Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.

2. The most significant facet of your company is your brand. Your brand is the only t
hing that persists beyond everything else you do at any point in your business. It i
s also the most susceptible part of your business. If you don’t look after it, it beco
mes tainted. If you mistreat or neglect it, it can tend to become an obligation.
Branding Your Approach To Triumph

3. A lot of people, till date, don’t understand what a brand is. They know they ar
e earning profits, because of the running cash flow. They are also aware of th
e fact that they have customers who like what they do because they have que
stionnaires and feedback forms. But they can’t relatively put their finger on w
hat their brand is positioned and how it is doing in the market.
In short, your brand, whether it appears on a coffee mug or on your letterhea
d, affects how your company is perceived and observed. So, it goes much bey
ond a decent logo and a catchy tagline.

4. It’s in everything you do
It is the way your employees act when they’re at work or when you have a vis
itor. It’s the way your employee’s update, like, share, and comment on the co
mpany’s Facebook page. It’s the way your receptionist greets the delivery boy
who turns up late.
It’s also the way you treat the patrons that made your company what it is. If y
ou send a thank you letter to a loyal customer, that’s branding. If you respond
to their complaint instantly, that’s branding.

5. And that’s why branding outlasts everything else. You may have a terrible week, wh
ere the machines fail to work, you lose a valuable customer, and the office pet dies.
All pretty tough mess to deal with, but one can still see your brand there in the mar
ket. Because it is all perception.
If, after that awful week, you can still stand with impeccable customer service, and
you decide to give all new customers a branded mug with a huge smile on your face
, you’re onto a winner.
The lesson today? Shield your brand. It outlives everything you will ever do for your
business, and it is also the most vulnerable aspect of whatever you do. Live and bre
athe your brand and your customers will tell other people they know and feel about
your brand, and soon you’ll truly understand the assessment at the top of this pillar.

6. Thank You