Eucatex tem uma missão global para fornecer soluções sustentáveis ​​e ambientalmente saudáveis ​​para a produção corporativa. Isso é descrito na declaração ourmission e história corporativa da continuidade da excelência ambiental.

1. Flavio Maluf Calls It Green
Chemistry
Flavio Maluf calls it Green Chemistry, the newest buzzword for sustainable
production methods. The concept in itself seems like a long reach, yet Maluf
has set the bar high for preventive environmental concerns, and consumer
health protection, combined with an innovative economic strategy that has
proved profitable for his company, Eucatex. The use of non-hazardous
substances, nor any toxic waste or by-products, and low energy consumption
have been a few of the primary principles of Maluf and his environmentally-
friendly company, and guess what? His concept works!

2. What is Green Chemistry?
Green chemistry strives to implement social responsibility in productive activities. This
branch of science attempts to diminish the risk of hazardous substances forming from
a particular chemical process. The concept surrounds designing effective products
that are less toxic, with the same benefits as using similar materials.
For example, many types of Linoleum, a common floor covering in kitchens, contain a
chemical substance called Diethyl Hexyl Phthalate, also referred to as a plasticizer.
This chemical helps keeps linoleum flexible. However, over the years, this chemical
gets broken down and released into the atmosphere, thus inevitably inhaled by
everyone in the household. What’s the risk? The EPA acknowledges malformations,
hormonal disruptions, and lung disorders to name a few. In contrast, Eucatex utilizes
the raw material from eucalyptus trees, that are free of any toxic loads, and they are
committed to specific criteria for socially responsible production of environmentally
friendly and healthier products.

3. Flavio Maluf Takes Good to Better
For more than a decade, Flavio Maluf, President of the Eucatex Group, has been carefully converting
a Brazilian-based sustainable building materials company into a global titan. Sustainable
furnishings, eco-paint and recyclable flooring are the trending products that led to prominent
recognition. In 2014, annual sales increased by 30%. Yet, Eucatex has done much more than
become a stellar retailer. They’ve become a beacon for sustainable development.
“Eucatex is actually a strategem, designed for a much greater purpose,” says Maluf. “Our daily lives
are comprehensively determined by products and their chemical production. Unfortunately,
ignorance of the potential health risks, and environmental dangers from many of these toxic
substances place too much of a burden on society,” adds Maluf. Today, nearly six decades after
the Maluf family started Eucatex, the eco-friendly giant has given rise to the broad topic of green
chemistry.
The term “green chemistry” isn’t new, there’s just an increased awareness of production processes.
Of course, there is an inevitable resistance of greening production materials, due to the
economic impact, but Eucatex has a growing hunger for change, and perhaps their good
intentions, and optimism will foster activism.