1. International Marketing Week 2014
Creation of a “generation testimonial” in cooperation with Mercedes-Benz
Team Peace
Martijn ten Kley
Nathalie Huber
Sarah Wi
Maria Nylen
François Gillis
2. The Idea Behind
• Pre-Assignment
• Culture differences but similar values
• The general impression about generation Y and why we
don’t agree with it
• Show our point of view
• Why the method of drawing?
4. Brand Values Mercedes-
Benz
Responsibility Sustainability
Joy Passion
Freedom Reliability
Sustainability, Passion and Reliability in an optimistic
world where people live in balance.
Wanted to do our own, create and express our view of the generation Y. Fun method and different, “think outside the box”
Optimism: Thinking positive about the future. Think that we as a generation could have a bright future. With optimism you can enjoy your life and sustain hard times betterJoy: Have your family and friends around you to be happy and that you do what makes you happy and do not hesitate to do it Responsibility: Care about our future (nature and environment), Care about other people like family, friends, but also have a look at ourselves (physical health/ mental health, satisfaction)Freedom: self-esteem. Have the chance (f.i. political) to do what ever you want, f.i. travel a lot, spend time with friends. Speak out your mind. Don´t compare yourself at any time to anyone else, at the end it doesn´t make you happyBalance: In balance with yourself (do not compare at anytime with anything) Work-Life Balance. Social media is making us look at each other more than anything which makes it even more important to be in balance and ask yourself what makes you uniq and don’t look at the neighbor.
Sustainability: The value of our generation y (responsibility) means related to mercedes-benz that they continue to be sustainable. Continue to think economical and produce cars which support this thinking (f.i. organic material, less or no pollution)Passion: The value of our generation y (joy) means related to mercedes-benz that they continue to put the “passion” inside their cars. Which means f.i. that the cars get sporty, comfortable. That the driving experience is fun and people love to spend a lot of time inside of the car. So that you can get out of your car with a smile after driving. Reliability: The value of our generation y (freedom) means related to mercedes-benz that they build reliable cars. So you don´t have to care about if it is working or not. If it´s reliable you have the freedom to drive wherever you want. You have the freedom to simply sit into your car and start driving, because of the smart systems the car give you the reliability.Explain the symbols; leaf, clock, car
