The three key principles of using embracing social media at Georgetown: connect with and educate our community by creating interesting and inspiring content that tells the Georgetown story.
Conversations about “Georgetown University” will happen with our without our participation.Our goal is to foster and empower a community that collectively tells the Georgetown story. We strive to meet this community where they are online and invite collaboration and participation.
Over the past two years we have worked hard create and implement a thoughtful social media strategy. The growth is proof that we’re on to something!As of Monday, October 22: 43,821 FB fans, 14,562 Twitter followers.
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Social Media at Georgetown - Nov. 2012 Overview
Social Media @ Georgetown Engaging the Hoya community onlineCollectively telling the Georgetown story
Roadmap for Today1.Why social media is important to Georgetown2.The social media community we foster3.Best practices for social platforms4.The “Social Media Working Group”
#Connect #Create #Educate @Georgetown Social media helps GU connect with and educate our community by creating interesting and inspiring content that tells the Georgetown story. • We want to inspire everyone at the university to use social communication and collaboration tools in a creative, strategic and professional manner.why social media is important to GU
The Conversation Online is Already Happeningwhy social media is important to GU
When You Feed the „Beast‟… Since October 2010: 150% increase in Facebook fans. 370% increase in Twitter followers.the social media community we foster
Pick the Right PlatformGOAL: make our social media profiles a value-added part of our followers‟ daily informationgathering.There are a lot of tools to chose from. Focus ondoing a few well but be open to experimentation.the social media community we foster
Facebook Create content that is easily shared How we are using it: • Posting stories from homepage (more visually) • Communicating with currentfacebook.com/georgetownuniv students, alumni and GU community about campus news/updates. • Using photos and videos to give a window into campus life. best practices
TwitterKeep it laid back and conversational How we are using it: • Highlight news stories from Georgetown.edu homepage • Provide details on high-level events Twitter.com/Georgetown • Share pictures and videos of timely/interesting events on campus • Ask for feedback on new channels of communicationbest practices
Flickr • Share images of GU‟s campuses – community free to use as they wish. • Use Flickr to share on Twitter – shows no. of views.flickr.com/georgetownuniversity • Feeds automatically to GU mobile app. best practices
Collaborating on Social Media @ GU We‟ve developed a working group of staff across main, law and med campuses who manage social media: …aims to foster a collaborate and strategic approach to the use of social media at Georgetown by bringing together a diverse set of people from across the university to discuss best practices and find new ways to tell the Georgetown story.the social media working group
SMWG Successes Final Four Google+ Hangout_the social media working group