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Big Data Uncovered: How to Gather, Analyze, and React to New Customer Behavior
You may not know it yet, but your greatest asset is not your product; it's your customer relationships. Your data is what offers insight in the minds of your customers. As a marketer, you need to foster lasting connections with consumers and truly quantify the ROI of your initiatives.
To use big data effectively, you must combine the science of data analysis with the art of relationships. This session will help you get started and show you which approach is right for your company. It will examine:
How to use big data to close the loop and track awareness, engagement, and conversion all the way through to sale. The top three marketing attribution models and how to identify the best one for you. How to unite many interactions and data systems to uncover real value.
Getting to company-level attribution by identifying unknown visitors and creating opportunities and success metrics based on companies, not individuals.
-When to use your own data versus when to use third-party data for customer segmentation, personalized messaging, and media targeting.