23. MARKET ANALYSIS CALCULATION
Two methods to estimate market size
1. Merchant payment processing fees
Merchants pay $48B in fees per year for payment-card use1
. Assuming that blockchain-based technology takes 2%-5% of
that market, it will be a potential market of $960M-$2.4B (€850M-€2.1B). Coyno’s tools will allow a merchant to replace the
payment service provider by using Bitcoin on his own infrastructure.
2. Merchants using Bitcoin
Around 82,000 businesses now use Bitcoin2
. With 8-10% avg. monthly growth in number of businesses accepting BTC3
, the
potential market will be around 3.3M-8M businesses in 2019. Assuming they spend an avg. of €240/year on payment-related
bookkeeping software, potential market size is around €790M-€1.9B (payment processing fees not considered).
1.
SOURCE: http://www.bloomberg.com/news/2014-01-22/bitcoin-targets-giants-visa-to-jpmorgan-with-lower-cost-payments.html
2.
SOURCE: Coindesk “State of Bitcoin Q2 2014 Report”
3.
SOURCE: www.coinmap.com & http://cointerest.org/
25. EXAMPLES OF BITCOIN TAX EVENTS
User action... … leads to tax event
Customer pays merchant 10$ worth of BTC Merchant buys 10$ worth of BTC from customer
Merchant sells 20$ worth of BTC for fiat Merchant sells 20$ worth of BTC and possibly
realises gain from investment in BTC
Merchant buys 20$ worth of goods with BTC Merchant sells 20$ worth of BTC to other merchant
and possibly realises gain from investment in BTC
As can be seen, the relevant tax event is not a straight-forward calculation as with fiat currency.
Different jurisdictions require different approaches and techniques for bookkeeping and tax reporting.