The higher form of marketing has been about having bigger ideas. See how the under-dogs like BlendTech (Will it blend?) and Panda`s (Never say no to Panda) came up with legendary marketing using Big Ideas! http://redkite.com.ph/blog/digital-marketing-blogs/marketing-ideas-vs-marketing-products/

1. MARKETING OF IDEAS
vs.
MARKETING OF PRODUCTS
never stop being awesome |

2. History tells us the
difference between
amazing work and
mediocre work.

3. Take
for example.

4. Testing products in front of
audiences is common in
promoting kitchenware
and appliances.

5. But Blendtec made a
difference. They
started blending all
sorts of things from
wood blocks to
iPhones.

6. The result?

7. About a million
subscribers.

8. Here’s another from
Panda Cheese.

9. The result?

10. Panda Cheese’s
“Never Say No To
Panda” Campaign
won an award
at the 2010 Cannes
Lions International
Advertising Festival. The video shows a Panda mascot throwing a
tantrum every time someone refuses Panda
Cheese.

11. Blendtec and Panda Cheese did
more than just present a product.
They had new ways
to communicate
their ideas that
the populace had never
seen before.

12. This might encourage more
people to be braver to
take the road less traveled.

13. “Two roads diverged in a wood
and I — I took the one less
traveled by, and that has
made all the difference.”
– The Road Not Taken by Robert Frost

14. Marketing is not just
about numbers and
trends — for evergreen
results, we need
imagination and
new ideas.

15. It’s not how often you
post ads using many
platforms.

16. But how
extraordinary
& inspiring
your communications are.

17. No one underestimates
the passion that
Steve Jobs brought
to Apple.

18. George Lois is famous
for doing brilliant
campaigns.

19. What’s common between
these guys and the people at
Blendtec & Panda Cheese?

20. Big ideas!
That sold itself to the world.
never stop being awesome |