Plant a Row for the Hungry - How to Start Your Local Campaign


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Plant a Row for the Hungry - How to Start Your Local Campaign

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Plant a Row for the Hungry - How to Start Your Local Campaign

  1. 1. STEP 4: Celebrate The Harvest What Is The GWA?Starting at mid season, enlist the media in The Garden Writers Associ- Feeding the Hungrybuilding to the harvest party and cut-off date ation is a highly-respected How to Startfor recording donations. As the garden season organization of profes-peaks, the weekly totals will climb dramatically; sionals communicating about horticulture,so, don’t give up on reporting the totals. It takes gardening and the environment. Its mission is toa newspaper, radio or TV host very little space Your Local provide leadership and opportunities for edu-to report climbing totals. cation, recognition, career development, and a forum for diverse interactions for professionalsWrap up the campaign at the cut-off date with in the field of garden communication. Campaigna harvest party. It can be as simple as a gather-ing to load the last produce at a communitygarden, anything upbeat that says “thanks” tothe network members, business sponsors, con- Available Resources Attributors and media. Invite a celebrity to make astatement on how local donations have boosted • Take the GroGood Pledge information brochurethe national Plant A Row totals for the year.Congratulate your gardeners and announce • How to Start Your Local Campaign brochurenext year’s Plant A Row campaign! • PAR Committee Workbook & Press Kit • Local Volunteer Committee ContactsAbout PAR • Find Donation LocationsPlant a Row for the Hungry is a public service • PAR Public Service Videoprogram of the Garden Writers Association. • Cooking Vegetables RecipesGWA’s goal is to help to feed the hungry byestablishing Plant A Row networks in communi-ties everywhere. For information on Plant A Row in your area, contact:Launched in 1995, annual Plant A Row donationstop more than 1,000,000 pounds. Plant A Row Carol Ledbetteris funded by the Garden Writers Association PAR Program AdministratorFoundation, a 501(c)(3) non-profit charity, andsupported by donations from The Scotts Mira- Tel/Fax: (877) 492-2727cle-Gro Co., Gardener’s Supply Co., the National E-mail: PAR@gardenwriters.orgGarden Bureau, Fafard, Inc., Bradfield Organics Web: www.gardenwriters.organd other Green Industry organizations.Plant A Row has been endorsed by MasterGardeners, the American Community Garden-ing Association, the American Nursery andLandscape Association, the National Garden- Plant A Row for the Hungrying Association, and by nurseries, seedsmen, is a public service programand other garden suppliers. Visit our website of the Garden Writers( and click on the Plant Association Foundationa Row tab.
  2. 2. Gardeners CP AMake H DPifference S AL an R a tarting ocal lant ow for the ungry rogram T he Garden Writers Association (GWA) sponsors Plant A Row for the Hungry(PAR), a communications program encourag- Collections Organizer to arrange qualified recipients to receive donations at drop-off sites and issue Plant A Row donation receipts. food distribution agencies. Get receipts for your donors! • Call your food distribution agency partnersing garden communities to donate fresh veg- weekly to ask for donation reports.etables, fruit, herbs and flowers to food pantries STEP 2: Plan Your Program and/or soup kitchens in need. GWA provides campaign how-to information • Celebrate and publicize the donations! based on feedback from successful field net- • Announce a final harvest date for your cam- works, along with communications supplies.STEP 1: Enlist A Network GWA publishes and celebrates your success paign.The first step is to recruit volunteer participants. as you fit your campaign to your community’sSome successful Plant A Row campaigns are run needs and opportunities. STEP 3: Publicize Your Programby one person backed by a media employer, but Publicity is the key to success. So, the first movemost are networks of garden writers, individu- Getting Started: is to publicize a date and site for the kickoff.als, Master Gardeners, community gardeners, Call a planning session 10 to 12 weeks beforegarden clubs and nurseries. They usually include the planting season. We provide the PAR The challenge is keeping your campaign andthese elements: Workbook & Press Kit. Show the PAR video drop-off sites before the public during the entire and the public service announcement. Ask season. Enlist media contacts and feed themLocal Coordinator to recruit the network and the food bank representative to describe the news breaks, feature stories and photographsrun the campaign — a dedicated person with need for produce and which garden produceconnections in the gardening community. all season long. Send clippings to the PAR office. is wanted. We need them!Food distribution agency partner to contact The Campaign:organizations that want garden produce and will Here’s how a typical PAR campaign looks. When you know the kickoff date and site, an-give PAR donor receipts. Look for a dynamic staff- nounce it to media contacts. Offer GWA’s PARer from a food bank, soup kitchen or shelter. When planting season opens: video and PSA to local TV. Build attendance by • Create an attention-getting launch for the asking them for mentions of gardeners and gar- campaign and give away “starter kits.” den groups joining the campaign and photos ofPublicist to distribute stories about your localcampaign and support it from kickoff through • Publicize the need to Plant A Row. local gardens and newsworthy sites.the growing season. Publicity is important! • Ask extension services, community gardens, When you get coverage, thank the editors!Events Organizer to arrange your campaign churches, schools, garden clubs, businesses, even food banks to start Plant A Row gar-“kickoff” day and site and the closing harvest dens. Ask for regular, preferably weekly, publicationcelebration. We supply (free) brochures, row of the pledges and donations received andmarkers and other supplies for “starter kits” to As harvest season advances: the addresses of drop-off sites. Arrange a “firstgive away. Look to local nurserymen, seedsmen • Organize gleaning opportunities from home donation” photo opportunity in a soup kitchenand other businesses for input. Check into, and gardeners, orchards and truck farms. Have with staffers setting a table with produce andbe sure to comply with, all municipal laws. them donate produce directly to qualified flowers donated by a garden club.