The event on March 13, 2011, hosted by Food+Tech Connect, the Highlands Dinner Club, and The Noble Rot, aims to revolutionize the food system by connecting the food and tech communities. It features interactive sessions with guest chefs, startups, and technology demonstrations, promoting a virtual farm-to-table experience. Sponsorship opportunities are available for brands to engage with key influencers and gain visibility in the growing food-tech sector.

1. SXSWi March 13, 2011 / 12pm to 2:30pm Parkside Restaurant, Austin SPONSORSHIP OPPORTUNITIES Contact: Danielle Gould 240.499.4167 [email_address] www.foodtechconnect.com

2. Creating Community Overview: Food+Tech Connect, The Highlands Dinner Club, and The Noble Rot are inviting 200 of the Food and Tech Community's most innovative entrepreneurs, government officials, technologists, and farmers to build a virtual farm-to-table community, share ideas, cook up new connections, and feast on a new future of food. The event will feature guest chefs, supper clubs, and startups at the forefront of combining food and information technology to change the consumption experience. Food for action will include the use of featured startup platforms and apps to crowd source and build a virtual food community that connects actors at each stage from farm to fork. Unique Interactive Features: Application and app demos Visual that conceptualizes step-by-step "Farm-to-Table" process. Display board that visualizes real-time attendee interaction goals met (for example; number of photographs uploaded, number of check-ins, etc..) Open source blueprint for how individuals can innovate the food system, by using these tools to engage with the food chain at multiple levels. Engaging local farming & food artisan community and mapping their products.

3. Event Agenda Date: Sunday, March 13th, 2011 Time: 12:00 PM to 2:30 PM Location: Parkside Restaurant ( 301 East 6th StreetAustin, TX 78701) Schedule of Events: 12:00 PM Guests arrive and receive welcome cocktail. 12:30 PM Opening remarks. Introduction to Title sponsors. Interaction goals are introduced. Guests will download necessary apps. Video (Network Food Systems) is shown. 1:00 PM Guests interact with Tech Startups (Apps/Websites), enjoy small bites prepared by supperclubs, and drink beverages from sponsors. Attendees network with other guests and chart interaction progress on screens. 2:15 PM Closing remarks and guests receive collateral from Sponsors as they depart. 2:30 PM Event ends.

4. Sponsor Benefits Connect Your Brand With The Community Sponsoring the IdeaCOMM Food+Tech Dinner provides an unparalleled opportunity to: Participate in the first-ever large scale food and tech dinner event at SXSWi. Connect your brand and showcase your commitment with this fast growing sector and gain market awareness as an early supporter/innovator. Increase user engagement with your platform or web application, as well as highlight new uses. Meet and interact with a diverse group of key decision makers and influencers from the worlds of information technology, government, agriculture, food production, and investment. Gain media exposure among the food, wine, and tech media. Networks and Prior events have included: EATS+APPS - an official Social Media Week NY 2011 food app showcase dinner and networking event featuring reps and founders from innovative food and beverage apps. Participating Apps include Gourmet Live, Food Network, Foodspotting, Snooth, Bread Baking Basics, Ratio, Dinevore, and Gojee. The Feast Conference FEAST NY 2010 - a curated farm to table dinner for 250 of NYC’s greatest artists, changemakers, government officials, creatives and food innovators as part of the Feast Conference. The Michelin Guide Red Book 2011 Release Events - announcing the new set of Michelin Stars in both New York and San Francisco for 2011, this event brought together some of the best culinary minds and food personalities in the business. Food Tech Hackathon NY 2010 - the first-ever Food+Tech Hackathon, which brought together developers, designers, statisticians, urban farmers, public officials, and researchers for a 12-hour hackathon that used open government data to help citizens connect with and understand their food.

5. Sponsorship Packages Title Sponsor - $10K (Limit two) Access to mailing list for all event participants (includes first comprehensive list of food and tech start ups). Logo projection at event and placement on all event materials, online promotion, press communications. Option to give opening remarks. Multimedia content integrated into programming. Full-page advertisement in the event menu. Other integration elements are also possible, based on sponsor’s request. Community Sponsor (Entrepreneur Table) - $1K Web platform or app showcased at a table in the event space. Logo placement in all event materials, online promotion, and press communications. Pairing of product or technology with guest chef to develop menu, source ingredients, tell story of the menu, and/or showcase the uses of a given technology or program. Spread content produced from real-time data Product Sponsorship Logo placement on all event materials, online promotion, and press communications. We are building a community of innovators that use information technology to empower better decision-making across the food system. It is important to us that we support all members of this growing community. Because we are grateful that your sponsorship will help make this a reality, we are committed to working with you to ensure that sponsorship opportunities best meet your brand's needs.

6. Co-Organizers Food+Tech Connect Danielle Gould: Danielle Gould is the founder of Food+Tech Connect, a startup that connects innovators in the growing food and information technology movement. Through events like The Feast Conference Dinner and the Food+Tech Hackathon she uses food and technology as mediums for cross-disciplinary collaboration. - www.foodandtechconnect.com HIGHLANDS DINNER CLUB Ben Walmer: Ben Walmer is the founder of The Highlands Dinner Club, a mobile culinary and social laboratory that offers friends, new and old, a chance to collaborate, invent and produce public food events highlighting local farms, purveyors and seasonal ingredients. He is also the co-founder of the architectural and creative design firm, LIMN Architects. - http://highlandsdinnerclub.tumblr.com the noble rot Brian Quinn & Jonny Cigar: Brian Quinn are co-founders of Noble Rot, a traveling wine saloon. Dubbed “a new form of clandestine drinking” by Tasting Table New York, Noble Rot events re-envision the typical, conceptual wine tasting as a more social, informal experience in which guests are encouraged to interact with the wine, wine experts, and each other in an intimate setting. - www.thenoblerot.com

7. Confirmed Partners Title Sponsors: Event Media Partner: