Social media presentation for the Global Education Office at SUNY Plattsburgh.

1. Social Media & GEO
{
Flora Veitch, GEO Social Media Intern

2. SUNY Plattsburgh Campus Goal:
Increase Global Experiences and
Multicultural Competencies.
Our Strategy
To use a more personal approach through social media,
connecting with current, perspective, alumni international
and study abroad students.
To share photos, videos, information, links, tips on study
abroad and the SUNY Plattsburgh International
community.

3. Why Social Media?
 To Promote GEO as a subdivision of SUNY
Plattsburgh Admissions
 Promote GEO on and off campus
 Connecting with our International and
National Universities
 The personal aspect
 The element of surprise

4. Study Abroad
Current Study Abroad Students
Returning Students
Study Abroad Alumni
International Students
Current International Students
International Alumni
GEO
Prospective Study Abroad
students
Prospective International
Students

5. International
Community
GEO
SUNY Plattsburgh Global
Education Office Page
Facebook
Study
Abroad
SUNY Plattsburgh Study
Abroad & Exchanges
Perspective
International
Students
SUNY Plattsburgh Page

6. Page vs. a Friend
 Facebook Friends are for personal use, not commercial
 Pages keep us professional
 Help brand our social media image
SUNY Plattsburgh Global Education Office
Page
-Potential, Current, Returning, and Alumni
Study Abroad Students
-International Community at SUNY
Plattsburgh
-Current students and faculty at SUNY
Plattsburgh
SUNY Plattsburgh Study Abroad and
Exchanges
-Potential, Current, Returning, and Alumni
Study Abroad Students

7. Facebook: SUNY Plattsburgh Global
Education Page
 Our goal: To incorporate the campus plan
with our own, in generating content that
promotes study abroad and informs
students about our work
 To increase students knowledge on:
- The world
- SUNY Plattsburgh’s global offerings
Admin
issplattsburghfacebook@gmail.com
Global Education
Page
GEM (Event)
SUNY
Plattsburgh
Study Abroad

8. LinkedIn
Group
 Where will all our friends go
to share stories and
information about their lives?

9. I
n
s
t
a
g
r
a
m

10. Instagram
Get their attention
Immediately
 Attention! Attention! Attention! (Add photos)
 Gaining followers will happen naturally
 Increase awareness of what studying abroad
can offer
 Encourage our students who are leaving to
study abroad, to use our #plattsabroad
 Continue promoting the Study Abroad Fair
with the Instagram contest
 Possibly have a table during open houses
“Potential SUNY Plattsburgh Study Abroad Student”

11. #Plattsabroad
 Incorporating the campus wide plan with ours,
by posting photos from our students that have
studied abroad, photos relate to study abroad
and information relevant to us.
 Why #Plattsabroad, This allows for students
who are currently studying abroad to share
their photos with us, by keeping that
connection between GEO and the students that
are away.
** Followers increased 30- 155 in the last month
** Likes increased from an average of 6- 25

12. Twitter
Same Goal different
Audience
Focus
 Inform current students at SUNY Plattsburgh on the benefits,
photos and information on studying abroad.
 Sharing links, video, photos weekly

13. YouTube
Let students tell students
about their experiences
 Share experiences first hand
 Specific videos for our exchange partners
 Share these videos on Facebook, Twitter, at
events, and at our informational meetings.

14. SUNY Plattsburgh Global Education Office
YouTube Channel

15. International Students &
International Admissions
 Facebook & YouTube
 Other platforms, working with Education USA,
exchange partners

16. How will we be successful
Our goal is to become known for our social media presence while
increasing knowledge about GEO.
This will enforcing the campus wide goal.
Through
 Designating
 Student Intern, GEO faculty members
 Scheduling
 Hootsuite
 Tracking
 Tweetdeck

17. The SUNY Network
 SUNY Oswego
 SUNY Albany
 SUNY Binghamton