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This is the presentation that Mark Fries and Guy Bourgault gave at the Intelligent Content Conference in San Francisco, CA on March 24, 2015.
BMC Case Study: How to Take a Content-First Approach and Measure the Success of Your Content Strategy
A behind the scenes look at how BMC Software, one of the world’s largest software companies, approached a large-scale responsive overhaul.
Approaching a major site overhaul is never easy, but it was especially complex for BMC Software with dozens of buyer personas, thousands of employees, and diverse product and service offerings. The talk will provide an inside look at the approach BMC took to overhaul the site and rebrand the company by focusing first on content and customers first.
We will share the processes, tools, and artifacts (from both BMC and its agency partner) used to collaborate with design and development teams to create a scalable framework and deliver a measurable return on investment.
You will learn:
-How to approach a large-scale project with a content-first strategy
-The importance of content modeling in supporting large-scale responsive projects
-How to collaborate effectively with external agency teams
-How content strategists, designers, and user experience team members can move toward more rapid prototyping techniques
-How to measure the success of a content-first redesign strategyBMC Case Study: How to Take a Content-First Approach and Measure the Success ...
BMC Case Study: How to Take a Content-First Approach and Measure the Success ...ISITE Design is now Connective DX
Presentatie zoals gegeven voor het OnlyHuman event op 20 mei 2014. Een overzicht van de belangrijkste vijf online trends: Cloud, Mobile, Big Data, Collaboration en Consumerization. Wat houden deze trends in? Hoe ga je er mee om en hoe maak je de juiste keuzes? Ik zie een nieuwe rol ontstaan binnen de communicatiediscipline die deze vragen beantwoordt: de Online Communicatie Architect.Van Communicatie Adviseur naar Online Communicatie Architect - OnlyHuman 20 m...
Van Communicatie Adviseur naar Online Communicatie Architect - OnlyHuman 20 m...Annemarie van Campen
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This is the presentation that Mark Fries and Guy Bourgault gave at the Intelligent Content Conference in San Francisco, CA on March 24, 2015.
BMC Case Study: How to Take a Content-First Approach and Measure the Success of Your Content Strategy
A behind the scenes look at how BMC Software, one of the world’s largest software companies, approached a large-scale responsive overhaul.
Approaching a major site overhaul is never easy, but it was especially complex for BMC Software with dozens of buyer personas, thousands of employees, and diverse product and service offerings. The talk will provide an inside look at the approach BMC took to overhaul the site and rebrand the company by focusing first on content and customers first.
We will share the processes, tools, and artifacts (from both BMC and its agency partner) used to collaborate with design and development teams to create a scalable framework and deliver a measurable return on investment.
You will learn:
-How to approach a large-scale project with a content-first strategy
-The importance of content modeling in supporting large-scale responsive projects
-How to collaborate effectively with external agency teams
-How content strategists, designers, and user experience team members can move toward more rapid prototyping techniques
-How to measure the success of a content-first redesign strategyBMC Case Study: How to Take a Content-First Approach and Measure the Success ...
BMC Case Study: How to Take a Content-First Approach and Measure the Success ...ISITE Design is now Connective DX
Presentatie zoals gegeven voor het OnlyHuman event op 20 mei 2014. Een overzicht van de belangrijkste vijf online trends: Cloud, Mobile, Big Data, Collaboration en Consumerization. Wat houden deze trends in? Hoe ga je er mee om en hoe maak je de juiste keuzes? Ik zie een nieuwe rol ontstaan binnen de communicatiediscipline die deze vragen beantwoordt: de Online Communicatie Architect.Van Communicatie Adviseur naar Online Communicatie Architect - OnlyHuman 20 m...
Van Communicatie Adviseur naar Online Communicatie Architect - OnlyHuman 20 m...Annemarie van Campen
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