Tech Startup Growth Hacking 101 - Basics on Growth Marketing
India: Global IT Outsourcing Hub
1. INDIA: A GLOBAL IT
OUTSOURCING HUB
FRANCIS SEBASTIAN
Assistant Professor, RAJAGIRI BUSINESS SCHOOL,
KOCHI, KERALA, INDIA
2. Points for Discussion
.
Overview of IT and ITES Industry in India
Evolution of IT industry in India
Advantages of India
Challenges and Opportunities
01
02
03
04
3. Major Jobs in IT Field
2. Programming 5. IT Security
“Information Technology”, or IT - its more popular acronym, is a pretty broad term.
Here are six different types of jobs in information technology
4. IT enabled Services (ITeS)IT enabled Services (ITeS), also called web enabled services or remote services or Tele-
working, which exploit information technology for improving efficiency of an organization.
Customer Interaction services
Back office operations
Transcription/Translation service
Content development/animation
Data search, market research,
Consultancy and management.
Service categories
Telemarketing
Helpdesk
Customer Support Centres
Data Ware House
Transcription Centres
GIS Mapping for Transport tracking
Electronic Distribution
.
Major Services
ITeS provide a range of IT-intensive
processes and services.
What?
Business Process Outsourcing (BPO)
and
Knowledge Process Outsourcing (KPO)
How?
IT enabled
Services (ITeS)
6. India!!
IT…….India’s Tomorrow
India has become one of the largest
global outsourcing destination across the
globe with a 55% market share.
India’s IT-ITES industry contributes
approximately 8% of India’s GDP
7.
8.
9. Indian IT offering
Key snapshots
World’s largest
sourcing
destination
55 per cent of the US$
185-190 billion market
in 2017-18 in India
IT Market
IT industry employs near
ly 3.97 million people
in India of which 105,000
were added in FY18.
Employment
Revenue of India’s IT in
dustry reached US$ 181
billion and exports stood
at US$ 137 billion in
2018-19.
Revenue
As of March 2018, there
were over 1,140 Global
Indian Companies opera
ting out of India
Global Presence
Highest ever revenue was
generated by Indian IT firms
at US$ 181 billion in
2018-19.
Revenue Growth
Indian IT firms are present
in around 80 countries
Global reach
11. Major IT Companies
Four Indian IT Giants
TCS Infosys WIPRO HCL
Founded in 1968;
51 years ago,
Mumbai
Content
Founded in 1981; 37
years ago, Pune;
Relocated Bangalore
in 1983
Content
Founded in 1945; 73
years ago in Mahara
shtra, later shifted to
Bangalore
Content
Founded in 1976; 42
years ago, in Noida,
near Delhi
Content
12. TimeLine Origin of IT in India
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1967 1973 1985 1989 1991
Santacruz Electronics
Export Processing
Zone
(SEEPZ)
First IT Export Zone
. Jack Welch, offe
red $10 m worth
work to India, KP
Sing started DLF
Park in Gurgaon
Birth BPO
Software
Technology Parks
of India (STPI),
owned by Dept.
of Electronics
.
Texas Instruments,
first foreign
company set up
their development
center in
Bangalore
IIT Industry
Originated in
Mumbai,
Tata group with
Burroughs
13. India
Advantages
♦ Political stability,
♦ Favourable governmental policies,
♦ Stable democratic government ,
♦ English speaking workforce,
♦ Mature legal system, and
♦ International reputation as a responsible nation
14. Academic Strength
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35% 70%60% 80%
16. Premier Institutes of India
How tough it is to get there!!
IITs NITs IIMs IISc
Around 1.3 million stu
dents appeared and
11,032 got selected
IIT JEE Entrance
More than 1.4 million
(1,400,000) applicants
took part in 2013 for ap
proximately 15500
Seats.
NIT JEE Entrance
the acceptance rate at IIMs
was 1.714%, one of the
lowest in the world.
CAT Entrance Exam
Only one in India.
Pioneer in Research
17. IT Industry Hubs
Major Cities of IT Industry in India
Bangalore employs about 35% of India's
pool of 2.5 million IT professionals and
account for the highest IT-related exports in
the country. There are close to 67000 regist
ered IT Companies, but hardly 12000 comp
anies work full time.
Bangalore
The IT exports from Hyderabad stood secon
d in the country at $13 billion, 14% CAGR.
Hyderabad
Chennai has been an economic base
anchored by the automobile, software
services, medical tourism, hardware and
financial services
Chennai
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Bangalore
Chennai
Hyderabad
Pune
NCR
Kolkata
Mumbai
19. Bangalore First Mover Advantage
Key advantages of Bangalore to become IT capital other than climate & Location
20. Government Initiatives & Trends
Future handling of IT sector is a challenge due to AI and Automation
National Policy on Software
Products-2019 was passed by
the Union Cabinet to develop
India as a software product
nation.
.
Leading Indian IT firms are
diversifying their offerings and
showcasing leading ideas in
blockchain, artificial intelligence
to clients using innovation hubs
Nasscom has launched an online
platform which is aimed at
up-skilling over 2 million technolo
gy professionals and skilling
another 2 million potential
employees and students.
The Indian government has
Identified Information Technology
as one of 12 champion service
sectors.
Government of India announced
plans to launch a national progra
mme on AI.
NITIAayog is going to set up a
national level programme that will
enable efforts in AI^ and will help
in leveraging AI^ technology for
development works in the country
.
.
21. Challenges and Criticisms
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Too much export orientation
Challenges
Emerging competitors
Declining technical efficiency
Excess dependence on
Government concessions
Problem of attrition and shortage
of manpower
Increasing the ‘digital divide’ based on Region,
gender and socio-cultural norms.
IT not considered being the reliable employer
Doubts the contribution due to high opportunity co
st.
Reduced face-to-face human interaction, social dis
connect.
Reduced physical activity/Health Problems.
Round the clock shift system ruins family life