Mobile is the single biggest disruptor is the marketplace, second only to the Internet’s birth two decades ago. However, the fact has yet to sink in with most marketers nationwide. Not only is mobile reshaping consumer attitudes to work, home and play activities, it is also upending existing business models. Speakers: David Andreadakis, Vice President of Loyalty Strategy, Kobie Marketing Matt McKenna, Founder and President, Red Fish Media Freddie Laker Jnr., CEO and Founder, Gui.de About the Speakers: David Andreadakis, Vice President of Loyalty Strategy, Kobie Marketing is responsible for the loyalty strategy and business development at Kobie Marketing. Andreadakis has extensive experience analyzing the strategic and financial aspects of loyalty strategy and program development for clients and their customers, as well as providing insights that will help enhance Kobie’s design, analytical, behavioral and platform offerings. Prior to joining Kobie, Andreadakis was the Director of Strategy and Business Development at AIMIA and was tasked with ensuring the optimal selection of strategies and tactics to meet the needs of clients, as well as overseeing the design of these programs to drive maximum value. His expertise in behavioral economics has been applied in marketing analytics and risk assessment software. Matt McKenna, Founder and President, Red Fish Media has helped grow the company into a well-established mobile marketing agency responsible for executing successful national mobile marketing campaigns for brands like Microsoft, Nike, MGM Resorts International, HP, Anheuser-Busch, Fox News, American Apparel, Mazda, Guitar Center, Heineken, Wrigley, Family Dollar, P&G, Mars, Kellogg’s, BBC America, Saks Fifth Avenue, Coach, Subaru, Perry Ellis and many more. McKenna has overseen Red Fish Media’s diverse clientele through a multitude of successful campaigns including Google, who turned to Red Fish Media’s services for its Zeitgeist conference. And when disaster stuck, McKenna and Red Fish Media helped raise millions of dollars through mobile donations benefiting the Haitian relief effort, as well as helping educate the world on h

1. MATT MCKENNA & LARAINE HART
#LetsMobilize
@redfishmedia @rfmnews

2. Changes in Content Consumption
Adoption of Media Outlets (50 Million Users in Years)
Radio
38 Years
Television
13 Years
Internet
Facebook
4 years
3.5 years
iPod
3 years
Draw Something APP
50 days
Angry Birds App
35 Days

3. Direct Marketing and PUBLISHERS
Email
Fliers,
letters, and
catalogs
TV & Radio
Ads
Magazines
Newspapers
CONSUMER
WEBSITES
Outdoor Ads
@
EXTRA

4. Marketers & PUBLISHERS…
Love database marketing lists
Confidence in the mature outlets
“Defend the Spend”
Hit the Target

5. Consumers
adopting mobile
at a faster rate
than Direct
Marketers &
PUBLISHERS

6. What makes mobile different?
Consistent
Immediate
Permission based
Instant gratification
On-hand
98% of text messages are read
Mobile coupons 10x redemption rate
70%
of smartphone users want mobile offers

7. How TO transition
Mobile Ads
Mobile Optimized Site / apps
Click to Call function
Mobile alerts programs
Build mobile CRM database
POS Integration

8. Results
52% of mobile ads result in phone calls
70% of mobile searched result in action within 1 hour
70% like personal mobile offers from brands
2013 DIGITAL MEDIA > TV
Mobile claims 38.6 % share of digital advertising
4 out of 10 publishers anticipate 10% of revenue from mobile

9. # L et s M o b ili z e
@ re d f i s hme d ia @ r f mne w s
redfishmedia.com