral and served as an invaluable go-to person during the company’s period of rapid acquisitions troubleshooting and developing infrastructure solutions for nearly every aspect of the marketing division. </li></ul><ul><li>Began her career helping non-profits tell compelling stories by writing low-cost, high-impact publications including annual reports, donor newsletters, brochures, and press releases. </li></ul><ul><li>Awarded Accreditation in Public Relations (APR) in 1992 by the Public Relations Society of America. </li></ul>

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