This document discusses how businesses can make sense of social media data. It describes how social data is everywhere and about everything, including products, services, stories, and more. It also discusses how sentiment analysis and text mining can be used to understand what social media says about a company or its reputation. Additional topics covered include using social data for market research by asking questions, moderating content by analyzing contextual information like time and location, and SolidQ's research in areas like sentiment analysis, data mining of social data, and moderation.

1. Making business sense of the
continuous and anarchic flow of
Social Media data
Fernando G. Guerrero
CEO SolidQ
fguerrero@solidq.com

2. Agenda
• Social Data
• Market Research
• Sentiment Analysis, Text Mining
• Moderation, Data Mining
• SolidQ Research Lines in Social Data
© 2011 SolidQ 2

3. • Click to add text

4. © 2011 SolidQ 4

5. Social data is everywhere
© 2011 SolidQ 5

6. 6

7. Social data is about everything
Music
© 2011 SolidQ 7

8. Social is there
• Is your organization promoting social about you?
Products
Services
Stories
© 2011 SolidQ 8

9. Social is there, reputation
• What is social saying about you?
• Product
• Services
• Decisions
• Image
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10. Market Research
• What is social requesting you?
• Future Services
• Product updates
• Can you ask questions to social?
• Is this service going to succeed
• How can I fixed the current problem
• Is society ready for this law
© 2011 SolidQ 10

11. Sentiment Analysis, Text Mining
The movie The movie The movie
was fabulous! stars Mr. X was horrible!
[ Sentimental ] [ Factual ] [ Sentimental ]
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12. © 2011 SolidQ 12

13. Moderation, Data Mining
• Contextual Information
• Time
• Location
• User
• At 10am comments are safer than at 2AM.
• A user maybe safe talking about science bad
dangerous talking about sports.
• If a thread is hot (dangerous), comment maybe hot.
• Combining context pattern the systems assign risk to
posts without going into the text.
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14. Moderation, Data Mining System
© 2011 SolidQ 14

15. SolidQ Reseach
• Incomplete Grammar Analysis
• Sentiment Analysis
• Market Research
• Reputation
• Data Mining of context Social
• Moderation
• Market Research
• Reputation
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16. Invisible computing…
… Driven by Social Data
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17. THANK YOU!
Fernando G. Guerrero
CEO SolidQ
fguerrero@solidq.com
© 2011 SolidQ 17