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Vitamina Juices & Blends Campaign Analysis
- 2. The People That Make the Blend Happen Your Fruit Ninjas Creative Director Account Manager Analytics Engagement Fairy Copywriter
- 3. Family-owned juice bar established in 2014, San Jose, California. The idea was born after Vitamina’s founder, Montserrat Ayala, moved from Mexico to California. She started to notice the adverse affects of not eating right and the healthy options around town were scarce or expensive. As a result she opened Vitamina, a place where people can eat and drink products fresh and natural foods and feel at home. Mexican Flavor Expands to California The Ingredients
- 4. ● Current audience: 27-40 ○ Business professionals working in the Downtown San Jose area. ○ Looking for a nutritious substitute ● Potential audience ○ College students (SJSU) ○ Convenience ○ New foodie location Those Who Adore Us Who’s Not Juicing
- 5. Previous Strategy Signature names of product in Espanol Targeting 27-40 Social media Stamp cards rewards Proposed Strategy ● More San Jose State Students (promotional) ● Social media (interaction) ● Trends/ slangs ● Community engagement (vitametime) Game of Fruits: Taking on New Trends The Good and Bad Fruits
- 6. Student Discount Days: Encouraging students to come by Vitamina and having rewards for their visit. Setting promotional days and loyalty punch cards to entice new and current customers. Work-Lifestyle: Displaying how easy Vitamina can be implemented into your life. Whether it be an on- the-go student, busy business worker, passer bye, Fruits and New Items: Showcasing the amazing nutritional fruits used in the juices and foods. Community Engagement: Featuring and focusing on the SoFa District, market and the small businesses in downtown San Jose. Fruits, Veggies, and Goodies Oh My! It’s all in the cup
- 7. Thumbs Up for the Juiceup! Fruits
- 8. Thumbs Up for the Juiceup! Fruits
- 9. Tweet the Beets! Student Discount Days
- 13. 1 Heart fruit Smoothies Community Involvement
- 14. Hottest Juice Bar in San Jose Getting the blend just right
- 15. Hottest Juice Bar in San Jose Getting the blend just right Paid = 6344 Organic = 15176
- 16. Hottest Juice Bar in San Jose Getting the blend just right
- 18. Thank You
Editor's Notes
- Hello everyone, we represent Vitamina juices and blend, which is located in the sofa district, for those who dont know where that is, its on 1st st between san Salvador and san Carlos.
- I'm Jamie Creative director....everyone
- Vitamina is natural juice bar that has fantastic juices blends and also serves healthy food snacks. Monse founded V after coming from Mexico A noticing that there weren't many healthy options around, so she created exactly that Monse herself is very much a part of the brand. Her regulars come for her vibrant energy and delicous recommendations When new consumer come they leave not only leave with an awesome drink but a smile because she's so charismatic and she genuinely cares what’s in the cup and how it's going to be beneficial for you, the consumer. Tori will tell us about our average consumer.
- Tori : Target audience ages 27-40, Adding college students
- Tori: These are the new strategies we decided to implement in her juice business
- Daniela: For our four themes we decided to focus on students, work and lifestyle balance, our products, and the community. Since our proposed target audience is college students at San Jose State, we decided to reach them by having student discount days. On Mondays we have student discount days where we produce flyers across our platforms suggesting students to stop by Vitamina, show their tower cards and get 15 % off their purchase, we also promote our punch cards, after 10 purchases you get something for free and lastly we promote our lunch time special which includes a sandwich and an hibiscus tea, our lunch time special is also meant to promote our food which most people were unaware we had. For our work lifestyle balance theme we continued to reach out to the audience that Vitamina already had which consisted of business professionals in their 30’s that are willing to eat healthy and pay for organic foods, so we decided to continue to promote a healthy lifestyle by retweeting articles and pictures that promote a healthy balance and stress relievers for the young professionals. For the fruit and smoothie theme we wanted to showcase the organic fruits that Vitamina uses for their smoothies and also the products themselves, the smoothies and the granola cups and the new products which consisted of the Pitaya bowls. For our community engagement theme we focused on the SoFA district and the market. The SoFA market is a new up and coming square similar to San Pedro Square but in the SoFA district. We wanted to promote the market and the local small businesses. By retweeting other local businesses and sharing influencers, and engagements with the market, we build all of our social media platforms together. SInce the other small businesses are very much different we don’t damage each other’s competitions but simply promote them. Now I will pass it on to Jamie that will show examples of our facebook initiative.
- So with facebook we wanted to be very colorful because that's where bulk of the followers were, next to instagram. Before us she had about 800 likes on FB with us that changed to to 930, and still growing. In this example we wanted to create incitement for the new Pitaya bowls. In case you don't know what pitaya is, its a super food, kind of like a acai but more sweet and with a vibrant pink color. POST had over 114 likes, over 5,000 reached, 13 ppl shared. Overall this post covers our fruit theme.
- This post also covered the fruit theme and community engagement theme by celebrating st. patrick's day. Drink shown is the called the green lorito, one of the more popular drinks. We really tried to cover all of her products at least once, because they are very colorful, nutritious, and unique to the area. This post got over 7oo impressions. Claudia tell us about twitter and instagram
- · When we took over Twitter Vitamina had 59 followers, and now we have 82 followers · One of our tweets played off of the “student discount days” theme · As we can see there is a tower card in the image with a Vitamina juice encouraging students to stop by with an extra incentive—as tori mentioned this discount was offered every Monday which included a 10% off for students and 15% if the student brought a friend. Caption reads “ a tower card means 10% off from your #vitametime! 15% when you bring a friend #sofamarket #beets #vitaminajb · So you guys are more than welcome to stop by every Monday as this promotion will continue
- · The next tweet example we have is in correlation with the “new fruit” theme · Here we promoted the new pitaya bowl · Overall, twitter served as a great outlet to engage with other small businesses, as we were able to retweet and give shootouts
- · Began with 462 followers, now we have 524 followers · This post ties in with the work/life balance theme. The caption says “get juiced, you’re one day closer to the weekend.” Anyone in the work or school force is always looking forward to the weekend, hence this post resonated with a multitude of people, and gained 52 likes!
- · Mid way we brainstormed and decided to include an additional theme: VitaMeTime · That’s where the post featuring Jamie comes in. IT’S AN EXPERIENCE The image captures a vitamin lover having #VitaMeTime., the post received 15 likes
- · Last image is a representation of Community involvement. The copy reads “Get excited for tomorrow’s #SVGives day! We will be serving a special blend in partnership with @veggielutionsj where part of the proceeds go directly to their community farm!” · Received 3 comments · Now, Francisco will cover the growth in numbers that resulted from our posts.
- In addition to the amazing social media we accomplished we created an appetizing video to make you crave and hopefully stop by Vitamina.