How companies are looking at social media now. Where to start and some useful tools. Basic presentation for those new to social media marketing.

1. Franklin D Rivera MBA
Founder/CEO

2. The
Changing
Landscape
of
Digital Marketing

4. New Way

5. What Do Businesses Want
More Than Ever Before?

6. ROI

7. 41%-Tie Financial Results to Customer Data
20%-Measure Marketing ROI
10%-Correlate Financial Results to SM
initiatives
3.9%-Integrate SM into Marketing Budget

8. So How do We Start?

9. • Know Who You are Trying to Reach
• Know The Value of Each New Client
• Know where to find those prospects
• Know the interests of those prospects
• Speak to those interests
• Create a path for them to follow to you
• Track their progress through your funnel
• Put “trackers” in place to measure those conversions

16. All Other Tools

18. Thank you

20. frank@fdrassociates.com
866-901-8089