Social Media @     Georgetown Engaging the Hoya community onlineCollectively telling the Georgetown story
Roadmap for Today1.Why social media is important to Georgetown2.The social media community we foster3.Best practices for s...
#Connect #Create #Educate         @Georgetown         Social media helps GU connect with and educate our community by     ...
The Conversation Online              is Already Happeningwhy social media is important to GU
When You Feed the „Beast‟…                                       Since October 2010:                                      ...
Pick the Right PlatformGOAL: make our social media profiles a value-added part of our followers‟ daily informationgatherin...
Facebook    Create content that is easily shared                              How we are using it:                        ...
TwitterKeep it laid back and conversational                           How we are using it:                           • Hig...
Flickr                                  • Share images of GU‟s campuses –                                    community fre...
Collaborating on Social Media @                    GU  We‟ve developed a working group of staff across  main, law and med ...
SMWG Successes                                  Final Four Google+ Hangout_the social media working group
Facebook: Georgetown University      Twitter: @Georgetown  Flickr: GeorgetownUniversity    Foursquare: Georgetown     Pint...
Upcoming SlideShare
Loading in …5
×

Social Media at Georgetown - Nov. 2012 Overview

219 views

Published on

An overview of social media content strategy at Georgetown.

  • Be the first to comment

  • Be the first to like this

Social Media at Georgetown - Nov. 2012 Overview

  1. 1. Social Media @ Georgetown Engaging the Hoya community onlineCollectively telling the Georgetown story
  2. 2. Roadmap for Today1.Why social media is important to Georgetown2.The social media community we foster3.Best practices for social platforms4.The “Social Media Working Group”
  3. 3. #Connect #Create #Educate @Georgetown Social media helps GU connect with and educate our community by creating interesting and inspiring content that tells the Georgetown story. • We want to inspire everyone at the university to use social communication and collaboration tools in a creative, strategic and professional manner.why social media is important to GU
  4. 4. The Conversation Online is Already Happeningwhy social media is important to GU
  5. 5. When You Feed the „Beast‟… Since October 2010: 150% increase in Facebook fans. 370% increase in Twitter followers.the social media community we foster
  6. 6. Pick the Right PlatformGOAL: make our social media profiles a value-added part of our followers‟ daily informationgathering.There are a lot of tools to chose from. Focus ondoing a few well but be open to experimentation.the social media community we foster
  7. 7. Facebook Create content that is easily shared How we are using it: • Posting stories from homepage (more visually) • Communicating with currentfacebook.com/georgetownuniv students, alumni and GU community about campus news/updates. • Using photos and videos to give a window into campus life. best practices
  8. 8. TwitterKeep it laid back and conversational How we are using it: • Highlight news stories from Georgetown.edu homepage • Provide details on high-level events Twitter.com/Georgetown • Share pictures and videos of timely/interesting events on campus • Ask for feedback on new channels of communicationbest practices
  9. 9. Flickr • Share images of GU‟s campuses – community free to use as they wish. • Use Flickr to share on Twitter – shows no. of views.flickr.com/georgetownuniversity • Feeds automatically to GU mobile app. best practices
  10. 10. Collaborating on Social Media @ GU We‟ve developed a working group of staff across main, law and med campuses who manage social media: …aims to foster a collaborate and strategic approach to the use of social media at Georgetown by bringing together a diverse set of people from across the university to discuss best practices and find new ways to tell the Georgetown story.the social media working group
  11. 11. SMWG Successes Final Four Google+ Hangout_the social media working group
  12. 12. Facebook: Georgetown University Twitter: @Georgetown Flickr: GeorgetownUniversity Foursquare: Georgetown Pinterest: GeorgetownU georgetown.edu/connect

×