Making business sense of the   continuous and anarchic flow of          Social Media dataFernando G. GuerreroCEO SolidQfgu...
Agenda• Social Data• Market Research• Sentiment Analysis, Text Mining• Moderation, Data Mining• SolidQ Research Lines in S...
• Click to add text
© 2011 SolidQ   4
Social data is everywhere© 2011 SolidQ               5
6
Social data is about everything                  Music© 2011 SolidQ                     7
Social is there • Is your organization promoting social about you?ProductsServicesStories © 2011 SolidQ                   ...
Social is there, reputation• What is social saying about you?     • Product     • Services     • Decisions     • Image© 20...
Market Research• What is social requesting you?     • Future Services     • Product updates• Can you ask questions to soci...
Sentiment Analysis, Text Mining       The movie       The movie      The movie      was fabulous!    stars Mr. X   was hor...
© 2011 SolidQ   12
Moderation, Data Mining• Contextual Information     •     Time     •     Location     •     User• At 10am comments are saf...
Moderation, Data Mining System© 2011 SolidQ                    14
SolidQ Reseach• Incomplete Grammar Analysis• Sentiment Analysis     • Market Research     • Reputation• Data Mining of con...
Invisible computing…… Driven by Social Data                          16
THANK YOU!Fernando G. GuerreroCEO SolidQfguerrero@solidq.com © 2011 SolidQ         17
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Making business sense of the continuous and anarchic flow of Social Media data

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Making business sense of the continuous and anarchic flow of Social Media data

  1. 1. Making business sense of the continuous and anarchic flow of Social Media dataFernando G. GuerreroCEO SolidQfguerrero@solidq.com
  2. 2. Agenda• Social Data• Market Research• Sentiment Analysis, Text Mining• Moderation, Data Mining• SolidQ Research Lines in Social Data© 2011 SolidQ 2
  3. 3. • Click to add text
  4. 4. © 2011 SolidQ 4
  5. 5. Social data is everywhere© 2011 SolidQ 5
  6. 6. 6
  7. 7. Social data is about everything Music© 2011 SolidQ 7
  8. 8. Social is there • Is your organization promoting social about you?ProductsServicesStories © 2011 SolidQ 8
  9. 9. Social is there, reputation• What is social saying about you? • Product • Services • Decisions • Image© 2011 SolidQ 9
  10. 10. Market Research• What is social requesting you? • Future Services • Product updates• Can you ask questions to social? • Is this service going to succeed • How can I fixed the current problem • Is society ready for this law© 2011 SolidQ 10
  11. 11. Sentiment Analysis, Text Mining The movie The movie The movie was fabulous! stars Mr. X was horrible! [ Sentimental ] [ Factual ] [ Sentimental ]© 2011 SolidQ 11
  12. 12. © 2011 SolidQ 12
  13. 13. Moderation, Data Mining• Contextual Information • Time • Location • User• At 10am comments are safer than at 2AM.• A user maybe safe talking about science bad dangerous talking about sports.• If a thread is hot (dangerous), comment maybe hot.• Combining context pattern the systems assign risk to posts without going into the text.© 2011 SolidQ 13
  14. 14. Moderation, Data Mining System© 2011 SolidQ 14
  15. 15. SolidQ Reseach• Incomplete Grammar Analysis• Sentiment Analysis • Market Research • Reputation• Data Mining of context Social • Moderation • Market Research • Reputation© 2011 SolidQ 15
  16. 16. Invisible computing…… Driven by Social Data 16
  17. 17. THANK YOU!Fernando G. GuerreroCEO SolidQfguerrero@solidq.com © 2011 SolidQ 17

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