Go Global Extra –seminaari 10.11.2011 seminaarin esitysmateriaali.

1. Henri Liljeroos
CEO, co-founder

4. 2009

5. 2010
250.000 €

6. 2010
250.000 €

7. 2010
250.000 €
Alpha

8. 2011

9. 2011
450.000€

10. 2011

11. Finpro slides

12. KV-suunnitelman luominen
Moduuli
Asiakas- Markkinoiden Ratkaisun testaus Kansainvälinen
segmentointi priorisointi valitulla markkinalla kasvusuunnitelma
Luodaan Asiantuntijahaas-
Sisältö
Identifoidaan työkalu ja tatteluilla
ja kriteeristö, testataan ratkaisu Kasvusuunnitelman
analysoidaan jonka pohjalta ja sen dokumentoiminen
Intoloop Kids:n priorisoidaan arvolupaukset eri tehtyjen
mahdolliset markkinat segmenteille toimenpiteiden ja
asiakas-
Intoloop valitulla selvitysten pohjalta
segmentit
Kids:n kohdemarkkinalla/
näkökulmasta -noilla
Optimaalisimpien Varmistetaan ratkaisun Luodaan suunnitelma,
Edut
Identifoidaan
markkinoiden sopivuus markkinoille ja joka mahdollistaa
potentiaalisimmat
tunnistaminen eri asiakassegmenteille. systemaattisen ja
segmentit, joihin
kansainvälistymis- Syvennetään ymmär- tehokkaan
aktiviteetit
suunnitelman rystä asiakastarpeista ja etabloitumisen valituille
fokusoidaan
tueksi toimintaympäristöstä. markkinoille
12

13. Market prioritization
 Shorter time to market
A. Active countries Ability to focus and get results
B. Reserve countries
C. Field research  Better return on investment
D. Desk study
E. No-go
Date 14 © Finpro

14. Methodoloy
• The research has been conducted on a desk-study basis using
several well reputed sources. Additionally, several personal
interviews with national experts (at least one per country) has
been performed in order to get insight on qualitative aspects
and habits.
– NB. Finding reliable and updated statistics and numerical data for
all the countries has proven to be a challenge. When founded
data suitable for comparison there were some countries missing
or information was too old. Considering the rocketing pace of the
change in many parameters, and in order to make the study
valuable, different sources has been integrated applying
correction when necessary.
– The qualitative information is valuable, but not exhaustive at this
stage of the analysis.
• General trends and foresight on the topics is also included
where applicable

15. Executive Summary: Market scoring
• The charts below indicate the market scoring based on the criteria used in this study for the
need and ability to use Intoloop products
– See Excel report for more details on the metrics and the data
• US and France appear the most lucrative markets based on the analysis, though the
differences in the top tier are small,
– eg most EU big countries are quite on par
• Turkey, Russia and Mexico lag behind largely due to the lower standard of living reflected on
several of the indices
5.00
4.50
4.00
3.50
3.00
2.50
2.00 Need for Intoloop
Ability to use
1.50
1.00
0.50
0.00

16. Executive Summary: Conclusions
• There is a clear need for sharing
photos and other information on
children, and this need appears
Recommendations:
universal
Intoloop Kids strategy
• Apart from direct should highlight
competition, primarily from the security and privacy as
US, free-of-charge alternative a competitive edge
methods for sharing compete in compared with social
the same space media.
• Security is an essential point. Countries that value
People will eventually become security should be first
more and more aware of real and
potential danger. priority for market entry
preparations.
• All the countries appear possible
to enter, but the optimal business Alternative business
model may be different from the models for the different
currently envisioned and the best markets could be
partners may vary. considered.

17. Test Drive Process
Preparation and Feedback and Feasibility and
Focus Comments Recommendations
Workshops:
Finpro and company Workshops:
Market work: Interview reporting
preparing the
Finpro conducting Conclusions and
concepts to be
interviews recommendations
tested & focus of
interview
Date 18 © Finpro

18. Methodology:
• The objectives of the interview study were the following:
– Getting feedback on the value proposition designed for the baby
portals
– Getting feedback on Intoloop Kids, and its attractiveness in the
market
– Understanding the potential cooperation models with the baby
portals
• The work approach
– Definition of the value proposition together with Starduck Studios
and the creation of a slide set to support the interviews
– Definition of the discussion topics
– Desk study to identify the interview candidates
– Phone or face-to-face interviews with 3 portals in France and 3
portals in the US
• Deliverables
– A summary report
– Individual interview reports
– Interview log
16/11/2011 © Finpro 19

20. > 15 countries

21. Henri Liljeroos
henri@intoloop.com