Webinar:How to Build a Social CampaignGetting Value from Social Media              @crowdfactory #socialcampaign @bolsocial
Presenters / Panel of Experts            Michael Weisfeld            Director, Social Media            "Unless you try to ...
Agenda: Developing an Earned Media Strategy  Keynote: value of social media  Step 1: What are your objectives & audience? ...
We all know Social Media is important …                            “85% of Americans believe a                            ...
Boosting the performance of your websiteLEVERAGING YOUR MOST VALUABLEONLINE ASSET               @crowdfactory #socialcampa...
Think about your website like is your Country …            @crowdfactory #socialcampaign @bolsocial
… which attracts visitors from far and wide …             @crowdfactory #socialcampaign @bolsocial
… who want to share their experiences …            @crowdfactory #socialcampaign @bolsocial
… with their network of contacts …            @crowdfactory #socialcampaign @bolsocial
… of like minded people who also come to visit ….            @crowdfactory #socialcampaign @bolsocial
… and want to share their experiences …            @crowdfactory #socialcampaign @bolsocial
Social Media Marketing Helps!Results from one of our client’s efforts (B2B software company):Visitors arriving viaSocial m...
Register now for the upcoming free webinar to learn more …SIGN-UP TO LEARN MORE!                @crowdfactory #socialcampa...
Webinar Details: March 24th @ 11 am How to Build Social Campaigns into your Website.  Key Points of Interest:   Importanc...
businessol.com/labs
Handout: Social Media Whitepaper For all those who have attended, BusinessOnLine will be sending out latest whitepaper Als...
How to Build Social Campaigns into your Website (PREVIEW)
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How to Build Social Campaigns into your Website (PREVIEW)

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REGISTER NOW FOR UPCOMING WEBINAR:
Social Media marketing is not all about Facebook, Twitter and Youtube. A major contributor to the success of a social media marketing program is how well you leverage your website visitors to engage and share information on their social networks.
With today’s technology you are able to add many features to your website to make it social and help generate buzz. However, it takes careful planning and a centralized platform to properly manage all the social features. In this webinar we will cover the strategy and planning process for adding social features to websites and the capabilities provided by the CrowdFactory platform to make the implementation and performance reporting much easier.
Key Points of Interest:
• Importance of the Earned Media in Social Media Marketing
• Finding ways to integrate social features into your website
• Measuring engagement and identifying influencers

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How to Build Social Campaigns into your Website (PREVIEW)

  1. 1. Webinar:How to Build a Social CampaignGetting Value from Social Media @crowdfactory #socialcampaign @bolsocial
  2. 2. Presenters / Panel of Experts Michael Weisfeld Director, Social Media "Unless you try to do something beyond what you have already mastered, you will never grow." Ronald E. Osborn @mrweisfeld Adam Corey Directory, Customer Success @crowdfactoryFollow Crowd Factory and @crowdfactory @BOLSocial BusinessOnLine Social www.facebook.com/crowdfactory Media team on www.facebook.com/BOLOptimized @crowdfactory #socialcampaign @bolsocial
  3. 3. Agenda: Developing an Earned Media Strategy Keynote: value of social media Step 1: What are your objectives & audience? Step 2: How do you plan and implement? Step 3: How do you measure and optimize? Wrap-up / Q&A @crowdfactory #socialcampaign @bolsocial
  4. 4. We all know Social Media is important … “85% of Americans believe a company should not only be present but also interact with its consumers via social media” - Omnicom “25% of top search results for world’s 20 largest brands is consumer-generated” - Jupiter “78% of consumers trust peer recommendations” - Nielsen “...But only 14% trust ads” - Wiley @crowdfactory #socialcampaign @bolsocial
  5. 5. Boosting the performance of your websiteLEVERAGING YOUR MOST VALUABLEONLINE ASSET @crowdfactory #socialcampaign @bolsocial
  6. 6. Think about your website like is your Country … @crowdfactory #socialcampaign @bolsocial
  7. 7. … which attracts visitors from far and wide … @crowdfactory #socialcampaign @bolsocial
  8. 8. … who want to share their experiences … @crowdfactory #socialcampaign @bolsocial
  9. 9. … with their network of contacts … @crowdfactory #socialcampaign @bolsocial
  10. 10. … of like minded people who also come to visit …. @crowdfactory #socialcampaign @bolsocial
  11. 11. … and want to share their experiences … @crowdfactory #socialcampaign @bolsocial
  12. 12. Social Media Marketing Helps!Results from one of our client’s efforts (B2B software company):Visitors arriving viaSocial media traffic are … 10% more likely to convert into a lead than non-social media traffic. @crowdfactory #socialcampaign @bolsocial
  13. 13. Register now for the upcoming free webinar to learn more …SIGN-UP TO LEARN MORE! @crowdfactory #socialcampaign @bolsocial
  14. 14. Webinar Details: March 24th @ 11 am How to Build Social Campaigns into your Website. Key Points of Interest: Importance of the Earned Media in Social Media Marketing Finding ways to integrate social features into your website Measuring engagement and identifying influencers @crowdfactory #socialcampaign @bolsocial
  15. 15. businessol.com/labs
  16. 16. Handout: Social Media Whitepaper For all those who have attended, BusinessOnLine will be sending out latest whitepaper Also available here: http://www.businessol.com/resour ces/whitepapers/premium/is-your- company-social @crowdfactory #socialcampaign @bolsocial

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