1. via PSFK – an interview with Graham Hill, the founder of Treehugger and
LifeEdited
DO MORE WITH LESS – 5 IDEAS
03/05/2012 www.fjrcom.com 1
2. 1. Space
• Rent is expensive.
– What space do you really
need?
– More home working?
– Can space have multiple
functions?
– Share space with
complementary companies?
03/05/2012 www.fjrcom.com 2
4. 3. Products
• More isn’t better despite our
psyches
• Consumers want options but
too many = paralyzed
customers
• Less products = focus, more
specific marcoms, more
sales, increased volume &
cheaper manufacturing &
distribution costs
03/05/2012 www.fjrcom.com 4
5. 4. People
• Look for;
– flexibility
– multifunctionality
– those that get stuff done!
– long term hires
03/05/2012 www.fjrcom.com 5
6. 5. Core focus
• Know what you’re really
good at and focus on it
• Outsource the others to
solid specialist partners
• Stay lean & nimble to easily
change with the times
03/05/2012 www.fjrcom.com 6
