FARM BILL HACKATHON
                                       11.3.11
 The Farm Bill is one of those essential, but painfully tedious documents, with huge implications
 for society, dictating what we eat, how much it costs, who grows it and how.

 On December 3, Food+Tech Connect and Gojee are bringing together journalists, technologists,
 designers, policy makers, and food data specialists to develop tools and visualizations that help
 the public better understand how the Farm Bill impacts our lives.

 Goals:
 1-Arm news media, organizations and anyone who wants to convey the complexities of the Farm
 Bill with tools and visualizations that the public can relate to.

 2- Develop toolkit allowing others to host their own hackathons and to understand how to
 communicate with technologists and designers.


                           SPONSORSHIP OPPORTUNITIES
connect with thought-leaders        |   produce valuable tools    |   support a better future of food


               – Title Sponsor –                                   – Community Sponsor –
                     $1,500                                                  $1,000


      •     Logo placement on all event                           •   Logo placement on all
            materials, online, promotion                              event materials, online,
            and press communications                                  promotion and press
      •     Product/organization                                      communications
            showcased at event                                    •   Run custom contest
      •     Opportunity to give opening                           •   Product / organization
            remarks                                                   showcased at event
      •     Run custom contest                                    •   Banner placement
      •     Banner placement and                                  •   Offer prizes
            distribute materials
      •     Guest post on FTC
      •     Access to attendee email list                               – After Party –
      •     Offer prizes
                                                                  •   Logo placement on all
                                                                      event materials, online,
                  – Product –                                         promotion and press
       meal, snacks, beer, wine, coffee                               communications
                                                                  •   Product/organization
          Logo placement on all event                                 showcased at the event
          materials, online, promotion and                        •   Custom contest & prizes
          press communications                                    •   Banner placement

For more information contact Danielle Gould at danielle@foodtechconnect.com
Selection of Past Food+Tech Connect Events

  Food Tech Hackathon NY 2010 - first-ever food and technology hackathon, brought
  together 75 developers, designers, statisticians, urban farmers, public officials, and researchers
  to hack for 12-hour, resulting in 9 projects that can be viewed here: http://bit.ly/viesPN.

  FOOD 2.0 - Official Internet Week 2011 panels exploring food data sharing and standards,
  the future of food reviewing, open source food, and the social kitchen. Notable panelists
  included: Amanda Hesser, Nick Fauchald, and Natalie Jeremijenko.

  IdeaCOMM - Interactive farm-to-table lunch at SXSWi that brought together 150 leading
  food and technology innovators. Participating organizations included: Consmr, Greenling,
  Grubster, Lovefre.sh, The Wine Agent, and USDA.

  EATS+APPS - Official Social Media Week NY 2011 food app showcase and networking
  dinner featuring reps and founders from: Gourmet Live, Food Network, Foodspotting, Snooth,
  Bread Baking Basics, Ratio, Dinevore, and Gojee.

Press: GOOD, PSFK, Forbes, Tasting Table, Tech President, Goodlifer, Ecocentric, TechCrunch,
Gizmodo, Grub Street, Serious Eats, Treehugger, and Gothamist.



Typical Attendees        Startups                            Attendee Income
                         PR / Marketing /           42%
                         Strategy                             Under 25K 
                         Media 
                                                              25k to 50K 
                         Technologists 
                                                              50 to 100k 
                         Agriculturalists / 
                         Policy                                   100k + 
                         Investors                  58%
                                                                            0%  10% 20% 30% 40% 50% 


                          1,400+ Innovators Connected Including :
IBM                                   Food52                         CBS
American Express                      Real Time Farms                The New York Times

Bitly                                 Gojee                          TechCrunch
USDA                                  Fousquare                      Tasting Table
Tumblr                                Nike                           Savour
Zagat                                 Yelp                           Mashable
Snooth                                AllMenus                       Grubstreet
Mashery                               Seamless                       PSFK
Zaarly                                Snooth                         Gourmet Live
Foodspotting                          Consmr                         Food Network
Pop Tech                              Gilt Groupe                    O'Reilly Media

For more information contact Danielle Gould at danielle@foodtechconnect.com

Farm Bill Hackathon

  • 1.
    FARM BILL HACKATHON 11.3.11 The Farm Bill is one of those essential, but painfully tedious documents, with huge implications for society, dictating what we eat, how much it costs, who grows it and how. On December 3, Food+Tech Connect and Gojee are bringing together journalists, technologists, designers, policy makers, and food data specialists to develop tools and visualizations that help the public better understand how the Farm Bill impacts our lives. Goals: 1-Arm news media, organizations and anyone who wants to convey the complexities of the Farm Bill with tools and visualizations that the public can relate to. 2- Develop toolkit allowing others to host their own hackathons and to understand how to communicate with technologists and designers. SPONSORSHIP OPPORTUNITIES connect with thought-leaders | produce valuable tools | support a better future of food – Title Sponsor – – Community Sponsor – $1,500 $1,000 • Logo placement on all event • Logo placement on all materials, online, promotion event materials, online, and press communications promotion and press • Product/organization communications showcased at event • Run custom contest • Opportunity to give opening • Product / organization remarks showcased at event • Run custom contest • Banner placement • Banner placement and • Offer prizes distribute materials • Guest post on FTC • Access to attendee email list – After Party – • Offer prizes • Logo placement on all event materials, online, – Product – promotion and press meal, snacks, beer, wine, coffee communications • Product/organization Logo placement on all event showcased at the event materials, online, promotion and • Custom contest & prizes press communications • Banner placement For more information contact Danielle Gould at danielle@foodtechconnect.com
  • 2.
    Selection of PastFood+Tech Connect Events Food Tech Hackathon NY 2010 - first-ever food and technology hackathon, brought together 75 developers, designers, statisticians, urban farmers, public officials, and researchers to hack for 12-hour, resulting in 9 projects that can be viewed here: http://bit.ly/viesPN. FOOD 2.0 - Official Internet Week 2011 panels exploring food data sharing and standards, the future of food reviewing, open source food, and the social kitchen. Notable panelists included: Amanda Hesser, Nick Fauchald, and Natalie Jeremijenko. IdeaCOMM - Interactive farm-to-table lunch at SXSWi that brought together 150 leading food and technology innovators. Participating organizations included: Consmr, Greenling, Grubster, Lovefre.sh, The Wine Agent, and USDA. EATS+APPS - Official Social Media Week NY 2011 food app showcase and networking dinner featuring reps and founders from: Gourmet Live, Food Network, Foodspotting, Snooth, Bread Baking Basics, Ratio, Dinevore, and Gojee. Press: GOOD, PSFK, Forbes, Tasting Table, Tech President, Goodlifer, Ecocentric, TechCrunch, Gizmodo, Grub Street, Serious Eats, Treehugger, and Gothamist. Typical Attendees Startups  Attendee Income PR / Marketing /  42% Strategy  Under 25K  Media  25k to 50K  Technologists  50 to 100k  Agriculturalists /  Policy  100k +  Investors  58% 0%  10% 20% 30% 40% 50%  1,400+ Innovators Connected Including : IBM Food52 CBS American Express Real Time Farms The New York Times Bitly Gojee TechCrunch USDA Fousquare Tasting Table Tumblr Nike Savour Zagat Yelp Mashable Snooth AllMenus Grubstreet Mashery Seamless PSFK Zaarly Snooth Gourmet Live Foodspotting Consmr Food Network Pop Tech Gilt Groupe O'Reilly Media For more information contact Danielle Gould at danielle@foodtechconnect.com