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Pajamanation Presentation

  1. 1. Pajamanation ~ World Wide Work Qiop P&@ @i!ugdsqA@ BVDFTCX
  2. 2. About Pajamanation <ul><li>PAJAMANATION’S MISSION </li></ul><ul><ul><li>To become the leading place on the planet for people looking for work from home. </li></ul></ul><ul><ul><li>To become the center for entrepreneurship 2.0 for the developing nations presenting thousands of microjobs per day from 100 countries, each country managed by a country manager </li></ul></ul><ul><ul><li>To become the world’s largest microjob marketplace for HO’s (home offices) and micropreneurs ( an entrepreneur who starts a business that remains small but allows him/her a balanced lifestyle) </li></ul></ul><ul><ul><li>*Microjobs = jobs-over-IP, homejobs, tight schedules (pop-up jobs), FPC (Fast, Perfect, Cheap) ALL DONE FROM HOME </li></ul></ul><ul><li>PAJAMANATION’S BACKGROUND </li></ul><ul><ul><li>Founded in 2001, pilot ran in Belgium 2002-2004 </li></ul></ul><ul><ul><li>Started global development 2005-2006; Beta testing January 2007; open Beta May 2007; close Beta II September 2007; Open Beta III November 2007 </li></ul></ul><ul><ul><li>2006: 30 country managers; 2007 +50; HQ Brussels, Belgium </li></ul></ul><ul><ul><li>No real estate, no employees, no liabilities: management team (3+1), advisors (3) and country managers (57); IP totally protected. </li></ul></ul>Pajamanation ~ World Wide Work
  3. 3. What gap does Pajamanation fill? <ul><li>PJN is a reverse auction site connecting micropreneurs to microjobs* in 50+ countries in the world </li></ul><ul><ul><li>Small projects (±3K€) </li></ul></ul><ul><ul><li>From home (not onsite) </li></ul></ul><ul><ul><li>Rush, tight schedule: pop-up jobs </li></ul></ul><ul><ul><li>FPC (Fast, Perfect, Cheap) </li></ul></ul><ul><li>Pajamanation brings outsourcing to the smallest businesses , including to individual entrepreneurs all over the world. </li></ul><ul><li>Pajamanation empowers skilled people in developing parts of the world who will frequently be able to under-bid most “first-worlders.” </li></ul><ul><li>At the same the first-worlders, due to their favourable country rating, will buy in second- and third-world microjob resources and co-operate with them. This will start a boom market for trading services </li></ul><ul><li>PJN enables the ‘gold-collar’ workers with portable jobs to live however and wherever they want. </li></ul>Pajamanation ~ World Wide Work
  4. 4. A UNIQUELY DISRUPTIVE SERVICE <ul><li>Most companies are too small to set up offshore operations of their own – Pajamanation offers these firms an opportunity to outsource key tasks to skilled workers from all over the world </li></ul><ul><li>(US Census Bureau) </li></ul>Pajamanation ~ World Wide Work <ul><li>The vast majority of companies are small businesses </li></ul><ul><li>Just like the large corporates, these companies typically have a range of business tasks which which need to be done (such as customer service, telesales, book-keeping, research etc.) </li></ul><ul><li>Because of the small scale of the business it often does not make sense to employ someone full time for these activities – they need part time or project-based solutions </li></ul><ul><li>Because these companies lack scale they need low cost solutions – offshoring some of these task could be extremely beneficial </li></ul><ul><li>Pajamanation enables smaller companies to achieve the cost benefits which larger companies currently enjoy from off-shoring by providing a platform where they can find low cost skilled workers who can work flexibly enough to meet their needs </li></ul>US companies by size of enterprise
  5. 5. What is our bet? <ul><li>When the industrial age began, people left the farm and went to live near factories where they were shut up in a toolbox from nine to five. </li></ul><ul><li>Now the industrial age is over. </li></ul><ul><li>We bet they are going back home and all the major analysts seem to agree with us ( Nielsen, Yankee Group, Gartner Group ) </li></ul><ul><li>Work will leave the Building . But why? </li></ul><ul><li>DRIVERS </li></ul><ul><li>Being in control of one's destiny </li></ul><ul><li>Running your own business is chic </li></ul><ul><li>A need for the unusual </li></ul><ul><li>In between jobs </li></ul><ul><li>Corporate exodus toward business ownership continues </li></ul><ul><li>Job market continues to tighten for small employers </li></ul><ul><li>Baby boomers provide a qualified talent pool </li></ul><ul><li>Multinationals of one emerging </li></ul>Pajamanation ~ World Wide Work
  6. 6. WHY DO WE NEED COUNTRY MANAGERS ANYWAY? <ul><li>CGE, Combined Geometric Effect </li></ul><ul><li>The goal: to outperform any competition by combining the efforts, knowledge, experience, background, culture and energy of more than 50 country managers. There is no other organization that brings together so many skills and experience. </li></ul><ul><li>Country Managers’ activities are structured to multiply the value of each of them to make exponential growth </li></ul><ul><li>Forums for discussions and share ideas and bring solutions </li></ul><ul><li>Wiki for building knowledge base </li></ul><ul><li>Country Managers’ Leadership team </li></ul><ul><li>Weekly training calls – country managers are training each other and also training by external guests </li></ul><ul><li>Monthly Global conference calls </li></ul><ul><li>Half year area convention and annual global convention </li></ul>Pajamanation ~ World Wide Work
  7. 7. +50 Country Managers operational today Pajamanation ~ World Wide Work
  8. 8. What are Microjobs? Pajamanation ~ World Wide Work We are looking for writers / authors on trends in the HR, ICT and Life Sciences. Short messages of 5 lines and max. 1 page articles English or Dutch. BELGIUM MR Tech Consulting specializes in creating E-Commerce web sites for our US based customers. We are seeking ASP.Net & VB.NET developers with knowledge of SQL Server. USA Locum audiologist/audiometrist (Qualified Practitioner under the OHS Program) needed to provide services to our clients while practitioner is on short-term leave. AUSTRALIA Empresa Consultora en Tecnología y Procesos de Recursos Humanos Actuario Desarrollador de Negocios (Spanish). VENEZUELA MEXICO Diseñador de Interiores. Ambientación de Oficinas de Trabajo (Spanish) I need somebody who will sit down with me and brief me regarding DTI rules and regulations. Skype is ok. PHILIPPINES Website Design Upgrade (static->Ajax/flashy) Languages: Bahasa Melayu, English MALAYSIA I have a word document and it needs to become a flashy PowerPoint in two days. Call me. HONG KONG
  9. 9. There is a huge market for jobs from home <ul><li>According to McKinsey research, 11% of worldwide service jobs could in theory be performed remotely ( Generalist accounts for 36% and support staff accounts for 39% of employment in sectors analysed) </li></ul>Pajamanation ~ World Wide Work Packaged software Retail Healthcare Retail banking Insurance IT services Auto Pharma 0.3 3.0 3.1 2.2 0.3 0.4 5.1 4.9 19.4 Theoretical maximum Percent of sector employment Total number of jobs Million FTEs, 2008 Extrapolated to all service jobs economy = 11% Extrapolated to all nonagricultural economy = 160 million <ul><li>Inhibitors to theoretical maximum </li></ul><ul><li>Physical presence required </li></ul><ul><li>Local knowledge required </li></ul><ul><li>Complex interactions required </li></ul>
  10. 10. Supply of micro-jobs exceeds demand <ul><li>Overall supply of skilled labour will continue to exceed demand </li></ul>Pajamanation ~ World Wide Work Young Professional FTEs thousand Support staff Generalist Finance/ accounting Engineering Analysts Life science Doctors Nurses 2 22 5 63 3 ~0 ~0 0 Likely demand Suitable supply x Demand as a percentage of supply (percent) Likely low-wage labour demand and potential suitable supply 2008
  11. 11. Cost are not the only issue <ul><li>If cost were the only issue, demand would be satisfied by talent from low wage countries </li></ul>Pajamanation ~ World Wide Work Demand for remote labor vs. supply curve – young professional engineers, 2008 India China U.S. Japan Germany Philippines Malaysia Hungary Poland Canada U.K. Russia Other Eastern European countries Other Latin American countries Mexico Brazil Czech Republic Ireland Other low-age Asian countries Mid-wage Asian Countries South Africa Demand: 596k Size of suitable labor pool (thousands) 1.00 1.40 1.80 2.20 2.60 3.00 3.40 3.80 0 200 400 600 800 1,000 1,200 1,400 1,600 1,800 2,000 Labor cost index
  12. 12. Language, Skills, Experience <ul><li>Finding suitable skilled labour does not necessarily mean outsourcing to low cost countries – population is not always an indicator of a suitable labour supply – major issues are language, skillset and experience. Pajamanation enables micropreneurs from first-second-and third-world countries to bid for jobs anywhere on the planet </li></ul>Pajamanation ~ World Wide Work Perception is widely guided by population … but reality is often closer than one thinks Population: million Suitable young professional engineers, years work experience; thousand, 2003 Hungary Czech Republic Poland Philippines Germany Russia U.S. India China x3.7 x15.8 x1.3 x2.7
  13. 13. We are not talking about low-skilled jobs <ul><li>Increasingly it is high-end skilled activities which are moving offshore </li></ul>Pajamanation ~ World Wide Work Back office Customer contact Knowledge Services & decision analysis Research & development Common Corporate functions Increasingly complex transactions Low-cost labor Access to highly skilled labor pool Content development, engineering & design New product design Research services Customer analysis Portfolio analysis Claims processing Risk management Shared corporate services Finance/ accounting HR Procurement IT Customer relations Call centres Online Telemarketing Collections Basic data entry Transaction processing Document management Sample Companies Sample Functions
  14. 14. The Size of the Market <ul><li>In developed countries self-employed entrepreneurs typically make up around 0.7- 0. 8% of the total labour market </li></ul>Pajamanation ~ World Wide Work <ul><li>The level of entrepreneurship is fairly stable across most developed countries and tends to run at between 0.7% and 0.8% of the total labour market </li></ul><ul><li>These figures exclude certain sectors such as agriculture, forestry and fishing which are not relevant to Pajamanation’s core market </li></ul><ul><li>The figures include both incorporated and non-incorporated entrepreneurs </li></ul>Private entrepreneurs as % of total labour market 2004*
  15. 15. Addressable Market <ul><li>The addressable market for Pajamanation is made up of hardcore freelancers and occasional users </li></ul>Pajamanation ~ World Wide Work <ul><li>We assume that Pajamanation will be of interest both to “hardcore freelancers” and to occasional part-time users </li></ul><ul><li>To calculate the potential market for hardcore users Pajamanation’s service we multiplied the number of residential broadband connections in the Pajamanation countries by the percent of self-employed skilled workers in the population </li></ul><ul><li>To calculate the potential market for occasional users we assumed 2% of all online subscribers would be interested in earning extra income from Microjobbing </li></ul>Addressable market for Pajamanation (000s) Population (000)
  16. 16. WHAT DOES THE CONTINGENT JOB INDUSTRY LOOK LIKE? Pajamanation ~ World Wide Work Which Who What Homeshoring odesk, alpine, arise, liveopps Employees (support) Telework Call centers, BPO Outsourcing guru, elance, rentacoder, keljob, freelance, getafreelancer Independents (IT) Projects Homesourcing PajamaNation Homeworkers (generalists) microjobs Crowdsourcing Mechanical Turk Volunteers (repetitive) nanojobs Aggregators Indeed, jobster Machines (horizontal) Aggregating other machines Integrators Google base, Craigslist Classifieds, jobs, travel, megabases
  17. 17. The market for job (and microjob) advertising <ul><li>Jobs sites in the UK all have a similar look and feel with little differentiating them. “”, however, adopts a very clean and simple front page and is the first aggregator - Company websites, Spectrum analysis- </li></ul>Pajamanation ~ World Wide Work US only job database aggregator Same layout and colour scheme as Google Similar to other sites Text only search results Heavy advertising around the page borders and pop-ups High emphasis on categories and number of adverts on the front page Simple text based results Colourful and youth oriented design Detail-heavy search results TotalJobs Example: UK and US
  18. 18. DIFFERENTIATORS <ul><li>Intriguing Differences </li></ul>Pajamanation ~ World Wide Work Jobs Projects Microjobs Service providers PajamaNation Craigslist Type of contract Employment contract Freelance contract Purchase order Duration Indeterminate Determinate No duration, rush jobs Regulation Very regulated Partially regulated Unregulated Orientation Effort-oriented Effort + result-oriented FPC - Fast, Perfect, Cheap Place of work Employer's location Company site At home, online Contract value Large (typically >100k/yr) Medium (typically 10k/ assignment) Small, Micro (typically <3k) Brokers Recruiters Staffing agencies Service-traders Language English English Native languages (+50)
  19. 19. <ul><li>Phase one: </li></ul><ul><li>A mass movement of entrepreneurs-out-of-necessity who have lost their “jobs”, left their jobs, or are between jobs, and want to be self-employed ( Cashout trend ) </li></ul><ul><li>Phase Two </li></ul><ul><li>They will set up virtual companies and distribute their energies over several entities online so as to diversify their risk ( Diversification trend) </li></ul><ul><li>Phase Three </li></ul><ul><li>These virtual entities will form very powerful and disruptive virtual multinationals that can take on more complex jobs and compete with the corporate world ( clicks-and-mortar versus bricks-and-mortar). ( The Me-Inc. Trend) </li></ul><ul><li>Future: </li></ul><ul><li>When micropreneurs arrive at Phase Three they will form new aggregation models: Discount networks, sophisticated bartering and new-style incubators helping micropreneurs get their ideas and inventions to market source: “Predicting new trends for the home market ” </li></ul>Evolutionary stages of microjobs PajamaWork Pajamanation ~ World Wide Work PJN HQ PJN HQ Pajama Nation
  20. 20. We want a piece of that special salami <ul><li>The market for classified advertising is rapidly becoming focussed around niches – in the future revenue will be “salami-sliced” by small opportunists, rather than that of a concerted attack by a single competitive cluster </li></ul>Pajamanation ~ World Wide Work Classified advertising proposition Content proposition Example: UK Online what’s on listings News blogs IT recruitment sites eBay (Kijiji, Gumtree, Craigslist) News and Sport Listings Jobs Homes Cars Multi-sector Traditional regional newspaper revenues
  21. 21. TECHNOLOGY <ul><li>PJN 1.0 </li></ul><ul><ul><li>The first website platform was a static site only for Belgium in two languages, with a MySQL database </li></ul></ul><ul><li>PJN 2.0 (Hi-tech) </li></ul><ul><ul><li>Release closed BETA January 1, 2007; PJN open BETA May 22, 2007. </li></ul></ul><ul><ul><li>LAMP (Linux, Ajax, MySQL, Php) plus Joomla! </li></ul></ul><ul><li>PJN 3.0 (Hi-touch) </li></ul><ul><ul><li>Release September, 2007 </li></ul></ul><ul><ul><li>MOLOC i18n* (Mason, Oracle, Linux, OpenID, Catalyst) plus Joomla! </li></ul></ul><ul><ul><li>Infrastructure </li></ul></ul><ul><ul><li>Two provider and network-diagnostic datacenters at key points on the Internet and multiple connections to different network backbones </li></ul></ul><ul><ul><li>Dynamically BGP routed network: route one IP range over multiple backbones; peer at network peering points such as BNIX, AMEX, etc. </li></ul></ul><ul><ul><li>Everything is virtualized with XEN </li></ul></ul>Pajamanation ~ World Wide Work
  22. 22. How to build a sticky community <ul><li>Pajamanation’s approach is to build stickiness in its site by creating a community of Pajamaworkers and a virtual workplace </li></ul>Pajamanation ~ World Wide Work Pajamanation is where they go to work each day Interaction and self-help support among the community Communities of pajamaworkers joining together to bid for larger projects
  23. 23. Participative Services <ul><li>Communities are core to the way people interact online – the majority of online time is spent on interactive and participative services </li></ul>Pajamanation ~ World Wide Work <ul><li>Popular activities online </li></ul><ul><li>Blogging : creation of online journals, either through text, audio, images or videos </li></ul><ul><li>Moblogging: online album of photos or videos taken on a mobile phone </li></ul><ul><li>Playlists: track listing and tagging of favourite music to share with others online </li></ul><ul><li>Profiles: online profiles describing a person‘s interests </li></ul><ul><li>Reviews : user reviews of restaurants, books, entertainment or products </li></ul><ul><li>Communities: sites with a range of forums, message boards or chats where registered users interact with each other </li></ul><ul><li>Instant messaging : online instant interaction using text </li></ul><ul><li>VoIP : online chat or communication using voice </li></ul><ul><li>Online multiplayer gaming ; online games with other online players – often combined with instant messaging or VoIP </li></ul>Breakdown of time spent online 2004 globally
  24. 24. Applications make online communities vibrant <ul><li>Single applications have been a key driver of different types of social networking sites to date (Forrester Research, Company websites) </li></ul>Pajamanation ~ World Wide Work Social networks RSS Open source software Blogs Search engines User review portals P2P file sharing C2C e-commerce Comparison shopping Podcasts Wikis/collaboration software Tagging Social Technology Examples
  25. 25. A lot of what we do is not sufficient anymore <ul><li>Remembering what people need is not sufficient </li></ul><ul><li>Giving what people want is not sufficient </li></ul><ul><li>Predicting what people will like is not sufficient </li></ul><ul><li>We have to change what they want </li></ul>Pajamanation ~ World Wide Work 2010 2009 2008 2007 Creation of centres of excellence Creation of functions for the community by the community such as online training support Creation of quality standard “approved Pajamaworker” Community marketing initiatives by the members Community (open source) applications development by the members More creative applications/tools allowing community users to collaborate to bid jointly for work Aggregation of microjobs from other sites Cross-community support on a range of home-worker issues (IT support, legal, business, accounting issues) Social Community Applications Multimedia portfolio showcasing in profiles Communication functionalities Instant messaging VoIP Ability to form work groups Provision of insurance Microjob marketplace User profiles Blog